PROFFITT & GOODSON INC — 13F Holdings & Portfolio
CIK 1123812 · latest 13F-HR filed 2026-05-06
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
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AUM
$648.8M
Long-equity book
Holdings
287
Distinct positions
Period
2026-03-31
Filed 2026-05-06
Q/Q Activity
+16 / −25 / ↑94 / ↓91
vs 2025-12-31
Firm Profile & Key People
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- SELECT SECTOR SPDR TR$2.0M +26.4%
- INVESCO QQQ TR$807.9K +32868.3%
- VANGUARD MUN BD FDS$757.8K +43.0%
- ISHARES TR$739.6K +5.8%
- AMAZON COM INC$530.0K +11.5%
Top Trims
- VANGUARD SCOTTSDALE FDS-$39.8M -60.9%
- ISHARES TR-$6.0M -82.2%
- SCHWAB STRATEGIC TR-$5.5M -37.6%
- ISHARES TR-$2.9M -15.2%
- SPDR INDEX SHS FDS-$2.8M -11.8%
New Positions
- EATON CORP PLC$891.7K
- SERVICENOW INC$608.8K
- BRIGHT HORIZONS FAM SOL IN D$161.9K
- ISHARES TR$122.5K
- KRAFT HEINZ CO$96.7K
Exited Positions
- ADOBE INC$769.6K
- PAYPAL HLDGS INC$534.8K
- COMERICA INC$85.0K
- LYONDELLBASELL INDUSTRIES N$71.5K
- AUTODESK INC$24.0K
All Holdings
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | VANGUARD INDEX FDS | VOO | 922908363 | $105.6M | 16.27% | 176,697 | SH |
| 2 | VANGUARD TAX-MANAGED FDS | VEA | 921943858 | $75.3M | 11.60% | 1,174,605 | SH |
| 3 | VANGUARD INDEX FDS | VTI | 922908769 | $55.6M | 8.57% | 173,405 | SH |
| 4 | VANGUARD SCOTTSDALE FDS | VCSH | 92206C409 | $45.5M | 7.01% | 573,702 | SH |
| 5 | STATE STR SPDR S&P 500 ETF T | SPY | 78462F103 | $36.1M | 5.56% | 55,512 | SH |
| 6 | VANGUARD INTL EQUITY INDEX F | VWO | 922042858 | $30.0M | 4.62% | 554,763 | SH |
| 7 | VANGUARD SCOTTSDALE FDS | VGIT | 92206C706 | $25.6M | 3.94% | 429,184 | SH |
| 8 | SPDR INDEX SHS FDS | SPDW | 78463X889 | $20.7M | 3.18% | 452,512 | SH |
| 9 | VANGUARD SCOTTSDALE FDS | VMBS | 92206C771 | $20.2M | 3.12% | 430,538 | SH |
| 10 | ISHARES TR | IGIB | 464288638 | $16.3M | 2.51% | 306,302 | SH |
| 11 | VANGUARD INDEX FDS | VV | 922908637 | $14.8M | 2.28% | 49,546 | SH |
| 12 | ISHARES TR | IJH | 464287507 | $13.4M | 2.07% | 198,723 | SH |
| 13 | ISHARES TR | IJR | 464287804 | $13.1M | 2.01% | 104,999 | SH |
| 14 | ISHARES TR | IWR | 464287499 | $10.5M | 1.62% | 108,033 | SH |
| 15 | SELECT SECTOR SPDR TR | XLRE | 81369Y860 | $9.5M | 1.46% | 232,240 | SH |
| 16 | SCHWAB STRATEGIC TR | SCHP | 808524870 | $9.2M | 1.42% | 346,474 | SH |
| 17 | ISHARES TR | IGSB | 464288646 | $7.9M | 1.22% | 150,148 | SH |
| 18 | VANGUARD BD INDEX FDS | BND | 921937835 | $7.6M | 1.18% | 103,801 | SH |
| 19 | NVIDIA CORPORATION | NVDA | 67066G104 | $5.5M | 0.85% | 31,620 | SH |
| 20 | APPLE INC | AAPL | 037833100 | $5.3M | 0.81% | 20,719 | SH |
| 21 | SPDR INDEX SHS FDS | SPEM | 78463X509 | $4.6M | 0.71% | 98,737 | SH |
| 22 | VANGUARD STAR FDS | VXUS | 921909768 | $4.4M | 0.67% | 56,781 | SH |
| 23 | AMAZON COM INC | AMZN | 023135106 | $4.2M | 0.64% | 20,016 | SH |
| 24 | MICROSOFT CORP | MSFT | 594918104 | $4.1M | 0.63% | 11,111 | SH |
| 25 | ISHARES TR | MBB | 464288588 | $3.9M | 0.60% | 41,242 | SH |
| 26 | VANGUARD INDEX FDS | VNQ | 922908553 | $3.6M | 0.55% | 40,484 | SH |
| 27 | ALPHABET INC | GOOGL | 02079K305 | $3.6M | 0.55% | 12,467 | SH |
| 28 | ISHARES TR | GVI | 464288612 | $2.6M | 0.40% | 24,347 | SH |
| 29 | VANGUARD BD INDEX FDS | BSV | 921937827 | $2.5M | 0.39% | 32,363 | SH |
| 30 | VANGUARD MUN BD FDS | VTEB | 922907746 | $2.5M | 0.39% | 50,480 | SH |
| 31 | VANGUARD WORLD FD | ESGV | 921910733 | $2.5M | 0.38% | 21,867 | SH |
| 32 | SELECT SECTOR SPDR TR | XLY | 81369Y407 | $2.3M | 0.35% | 20,718 | SH |
| 33 | BROADCOM INC | AVGO | 11135F101 | $2.2M | 0.33% | 6,956 | SH |
| 34 | PIMCO ETF TR | MINT | 72201R833 | $1.9M | 0.29% | 18,751 | SH |
| 35 | SELECT SECTOR SPDR TR | XLU | 81369Y886 | $1.9M | 0.29% | 41,082 | SH |
| 36 | JPMORGAN CHASE & CO | JPM | 46625H100 | $1.7M | 0.27% | 5,870 | SH |
| 37 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $1.7M | 0.26% | 3,561 | SH |
| 38 | SELECT SECTOR SPDR TR | XLI | 81369Y704 | $1.6M | 0.25% | 9,896 | SH |
| 39 | SPDR SERIES TRUST | SPIB | 78464A375 | $1.5M | 0.24% | 46,161 | SH |
| 40 | JOHNSON & JOHNSON | JNJ | 478160104 | $1.5M | 0.24% | 6,269 | SH |
| 41 | EXXON MOBIL CORP | XOM | 30231G102 | $1.5M | 0.24% | 9,018 | SH |
| 42 | ISHARES TR | IXUS | 46432F834 | $1.4M | 0.22% | 16,529 | SH |
| 43 | SELECT SECTOR SPDR TR | XLC | 81369Y852 | $1.4M | 0.22% | 12,741 | SH |
| 44 | CISCO SYS INC | CSCO | 17275R102 | $1.4M | 0.21% | 17,893 | SH |
| 45 | MICRON TECHNOLOGY INC | MU | 595112103 | $1.4M | 0.21% | 4,030 | SH |
| 46 | SPDR SERIES TRUST | KRE | 78464A698 | $1.4M | 0.21% | 20,787 | SH |
| 47 | INTERCONTINENTAL EXCHANGE IN | ICE | 45866F104 | $1.4M | 0.21% | 8,599 | SH |
| 48 | VANGUARD INDEX FDS | VO | 922908629 | $1.3M | 0.20% | 4,598 | SH |
| 49 | EMERSON ELEC CO | EMR | 291011104 | $1.3M | 0.20% | 9,990 | SH |
| 50 | ISHARES TR | IEI | 464288661 | $1.3M | 0.20% | 10,936 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-03-31 | 2026-05-06 | $648.8M | 287 | 0001123812-26-000004 |
| 2025-12-31 | 2026-01-27 | $717.5M | 296 | 0001123812-26-000002 |