INTEGRITY ALLIANCE, LLC. — 13F Holdings & Portfolio
CIK 1352260 · latest 13F-HR filed 2026-10-29
INTEGRITY ALLIANCE, LLC. manages $3.28B in 13F-reported U.S. long-equity assets across 967 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are IVV (4.29%), SPYM (3.61%), AGG (2.24%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 190 new positions and exited 86; 295 existing positions rose in reported value and 252 fell.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
Loading holdings…
AUM
$3.28B
Long-equity book
Holdings
967
Distinct positions
Period
2026-09-30
Filed 2026-10-29
Q/Q Activity
+190 / −86 / ↑295 / ↓252
vs 2026-06-30
Portfolio charts
Latest quarter's book, what changed, and how the portfolio has evolved across filings.
Portfolio map
Q3 26IVV4.3% · -1%SPYM3.6% · +1%AGG2.3% · 0%AAPL2.2% · -3%QQQ2.1% · -8%VOO1.8% · +3%NVDA1.7% · -0%IUSB1.7% · +7%GIS1.6% · -0%DGCB1.5% · +0%EPS1.4% · +3%VTV1.4% · +1%IVW1.4% · +1%MSFT1.3% · -4%AMZN1.2% · -3%DYNF1.2% · +6%BAI1.1% · +2%GOVT1.0% · +7%DIA1.0% · -3%USFR1.0% · +2%DFGP0.9% · -11%IVE0.9% · +3%MBB0.9% · +7%EFG0.9% · +4%EFV0.8% · +1%SPIB0.8% · +6%GOOGL0.8% · +4%BIL0.8% · +3%DFIC0.8% · +1%BRK.B0.7% · -1%SGOV0.7% · +54%SMLF0.7% · -1%IEMG0.7% · +2%SPY0.6% · -16%DUHP0.6% · -25%DFSV0.6% · -25%SPMO0.6% · +2%TLT0.6% · +13%DFSD0.6% · +2%DE0.6% · +30%DFCF0.6% · +32%SCHG0.6% · +2%CAT0.5% · +52%SPYG0.5% · -4%DFGX0.5% · +34%COST0.5% · +15%EFA0.5% · +2%IEFA0.5% · -4%IALT0.5% · +56%META0.5% · -4%STX0.5% · +5%PLTR0.4% · +54%PSLV0.4% · newAVGO0.4% · +5%VUG0.4% · +1%WMT0.4% · -20%LGLV0.4% · +6%XOM0.4% · newGOOG0.4% · -8%DXUV0.4% · new
Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.
Sector mix
% of 13F valueSectors from each company's SIC code; funds and ETFs grouped separately.
Biggest buys and sells
Q2 26 → Q3 26Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.
13F assets and positions
5 quartersTotal reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.
Top positions over time
reported valueThe eight largest current positions, valued at each quarter end.
Concentration
top 10 = 22.8%Cumulative share of the portfolio held in the largest N positions.
Firm Profile & Key People
As of the firm’s regulatory filing dated Oct 8, 2026.
Assets Under Management
$5.41B
Discretionary
$4.45B
Employees
400
Accounts
20,448
Address
4135 NW URBANDALE DR
URBANDALE, IA 50322
URBANDALE, IA 50322
Phone
(877) 886-1939
Mailing Address
4135 NW URBANDALE DR, DES MOINES, IA, 50322
This firm reports 9 disclosure items on its registration.
| Name | Title / Status | Ownership | Type |
|---|---|---|---|
| AMERICAN INDEPENDENT MARKETING, LLC Control | DIRECT OWNER since Jun 2021 | 75% or more | Domestic Entity |
| AUKES, BRIAN EDWARD Control | PRESIDENT since Jun 2016 | Less than 5% | Individual |
| BAKER, ANDREA K Control | CHIEF FINANCIAL OFFICER/FINOP since Aug 2016 | Less than 5% | Individual |
| MUJDZIC, BELMA Control | OPERATIONS DIRECTOR since Apr 2025 | Less than 5% | Individual |
| OSBY, ANDREW ALLEN Control | CHIEF INVESTMENT OFFICER since Dec 2017 | Less than 5% | Individual |
| STOCKMAN, MICHELLE RENEE Control | CHIEF COMPLIANCE OFFICER since Apr 2026 | Less than 5% | Individual |
| GOLDENCARE HOLDINGS, INC. Control Indirect owner via AMERICAN INDEPENDENT MARKETING, LLC | INDIRECT OWNER since Jun 2021 | 75% or more | Domestic Entity |
| INTEGRITY MARKETING ACQUISITION, LLC Control Indirect owner via INTEGRITY MARKETING PARTNERS, LLC | INDIRECT OWNER since Jun 2021 | 75% or more | Domestic Entity |
| INTEGRITY MARKETING INTERMEDIATE Control Indirect owner via INTEGRITY MARKETING ACQUISITION, LLC | INDIRECT OWNER since Jun 2021 | 75% or more | Domestic Entity |
| INTEGRITY MARKETING PARENT, LLC Control Indirect owner via INTEGRITY MARKETING INTERMEDIATE | INDIRECT OWNER since Jun 2021 | 75% or more | Domestic Entity |
| INTEGRITY MARKETING PARTNERS, LLC Control Indirect owner via GOLDENCARE HOLDINGS INC | INDIRECT OWNER since Jun 2021 | 75% or more | Domestic Entity |
| INTEGRITY, LLC Control Indirect owner via INTEGRITY MARKETING PARENT, LLC | INDIRECT OWNER since Jun 2021 | 75% or more | Domestic Entity |
Ownership & leadership changes · 13 filings with changes since Mar 30, 2012
From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.
Oct 8, 2026 filing
- No longer listedMERLA, CHRISTOPHER AARON · HEAD OF OPERATIONS · Less than 5% · control person · listed since Nov 2025
Apr 30, 2026 filing
- No longer listedHECKLER, CARIE MARIE · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Apr 2025
- AddedSTOCKMAN, MICHELLE RENEE · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
Jan 15, 2026 filing
- AddedMERLA, CHRISTOPHER AARON · HEAD OF OPERATIONS · Less than 5% · control person
May 28, 2025 filing
- AddedHECKLER, CARIE MARIE · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
- ChangedMUJDZIC, BELMA · title CHIEF COMPLIANCE OFFICER / CHIEF OPERATING OFFICER → OPERATIONS DIRECTOR
Jun 26, 2024 filing
- No longer listedINTEGRITY MARKETING GROUP, LLC · INDIRECT OWNER · 75% or more · indirect via INTEGRITY MARKETING PARENT, LLC · listed since Jun 2021
- No longer listedINTEGRITY MARKETING INTERMEDIATE, LLC · INDIRECT OWNER · 75% or more · indirect via INTEGRITY MARKETING ACQUISITION, LLC · listed since Jun 2021
- No longer listedINTEGRITY MARKETING PARENT, LLC · INDIRECT OWNER · 75% or more · indirect via INTEGRITY MARKETING INTERMEDIATE, LLC · listed since Jun 2021
- AddedINTEGRITY MARKETING INTERMEDIATE · INDIRECT OWNER · 75% or more · indirect via INTEGRITY MARKETING ACQUISITION, LLC · control person
- AddedINTEGRITY MARKETING PARENT, LLC · INDIRECT OWNER · 75% or more · indirect via INTEGRITY MARKETING INTERMEDIATE · control person
- AddedINTEGRITY, LLC · INDIRECT OWNER · 75% or more · indirect via INTEGRITY MARKETING PARENT, LLC · control person
- ChangedGOLDENCARE HOLDINGS, INC. · indirect via AMERICAN INDEPENDENT MARKETING, LLC: now a control person
- ChangedINTEGRITY MARKETING ACQUISITION, LLC · indirect via INTEGRITY MARKETING PARTNERS, LLC: now a control person
- ChangedINTEGRITY MARKETING PARTNERS, LLC · indirect via GOLDENCARE HOLDINGS INC: now a control person
Jul 2, 2021 filing
- No longer listedBROKERS INTERNATIONAL, LTD. · MEMBER/SHAREHOLDER · 75% or more · control person · listed since Nov 2005
- No longer listedJANE MCCARTY REVOCABLE TRUST · SHAREHOLDER · 25–50% · indirect via BROKERS INTERNATIONAL, LTD · listed since Feb 2004
- No longer listedMCCARTY, JANE LINDSEY · TRUSTEE · General partner, trustee or manager · indirect via ROGER MCCARTY REVOCABLE TRUST · listed since Feb 2012
- No longer listedMCCARTY, JANE LINDSEY · TRUSTEE · General partner, trustee or manager · indirect via JANE MCCARTY REVOCABLE TRUST · listed since Feb 2004
- No longer listedROGER MCCARTY REVOCABLE TRUST · SHAREHOLDER · 50–75% · indirect via BROKERS INTERNATIONAL LTD. · listed since Aug 1997
- AddedAMERICAN INDEPENDENT MARKETING, LLC · DIRECT OWNER · 75% or more · control person
- AddedGOLDENCARE HOLDINGS, INC. · INDIRECT OWNER · 75% or more · indirect via AMERICAN INDEPENDENT MARKETING, LLC
- AddedINTEGRITY MARKETING ACQUISITION, LLC · INDIRECT OWNER · 75% or more · indirect via INTEGRITY MARKETING PARTNERS, LLC
- AddedINTEGRITY MARKETING GROUP, LLC · INDIRECT OWNER · 75% or more · indirect via INTEGRITY MARKETING PARENT, LLC
- AddedINTEGRITY MARKETING INTERMEDIATE, LLC · INDIRECT OWNER · 75% or more · indirect via INTEGRITY MARKETING ACQUISITION, LLC
- AddedINTEGRITY MARKETING PARENT, LLC · INDIRECT OWNER · 75% or more · indirect via INTEGRITY MARKETING INTERMEDIATE, LLC
- AddedINTEGRITY MARKETING PARTNERS, LLC · INDIRECT OWNER · 75% or more · indirect via GOLDENCARE HOLDINGS INC
- ChangedMUJDZIC, BELMA · title CHIEF COMPLIANCE OFFICER → CHIEF COMPLIANCE OFFICER / CHIEF OPERATING OFFICER
Dec 15, 2017 filing
- No longer listedKUNKEL, JOHN CHARLES · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Jun 2016
- AddedMUJDZIC, BELMA · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
- AddedOSBY, ANDREW ALLEN · CHIEF INVESTMENT OFFICER · Less than 5% · control person
Sep 15, 2016 filing
- No longer listedHENRY, DAVID ALAN · FINOP · Less than 5% · listed since Jun 2016
- Listed againBAKER, ANDREA K · CHIEF FINANCIAL OFFICER/FINOP · Less than 5% · control person
- ChangedKUNKEL, JOHN CHARLES · now a control person
Jul 7, 2016 filing
- No longer listedBAKER, ANDREA K · CHIEF FINANCIAL OFFICER · Less than 5% · listed since Mar 2009
- No longer listedPROPES, BRIAN CLINTON · PRESIDENT/CHIEF MARKETING OFFICER · Less than 5% · control person · listed since Nov 2013
- AddedHENRY, DAVID ALAN · FINOP · Less than 5%
- Listed againKUNKEL, JOHN CHARLES · CHIEF COMPLIANCE OFFICER · Less than 5%
- ChangedAUKES, BRIAN EDWARD · title CHIEF COMPLIANCE OFFICER → PRESIDENT
Dec 3, 2013 filing
- No longer listedBOTT, MATTHEW RAY · MANAGING MEMBER/PRESIDENT/CHIEF MARKETING OFFICER · Less than 5% · control person · listed since Sep 2008
- No longer listedKUNKEL, JOHN CHARLES · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Oct 2013
- AddedAUKES, BRIAN EDWARD · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
- AddedPROPES, BRIAN CLINTON · PRESIDENT/CHIEF MARKETING OFFICER · Less than 5% · control person
Older changes (4 more filings)
Oct 1, 2013 filing
- No longer listedHUDSON, ANN LOUISE · CHIEF COMPLIANCE OFFICER/CHIEF OPERATIONS OFFICER · Less than 5% · control person · listed since Nov 2011
- AddedKUNKEL, JOHN CHARLES · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
Apr 1, 2013 filing
- AddedJANE MCCARTY REVOCABLE TRUST · SHAREHOLDER · 25–50% · indirect via BROKERS INTERNATIONAL, LTD
- AddedMCCARTY, JANE LINDSEY · TRUSTEE · General partner, trustee or manager · indirect via JANE MCCARTY REVOCABLE TRUST
- ChangedROGER MCCARTY REVOCABLE TRUST · indirect via BROKERS INTERNATIONAL LTD.: ownership 75% or more → 50–75%
May 11, 2012 filing
- No longer listedSTAPP, GARY ALAN · CHIEF MARKETING OFFICER · Less than 5% · control person · listed since Nov 2011
- ChangedBOTT, MATTHEW RAY · title MANAGING MEMBER/PRESIDENT/CHIEF OPERATIONS OFFICER → MANAGING MEMBER/PRESIDENT/CHIEF MARKETING OFFICER
- ChangedHUDSON, ANN LOUISE · title CHIEF COMPLIANCE OFFICER → CHIEF COMPLIANCE OFFICER/CHIEF OPERATIONS OFFICER
Mar 30, 2012 filing (earliest on record)
- ListedBAKER, ANDREA K · CHIEF FINANCIAL OFFICER · Less than 5%
- ListedBOTT, MATTHEW RAY · MANAGING MEMBER/PRESIDENT/CHIEF OPERATIONS OFFICER · Less than 5% · control person
- ListedBROKERS INTERNATIONAL, LTD. · MEMBER/SHAREHOLDER · 75% or more · control person
- ListedHUDSON, ANN LOUISE · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
- ListedMCCARTY, JANE LINDSEY · TRUSTEE · General partner, trustee or manager · indirect via ROGER MCCARTY REVOCABLE TRUST
- ListedROGER MCCARTY REVOCABLE TRUST · SHAREHOLDER · 75% or more · indirect via BROKERS INTERNATIONAL LTD.
- ListedSTAPP, GARY ALAN · CHIEF MARKETING OFFICER · Less than 5% · control person
Quarter-over-quarter changes
Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.
Top Adds (vs prior quarter)
- MICROSOFT CORP$10.3M +32.5%
- PALANTIR TECHNOLOGIES INC$8.4M +146.7%
- SOFI TECHNOLOGIES INC$8.1M +2260.7%
- ISHARES TR$7.9M +54.3%
- APPLE INC$7.6M +11.8%
Top Trims
- BNY MELLON ETF TRUST-$5.6M -68.2%
- INVESCO QQQ TR-$5.6M -7.5%
- DIMENSIONAL ETF TRUST-$5.4M -15.3%
- WALMART INC-$4.6M -26.3%
- GENERAL MILLS INC-$4.3M -7.7%
New Positions
- DFA INVT DIMENSIONS GROUP IN$20.2M
- DFA INVT DIMENSIONS GROUP IN$19.9M
- SPROTT ASSET MANAGEMENT LP$13.6M
- EXXONMOBIL HOLDINGS CORP$12.1M
- DFA INVT DIMENSIONS GROUP IN$11.9M
Exited Positions
- DIMENSIONAL ETF TRUST$109.1M
- DIMENSIONAL ETF TRUST$27.3M
- DIMENSIONAL ETF TRUST$26.7M
- NORTHERN LTS FD TR IV$15.6M
- GUGGENHEIM STRATEGIC OPPORTU$3.3M
INTEGRITY ALLIANCE, LLC. Holdings (2026-09-30)
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | ISHARES TR | IVV | 464287200 | $140.7M | 4.29% | 183,740 | SH |
| 2 | SPDR SERIES TRUST | SPYM | 78464A854 | $118.2M | 3.61% | 1,316,690 | SH |
| 3 | ISHARES TR | AGG | 464287226 | $73.3M | 2.24% | 775,137 | SH |
| 4 | APPLE INC | AAPL | 037833100 | $72.3M | 2.21% | 217,143 | SH |
| 5 | INVESCO QQQ TR | QQQ | 46090E103 | $68.3M | 2.08% | 92,325 | SH |
| 6 | VANGUARD INDEX FDS | VOO | 922908363 | $57.4M | 1.75% | 81,847 | SH |
| 7 | NVIDIA CORPORATION | NVDA | 67066G104 | $55.6M | 1.70% | 243,583 | SH |
| 8 | ISHARES TR | IUSB | 46434V613 | $54.8M | 1.67% | 1,242,122 | SH |
| 9 | GENERAL MILLS INC | GIS | 370334104 | $52.3M | 1.59% | 1,624,894 | SH |
| 10 | DIMENSIONAL ETF TRUST | DGCB | 25434V567 | $47.1M | 1.44% | 907,409 | SH |
| 11 | WISDOMTREE TR | EPS | 97717W588 | $46.5M | 1.42% | 581,915 | SH |
| 12 | VANGUARD INDEX FDS | VTV | 922908744 | $45.4M | 1.39% | 210,087 | SH |
| 13 | ISHARES TR | IVW | 464287309 | $44.9M | 1.37% | 315,962 | SH |
| 14 | MICROSOFT CORP | MSFT | 594918104 | $41.8M | 1.28% | 81,499 | SH |
| 15 | AMAZON COM INC | AMZN | 023135106 | $40.3M | 1.23% | 161,939 | SH |
| 16 | BLACKROCK ETF TRUST | DYNF | 09290C103 | $39.9M | 1.22% | 576,410 | SH |
| 17 | BLACKROCK ETF TRUST | BAI | 09290C780 | $34.3M | 1.05% | 726,012 | SH |
| 18 | ISHARES TR | GOVT | 46429B267 | $33.2M | 1.01% | 1,516,911 | SH |
| 19 | STATE STR SPDR DOW JONES IND | DIA | 78467X109 | $32.1M | 0.98% | 63,097 | SH |
| 20 | WISDOMTREE TR | USFR | 97717Y527 | $32.0M | 0.98% | 635,742 | SH |
| 21 | DIMENSIONAL ETF TRUST | DFGP | 25434V583 | $30.0M | 0.91% | 576,899 | SH |
| 22 | ISHARES TR | IVE | 464287408 | $29.9M | 0.91% | 130,785 | SH |
| 23 | ISHARES TR | MBB | 464288588 | $29.4M | 0.90% | 328,369 | SH |
| 24 | ISHARES TR | EFG | 464288885 | $27.6M | 0.84% | 230,535 | SH |
| 25 | ISHARES TR | EFV | 464288877 | $26.3M | 0.80% | 331,992 | SH |
| 26 | SPDR SERIES TRUST | SPIB | 78464A375 | $25.9M | 0.79% | 803,624 | SH |
| 27 | ALPHABET INC | GOOGL | 02079K305 | $25.8M | 0.79% | 75,020 | SH |
| 28 | SPDR SERIES TRUST | BIL | 78468R663 | $25.4M | 0.78% | 277,488 | SH |
| 29 | DIMENSIONAL ETF TRUST | DFIC | 25434V799 | $24.7M | 0.76% | 657,958 | SH |
| 30 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $24.3M | 0.74% | 48,757 | SH |
| 31 | ISHARES TR | SGOV | 46436E718 | $22.4M | 0.68% | 222,205 | SH |
| 32 | ISHARES TR | SMLF | 46434V290 | $21.6M | 0.66% | 257,974 | SH |
| 33 | ISHARES INC | IEMG | 46434G103 | $21.5M | 0.66% | 265,477 | SH |
| 34 | STATE STR SPDR S&P 500 ETF T | SPY | 78462F103 | $20.7M | 0.63% | 27,136 | SH |
| 35 | DFA INVT DIMENSIONS GROUP IN | DUHP | 25239Y196 | $20.2M | 0.62% | 482,410 | SH |
| 36 | DFA INVT DIMENSIONS GROUP IN | DFSV | 25239Y170 | $19.9M | 0.61% | 531,528 | SH |
| 37 | INVESCO EXCH TRADED FD TR II | SPMO | 46138E339 | $19.4M | 0.59% | 128,255 | SH |
| 38 | ISHARES TR | TLT | 464287432 | $19.0M | 0.58% | 244,880 | SH |
| 39 | DIMENSIONAL ETF TRUST | DFSD | 25434V864 | $18.4M | 0.56% | 395,252 | SH |
| 40 | DEERE & CO | DE | 244199105 | $18.1M | 0.55% | 26,911 | SH |
| 41 | DIMENSIONAL ETF TRUST | DFCF | 25434V872 | $18.1M | 0.55% | 450,433 | SH |
| 42 | SCHWAB STRATEGIC TR | SCHG | 808524300 | $17.9M | 0.55% | 498,233 | SH |
| 43 | CATERPILLAR INC | CAT | 149123101 | $17.7M | 0.54% | 21,879 | SH |
| 44 | SPDR SERIES TRUST | SPYG | 78464A409 | $17.4M | 0.53% | 141,750 | SH |
| 45 | DIMENSIONAL ETF TRUST | DFGX | 25434V575 | $17.4M | 0.53% | 340,781 | SH |
| 46 | COSTCO WHOLESALE CORPORATION | COST | 22160K105 | $17.0M | 0.52% | 18,620 | SH |
| 47 | ISHARES TR | EFA | 464287465 | $16.8M | 0.51% | 161,518 | SH |
| 48 | ISHARES TR | IEFA | 46432F842 | $16.2M | 0.49% | 166,845 | SH |
| 49 | BLACKROCK ETF TRUST | IALT | 09290C665 | $15.8M | 0.48% | 528,966 | SH |
| 50 | META PLATFORMS INC | META | 30303M102 | $14.7M | 0.45% | 20,275 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-09-30 | 2026-10-29 | $3.28B | 967 | 0001172661-26-004760 |
| 2026-06-30 | 2026-07-31 | $3.20B | 858 | 0001172661-26-002989 |
| 2026-03-31 | 2026-05-11 | $2.64B | 756 | 0001172661-26-001649 |
| 2025-12-31 | 2026-02-09 | $2.74B | 785 | 0001172661-26-000545 |
| 2025-09-30 | 2025-11-14 | $2.13B | 564 | 0001172661-25-004970 |
Filer Information
Address
4135 NW URBANDALE DRURBANDALE, IA 50322
Phone
(877) 886-1939
Filing Manager
INTEGRITY ALLIANCE, LLC.
Urbandale, IA
Signatory
Michelle Stockman
CCO