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PDS Planning, Inc — 13F Holdings & Portfolio

CIK 838618 · latest 13F-HR filed 2026-08-05

Backtest portfolio

PDS Planning, Inc manages $1.73B in 13F-reported U.S. long-equity assets across 609 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are VEA (7.34%), IVV (6.82%), AGG (5.04%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 68 new positions and exited 20; 334 existing positions rose in reported value and 96 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$1.73B

Long-equity book

Holdings
609

Distinct positions

Period
2026-06-30

Filed 2026-08-05

Q/Q Activity
+68 / −20 / ↑334 / ↓96

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
VEA7.3% · +2%IVV6.8% · +2%AGG5.0% · +4%VO4.5% · +312%AVUV4.4% · +2%VIG4.0% · +4%VWO3.7% · +2%BNDX2.9% · +2%REET2.6% · +4%IGSB2.4% · +4%AAPL2.3% · +2%NVDA2.1% · +2%BSV2.0% · +4%ABBV1.6% · -0%VBR1.4% · -1%MSFT1.2% · -2%IEFA1.1% · +1%IJH1.0% · -1%IEMG1.0% · -0%BND1.0% · +1%GOOG1.0% · +1%AMZN1.0% · +2%JPM0.9% · +1%MUB0.9% · +5%GOOGL0.9% · +2%VB0.9% · +0%BRK.B0.9% · 0%BRK.A0.9% · 0%VTEB0.8% · +1%VTI0.7% · +31%IAGG0.7% · +8%SUB0.7% · +3%AVGO0.6% · +1%TSM0.6% · +4%ABT0.6% · -8%VT0.6% · +1%VEU0.5% · +2%LLY0.5% · +4%VOO0.5% · +7%META0.4% · +2%MU0.4% · +6%TSLA0.4% · +4%JMST0.4% · +18%OUNZ0.4% · 0%VNQ0.4% · -0%VIGI0.3% · +1%VV0.3% · +1%PG0.3% · -1%SPY0.3% · +6%AMD0.3% · +6%KO0.3% · +0%JNJ0.3% · -0%DFAC0.3% · +7%V0.2% · +2%DE0.2% · -2%COST0.2% · +6%AMAT0.2% · +1%ASML0.2% · +9%WMT0.2% · +0%UPS0.2% · -0%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 43.8%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Mar 19, 2026.

Assets Under Management
$2.17B
Discretionary
$2.12B
Employees
19
Accounts
3,159
Address
475 METRO PLACE S.
SUITE 460
DUBLIN, OH 43017
Phone
(614) 481-8449
Website
Mailing Address
P.O. BOX 3490, DUBLIN, OH, 43016
Name Title / Status Ownership Type
BROWN, KURT, M ControlSECRETARY-TREASURER, CHIEF COMPLIANCE OFFICER, CHIEF INVESTMENT OFFICER
since Sep 2017
25–50%Individual
ITSELL, RITA, M ControlVICE-PRESIDENT
since Jan 2014
10–25%Individual
MENGES, JAMIE, PAUL ControlPRESIDENT
since Sep 2017
25–50%Individual
ROGERS, JAMES, ANDREW ControlASSISTANT SECRETARY-TREASURER
since Jan 2022
25–50%Individual
Ownership & leadership changes · 8 filings with changes since Mar 29, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Mar 19, 2026 filing
  • ChangedBROWN, KURT, M · ownership 10–25% → 25–50%
  • ChangedITSELL, RITA, M · title PRESIDENT → VICE-PRESIDENT; ownership 25–50% → 10–25%
  • ChangedMENGES, JAMIE, PAUL · title VICE-PRESIDENT → PRESIDENT
  • ChangedROGERS, JAMES, ANDREW · ownership 10–25% → 25–50%
Mar 29, 2022 filing
  • AddedROGERS, JAMES, ANDREW · ASSISTANT SECRETARY-TREASURER · 10–25% · control person
Mar 28, 2018 filing
  • No longer listedCOCHRAN, ROBERT, ALAN · VICE-PRESIDENT, CHIEF COMPLIANCE OFFICER, CHIEF INVESTMENT OFFICER · 10–25% · control person · listed since Jan 1988
  • ChangedBROWN, KURT, M · title PARTNER → SECRETARY-TREASURER, CHIEF COMPLIANCE OFFICER, CHIEF INVESTMENT OFFICER
  • ChangedMENGES, JAMIE, PAUL · title SECRETARY-TREASURER → VICE-PRESIDENT
Mar 29, 2017 filing
  • No longer listedHAMILTON, ROBERT, DALE · PARTNER · Less than 5% · listed since Jan 2014
  • ChangedBROWN, KURT, M · ownership 5–10% → 10–25%
  • ChangedCOCHRAN, ROBERT, ALAN · ownership 25–50% → 10–25%
Mar 22, 2016 filing
  • ChangedHAMILTON, ROBERT, DALE · ownership 10–25% → Less than 5%; no longer a control person
Mar 31, 2015 filing
  • AddedBROWN, KURT, M · PARTNER · 5–10% · control person
  • ChangedHAMILTON, ROBERT, DALE · title OWNER → PARTNER
  • ChangedMENGES, JAMIE, PAUL · ownership 10–25% → 25–50%
Mar 31, 2014 filing
  • AddedMENGES, JAMIE, PAUL · SECRETARY-TREASURER · 10–25% · control person
  • ChangedHAMILTON, ROBERT, DALE · title PRESIDENT → OWNER; ownership 25–50% → 10–25%
  • ChangedITSELL, RITA, M · title SECRETARY-TREASURER → PRESIDENT
Apr 5, 2013 filing
  • No longer listedGILBERT, JEFFREY, CRAIG · PARTNER · 25–50% · control person · listed since Apr 2008
  • ChangedHAMILTON, ROBERT, DALE · ownership 10–25% → 25–50%
Mar 29, 2012 filing (earliest on record)
  • ListedCOCHRAN, ROBERT, ALAN · VICE-PRESIDENT, CHIEF COMPLIANCE OFFICER, CHIEF INVESTMENT OFFICER · 25–50% · control person
  • ListedGILBERT, JEFFREY, CRAIG · PARTNER · 25–50% · control person
  • ListedHAMILTON, ROBERT, DALE · PRESIDENT · 10–25% · control person
  • ListedITSELL, RITA, M · SECRETARY-TREASURER · 25–50% · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

Show all 334 →

Top Trims

Show all 96 →

New Positions

Show all 68 →

Exited Positions

Show all 20 →

PDS Planning, Inc Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 VANGUARD TAX-MANAGED FDS VEA 921943858 $126.8M 7.34% 1,779,207 SH
2 ISHARES TR IVV 464287200 $117.9M 6.82% 157,386 SH
3 ISHARES TR AGG 464287226 $87.1M 5.04% 880,458 SH
4 VANGUARD INDEX FDS VO 922908629 $77.5M 4.49% 962,079 SH
5 AMERICAN CENTY ETF TR AVUV 025072877 $76.7M 4.44% 614,951 SH
6 VANGUARD SPECIALIZED FUNDS VIG 921908844 $69.4M 4.02% 293,378 SH
7 VANGUARD INTL EQUITY INDEX F VWO 922042858 $63.8M 3.69% 1,068,327 SH
8 VANGUARD CHARLOTTE FDS BNDX 92203J407 $50.1M 2.90% 1,034,989 SH
9 ISHARES TR REET 46434V647 $45.4M 2.63% 1,642,967 SH
10 ISHARES TR IGSB 464288646 $42.0M 2.43% 801,548 SH
11 APPLE INC AAPL 037833100 $39.4M 2.28% 136,287 SH
12 NVIDIA CORPORATION NVDA 67066G104 $36.1M 2.09% 180,460 SH
13 VANGUARD BD INDEX FDS BSV 921937827 $35.1M 2.03% 450,644 SH
14 ABBVIE INC ABBV 00287Y109 $27.4M 1.58% 108,761 SH
15 VANGUARD INDEX FDS VBR 922908611 $23.8M 1.38% 97,954 SH
16 MICROSOFT CORP MSFT 594918104 $20.0M 1.16% 53,615 SH
17 ISHARES TR IEFA 46432F842 $18.2M 1.05% 188,300 SH
18 ISHARES TR IJH 464287507 $17.6M 1.02% 228,661 SH
19 ISHARES INC IEMG 46434G103 $17.0M 0.98% 204,734 SH
20 VANGUARD BD INDEX FDS BND 921937835 $16.9M 0.98% 230,885 SH
21 ALPHABET INC GOOG 02079K107 $16.8M 0.97% 47,495 SH
22 AMAZON COM INC AMZN 023135106 $16.5M 0.95% 69,133 SH
23 JPMORGAN CHASE & CO JPM 46625H100 $16.2M 0.94% 49,614 SH
24 ISHARES TR MUB 464288414 $16.0M 0.93% 148,686 SH
25 ALPHABET INC GOOGL 02079K305 $15.9M 0.92% 44,471 SH
26 VANGUARD INDEX FDS VB 922908751 $15.8M 0.91% 52,128 SH
27 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $15.4M 0.89% 30,747 SH
28 BERKSHIRE HATHAWAY INC DEL BRK.A 084670108 $15.0M 0.87% 20 SH
29 VANGUARD MUN BD FDS VTEB 922907746 $13.9M 0.81% 275,456 SH
30 VANGUARD INDEX FDS VTI 922908769 $12.9M 0.75% 34,991 SH
31 ISHARES TR IAGG 46435G672 $12.8M 0.74% 252,280 SH
32 ISHARES TR SUB 464288158 $12.3M 0.71% 115,118 SH
33 BROADCOM INC AVGO 11135F101 $10.6M 0.61% 27,930 SH
34 TAIWAN SEMICONDUCTOR MANUFAC TSM 874039100 $10.4M 0.60% 21,749 SH
35 ABBOTT LABORATORIES ABT 002824100 $9.9M 0.58% 109,606 SH
36 VANGUARD INTL EQUITY INDEX F VT 922042742 $9.8M 0.57% 62,272 SH
37 VANGUARD INTL EQUITY INDEX F VEU 922042775 $9.3M 0.54% 111,098 SH
38 ELI LILLY & CO LLY 532457108 $9.1M 0.53% 7,599 SH
39 VANGUARD INDEX FDS VOO 922908363 $7.8M 0.45% 11,364 SH
40 META PLATFORMS INC META 30303M102 $7.1M 0.41% 12,542 SH
41 MICRON TECHNOLOGY INC MU 595112103 $7.1M 0.41% 6,120 SH
42 TESLA INC TSLA 88160R101 $6.9M 0.40% 16,395 SH
43 J P MORGAN EXCHANGE TRADED F JMST 46641Q654 $6.7M 0.39% 131,459 SH
44 VANECK MERK GOLD ETF OUNZ 921078101 $6.5M 0.37% 167,778 SH
45 VANGUARD INDEX FDS VNQ 922908553 $6.4M 0.37% 66,024 SH
46 VANGUARD WHITEHALL FDS VIGI 921946810 $5.7M 0.33% 60,684 SH
47 VANGUARD INDEX FDS VV 922908637 $5.6M 0.32% 16,309 SH
48 PROCTER & GAMBLE CO PG 742718109 $5.5M 0.32% 37,838 SH
49 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $5.5M 0.32% 7,364 SH
50 ADVANCED MICRO DEVICES INC AMD 007903107 $5.4M 0.31% 9,301 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-05 $1.73B 609 0000838618-26-000003
2026-03-31 2026-04-22 $1.52B 561 0000838618-26-000002
2025-12-31 2026-01-26 $1.50B 553 0000838618-26-000001
Filer Information
Address
475 METRO PL S., STE 460
DUBLIN, OH 43017
Phone
(614) 481-8449
Filing Manager
PDS Planning, Inc
DUBLIN, OH
Signatory
Kurt M. Brown
CCO and CIO