PDS Planning, Inc — 13F Holdings & Portfolio
CIK 838618 · latest 13F-HR filed 2026-04-22
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
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AUM
$1.52B
Long-equity book
Holdings
561
Distinct positions
Period
2026-03-31
Filed 2026-04-22
Q/Q Activity
+44 / −36 / ↑224 / ↓144
vs 2025-12-31
Firm Profile & Key People
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- AMERICAN CENTY ETF TR$5.3M +8.6%
- ISHARES TR$4.8M +6.1%
- VANGUARD CHARLOTTE FDS$2.7M +6.0%
- DIMENSIONAL ETF TRUST$1.7M +73.5%
- ISHARES TR$1.3M +12.0%
Top Trims
- MICROSOFT CORP-$5.5M -21.4%
- ABBOTT LABORATORIES-$2.9M -19.2%
- ABBVIE INC-$1.6M -6.2%
- JPMORGAN CHASE & CO-$1.4M -9.0%
- TESLA INC-$1.2M -17.3%
New Positions
- ASTRAZENECA PLC$1.4M
- NEOS ETF TRUST$521.2K
- EQUINOR ASA$306.1K
- ADVANCED ENERGY INDS$289.8K
- LUMENTUM HLDGS INC$277.6K
Exited Positions
- ASTRAZENECA PLC$1.1M
- BLACKSTONE INC$420.5K
- TRIP COM GROUP LTD$350.7K
- NIKE INC$306.0K
- HONDA MOTOR LTD$305.2K
All Holdings
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | VANGUARD TAX-MANAGED FDS | VEA | 921943858 | $111.6M | 7.36% | 1,741,699 | SH |
| 2 | ISHARES TR | IVV | 464287200 | $100.4M | 6.62% | 153,680 | SH |
| 3 | ISHARES TR | AGG | 464287226 | $83.8M | 5.53% | 844,140 | SH |
| 4 | VANGUARD INDEX FDS | VO | 922908629 | $67.0M | 4.42% | 233,271 | SH |
| 5 | AMERICAN CENTY ETF TR | AVUV | 025072877 | $66.7M | 4.40% | 603,359 | SH |
| 6 | VANGUARD SPECIALIZED FUNDS | VIG | 921908844 | $60.9M | 4.02% | 283,210 | SH |
| 7 | VANGUARD INTL EQUITY INDEX F | VWO | 922042858 | $56.6M | 3.73% | 1,047,390 | SH |
| 8 | VANGUARD CHARLOTTE FDS | BNDX | 92203J407 | $48.7M | 3.22% | 1,014,427 | SH |
| 9 | ISHARES TR | IGSB | 464288646 | $40.4M | 2.66% | 768,523 | SH |
| 10 | ISHARES TR | REET | 46434V647 | $39.7M | 2.62% | 1,579,103 | SH |
| 11 | APPLE INC | AAPL | 037833100 | $34.0M | 2.24% | 134,089 | SH |
| 12 | VANGUARD BD INDEX FDS | BSV | 921937827 | $33.9M | 2.23% | 432,009 | SH |
| 13 | NVIDIA CORPORATION | NVDA | 67066G104 | $30.8M | 2.03% | 176,689 | SH |
| 14 | ABBVIE INC | ABBV | 00287Y109 | $23.7M | 1.56% | 108,916 | SH |
| 15 | VANGUARD INDEX FDS | VBR | 922908611 | $21.5M | 1.42% | 99,068 | SH |
| 16 | MICROSOFT CORP | MSFT | 594918104 | $20.2M | 1.33% | 54,486 | SH |
| 17 | ISHARES TR | IEFA | 46432F842 | $17.0M | 1.12% | 187,242 | SH |
| 18 | VANGUARD BD INDEX FDS | BND | 921937835 | $16.9M | 1.11% | 229,411 | SH |
| 19 | ISHARES TR | IJH | 464287507 | $15.6M | 1.03% | 231,155 | SH |
| 20 | ISHARES TR | MUB | 464288414 | $15.0M | 0.99% | 141,346 | SH |
| 21 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $14.7M | 0.97% | 30,741 | SH |
| 22 | JPMORGAN CHASE & CO | JPM | 46625H100 | $14.5M | 0.95% | 49,211 | SH |
| 23 | BERKSHIRE HATHAWAY INC DEL | BRK.A | 084670108 | $14.4M | 0.95% | 20 | SH |
| 24 | ISHARES INC | IEMG | 46434G103 | $14.3M | 0.95% | 205,488 | SH |
| 25 | AMAZON COM INC | AMZN | 023135106 | $14.1M | 0.93% | 67,657 | SH |
| 26 | VANGUARD INDEX FDS | VB | 922908751 | $13.6M | 0.90% | 52,005 | SH |
| 27 | VANGUARD MUN BD FDS | VTEB | 922907746 | $13.6M | 0.90% | 272,330 | SH |
| 28 | ALPHABET INC | GOOG | 02079K107 | $13.5M | 0.89% | 47,173 | SH |
| 29 | ALPHABET INC | GOOGL | 02079K305 | $12.6M | 0.83% | 43,681 | SH |
| 30 | ABBOTT LABORATORIES | ABT | 002824100 | $12.3M | 0.81% | 119,735 | SH |
| 31 | ISHARES TR | SUB | 464288158 | $11.9M | 0.79% | 111,837 | SH |
| 32 | ISHARES TR | IAGG | 46435G672 | $11.7M | 0.77% | 232,948 | SH |
| 33 | VANGUARD INDEX FDS | VTI | 922908769 | $8.6M | 0.57% | 26,786 | SH |
| 34 | VANGUARD INTL EQUITY INDEX F | VT | 922042742 | $8.6M | 0.56% | 61,880 | SH |
| 35 | BROADCOM INC | AVGO | 11135F101 | $8.6M | 0.56% | 27,641 | SH |
| 36 | VANGUARD INTL EQUITY INDEX F | VEU | 922042775 | $8.2M | 0.54% | 108,870 | SH |
| 37 | VANECK MERK GOLD ETF | OUNZ | 921078101 | $7.6M | 0.50% | 167,778 | SH |
| 38 | TAIWAN SEMICONDUCTOR MANUFAC | TSM | 874039100 | $7.1M | 0.47% | 21,019 | SH |
| 39 | META PLATFORMS INC | META | 30303M102 | $7.0M | 0.46% | 12,240 | SH |
| 40 | ELI LILLY & CO | LLY | 532457108 | $6.7M | 0.44% | 7,306 | SH |
| 41 | VANGUARD INDEX FDS | VOO | 922908363 | $6.3M | 0.42% | 10,605 | SH |
| 42 | VANGUARD INDEX FDS | VNQ | 922908553 | $5.9M | 0.39% | 66,220 | SH |
| 43 | TESLA INC | TSLA | 88160R101 | $5.9M | 0.39% | 15,757 | SH |
| 44 | J P MORGAN EXCHANGE TRADED F | JMST | 46641Q654 | $5.7M | 0.37% | 111,044 | SH |
| 45 | PROCTER & GAMBLE CO | PG | 742718109 | $5.5M | 0.36% | 38,183 | SH |
| 46 | VANGUARD WHITEHALL FDS | VIGI | 921946810 | $5.3M | 0.35% | 60,058 | SH |
| 47 | COCA COLA CO | KO | 191216100 | $5.0M | 0.33% | 66,075 | SH |
| 48 | VANGUARD INDEX FDS | VV | 922908637 | $4.8M | 0.32% | 16,157 | SH |
| 49 | JOHNSON & JOHNSON | JNJ | 478160104 | $4.7M | 0.31% | 19,285 | SH |
| 50 | STATE STR SPDR S&P 500 ETF T | SPY | 78462F103 | $4.5M | 0.30% | 6,950 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-03-31 | 2026-04-22 | $1.52B | 561 | 0000838618-26-000002 |
| 2025-12-31 | 2026-01-26 | $1.50B | 553 | 0000838618-26-000001 |