VIRTUE ASSET MANAGEMENT LLC — 13F Holdings & Portfolio
CIK 2094533 · latest 13F-HR filed 2026-10-21
VIRTUE ASSET MANAGEMENT LLC manages $146.5M in 13F-reported U.S. long-equity assets across 106 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are AAPL (5.96%), NVDA (4.41%), DFUS (4.18%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 2 new positions and exited 4; 26 existing positions rose in reported value and 37 fell.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
Loading holdings…
AUM
$146.5M
Long-equity book
Holdings
106
Distinct positions
Period
2026-09-30
Filed 2026-10-21
Q/Q Activity
+2 / −4 / ↑26 / ↓37
vs 2026-06-30
Portfolio charts
Latest quarter's book, what changed, and how the portfolio has evolved across filings.
Portfolio map
Q3 26AAPL6.0% · +0%NVDA4.4% · +1%DFUS4.2% · 0%GOOG4.0% · +1%MSFT3.4% · +1%VB3.2% · -4%VO2.9% · -2%DFUV2.9% · 0%BSCX2.6% · -4%EFA2.5% · +1%SPY2.5% · +1%AMZN2.3% · +2%MCK2.3% · +3%DE2.0% · +2%IWM1.9% · -0%PANW1.8% · +1%TRV1.8% · +4%LLY1.6% · +2%JPM1.6% · +3%ASML1.5% · +4%AVGO1.5% · +2%PSX1.5% · +2%INDA1.4% · +2%WMT1.2% · +3%XOM1.2% · +6%GD1.1% · +4%QQQ1.1% · +5%ILF1.1% · +6%DFAT1.1% · 0%BRK.B1.1% · +0%MDY1.1% · 0%ANET1.0% · +3%DFAS1.0% · 0%AMGN1.0% · +5%AFL0.9% · +2%MA0.9% · +4%VOO0.9% · -0%NEE0.9% · +5%GOOGL0.9% · -1%BSCS0.8% · -1%MU0.8% · +2%CI0.8% · +4%HD0.7% · -4%NEEPS0.6% · 0%BACPL0.6% · -1%BSCU0.6% · +84%EEM0.6% · -2%TFC0.6% · +4%NSC0.6% · -1%UNH0.6% · +6%VICI0.6% · -2%VEA0.6% · 0%CEG0.6% · +14%UBER0.6% · -7%IJR0.5% · +43%PEP0.5% · -0%IVV0.5% · 0%IJH0.5% · +33%IBB0.5% · +78%AMD0.5% · +7%
Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.
Sector mix
% of 13F valueSectors from each company's SIC code; funds and ETFs grouped separately.
Biggest buys and sells
Q2 26 → Q3 26Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.
13F assets and positions
5 quartersTotal reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.
Top positions over time
reported valueThe eight largest current positions, valued at each quarter end.
Concentration
top 10 = 36.2%Cumulative share of the portfolio held in the largest N positions.
Firm Profile & Key People
As of the firm’s regulatory filing dated Oct 5, 2026.
Assets Under Management
$1.31B
Discretionary
$1.31B
Employees
105
Accounts
7,561
Address
12 CADILLAC DR.
SUITE 280
BRENTWOOD, TN 37027
SUITE 280
BRENTWOOD, TN 37027
Phone
(615) 340-0801
| Name | Title / Status | Ownership | Type |
|---|---|---|---|
| RETTICH, JEREMY, MATTHEW Control | CHIEF EXECUTIVE OFFICER AND CHIEF COMPLIANCE OFFICER since Aug 2013 | Less than 5% | Individual |
| VIRTUE FINANCIAL HOLDINGS, LLC Control | SOLE MEMBER since Jan 2014 | 75% or more | Domestic Entity |
| WEBB, JAMES, DAVID Control | CHIEF OPERATING OFFICER since Aug 2013 | Less than 5% | Individual |
| JEREMY M. RETTICH REVOCABLE LIVING TRUST AGREEMENT DATED 12/02/2011 Control Indirect owner via VIRTUE FINANCIAL HOLDINGS, LLC | OWNER since Jul 2020 | 25–50% | Domestic Entity |
| RETTICH, JEREMY, MATTHEW Control Indirect owner via JEREMY M. RETTICH REVOCABLE LIVING TRUST AGREEMENT DATED 12/02/2011 | GRANTOR AND SOLE TRUSTEE since Dec 2011 | General partner, trustee or manager | Individual |
| RETTICH, MATTHEW, JOHN Control Indirect owner via THE RETTICH FAMILY REVOCABLE LIVING TRUST, MATTHEW AND MICHELE RETTICH, TRUSTEES, DATED APRIL 29, 2014 | TRUSTEE since Apr 2014 | General partner, trustee or manager | Individual |
| Rettich, Michele, Pillar Control Indirect owner via THE RETTICH FAMILY REVOCABLE LIVING TRUST, MATTHEW AND MICHELE RETTICH, TRUSTEES, DATED APRIL 29, 2014 | TRUSTEE since Apr 2014 | General partner, trustee or manager | Individual |
| THE RETTICH FAMILY REVOCABLE LIVING TRUST, MATTHEW AND MICHELE RETTICH, TRUSTEES, DATED APRIL 29, 2014 Control Indirect owner via VIRTUE FINANCIAL HOLDINGS, LLC | OWNER since Jul 2020 | 25–50% | Domestic Entity |
Ownership & leadership changes · 16 filings with changes since Jun 12, 2014
From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.
Sep 23, 2026 filing
- No longer listedCERVANTES, STEVEN, MARK · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Jan 2021
- ChangedRETTICH, JEREMY, MATTHEW · title CHIEF EXECUTIVE OFFICER → CHIEF EXECUTIVE OFFICER AND CHIEF COMPLIANCE OFFICER
Mar 23, 2022 filing
- ChangedRETTICH, JEREMY, MATTHEW · title PRESIDENT → CHIEF EXECUTIVE OFFICER
- ChangedRETTICH, JEREMY, MATTHEW · indirect via JEREMY M. RETTICH REVOCABLE LIVING TRUST AGREEMENT DATED 12/02/2011: ownership 75% or more → General partner, trustee or manager
- ChangedRETTICH, MATTHEW, JOHN · indirect via THE RETTICH FAMILY REVOCABLE LIVING TRUST, MATTHEW AND MICHELE RETTICH, TRUSTEES, DATED APRIL 29, 2014: ownership 50–75% → General partner, trustee or manager
- ChangedRettich, Michele, Pillar · indirect via THE RETTICH FAMILY REVOCABLE LIVING TRUST, MATTHEW AND MICHELE RETTICH, TRUSTEES, DATED APRIL 29, 2014: ownership 50–75% → General partner, trustee or manager
- ChangedWEBB, JAMES, DAVID · title VICE PRESIDENT → CHIEF OPERATING OFFICER
Jan 11, 2021 filing
- No longer listedSMITH, JEFFREY, ANDREW · CHIEF LEGAL OFFICER AND CHIEF COMPLIANCE OFFICER · Less than 5% · listed since Feb 2019
- AddedCERVANTES, STEVEN, MARK · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
Aug 25, 2020 filing
- AddedRETTICH, JEREMY, MATTHEW · GRANTOR AND SOLE TRUSTEE · 75% or more · indirect via JEREMY M. RETTICH REVOCABLE LIVING TRUST AGREEMENT DATED 12/02/2011 · control person
- AddedRETTICH, MATTHEW, JOHN · TRUSTEE · 50–75% · indirect via THE RETTICH FAMILY REVOCABLE LIVING TRUST, MATTHEW AND MICHELE RETTICH, TRUSTEES, DATED APRIL 29, 2014 · control person
- AddedRettich, Michele, Pillar · TRUSTEE · 50–75% · indirect via THE RETTICH FAMILY REVOCABLE LIVING TRUST, MATTHEW AND MICHELE RETTICH, TRUSTEES, DATED APRIL 29, 2014 · control person
Aug 18, 2020 filing
- No longer listedRETTICH, JEREMY, MATTHEW · MANAGING MEMBER · 50–75% · indirect via VIRTUE FINANCIAL HOLDINGS, LLC · control person · listed since Jan 2014
- No longer listedRETTICH, MATTHEW, JOHN · MEMBER · 25–50% · indirect via VIRTUE FINANCIAL HOLDINGS, LLC · control person · listed since Jan 2014
- AddedJEREMY M. RETTICH REVOCABLE LIVING TRUST AGREEMENT DATED 12/02/2011 · OWNER · 25–50% · indirect via VIRTUE FINANCIAL HOLDINGS, LLC · control person
- AddedTHE RETTICH FAMILY REVOCABLE LIVING TRUST, MATTHEW AND MICHELE RETTICH, TRUSTEES, DATED APRIL 29, 2014 · OWNER · 25–50% · indirect via VIRTUE FINANCIAL HOLDINGS, LLC · control person
Mar 30, 2020 filing
- AddedWEBB, JAMES, DAVID · VICE PRESIDENT · Less than 5% · control person
- ChangedSMITH, JEFFREY, ANDREW · title CHIEF COMPLIANCE OFFICER → CHIEF LEGAL OFFICER AND CHIEF COMPLIANCE OFFICER
Feb 27, 2019 filing
- No longer listedLUCAS, RENEE, ELIZABETH · CHIEF COMPLIANCE OFFICER · Less than 5% · listed since Oct 2018
- AddedSMITH, JEFFREY, ANDREW · CHIEF COMPLIANCE OFFICER · Less than 5%
Oct 19, 2018 filing
- No longer listedSHEFFIELD, ANTHONY, WAYNE · CHIEF COMPLIANCE OFFICER · Less than 5% · listed since Feb 2018
- Listed againLUCAS, RENEE, ELIZABETH · CHIEF COMPLIANCE OFFICER · Less than 5%
Feb 21, 2018 filing
- No longer listedLUCAS, RENEE, ELIZABETH · CHIEF COMPLIANCE OFFICER · Less than 5% · listed since Sep 2016
- AddedSHEFFIELD, ANTHONY, WAYNE · CHIEF COMPLIANCE OFFICER · Less than 5%
Oct 3, 2016 filing
- No longer listedMOORE, JASON, RUSSELL · CHIEF COMPLIANCE OFFICER · Less than 5% · listed since Jul 2014
- AddedLUCAS, RENEE, ELIZABETH · CHIEF COMPLIANCE OFFICER · Less than 5%
Older changes (7 more filings)
Jul 21, 2015 filing
- No longer listedVIRTUE FINANCIAL HOLDINGS, LLC · SOLE MEMBER · 75% or more · indirect via VIRTUE CAPITAL MANAGEMENT, LLC · control person · listed since Jan 2014
May 28, 2015 filing
- No longer listedPRODUCERS EQUITY GROUP · SOLE MEMBER · 75% or more · indirect via VIRTUE CAPITAL MANAGEMENT LLC · control person · listed since Jun 2014
- No longer listedRETTICH, JEREMY, MATTHEW · OWNER · 25–50% · indirect via PRODUCERS EQUITY GROUP · control person · listed since Jun 2014
- No longer listedRETTICH, MATTHEW, JOHN · OWNER · 25–50% · indirect via PRODUCERS EQUITY GROUP · control person · listed since Sep 2013
- AddedRETTICH, JEREMY, MATTHEW · MANAGING MEMBER · 50–75% · indirect via VIRTUE FINANCIAL HOLDINGS, LLC · control person
- AddedRETTICH, MATTHEW, JOHN · MEMBER · 25–50% · indirect via VIRTUE FINANCIAL HOLDINGS, LLC · control person
- AddedVIRTUE FINANCIAL HOLDINGS, LLC · SOLE MEMBER · 75% or more · indirect via VIRTUE CAPITAL MANAGEMENT, LLC · control person
- ChangedRETTICH, JEREMY, MATTHEW · title MANAGING MEMBER → PRESIDENT
- ChangedVIRTUE FINANCIAL HOLDINGS, LLC · title OWNER → SOLE MEMBER
May 18, 2015 filing
- AddedPRODUCERS EQUITY GROUP · SOLE MEMBER · 75% or more · indirect via VIRTUE CAPITAL MANAGEMENT LLC · control person
Mar 26, 2015 filing
- No longer listedPRODUCERS EQUITY GROUP · OWNER · 75% or more · control person · listed since Jun 2013
- AddedVIRTUE FINANCIAL HOLDINGS, LLC · OWNER · 75% or more · control person
Feb 5, 2015 filing
- ChangedRETTICH, JEREMY, MATTHEW · title PRESIDENT → MANAGING MEMBER
Aug 4, 2014 filing
- No longer listedRETTICH, MATTHEW, JOHN · MANAGER; CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Aug 2013
- AddedMOORE, JASON, RUSSELL · CHIEF COMPLIANCE OFFICER · Less than 5%
- AddedRETTICH, JEREMY, MATTHEW · PRESIDENT · Less than 5% · control person
- AddedRETTICH, JEREMY, MATTHEW · OWNER · 25–50% · indirect via PRODUCERS EQUITY GROUP · control person
- ChangedRETTICH, MATTHEW, JOHN · indirect via PRODUCERS EQUITY GROUP: ownership 75% or more → 25–50%
Jun 12, 2014 filing (earliest on record)
- ListedPRODUCERS EQUITY GROUP · OWNER · 75% or more · control person
- ListedRETTICH, MATTHEW, JOHN · OWNER · 75% or more · indirect via PRODUCERS EQUITY GROUP · control person
- ListedRETTICH, MATTHEW, JOHN · MANAGER; CHIEF COMPLIANCE OFFICER · Less than 5% · control person
Quarter-over-quarter changes
Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.
Top Adds (vs prior quarter)
- MICROSOFT CORP$1.4M +39.4%
- APPLE INC$1.2M +15.2%
- NVIDIA CORPORATION$844.8K +15.0%
- PHILLIPS 66$749.9K +54.4%
- MCKESSON CORP$470.6K +16.3%
Top Trims
- VANGUARD INDEX FDS-$528.1K -10.0%
- INVESCO EXCH TRD SLF IDX FD-$363.7K -8.6%
- HOME DEPOT INC-$322.8K -23.0%
- ISHARES TR-$233.2K -7.6%
- VICI PPTYS INC-$154.2K -15.1%
Exited Positions
- EXXON MOBIL CORP$1.4M
- WESTERN DIGITAL CORP$265.7K
- VANGUARD CALIF TAX FREE FDS$201.2K
- NUVEEN N Y MUN VALUE FD$196.1K
VIRTUE ASSET MANAGEMENT LLC Holdings (2026-09-30)
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | APPLE INC | AAPL | 037833100 | $8.7M | 5.96% | 26,241 | SH |
| 2 | NVIDIA CORPORATION | NVDA | 67066G104 | $6.5M | 4.41% | 28,283 | SH |
| 3 | DIMENSIONAL ETF TRUST | DFUS | 25434V401 | $6.1M | 4.18% | 73,836 | SH |
| 4 | ALPHABET INC | GOOG | 02079K107 | $5.9M | 4.04% | 17,385 | SH |
| 5 | MICROSOFT CORP | MSFT | 594918104 | $5.0M | 3.41% | 9,738 | SH |
| 6 | VANGUARD INDEX FDS | VB | 922908751 | $4.7M | 3.23% | 16,618 | SH |
| 7 | VANGUARD INDEX FDS | VO | 922908629 | $4.3M | 2.90% | 54,275 | SH |
| 8 | DIMENSIONAL ETF TRUST | DFUV | 25434V724 | $4.2M | 2.89% | 76,969 | SH |
| 9 | INVESCO EXCH TRD SLF IDX FD | BSCX | 46139W825 | $3.9M | 2.64% | 193,209 | SH |
| 10 | ISHARES TR | EFA | 464287465 | $3.7M | 2.54% | 35,864 | SH |
| 11 | STATE STR SPDR S&P 500 ETF T | SPY | 78462F103 | $3.6M | 2.46% | 4,718 | SH |
| 12 | AMAZON COM INC | AMZN | 023135106 | $3.4M | 2.34% | 13,774 | SH |
| 13 | MCKESSON CORP | MCK | 58155Q103 | $3.4M | 2.29% | 3,938 | SH |
| 14 | DEERE & CO | DE | 244199105 | $3.0M | 2.02% | 4,397 | SH |
| 15 | ISHARES TR | IWM | 464287655 | $2.8M | 1.93% | 10,203 | SH |
| 16 | PALO ALTO NETWORKS INC | PANW | 697435105 | $2.6M | 1.79% | 6,613 | SH |
| 17 | TRAVELERS COMPANIES INC | TRV | 89417E109 | $2.6M | 1.78% | 7,313 | SH |
| 18 | ELI LILLY & CO | LLY | 532457108 | $2.4M | 1.63% | 2,070 | SH |
| 19 | JPMORGAN CHASE & CO | JPM | 46625H100 | $2.3M | 1.59% | 7,063 | SH |
| 20 | ASML HLDG NV | ASML | N07059210 | $2.2M | 1.50% | 1,209 | SH |
| 21 | BROADCOM INC | AVGO | 11135F101 | $2.1M | 1.46% | 6,102 | SH |
| 22 | PHILLIPS 66 | PSX | 718546104 | $2.1M | 1.45% | 8,331 | SH |
| 23 | ISHARES TR | INDA | 46429B598 | $2.1M | 1.41% | 44,215 | SH |
| 24 | WALMART INC | WMT | 931142103 | $1.8M | 1.25% | 17,607 | SH |
| 25 | EXXONMOBIL HOLDINGS CORP | XOM | 30233Q108 | $1.8M | 1.21% | 10,869 | SH |
| 26 | GENERAL DYNAMICS CORP | GD | 369550108 | $1.7M | 1.15% | 5,073 | SH |
| 27 | INVESCO QQQ TR | QQQ | 46090E103 | $1.6M | 1.13% | 2,229 | SH |
| 28 | ISHARES TR | ILF | 464287390 | $1.6M | 1.12% | 47,641 | SH |
| 29 | DIMENSIONAL ETF TRUST | DFAT | 25434V609 | $1.6M | 1.09% | 24,142 | SH |
| 30 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $1.6M | 1.09% | 3,219 | SH |
| 31 | STATE STR SPDR S&P MIDCAP 40 | MDY | 78467Y107 | $1.5M | 1.05% | 2,347 | SH |
| 32 | ARISTA NETWORKS INC | ANET | 040413205 | $1.5M | 1.01% | 7,286 | SH |
| 33 | DIMENSIONAL ETF TRUST | DFAS | 25434V500 | $1.4M | 0.99% | 18,657 | SH |
| 34 | AMGEN INC | AMGN | 031162100 | $1.4M | 0.96% | 3,350 | SH |
| 35 | AFLAC INC | AFL | 001055102 | $1.3M | 0.91% | 11,963 | SH |
| 36 | MASTERCARD INCORPORATED | MA | 57636Q104 | $1.3M | 0.91% | 2,424 | SH |
| 37 | VANGUARD INDEX FDS | VOO | 922908363 | $1.3M | 0.91% | 1,906 | SH |
| 38 | NEXTERA ENERGY INC | NEE | 65339F101 | $1.3M | 0.90% | 17,361 | SH |
| 39 | ALPHABET INC | GOOGL | 02079K305 | $1.3M | 0.90% | 3,812 | SH |
| 40 | INVESCO EXCH TRD SLF IDX FD | BSCS | 46138J643 | $1.2M | 0.83% | 60,477 | SH |
| 41 | MICRON TECHNOLOGY INC | MU | 595112103 | $1.2M | 0.81% | 1,115 | SH |
| 42 | THE CIGNA GROUP | CI | 125523100 | $1.1M | 0.77% | 4,154 | SH |
| 43 | HOME DEPOT INC | HD | 437076102 | $1.1M | 0.74% | 3,798 | SH |
| 44 | NEXTERA ENERGY INC | NEEPS | 65339F663 | $942.9K | 0.64% | 19,258 | SH |
| 45 | BANK OF AMER CORP | BACPL | 060505682 | $932.8K | 0.64% | 764 | SH |
| 46 | INVESCO EXCH TRD SLF IDX FD | BSCU | 46138J460 | $930.6K | 0.64% | 57,659 | SH |
| 47 | ISHARES TR | EEM | 464287234 | $913.5K | 0.62% | 13,678 | SH |
| 48 | TRUIST FINL CORP | TFC | 89832Q109 | $909.5K | 0.62% | 19,644 | SH |
| 49 | NORFOLK SOUTHN CORP | NSC | 655844108 | $875.7K | 0.60% | 2,834 | SH |
| 50 | UNITEDHEALTH GROUP INC | UNH | 91324P102 | $870.0K | 0.59% | 2,370 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-09-30 | 2026-10-21 | $146.5M | 106 | 0001104659-26-117791 |
| 2026-06-30 | 2026-07-29 | $142.4M | 108 | 0001104659-26-088255 |
| 2026-03-31 | 2026-05-12 | $125.6M | 106 | 0001104659-26-059205 |
| 2025-12-31 | 2026-02-10 | $125.3M | 96 | 0001104659-26-012476 |
| 2025-09-30 | 2025-11-14 | $121.3M | 96 | 0001104659-25-112196 |
Filer Information
Address
308 W. MAIN STREETBARRINGTON, IL 60010
Phone
(847) 892-7145
Filing Manager
VIRTUE ASSET MANAGEMENT LLC
BARRINGTON, IL
Signatory
Robert Finley
CEO