WENDELL DAVID ASSOCIATES INC — 13F Holdings & Portfolio
CIK 878228 · latest 13F-HR filed 2026-04-23
WENDELL DAVID ASSOCIATES INC manages $918.9K in 13F-reported U.S. long-equity assets across 151 reported positions as of its 2026-03-31 13F-HR filing. Its largest disclosed positions are AAPL (6.97%), TJX (6.26%), MA (5.85%). Quarter over quarter (versus its 2025-12-31 filing) the fund opened 4 new positions, exited 2, added to 53, and trimmed 59.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
$918.9K
Long-equity book
151
Distinct positions
2026-03-31
Filed 2026-04-23
+4 / −2 / ↑53 / ↓59
vs 2025-12-31
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- Marathon Petroleum$6.3K +50.3%
- ExxonMobil$4.4K +39.4%
- Johnson & Johnson$3.8K +18.3%
- NextEra Energy$3.0K +15.1%
- Costco Wholesale$2.5K +16.6%
Top Trims
- Microsoft-$15.6K -24.3%
- Automatic Data Processing-$9.9K -22.0%
- Mastercard-$9.3K -14.7%
- Intuit-$8.9K -34.2%
- Broadridge Financial Solutions-$8.3K -37.0%
New Positions
- Waters$527
- Solstice Advanced Materials, Inc.$256
- Phillips 66$238
- Chubb Ltd$207
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | Apple | AAPL | 037833100 | $64.0K | 6.97% | 252,349 | SH |
| 2 | TJX Companies | TJX | 872540109 | $57.6K | 6.26% | 360,391 | SH |
| 3 | Mastercard | MA | 57636Q104 | $53.7K | 5.85% | 107,536 | SH |
| 4 | Microsoft | MSFT | 594918104 | $48.7K | 5.30% | 131,592 | SH |
| 5 | Eli Lilly | LLY | 532457108 | $40.3K | 4.39% | 43,827 | SH |
| 6 | Stryker | SYK | 863667101 | $36.6K | 3.99% | 111,497 | SH |
| 7 | Automatic Data Processing | ADP | 053015103 | $35.1K | 3.82% | 172,904 | SH |
| 8 | Alphabet Class A | GOOGL | 02079K305 | $32.2K | 3.51% | 112,018 | SH |
| 9 | Johnson & Johnson | JNJ | 478160104 | $24.6K | 2.68% | 100,652 | SH |
| 10 | NextEra Energy | NEE | 65339F101 | $23.2K | 2.52% | 249,435 | SH |
| 11 | McDonald's | MCD | 580135101 | $22.2K | 2.42% | 71,541 | SH |
| 12 | Abbott Labs | ABT | 002824100 | $21.6K | 2.35% | 210,544 | SH |
| 13 | AbbVie | ABBV | 00287Y109 | $20.8K | 2.26% | 95,493 | SH |
| 14 | Ecolab | ECL | 278865100 | $19.2K | 2.09% | 72,244 | SH |
| 15 | Marathon Petroleum | MPC | 56585A102 | $18.7K | 2.04% | 76,779 | SH |
| 16 | Costco Wholesale | COST | 22160K105 | $17.9K | 1.94% | 17,918 | SH |
| 17 | Intuit | INTU | 461202103 | $17.2K | 1.87% | 39,743 | SH |
| 18 | ExxonMobil | XOM | 30231G102 | $15.5K | 1.69% | 91,491 | SH |
| 19 | Broadridge Financial Solutions | BR | 11133T103 | $14.1K | 1.54% | 86,873 | SH |
| 20 | Coca-Cola | KO | 191216100 | $12.8K | 1.39% | 168,148 | SH |
| 21 | Procter & Gamble | PG | 742718109 | $12.7K | 1.39% | 88,230 | SH |
| 22 | Church & Dwight | CHD | 171340102 | $12.6K | 1.37% | 135,023 | SH |
| 23 | PepsiCo | PEP | 713448108 | $11.3K | 1.23% | 72,544 | SH |
| 24 | Watsco | WSO | 942622200 | $11.2K | 1.22% | 30,709 | SH |
| 25 | Walmart | WMT | 931142103 | $9.6K | 1.05% | 77,479 | SH |
| 26 | Danaher | DHR | 235851102 | $8.8K | 0.95% | 46,177 | SH |
| 27 | Amazon.com | AMZN | 023135106 | $8.7K | 0.95% | 41,976 | SH |
| 28 | RTX Corporation | RTX | 75513E101 | $8.4K | 0.91% | 43,314 | SH |
| 29 | Home Depot | HD | 437076102 | $8.1K | 0.88% | 24,587 | SH |
| 30 | Sherwin-Williams | SHW | 824348106 | $7.2K | 0.79% | 22,513 | SH |
| 31 | Amphenol 'A' | APH | 032095101 | $7.2K | 0.78% | 56,750 | SH |
| 32 | Berkshire Hathaway 'B' | BRK.B | 084670702 | $7.0K | 0.76% | 14,540 | SH |
| 33 | Merck | MRK | 58933Y105 | $6.8K | 0.74% | 56,376 | SH |
| 34 | McCormick | MKC | 579780206 | $6.6K | 0.72% | 131,453 | SH |
| 35 | IDEXX Labs | IDXX | 45168D104 | $6.2K | 0.68% | 11,068 | SH |
| 36 | Casey's General Stores | CASY | 147528103 | $6.1K | 0.67% | 8,430 | SH |
| 37 | Colgate-Palmolive | CL | 194162103 | $6.1K | 0.66% | 71,584 | SH |
| 38 | Visa | V | 92826C839 | $5.6K | 0.61% | 18,478 | SH |
| 39 | NIKE 'B' | NKE | 654106103 | $5.4K | 0.59% | 102,338 | SH |
| 40 | O'Reilly Automotive | ORLY | 67103H107 | $4.8K | 0.53% | 52,465 | SH |
| 41 | Veeva Systems 'A' | VEEV | 922475108 | $4.8K | 0.52% | 27,069 | SH |
| 42 | Arthur J. Gallagher | AJG | 363576109 | $4.6K | 0.50% | 21,164 | SH |
| 43 | Lowe's | LOW | 548661107 | $4.6K | 0.50% | 19,372 | SH |
| 44 | Air Products & Chemicals | APD | 009158106 | $4.6K | 0.50% | 15,730 | SH |
| 45 | QUALCOMM | QCOM | 747525103 | $4.4K | 0.48% | 34,027 | SH |
| 46 | Emerson Electric | EMR | 291011104 | $4.4K | 0.48% | 33,356 | SH |
| 47 | Lockheed Martin | LMT | 539830109 | $4.3K | 0.47% | 7,147 | SH |
| 48 | Sysco | SYY | 871829107 | $4.3K | 0.47% | 59,949 | SH |
| 49 | Analog Devices | ADI | 032654105 | $4.2K | 0.45% | 13,129 | SH |
| 50 | Equinix REIT | EQIX | 29444U700 | $4.1K | 0.45% | 4,202 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-03-31 | 2026-04-23 | $918.9K | 151 | 0000878228-26-000005 |
| 2025-12-31 | 2026-01-30 | $984.3K | 149 | 0000878228-26-000002 |