Directional Asset Management — 13F Holdings & Portfolio

CIK 2105817 · latest 13F-HR filed 2026-10-22

Directional Asset Management manages $124.0M in 13F-reported U.S. long-equity assets across 90 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are AAPL (6.97%), GOOG (6.84%), OPCH (6.27%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 11 new positions and exited 4; 22 existing positions rose in reported value and 32 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

AUM

$124.0M

Long-equity book

Holdings

Distinct positions

Period

2026-09-30

Filed 2026-10-22

Q/Q Activity

+11 / −4 / ↑22 / ↓32

vs 2026-06-30

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q3 26

AAPL7.0% · -0%GOOG6.8% · -5%OPCH6.3% · new WMT3.9% · +0%GE3.5% · new DGRO3.5% · +4%JPST3.4% · -1%JNJ3.3% · +1%AMZN2.8% · -1%GS2.6% · +9%AVLV2.5% · +36%CRWD2.5% · +295%JPM2.4% · -10%SCHD2.2% · +2%MS2.0% · new NVDA1.9% · -0%AMGN1.7% · -1%FNDF1.6% · -1%FNDX1.5% · +0%COST1.4% · -3%ABT1.4% · -0%XLI1.4% · +4%SCHX1.1% · +3%TSN1.1% · +7%NVO1.0% · new WM1.0% · +0%SCHW1.0% · -2%ET1.0% · -23%VEEV1.0% · -5%JMST0.9% · +9%CALM0.9% · +9%LDOS0.9% · -2%ABBV0.9% · -2%PSMT0.9% · new AJG0.9% · -5%RSP0.9% · new SCHA0.8% · -2%UBER0.8% · -6%AVUV0.8% · +15%KO0.7% · +0%GLW0.7% · +1%BRK.B0.6% · -27%EOG0.6% · +5%BAC0.6% · -1%SCHE0.6% · 0%AVDE0.6% · +29%LLY0.6% · +4%SYY0.5% · -10%CTVA0.5% · +0%VOE0.5% · -4%MDLZ0.5% · -2%SDVY0.5% · +2%GOOGL0.5% · 0%MSFT0.4% · +3%XLV0.4% · +2%SPY0.4% · -10%AMID0.4% · -26%PANW0.4% · -1%F0.4% · new SBUX0.4% · new

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q2 26 → Q3 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 43.3%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Mar 25, 2026.

Assets Under Management

$136.9M

Discretionary

$124.9M

Employees

Accounts

Address

171 W WING ST
#206
ARLINGTON HEIGHTS, IL 60005

Phone

(847) 749-2312

Website

WWW.LINKEDIN.COM/IN/SCOTT-SHORT-A85A5617
SEEKINGALPHA.COM/USER/571743/COMMENTS

This firm reports 2 disclosure items on its registration.

Name	Title / Status	Ownership	Type
SHORT, DANIEL, SCOTT Control	PRESIDENT/CHIEF INVESTMENT OFFICER since Jan 2010	75% or more	Individual
Moreiro, Roberto, NMN	CHIEF COMPLIANCE OFFICER since Aug 2025	Less than 5%	Individual

Ownership & leadership changes · 2 filings with changes since Sep 26, 2024

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Jan 20, 2026 filing

ChangedMoreiro, Roberto, NMN · no longer a control person

Sep 2, 2025 filing

AddedMoreiro, Roberto, NMN · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
ChangedSHORT, DANIEL, SCOTT · title MANAGING MEMBER/CHIEF COMPLIANCE OFFICER → PRESIDENT/CHIEF INVESTMENT OFFICER

Sep 26, 2024 filing (earliest on record)

ListedSHORT, DANIEL, SCOTT · MANAGING MEMBER/CHIEF COMPLIANCE OFFICER · 75% or more · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

APPLE INC$1.1M +15.1%
CROWDSTRIKE HLDGS INC$823.0K +37.1%
AMERICAN CENTY ETF TR$782.7K +34.3%
VEEVA SYS INC$411.9K +53.4%
NVIDIA CORPORATION$283.3K +14.1%

Show all 22 →

Top Trims

ALPHABET INC-$741.6K -8.0%
CORNING INC-$516.1K -39.0%
WALMART INC-$424.7K -8.0%
DYCOM INDS INC-$415.5K -48.3%
ENERGY TRANSFER L P-$320.5K -20.5%

Show all 32 →

New Positions

Show all 11 →

Exited Positions

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#	Issuer	Symbol	CUSIP	Value	Δ

Directional Asset Management Holdings (2026-09-30)

#	Issuer	Symbol	CUSIP	Value	Weight	Shares	Type
1	APPLE INC	AAPL	037833100	$8.6M	6.97%	25,935	SH
2	ALPHABET INC	GOOG	02079K107	$8.5M	6.84%	24,879	SH
3	OPTION CARE HEALTH INC	OPCH	68404L201	$7.8M	6.27%	345,710	SH
4	WALMART INC	WMT	931142103	$4.9M	3.92%	46,727	SH
5	GE AEROSPACE	GE	369604301	$4.4M	3.55%	14,091	SH
6	ISHARES TR	DGRO	46434V621	$4.3M	3.51%	57,643	SH
7	J P MORGAN EXCHANGE TRADED F	JPST	46641Q837	$4.3M	3.44%	84,703	SH
8	JOHNSON & JOHNSON	JNJ	478160104	$4.1M	3.34%	15,628	SH
9	AMAZON COM INC	AMZN	023135106	$3.5M	2.79%	13,877	SH
10	GOLDMAN SACHS GROUP INC	GS	38141G104	$3.3M	2.64%	3,631	SH
11	AMERICAN CENTY ETF TR	AVLV	025072349	$3.1M	2.47%	33,878	SH
12	CROWDSTRIKE HLDGS INC	CRWD	22788C105	$3.0M	2.45%	11,488	SH
13	JPMORGAN CHASE & CO	JPM	46625H100	$2.9M	2.36%	8,848	SH
14	SCHWAB STRATEGIC TR	SCHD	808524797	$2.7M	2.18%	83,109	SH
15	MORGAN STANLEY	MS	617446448	$2.4M	1.96%	12,914	SH
16	NVIDIA CORPORATION	NVDA	67066G104	$2.3M	1.85%	10,056	SH
17	AMGEN INC	AMGN	031162100	$2.1M	1.67%	4,903	SH
18	SCHWAB STRATEGIC TR	FNDF	808524755	$2.0M	1.63%	37,704	SH
19	SCHWAB STRATEGIC TR	FNDX	808524771	$1.8M	1.49%	58,721	SH
20	COSTCO WHOLESALE CORPORATION	COST	22160K105	$1.7M	1.39%	1,890	SH
21	ABBOTT LABORATORIES	ABT	002824100	$1.7M	1.36%	17,083	SH
22	SELECT SECTOR SPDR TR	XLI	81369Y704	$1.7M	1.35%	10,043	SH
23	SCHWAB STRATEGIC TR	SCHX	808524201	$1.4M	1.13%	46,815	SH
24	TYSON FOODS INC	TSN	902494103	$1.3M	1.06%	25,967	SH
25	NOVO-NORDISK A S	NVO	670100205	$1.3M	1.04%	34,130	SH
26	WASTE MGMT INC DEL	WM	94106L109	$1.3M	1.03%	6,249	SH
27	CHARLES SCHWAB CORP (THE)	SCHW	808513105	$1.3M	1.02%	12,969	SH
28	ENERGY TRANSFER L P	ET	29273V100	$1.2M	1.00%	62,800	SH
29	VEEVA SYS INC	VEEV	922475108	$1.2M	0.95%	4,143	SH
30	J P MORGAN EXCHANGE TRADED F	JMST	46641Q654	$1.2M	0.93%	22,746	SH
31	CAL MAINE FOODS INC	CALM	128030202	$1.1M	0.91%	16,563	SH
32	LEIDOS HOLDINGS INC	LDOS	525327102	$1.1M	0.91%	9,238	SH
33	ABBVIE INC	ABBV	00287Y109	$1.1M	0.90%	4,269	SH
34	PRICESMART INC	PSMT	741511109	$1.1M	0.89%	6,524	SH
35	GALLAGHER ARTHUR J & CO	AJG	363576109	$1.1M	0.89%	4,826	SH
36	INVESCO EXCHANGE TRADED FD T	RSP	46137V357	$1.1M	0.88%	5,241	SH
37	SCHWAB STRATEGIC TR	SCHA	808524607	$1.0M	0.83%	31,645	SH
38	UBER TECHNOLOGIES INC	UBER	90353T100	$995.5K	0.80%	14,530	SH
39	AMERICAN CENTY ETF TR	AVUV	025072877	$968.5K	0.78%	8,224	SH
40	COCA COLA CO	KO	191216100	$816.2K	0.66%	9,482	SH
41	CORNING INC	GLW	219350105	$808.7K	0.65%	5,259	SH
42	BERKSHIRE HATHAWAY INC DEL	BRK.B	084670702	$782.3K	0.63%	1,571	SH
43	EOG RES INC	EOG	26875P101	$765.3K	0.62%	5,555	SH
44	BANK OF AMER CORP	BAC	060505104	$758.8K	0.61%	13,941	SH
45	SCHWAB STRATEGIC TR	SCHE	808524706	$726.6K	0.59%	19,935	SH
46	AMERICAN CENTY ETF TR	AVDE	025072703	$721.9K	0.58%	8,012	SH
47	ELI LILLY & CO	LLY	532457108	$690.1K	0.56%	596	SH
48	SYSCO CORP	SYY	871829107	$662.5K	0.53%	8,498	SH
49	CORTEVA INC	CTVA	22052L104	$633.1K	0.51%	8,153	SH
50	VANGUARD INDEX FDS	VOE	922908512	$623.6K	0.50%	3,189	SH

Filing History

Period	Filed	AUM	Holdings	Accession
2026-09-30	2026-10-22	$124.0M	90	0001754960-26-000935
2026-06-30	2026-07-27	$118.3M	94	0001754960-26-000633
2026-03-31	2026-04-27	$109.4M	90	0001754960-26-000323
2025-12-31	2026-01-29	$114.0M	93	0001754960-26-000139

Filer Information

Address

171 W WING STREET
SUITE 206
ARLINGTON HEIGHTS, IL 60005

Phone

(847) 749-2312

Filing Manager

Directional Asset Management

ARLINGTON HEIGHTS, IL

Signatory

Aryn Sands

Agent