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PROFFITT & GOODSON INC — 13F Holdings & Portfolio

CIK 1123812 · latest 13F-HR filed 2026-07-22

Backtest portfolio

PROFFITT & GOODSON INC manages $728.1M in 13F-reported U.S. long-equity assets across 298 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are VOO (16.32%), VEA (11.47%), VTI (8.50%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 24 new positions, exited 13, added to 161, and trimmed 58.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Filer Information
Address
PO BOX 11629
KNOXVILLE, TN 37939-1629
Phone
(865) 584-1850
Filing Manager
PROFFITT & GOODSON INC
KNOXVILLE, TN
Signatory
David N. Goodson
President
Loading holdings…
AUM

$728.1M

Long-equity book

Holdings

298

Distinct positions

Period

2026-06-30

Filed 2026-07-22

Q/Q Activity

+24 / −13 / ↑161 / ↓58

vs 2026-03-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • VANGUARD INTL EQUITY INDEX F$13.4M +2091.7%
  • VANGUARD INDEX FDS$13.2M +12.5%
  • VANGUARD TAX-MANAGED FDS$8.2M +10.9%
  • VANGUARD INDEX FDS$6.2M +11.2%
  • VANGUARD SCOTTSDALE FDS$5.7M +22.2%
Show all 161 →

Top Trims

  • ISHARES TR-$7.3M -44.6%
  • SELECT SECTOR SPDR TR-$1.8M -95.3%
  • SPDR SERIES TRUST-$1.1M -71.6%
  • AMAZON COM INC-$626.7K -12.2%
  • KENVUE INC-$494.5K -96.1%
Show all 58 →

New Positions

  • VANGUARD BD INDEX FDS$2.1M
  • VANGUARD CHARLOTTE FDS$1.9M
  • SALESFORCE INC$507.4K
  • ISHARES TR$348.7K
  • SPACE EXPLORATION TECHN CORP$107.0K
Show all 24 →

Exited Positions

  • ISHARES TR$2.6M
  • ACCENTURE PLC IRELAND$195.1K
  • SELECT SECTOR SPDR TR$188.5K
  • UNUM GROUP$84.3K
  • ATMOS ENERGY CORP$67.8K
Show all 13 →
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 VANGUARD INDEX FDS VOO 922908363 $118.8M 16.32% 172,980 SH
2 VANGUARD TAX-MANAGED FDS VEA 921943858 $83.5M 11.47% 1,171,878 SH
3 VANGUARD INDEX FDS VTI 922908769 $61.9M 8.50% 167,205 SH
4 VANGUARD SCOTTSDALE FDS VCSH 92206C409 $48.7M 6.69% 615,981 SH
5 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $40.5M 5.56% 54,237 SH
6 VANGUARD INTL EQUITY INDEX F VWO 922042858 $32.5M 4.47% 544,825 SH
7 VANGUARD SCOTTSDALE FDS VGIT 92206C706 $31.2M 4.29% 529,624 SH
8 SPDR INDEX SHS FDS SPDW 78463X889 $22.7M 3.12% 450,186 SH
9 VANGUARD SCOTTSDALE FDS VMBS 92206C771 $21.8M 2.99% 465,598 SH
10 VANGUARD INDEX FDS VV 922908637 $19.0M 2.61% 55,299 SH
11 ISHARES TR IJR 464287804 $15.5M 2.13% 104,357 SH
12 ISHARES TR IJH 464287507 $15.5M 2.12% 200,560 SH
13 VANGUARD INTL EQUITY INDEX F VT 922042742 $14.1M 1.94% 89,779 SH
14 ISHARES TR IWR 464287499 $11.8M 1.61% 106,513 SH
15 SCHWAB STRATEGIC TR SCHP 808524870 $10.6M 1.45% 398,250 SH
16 SELECT SECTOR SPDR TR XLRE 81369Y860 $10.5M 1.44% 237,740 SH
17 ISHARES TR IGIB 464288638 $9.0M 1.24% 169,812 SH
18 VANGUARD BD INDEX FDS BND 921937835 $7.8M 1.07% 106,353 SH
19 ISHARES TR IGSB 464288646 $7.5M 1.04% 144,029 SH
20 NVIDIA CORPORATION NVDA 67066G104 $6.4M 0.88% 32,021 SH
21 APPLE INC AAPL 037833100 $6.1M 0.84% 21,037 SH
22 SPDR INDEX SHS FDS SPEM 78463X509 $5.2M 0.72% 100,761 SH
23 VANGUARD STAR FDS VXUS 921909768 $4.7M 0.65% 55,340 SH
24 ALPHABET INC GOOGL 02079K305 $4.5M 0.62% 12,671 SH
25 AMAZON COM INC AMZN 023135106 $4.5M 0.62% 18,881 SH
26 MICRON TECHNOLOGY INC MU 595112103 $4.4M 0.60% 3,789 SH
27 MICROSOFT CORP MSFT 594918104 $4.2M 0.58% 11,317 SH
28 ISHARES TR MBB 464288588 $3.9M 0.53% 41,140 SH
29 VANGUARD INDEX FDS VNQ 922908553 $3.9M 0.53% 39,956 SH
30 VANGUARD WORLD FD ESGV 921910733 $2.9M 0.40% 22,268 SH
31 BROADCOM INC AVGO 11135F101 $2.7M 0.37% 7,151 SH
32 VANGUARD BD INDEX FDS BSV 921937827 $2.6M 0.36% 33,210 SH
33 SELECT SECTOR SPDR TR XLY 81369Y407 $2.3M 0.32% 19,762 SH
34 VANGUARD BD INDEX FDS BLV 921937793 $2.1M 0.28% 30,000 SH
35 CISCO SYS INC CSCO 17275R102 $2.1M 0.28% 17,605 SH
36 VANGUARD MUN BD FDS VTEB 922907746 $2.1M 0.28% 40,872 SH
37 VANGUARD CHARLOTTE FDS BNDX 92203J407 $1.9M 0.27% 40,000 SH
38 ISHARES TR IEI 464288661 $1.9M 0.26% 16,028 SH
39 PIMCO ETF TR MINT 72201R833 $1.9M 0.26% 18,656 SH
40 JPMORGAN CHASE & CO JPM 46625H100 $1.8M 0.25% 5,642 SH
41 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $1.8M 0.25% 3,599 SH
42 SELECT SECTOR SPDR TR XLI 81369Y704 $1.8M 0.24% 9,559 SH
43 VANGUARD INDEX FDS VO 922908629 $1.6M 0.23% 20,374 SH
44 ISHARES TR IXUS 46432F834 $1.6M 0.22% 16,529 SH
45 EMERSON ELEC CO EMR 291011104 $1.4M 0.20% 10,026 SH
46 JOHNSON & JOHNSON JNJ 478160104 $1.4M 0.20% 5,611 SH
47 SPDR SERIES TRUST KRE 78464A698 $1.4M 0.20% 19,032 SH
48 ISHARES TR IWM 464287655 $1.4M 0.19% 4,502 SH
49 ANNALY CAPITAL MANAGEMENT IN NLY 035710839 $1.3M 0.18% 59,673 SH
50 EXXON MOBIL CORP XOM 30231G102 $1.2M 0.17% 8,815 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-22 $728.1M 298 0001123812-26-000006
2026-03-31 2026-05-06 $648.8M 287 0001123812-26-000004
2025-12-31 2026-01-27 $717.5M 296 0001123812-26-000002