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PURE PORTFOLIOS HOLDINGS LLC — 13F Holdings & Portfolio

CIK 2041678 · latest 13F-HR filed 2026-01-30

Backtest portfolio

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM

$332.1M

Long-equity book

Holdings

104

Distinct positions

Period

2025-12-31

Filed 2026-01-30

Q/Q Activity

+4 / −3 / ↑27 / ↓19

vs 2025-09-30

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • ETFS GOLD TR$4.3M +11.4%
  • SCHWAB STRATEGIC TR$1.6M +6.4%
  • SPDR SERIES TRUST$917.9K +5.6%
  • ALPHABET INC$740.4K +31.2%
  • VANGUARD MUN BD FDS$514.2K +15.0%
Show all 27 →

Top Trims

  • ISHARES BITCOIN TRUST ETF-$805.2K -17.1%
  • ORACLE CORP-$381.8K -36.2%
  • NETFLIX INC-$280.7K -21.8%
  • MICROSOFT CORP-$197.8K -6.9%
  • META PLATFORMS INC-$190.6K -12.5%
Show all 19 →

New Positions

  • ELI LILLY & CO$240.1K
  • ISHARES TR$205.5K
  • ISHARES TR$200.4K
  • ISHARES TR$200.3K
Show all 4 →

Exited Positions

  • HOME DEPOT INC$238.9K
  • ALIBABA GROUP HLDG LTD$233.9K
  • AIRBNB INC$219.5K
Show all 3 →
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 ETFS GOLD TR SGOL 00326A104 $41.6M 12.54% 1,013,425 SH
2 SCHWAB STRATEGIC TR SCHX 808524201 $32.1M 9.67% 1,193,291 SH
3 SCHWAB STRATEGIC TR SCHF 808524805 $27.3M 8.23% 1,136,276 SH
4 SCHWAB STRATEGIC TR SCHR 808524854 $17.4M 5.25% 694,837 SH
5 SPDR SERIES TRUST SLYV 78464A300 $17.2M 5.19% 189,409 SH
6 SCHWAB STRATEGIC TR SCHE 808524706 $16.9M 5.08% 515,022 SH
7 SCHWAB STRATEGIC TR SCHO 808524862 $14.4M 4.35% 592,210 SH
8 SCHWAB STRATEGIC TR SCHH 808524847 $13.4M 4.03% 641,124 SH
9 DIMENSIONAL ETF TRUST DFAI 25434V203 $10.5M 3.16% 275,475 SH
10 ISHARES TR STIP 46429B747 $10.0M 3.00% 97,190 SH
11 NVIDIA CORPORATION NVDA 67066G104 $7.3M 2.21% 39,272 SH
12 VANGUARD INDEX FDS VTI 922908769 $7.2M 2.16% 21,359 SH
13 SPDR SERIES TRUST SHM 78468R739 $6.9M 2.07% 143,002 SH
14 APPLE INC AAPL 037833100 $6.5M 1.95% 23,772 SH
15 CATHAY GEN BANCORP CATY 149150104 $6.2M 1.86% 127,579 SH
16 DIMENSIONAL ETF TRUST DFAE 25434V302 $6.0M 1.81% 184,656 SH
17 SCHWAB STRATEGIC TR SCHV 808524409 $5.9M 1.77% 198,395 SH
18 PIMCO ETF TR CORP 72201R817 $4.7M 1.42% 48,240 SH
19 SCHWAB STRATEGIC TR SCHJ 808524714 $4.0M 1.20% 160,487 SH
20 VANGUARD MUN BD FDS VTEB 922907746 $3.9M 1.19% 78,274 SH
21 SPDR SERIES TRUST TFI 78468R721 $3.9M 1.18% 86,074 SH
22 ISHARES BITCOIN TRUST ETF IBIT 46438F101 $3.9M 1.18% 78,832 SH
23 SCHWAB STRATEGIC TR SCMB 808524649 $3.2M 0.95% 122,608 SH
24 ALPHABET INC GOOG 02079K107 $3.1M 0.94% 9,932 SH
25 ISHARES TR SHY 464287457 $2.9M 0.87% 34,725 SH
26 AMAZON COM INC AMZN 023135106 $2.8M 0.84% 12,051 SH
27 MICROSOFT CORP MSFT 594918104 $2.7M 0.81% 5,551 SH
28 PROSHARES TR NOBL 74348A467 $2.7M 0.80% 25,517 SH
29 VANGUARD INDEX FDS VNQ 922908553 $2.4M 0.73% 27,318 SH
30 CAMBRIA ETF TR SYLD 132061201 $2.3M 0.68% 32,395 SH
31 VANGUARD TAX-MANAGED FDS VEA 921943858 $1.9M 0.56% 29,868 SH
32 VANECK ETF TRUST SHYD 92189F387 $1.8M 0.54% 78,023 SH
33 ISHARES TR TIP 464287176 $1.8M 0.54% 16,225 SH
34 DIMENSIONAL ETF TRUST DFAT 25434V609 $1.7M 0.52% 28,983 SH
35 VANGUARD INTL EQUITY INDEX F VWO 922042858 $1.7M 0.51% 31,516 SH
36 ALPHABET INC GOOGL 02079K305 $1.5M 0.44% 4,642 SH
37 META PLATFORMS INC META 30303M102 $1.3M 0.40% 2,027 SH
38 ISHARES TR SHV 464288679 $1.3M 0.38% 11,530 SH
39 ISHARES TR SGOV 46436E718 $1.1M 0.32% 10,650 SH
40 VANGUARD INDEX FDS VBR 922908611 $1.1M 0.32% 4,993 SH
41 NETFLIX INC NFLX 64110L106 $1.0M 0.30% 10,714 SH
42 ISHARES GOLD TR IAU 464285204 $875.8K 0.26% 10,790 SH
43 RTX CORPORATION RTX 75513E101 $843.2K 0.25% 4,598 SH
44 LISTED FDS TR INFL 53656F623 $792.9K 0.24% 17,834 SH
45 COCA COLA CO KO 191216100 $772.6K 0.23% 11,051 SH
46 HECLA MNG CO HL 422704106 $736.1K 0.22% 38,360 SH
47 COSTCO WHSL CORP NEW COST 22160K105 $716.3K 0.22% 831 SH
48 ISHARES TR IVV 464287200 $680.8K 0.21% 994 SH
49 BOEING CO BA 097023105 $673.5K 0.20% 3,102 SH
50 ORACLE CORP ORCL 68389X105 $673.0K 0.20% 3,453 SH
Filing History
Period Filed AUM Holdings Accession
2025-12-31 2026-01-30 $332.1M 104 0002041678-26-000001
2025-09-30 2025-10-15 $319.8M 103 0002041678-25-000005