Top Institutional Investors

Creative Planning — 13F Holdings & Portfolio

CIK 1540235 · latest 13F-HR filed 2026-08-13

Backtest portfolio

Creative Planning manages $171.09B in 13F-reported U.S. long-equity assets across 7,093 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are IVV (10.65%), BND (5.58%), VEA (4.80%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 262 new positions, exited 142, added to 2,673, and trimmed 809.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Filer Information
Address
5454 W.110TH STREET
OVERLAND PARK, KS 66211
Phone
(913) 338-2727
Filing Manager
Creative Planning
OVERLAND PARK, KS
Signatory
Rebecca Havens
Compliance Director
Loading holdings…
AUM

$171.09B

Long-equity book

Holdings

7,093

Distinct positions

Period

2026-06-30

Filed 2026-08-13

Q/Q Activity

+262 / −142 / ↑2673 / ↓809

vs 2026-03-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • ISHARES TR$2.74B +17.5%
  • SPDR INDEX SHS FDS$1.17B +19.1%
  • ISHARES INC$1.12B +20.7%
  • SPDR SERIES TRUST$1.12B +19.5%
  • VANGUARD BD INDEX FDS$653.9M +7.3%
Show all 2673 →

Top Trims

  • EXXON MOBIL CORP-$67.0M -17.7%
  • NETFLIX INC.-$42.0M -25.9%
  • WALMART INC-$28.7M -9.1%
  • CHEVRON CORPORATION-$28.1M -15.1%
  • MCDONALDS CORP-$26.6M -19.2%
Show all 809 →

New Positions

  • HONEYWELL INTL INC$38.3M
  • HONEYWELL AEROSPACE INC$37.6M
  • SPACE EXPLORATION TECHN CORP$26.8M
  • CARNIVAL CORP LTD$14.2M
  • FEDEX FGHT HLDG CO INC$10.2M
Show all 262 →

Exited Positions

  • HONEYWELL INTL INC$78.6M
  • DUPONT DE NEMOURS INC$9.5M
  • CARNIVAL CORP$9.3M
  • HOLOGIC INC$8.3M
  • TRI POINTE HOMES INC$7.9M
Show all 142 →
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 ISHARES TR IVV 464287200 $18.22B 10.65% 24,327,045 SH
2 VANGUARD BD INDEX FDS BND 921937835 $9.55B 5.58% 130,119,974 SH
3 VANGUARD TAX-MANAGED FDS VEA 921943858 $8.21B 4.80% 115,262,043 SH
4 SPDR INDEX SHS FDS SPDW 78463X889 $7.18B 4.20% 142,537,497 SH
5 SPDR SERIES TRUST SPMD 78464A847 $6.78B 3.96% 100,316,556 SH
6 ISHARES INC IEMG 46434G103 $6.48B 3.78% 78,164,275 SH
7 VANGUARD INDEX FDS VV 922908637 $4.04B 2.36% 11,745,898 SH
8 APPLE INC AAPL 037833100 $3.52B 2.06% 12,180,102 SH
9 VANGUARD BD INDEX FDS BSV 921937827 $3.38B 1.98% 43,443,348 SH
10 SPDR SERIES TRUST SPYM 78464A854 $3.06B 1.79% 34,791,200 SH
11 NVIDIA CORPORATION NVDA 67066G104 $2.85B 1.67% 14,247,985 SH
12 AMERICAN CENTY ETF TR AVUV 025072877 $2.68B 1.57% 21,463,087 SH
13 AMERICAN CENTY ETF TR AVDV 025072802 $2.61B 1.52% 25,285,443 SH
14 VANGUARD INDEX FDS VO 922908629 $2.57B 1.50% 31,899,004 SH
15 SCHWAB STRATEGIC TR SCHX 808524201 $2.30B 1.35% 78,253,250 SH
16 VANGUARD SCOTTSDALE FDS VCIT 92206C870 $2.29B 1.34% 27,740,048 SH
17 SELECT SECTOR SPDR TR XLRE 81369Y860 $2.26B 1.32% 51,350,915 SH
18 DIMENSIONAL ETF TRUST DFAS 25434V500 $2.26B 1.32% 27,418,942 SH
19 VANGUARD INDEX FDS VTI 922908769 $2.22B 1.30% 5,999,286 SH
20 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $2.19B 1.28% 2,937,219 SH
21 SPDR SERIES TRUST SPSB 78464A474 $1.68B 0.98% 56,019,177 SH
22 ISHARES TR IDEV 46435G326 $1.63B 0.95% 18,281,348 SH
23 ISHARES TR MUB 464288414 $1.54B 0.90% 14,339,230 SH
24 MICROSOFT CORP MSFT 594918104 $1.52B 0.89% 4,087,459 SH
25 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $1.39B 0.81% 2,785,088 SH
26 VANGUARD MUN BD FDS VTEB 922907746 $1.34B 0.78% 26,488,401 SH
27 ISHARES TR AGG 464287226 $1.33B 0.78% 13,446,157 SH
28 SCHWAB STRATEGIC TR SCHF 808524805 $1.25B 0.73% 45,107,307 SH
29 VANGUARD SCOTTSDALE FDS VGIT 92206C706 $1.23B 0.72% 20,856,411 SH
30 VANGUARD INDEX FDS VNQ 922908553 $1.16B 0.68% 12,035,655 SH
31 ALPHABET INC GOOGL 02079K305 $1.11B 0.65% 3,105,891 SH
32 AMAZON COM INC AMZN 023135106 $1.10B 0.64% 4,612,774 SH
33 SPDR INDEX SHS FDS SPEM 78463X509 $1.07B 0.62% 20,649,200 SH
34 SCHWAB STRATEGIC TR SCHM 808524508 $1.05B 0.61% 28,408,417 SH
35 VANGUARD INDEX FDS VOO 922908363 $1.04B 0.61% 1,519,366 SH
36 VANGUARD INTL EQUITY INDEX F VWO 922042858 $1.04B 0.61% 17,430,735 SH
37 DIMENSIONAL ETF TRUST DFAT 25434V609 $904.9M 0.53% 12,945,466 SH
38 SCHWAB STRATEGIC TR SCHE 808524706 $744.9M 0.44% 20,544,392 SH
39 BROADCOM INC AVGO 11135F101 $711.6M 0.42% 1,883,673 SH
40 ALPHABET INC GOOG 02079K107 $643.5M 0.38% 1,821,294 SH
41 VANGUARD INDEX FDS VB 922908751 $603.3M 0.35% 1,990,150 SH
42 VANGUARD WHITEHALL FDS VYM 921946406 $593.1M 0.35% 3,753,045 SH
43 META PLATFORMS INC META 30303M102 $568.8M 0.33% 1,009,732 SH
44 INVESCO QQQ TR QQQ 46090E103 $535.9M 0.31% 727,724 SH
45 ELI LILLY & CO LLY 532457108 $525.9M 0.31% 438,448 SH
46 MICRON TECHNOLOGY INC MU 595112103 $511.4M 0.30% 443,045 SH
47 JPMORGAN CHASE & CO JPM 46625H100 $501.3M 0.29% 1,531,370 SH
48 APPLIED MATLS INC AMAT 038222105 $476.5M 0.28% 659,040 SH
49 TESLA INC TSLA 88160R101 $468.2M 0.27% 1,113,158 SH
50 SCHWAB STRATEGIC TR SCHH 808524847 $449.4M 0.26% 18,976,394 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-13 $171.09B 7,093 0001540235-26-000004
2026-03-31 2026-05-12 $147.42B 4,753 0001540235-26-000003
2025-12-31 2026-02-17 $139.71B 4,593 0001540235-26-000002
2025-09-30 2025-11-14 $130.88B 6,684 0001540235-25-000008