Sun Financial Inc — 13F Holdings & Portfolio

CIK 2067342 · latest 13F-HR filed 2026-08-12

Sun Financial Inc manages $212.0M in 13F-reported U.S. long-equity assets across 161 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are FTHI (4.78%), BUFR (4.16%), SCHV (3.94%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 18 new positions and exited 16; 64 existing positions rose in reported value and 37 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Loading holdings…
AUM
$212.0M

Long-equity book

Holdings
161

Distinct positions

Period
2026-06-30

Filed 2026-08-12

Q/Q Activity
+18 / −16 / ↑64 / ↓37

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 30.4%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Jun 23, 2026.

Assets Under Management
$5.84B
Discretionary
$5.84B
Employees
58
Accounts
16
Address
5200 TOWN CENTER CIRCLE
4TH FLOOR
BOCA RATON, FL 33486-1015
Phone
(561) 394-0550
Name Title / Status Ownership Type
COUCH, C. DERYL ControlMANAGING DIRECTOR AND GENERAL COUNSEL
since May 2000
Less than 5%Individual
KROUSE, RODGER, RUSSELL ControlDIRECTOR AND CO-CEO
since May 1995
Less than 5%Individual
KROUSE, RODGER, RUSSELL ControlTRUSTEE OF RRK LIVING TRUST
since Sep 2017
25–50%Individual
LEDER, MARC, JAY ControlDIRECTOR AND CO-CEO
since May 1995
Less than 5%Individual
LEDER, MARC, JAY ControlTRUSTEE OF MJL LIVING TRUST
since Sep 2017
25–50%Individual
MAISEL, ALEXANDRA, RAE ControlCHIEF COMPLIANCE OFFICER
since Oct 2023
Less than 5%Individual
MJL LIVING TRUST ControlLIMITED PARTNER
since Sep 2021
25–50%Domestic Entity
RRK LIVING TRUST ControlLIMITED PARTNER
since Sep 2021
25–50%Domestic Entity
SC ADVISORS II, INC. ControlGENERAL PARTNER
since Sep 2021
Less than 5%Domestic Entity
WILLIAMS, ANGELA, JEANNE ControlCHIEF FINANCIAL OFFICER
since Jul 2025
Less than 5%Individual
KROUSE, RODGER, RUSSELL Control
Indirect owner via RRK LIVING TRUST
TRUSTEE
since Sep 2017
75% or moreIndividual
LEDER, MARC, JAY Control
Indirect owner via MJL LIVING TRUST
TRUSTEE
since Sep 2017
75% or moreIndividual
MJL LIVING TRUST Control
Indirect owner via SC ADVISORS II, INC.
SHAREHOLDER
since Sep 2021
50–75%Domestic Entity
RRK LIVING TRUST Control
Indirect owner via SC ADVISORS II, INC.
SHAREHOLDER
since Sep 2021
50–75%Domestic Entity
Ownership & leadership changes · 12 filings with changes since Feb 9, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Dec 11, 2025 filing
  • No longer listedKEIRSTEAD, MARC, ALBERT · CHIEF FINANCIAL OFFICER · Less than 5% · control person · listed since Jan 2023
  • No longer listedPGI PARTNERS LP · LIMITED PARTNER · 5–10% · listed since Sep 2021
  • AddedWILLIAMS, ANGELA, JEANNE · CHIEF FINANCIAL OFFICER · Less than 5% · control person
  • ChangedCOUCH, C. DERYL · now a control person
  • ChangedKROUSE, RODGER, RUSSELL · title DIRECTOR AND CO-CEO → DIRECTOR AND CO-CEO / TRUSTEE OF RRK LIVING TRUST; ownership Less than 5% → 25–50%
  • ChangedLEDER, MARC, JAY · title DIRECTOR AND CO-CEO → DIRECTOR AND CO-CEO / TRUSTEE OF MJL LIVING TRUST; ownership Less than 5% → 25–50%
  • ChangedMAISEL, ALEXANDRA, RAE · now a control person
Mar 27, 2024 filing
  • No longer listedLIFF, MARK, STEVEN · PARTNER · 75% or more · indirect via PGI PARTNERS LP · control person · listed since Sep 2021
  • ChangedMAISEL, ALEXANDRA, RAE · no longer a control person
Oct 14, 2023 filing
  • No longer listedKURZWEIL, DAVID, AUBREY · CHIEF COMPLIANCE OFFICER, REGISTRANT AND RELYING ADVISERS · Less than 5% · listed since Mar 2011
  • AddedMAISEL, ALEXANDRA, RAE · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
Mar 31, 2023 filing
  • AddedKEIRSTEAD, MARC, ALBERT · CHIEF FINANCIAL OFFICER · Less than 5% · control person
Nov 30, 2022 filing
  • No longer listedBER GP PARTNERS LP · LIMITED PARNTER · 5–10% · listed since Sep 2021
  • No longer listedROBERSON, BRUCE, EDWARD · PARTNER · 75% or more · indirect via BER GP PARTNERS LP · control person · listed since Sep 2021
  • No longer listedTURNER, KELLI, SUE · MANAGING DIRECTOR AND CHIEF FINANCIAL OFFICER · Less than 5% · listed since Sep 2021
May 25, 2022 filing
  • AddedMJL LIVING TRUST · SHAREHOLDER · 50–75% · indirect via SC ADVISORS II, INC. · control person
  • AddedRRK LIVING TRUST · SHAREHOLDER · 50–75% · indirect via SC ADVISORS II, INC. · control person
Mar 30, 2022 filing
  • AddedBER GP PARTNERS LP · LIMITED PARNTER · 5–10%
  • AddedLIFF, MARK, STEVEN · PARTNER · 75% or more · indirect via PGI PARTNERS LP · control person
  • AddedPGI PARTNERS LP · LIMITED PARTNER · 5–10%
  • AddedROBERSON, BRUCE, EDWARD · PARTNER · 75% or more · indirect via BER GP PARTNERS LP · control person
  • ChangedMJL LIVING TRUST · ownership 50–75% → 25–50%
  • ChangedRRK LIVING TRUST · ownership 50–75% → 25–50%
Oct 18, 2021 filing
  • AddedSC ADVISORS II, INC. · GENERAL PARTNER · Less than 5% · control person
  • ChangedMJL LIVING TRUST · title SHAREHOLDER → LIMITED PARTNER
  • ChangedRRK LIVING TRUST · title SHAREHOLDER → LIMITED PARTNER
Oct 14, 2021 filing
  • No longer listedKLAFTER, MELISSA, RAE · MANAGING DIRECTOR AND CFO · Less than 5% · listed since Mar 2019
  • AddedTURNER, KELLI, SUE · MANAGING DIRECTOR AND CHIEF FINANCIAL OFFICER · Less than 5%
Mar 29, 2019 filing
  • No longer listedCALHOUN, KEVIN, J. · MANAGING DIRECTOR AND CFO · Less than 5% · listed since Dec 2004
  • AddedKLAFTER, MELISSA, RAE · MANAGING DIRECTOR AND CFO · Less than 5%
Older changes (3 more filings)
Mar 30, 2018 filing
  • No longer listedKROUSE, RODGER, RUSSELL · SETTLOR · 75% or more · indirect via RODGER R. KROUSE REVOCABLE TRUST · control person · listed since Sep 2010
  • No longer listedLEDER, LISA, J · MEMBER, SUN CAPITAL SECURITIES MANAGEMENT, LP · 10–25% · listed since May 2004
  • No longer listedLEDER, MARC, JAY · SETTLOR · 75% or more · indirect via MARC J. LEDER REVOCABLE TRUST · control person · listed since Feb 2010
  • No longer listedMARC J. LEDER REVOCABLE TRUST · LIMITED PARTNER, SUN CAPITAL SECURITIES MANAGEMENT III, LP / MEMBER AND MANAGER, SUN CAPITAL SECURITIES MANAGEMENT, LP / SHAREHOLDER, SUN CAPITAL ADVISORS, INC. · 50–75% · control person · listed since Jan 2011
  • No longer listedMARC J. LEDER REVOCABLE TRUST · MEMBER AND MANAGER · 50–75% · indirect via SUN CAPITAL SECURITIES III, LLC · control person · listed since Jan 2011
  • No longer listedRODGER R. KROUSE AND HILLARY KROUSE, AS TENANTS BY THE ENTIRETIES · MEMBER, SUN CAPITAL SECURITIES MANAGEMENT, LP · 25–50% · listed since May 2004
  • No longer listedRODGER R. KROUSE REVOCABLE TRUST · LIMITED PARTNER, SUN CAPITAL SECURITIES MANAGEMENT III, LP / MANAGER, SUN CAPITAL SECURITIES MANAGEMENT, LP / SHAREHOLDER, SUN CAPITAL ADVISORS, INC. · 50–75% · control person · listed since Jan 2011
  • No longer listedRODGER R. KROUSE REVOCABLE TRUST · MEMBER AND MANAGER · 50–75% · indirect via SUN CAPITAL SECURITIES III, LLC · control person · listed since Jan 2011
  • No longer listedSUN CAPITAL SECURITIES III, LLC · GENERAL PARTNER, SUN CAPITAL SECURITIES MANAGEMENT III, LP · Less than 5% · control person · listed since Apr 2008
  • AddedKROUSE, RODGER, RUSSELL · TRUSTEE · 75% or more · indirect via RRK LIVING TRUST · control person
  • AddedLEDER, MARC, JAY · TRUSTEE · 75% or more · indirect via MJL LIVING TRUST · control person
  • AddedMJL LIVING TRUST · SHAREHOLDER · 50–75% · control person
  • AddedRRK LIVING TRUST · SHAREHOLDER · 50–75% · control person
  • ChangedCALHOUN, KEVIN, J. · title MANAGING DIRECTOR AND CFO, SUN CAPITAL ADVISORS, INC. → MANAGING DIRECTOR AND CFO
  • ChangedCOUCH, C. DERYL · title MANAGING DIRECTOR AND GENERAL COUNSEL, SUN CAPITAL ADVISORS, INC. → MANAGING DIRECTOR AND GENERAL COUNSEL
  • ChangedKROUSE, RODGER, RUSSELL · title DIRECTOR AND CO-CEO, SUN CAPITAL ADVISORS, INC. → DIRECTOR AND CO-CEO
  • ChangedLEDER, MARC, JAY · title DIRECTOR AND CO-CEO, SUN CAPITAL ADVISORS, INC. → DIRECTOR AND CO-CEO
Jul 3, 2013 filing
  • ChangedLEDER, LISA, J · title MEMBER, SUN CAPITAL SECURITIES MANAGEMENT, LLC → MEMBER, SUN CAPITAL SECURITIES MANAGEMENT, LP
  • ChangedMARC J. LEDER REVOCABLE TRUST · title LIMITED PARTNER, SUN CAPITAL SECURITIES MANAGEMENT III, LP / MEMBER AND MANAGER, SUN CAPITAL SECURITIES MANAGEMENT, LLC / SHAREHOLDER, SUN CAPITAL ADVISORS, INC. → LIMITED PARTNER, SUN CAPITAL SECURITIES MANAGEMENT III, LP / MEMBER AND MANAGER, SUN CAPITAL SECURITIES MANAGEMENT, LP / SHAREHOLDER, SUN CAPITAL ADVISORS, INC.
  • ChangedRODGER R. KROUSE AND HILLARY KROUSE, AS TENANTS BY THE ENTIRETIES · title MEMBER, SUN CAPITAL SECURITIES MANAGEMENT, LLC → MEMBER, SUN CAPITAL SECURITIES MANAGEMENT, LP
  • ChangedRODGER R. KROUSE REVOCABLE TRUST · title LIMITED PARTNER, SUN CAPITAL SECURITIES MANAGEMENT III, LP / MANAGER, SUN CAPITAL SECURITIES MANAGEMENT, LLC / SHAREHOLDER, SUN CAPITAL ADVISORS, INC. → LIMITED PARTNER, SUN CAPITAL SECURITIES MANAGEMENT III, LP / MANAGER, SUN CAPITAL SECURITIES MANAGEMENT, LP / SHAREHOLDER, SUN CAPITAL ADVISORS, INC.
Feb 9, 2012 filing (earliest on record)
  • ListedCALHOUN, KEVIN, J. · MANAGING DIRECTOR AND CFO, SUN CAPITAL ADVISORS, INC. · Less than 5%
  • ListedCOUCH, C. DERYL · MANAGING DIRECTOR AND GENERAL COUNSEL, SUN CAPITAL ADVISORS, INC. · Less than 5%
  • ListedKROUSE, RODGER, RUSSELL · DIRECTOR AND CO-CEO, SUN CAPITAL ADVISORS, INC. · Less than 5% · control person
  • ListedKROUSE, RODGER, RUSSELL · SETTLOR · 75% or more · indirect via RODGER R. KROUSE REVOCABLE TRUST · control person
  • ListedKURZWEIL, DAVID, AUBREY · CHIEF COMPLIANCE OFFICER, REGISTRANT AND RELYING ADVISERS · Less than 5%
  • ListedLEDER, LISA, J · MEMBER, SUN CAPITAL SECURITIES MANAGEMENT, LLC · 10–25%
  • ListedLEDER, MARC, JAY · DIRECTOR AND CO-CEO, SUN CAPITAL ADVISORS, INC. · Less than 5% · control person
  • ListedLEDER, MARC, JAY · SETTLOR · 75% or more · indirect via MARC J. LEDER REVOCABLE TRUST · control person
  • ListedMARC J. LEDER REVOCABLE TRUST · LIMITED PARTNER, SUN CAPITAL SECURITIES MANAGEMENT III, LP / MEMBER AND MANAGER, SUN CAPITAL SECURITIES MANAGEMENT, LLC / SHAREHOLDER, SUN CAPITAL ADVISORS, INC. · 50–75% · control person
  • ListedMARC J. LEDER REVOCABLE TRUST · MEMBER AND MANAGER · 50–75% · indirect via SUN CAPITAL SECURITIES III, LLC · control person
  • ListedRODGER R. KROUSE AND HILLARY KROUSE, AS TENANTS BY THE ENTIRETIES · MEMBER, SUN CAPITAL SECURITIES MANAGEMENT, LLC · 25–50%
  • ListedRODGER R. KROUSE REVOCABLE TRUST · LIMITED PARTNER, SUN CAPITAL SECURITIES MANAGEMENT III, LP / MANAGER, SUN CAPITAL SECURITIES MANAGEMENT, LLC / SHAREHOLDER, SUN CAPITAL ADVISORS, INC. · 50–75% · control person
  • ListedRODGER R. KROUSE REVOCABLE TRUST · MEMBER AND MANAGER · 50–75% · indirect via SUN CAPITAL SECURITIES III, LLC · control person
  • ListedSUN CAPITAL SECURITIES III, LLC · GENERAL PARTNER, SUN CAPITAL SECURITIES MANAGEMENT III, LP · Less than 5% · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Sun Financial Inc Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 FIRST TR EXCHANGE TRADED FD FTHI 33738R308 $10.1M 4.78% 422,859 SH
2 FIRST TR EXCHNG TRADED FD VI BUFR 33740F755 $8.8M 4.16% 236,154 SH
3 SCHWAB STRATEGIC TR SCHV 808524409 $8.4M 3.94% 239,789 SH
4 TIDAL TRUST III GRNJ 45259A258 $6.8M 3.22% 223,077 SH
5 FIRST TR EXCHANGE TRADED FD FTQI 33738R407 $5.9M 2.79% 266,320 SH
6 J P MORGAN EXCHANGE TRADED F JPST 46641Q837 $5.3M 2.48% 104,291 SH
7 ISHARES TR IEF 464287440 $5.2M 2.45% 56,033 SH
8 FIRST TR EXCHANGE-TRADED FD FTCB 33738D788 $5.0M 2.38% 245,184 SH
9 TIDAL TRUST I GRNY 886364231 $4.6M 2.18% 165,189 SH
10 NVIDIA CORPORATION NVDA 67066G104 $4.2M 1.98% 19,327 SH
11 ALPHABET INC GOOGL 02079K305 $4.1M 1.94% 11,486 SH
12 FIRST TR EXCHANGE-TRADED FD QTEC 337345102 $3.7M 1.77% 11,851 SH
13 APPLE INC AAPL 037833100 $3.7M 1.72% 11,847 SH
14 FIRST TR EXCHANGE TRADED FD AIRR 33738R704 $3.3M 1.56% 26,974 SH
15 FIRST TR EXCHANGE-TRADED FD FTCS 33733E104 $3.2M 1.51% 31,741 SH
16 FIRST TR EXCHANGE TRADED FD RDVY 33738R506 $3.2M 1.51% 38,401 SH
17 MICROSOFT CORP MSFT 594918104 $3.1M 1.46% 6,133 SH
18 AMAZON COM INC AMZN 023135106 $3.0M 1.42% 10,788 SH
19 FIRST TR EXCHNG TRADED FD VI BUFD 33740U703 $2.9M 1.37% 95,987 SH
20 SCHWAB STRATEGIC TR SCHX 808524201 $2.7M 1.28% 89,001 SH
21 JPMORGAN CHASE & CO JPM 46625H100 $2.3M 1.11% 6,529 SH
22 ARISTA NETWORKS INC ANET 040413205 $2.3M 1.09% 12,058 SH
23 META PLATFORMS INC META 30303M102 $2.1M 1.01% 3,607 SH
24 J P MORGAN EXCHANGE TRADED F HELO 46654Q724 $2.0M 0.93% 28,267 SH
25 PALANTIR TECHNOLOGIES INC PLTR 69608A108 $2.0M 0.92% 11,131 SH
26 FIRST TR EXCHANGE-TRADED FD FVD 33734H106 $1.9M 0.91% 38,124 SH
27 COSTCO WHOLESALE CORPORATION COST 22160K105 $1.9M 0.91% 2,019 SH
28 ADVANCED MICRO DEVICES INC AMD 007903107 $1.9M 0.89% 4,031 SH
29 MONSTER BEVERAGE CORP NEW MNST 61174X109 $1.9M 0.87% 40,496 SH
30 GOLDMAN SACHS GROUP INC GS 38141G104 $1.7M 0.81% 1,653 SH
31 NORTHROP GRUMMAN CORP NOC 666807102 $1.7M 0.79% 2,893 SH
32 SPDR SERIES TRUST SPYG 78464A409 $1.7M 0.78% 13,502 SH
33 INVESCO QQQ TR QQQ 46090E103 $1.6M 0.77% 2,260 SH
34 BANK OF NY MELLON CORP BNY 064058100 $1.6M 0.77% 10,215 SH
35 FIRST TR EXCHANGE-TRADED ALP FYX 33734Y109 $1.6M 0.77% 11,270 SH
36 UNION PAC CORP UNP 907818108 $1.6M 0.76% 5,505 SH
37 BROADCOM INC AVGO 11135F101 $1.6M 0.76% 3,805 SH
38 EATON CORP PLC ETN G29183103 $1.6M 0.74% 3,533 SH
39 CATERPILLAR INC CAT 149123101 $1.6M 0.74% 1,865 SH
40 CAPITAL GROUP CORE BALANCED CGBL 14021D107 $1.6M 0.74% 40,726 SH
41 GE VERNOVA INC GEV 36828A101 $1.5M 0.72% 1,548 SH
42 GE AEROSPACE GE 369604301 $1.5M 0.72% 4,176 SH
43 TJX COS INC NEW TJX 872540109 $1.5M 0.72% 9,597 SH
44 ISHARES TR AGG 464287226 $1.5M 0.72% 15,669 SH
45 PACER FDS TR COWZ 69374H881 $1.5M 0.72% 21,670 SH
46 QUANTA SVCS INC PWR 74762E102 $1.5M 0.71% 2,273 SH
47 ELI LILLY & CO LLY 532457108 $1.5M 0.70% 1,208 SH
48 AMERICAN EXPRESS CO AXP 025816109 $1.5M 0.70% 4,358 SH
49 FIRST TR EXCHANGE-TRADED FD HYLS 33738D408 $1.5M 0.70% 36,257 SH
50 KLA CORP KLAC 482480100 $1.4M 0.68% 7,520 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-12 $212.0M 161 0002067342-26-000005
2026-03-31 2026-05-15 $199.6M 159 0002067342-26-000003
2025-12-31 2026-02-02 $179.4M 157 0002067342-26-000001
Filer Information
Address
6967 S RIVER GATE DR, SUITE 102
MIDVALE, UT 84047
Phone
(801) 290-3201
Filing Manager
Sun Financial Inc
MIDVALE, UT
Signatory
Connie Christiansen
CCO