Creative Planning — 13F Holdings & Portfolio
CIK 1540235 · latest 13F-HR filed 2026-11-02
Creative Planning manages $178.72B in 13F-reported U.S. long-equity assets across 7,283 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are IVV (10.66%), BND (5.46%), VEA (4.46%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 259 new positions and exited 199; 1,983 existing positions rose in reported value and 1,194 fell.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
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AUM
$178.72B
Long-equity book
Holdings
7,283
Distinct positions
Period
2026-09-30
Filed 2026-11-02
Q/Q Activity
+259 / −199 / ↑1983 / ↓1194
vs 2026-06-30
Portfolio charts
Latest quarter's book, what changed, and how the portfolio has evolved across filings.
Firm Profile & Key People
As of the firm’s regulatory filing dated Jul 10, 2026.
Assets Under Management
$295.57B
Discretionary
$291.93B
Employees
1,650
Accounts
320,323
Address
5454 W. 110TH STREET
OVERLAND PARK, KS 66211
OVERLAND PARK, KS 66211
Phone
(866) 909-5148
This firm reports 3 disclosure items on its registration.
| Name | Title / Status | Ownership | Type |
|---|---|---|---|
| Battmer, James, Lewis Control | CHIEF INVESTMENT OFFICER since Oct 2023 | Less than 5% | Individual |
| CPI HOLDCO B, LLC Control | SOLE MEMBER since Jan 2020 | 75% or more | Domestic Entity |
| KAYE, DAVID, JOHN Control | CHIEF FINANCIAL OFFICER since Jun 2020 | Less than 5% | Individual |
| KNAPP, JONATHAN, MICHAEL Control | CHIEF OPERATIONS OFFICER since Jul 2018 | Less than 5% | Individual |
| MALLOUK, PETER, ALEX Control | PRESIDENT AND CEO since Dec 2003 | Less than 5% | Individual |
| Poola, Ramesh, Babu Control | CO-CHIEF INVESTMENT OFFICER since Oct 2023 | Less than 5% | Individual |
| RICHARDSON, LEE Control | CHIEF RISK AND CHIEF COMPLIANCE OFFICER since Jul 2021 | Less than 5% | Individual |
| ROTHOVE, MOLLY, MARIE Control | VICE PRESIDENT since Feb 2005 | Less than 5% | Individual |
| SCRUGGS, CHATTEN, WALKER Control | CHIEF TECHNOLOGY OFFICER since Apr 2017 | Less than 5% | Individual |
| CPI HOLDCO A, LLC Control Indirect owner via CPI HOLDCO B, LLC | SOLE MEMBER since Jan 2020 | 75% or more | Domestic Entity |
| CREATIVE PLANNING (CPI) HOLDCO, INC. Control Indirect owner via CREATIVE PLANNING HOLDCO, LLC | MEMBER since Jan 2020 | 50–75% | Domestic Entity |
| CREATIVE PLANNING HOLDCO, LLC Control Indirect owner via CPI HOLDCO A, LLC | SOLE MEMBER since Jan 2020 | 75% or more | Domestic Entity |
| CREATIVE PLANNING TRUST COMPANY, LLC Control Indirect owner via MJG IRREVOCABLE CP TRUST DATED 01/01/2014 | TRUSTEE since Nov 2024 | General partner, trustee or manager | Domestic Entity |
| MALLOUK, PETER, ALEX Control Indirect owner via PETER MALLOUK TRUST DATED 7/17/2002 | TRUSTEE since Jul 2002 | General partner, trustee or manager | Individual |
| MJG IRREVOCABLE CP TRUST DATED 01/01/2014 Control Indirect owner via CREATIVE PLANNING (CPI) HOLDCO, INC. | STOCKHOLDER since Jan 2020 | 25–50% | Domestic Entity |
| PETER MALLOUK TRUST DATED 7/17/2002 Control Indirect owner via CREATIVE PLANNING (CPI) HOLDCO, INC. | STOCKHOLDER since Jan 2020 | 50–75% | Domestic Entity |
| TPG CARDIFF INVESTMENT HOLDINGS I, L.P. Control Indirect owner via TPG IX CARDIFF DEBT HOLDCO I, LLC | SOLE MEMBER since Jan 2025 | 75% or more | Domestic Entity |
| TPG INC. Control Indirect owner via TPG IX CARDIFF CI II, L.P. | CONTROLLING MEMBER since Sep 2024 | 50–75% | Domestic Entity |
| TPG IX CARDIFF BDH, L.P. Control Indirect owner via TPG IX CARDIFF CI BL, LLC | SOLE MEMBER since Sep 2024 | 75% or more | Domestic Entity |
| TPG IX CARDIFF BL, LLC Control Indirect owner via TPG IX CARDIFF HOLDINGS I, L.P. | MEMBER since Sep 2024 | 50–75% | Domestic Entity |
| TPG IX CARDIFF CI BL, LLC Control Indirect owner via TPG CARDIFF INVESTMENT HOLDINGS I, L.P. | MEMBER since Sep 2024 | 50–75% | Domestic Entity |
| TPG IX CARDIFF CI II, L.P. Control Indirect owner via TPG IX CARDIFF BDH, L.P. | SOLE MEMBER since Oct 2024 | 75% or more | Domestic Entity |
| TPG IX CARDIFF DEBT HOLDCO I, LLC Control Indirect owner via CREATIVE PLANNING HOLDCO, LLC | MEMBER since Jan 2025 | 25–50% | Domestic Entity |
| TPG IX CARDIFF HOLDINGS I, L.P. Control Indirect owner via TPG CARDIFF INVESTMENT HOLDINGS I, L.P. | MEMBER since Sep 2024 | 25–50% | Domestic Entity |
| TPG IX FINCO I, L.P. Control Indirect owner via TPG IX CARDIFF BL, LLC | MEMBER since Sep 2024 | 75% or more | Domestic Entity |
| TPG IX FINCO II, L.P. Control Indirect owner via TPG IX CARDIFF HOLDINGS I, L.P. | MEMBER since Sep 2024 | 50–75% | Domestic Entity |
| TPG PARTNERS IX, L.P. Control Indirect owner via TPG IX FINCO I, L.P. | SOLE MEMBER since Oct 2022 | 75% or more | Domestic Entity |
| TPG PARTNERS IX, L.P. Control Indirect owner via TPG IX FINCO II, L.P. | SOLE MEMBER since Oct 2022 | 75% or more | Domestic Entity |
Ownership & leadership changes · 22 filings with changes since Feb 15, 2012
From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.
Sep 4, 2025 filing
- No longer listedPYLE, KENNETH, RICHARD · COMPLIANCE EXECUTIVE · Less than 5% · control person · listed since Oct 2023
Mar 24, 2025 filing
- No longer listedMALLOUK, ALEXANDER, GEORGE · TRUSTEE · General partner, trustee or manager · indirect via MJG IRREVOCABLE CP TRUST DATED 01/01/2014 · control person · listed since Jan 2014
- Listed againMALLOUK, PETER, ALEX · TRUSTEE · General partner, trustee or manager · indirect via PETER MALLOUK TRUST DATED 7/17/2002 · control person
Mar 5, 2025 filing
- AddedTPG CARDIFF INVESTMENT HOLDINGS I, L.P. · SOLE MEMBER · 75% or more · indirect via TPG IX CARDIFF DEBT HOLDCO I, LLC · control person
- AddedTPG INC. · CONTROLLING MEMBER · 50–75% · indirect via TPG IX CARDIFF CI II, L.P. · control person
- AddedTPG IX CARDIFF BDH, L.P. · SOLE MEMBER · 75% or more · indirect via TPG IX CARDIFF CI BL, LLC · control person
- AddedTPG IX CARDIFF BL, LLC · MEMBER · 50–75% · indirect via TPG IX CARDIFF HOLDINGS I, L.P. · control person
- AddedTPG IX CARDIFF CI BL, LLC · MEMBER · 50–75% · indirect via TPG CARDIFF INVESTMENT HOLDINGS I, L.P. · control person
- AddedTPG IX CARDIFF CI II, L.P. · SOLE MEMBER · 75% or more · indirect via TPG IX CARDIFF BDH, L.P. · control person
- AddedTPG IX CARDIFF DEBT HOLDCO I, LLC · MEMBER · 25–50% · indirect via CREATIVE PLANNING HOLDCO, LLC · control person
- AddedTPG IX CARDIFF HOLDINGS I, L.P. · MEMBER · 25–50% · indirect via TPG CARDIFF INVESTMENT HOLDINGS I, L.P. · control person
- AddedTPG IX FINCO I, L.P. · MEMBER · 75% or more · indirect via TPG IX CARDIFF BL, LLC · control person
- AddedTPG IX FINCO II, L.P. · MEMBER · 50–75% · indirect via TPG IX CARDIFF HOLDINGS I, L.P. · control person
- AddedTPG PARTNERS IX, L.P. · SOLE MEMBER · 75% or more · indirect via TPG IX FINCO I, L.P. · control person
- AddedTPG PARTNERS IX, L.P. · SOLE MEMBER · 75% or more · indirect via TPG IX FINCO II, L.P. · control person
- ChangedCREATIVE PLANNING (CPI) HOLDCO, INC. · indirect via CREATIVE PLANNING HOLDCO, LLC: ownership 75% or more → 50–75%
Nov 27, 2024 filing
- No longer listedMALLOUK, ALEXANDER, GEORGE · TRUSTEE · General partner, trustee or manager · indirect via MJG IRREVOCABLE TRUST, DATED 01/01/2014 · control person · listed since Jan 2014
- No longer listedMALLOUK, PETER, ALEX · TRUSTEE · General partner, trustee or manager · indirect via PETER MALLOUK TRUST DATED 7/17/2002 · control person · listed since Jul 2002
- No longer listedMJG IRREVOCABLE TRUST, DATED 01/01/2014 · STOCKHOLDER · 25–50% · indirect via CREATIVE PLANNING (CPI) HOLDCO, INC. · control person · listed since Jan 2020
- AddedCREATIVE PLANNING TRUST COMPANY, LLC · TRUSTEE · General partner, trustee or manager · indirect via MJG IRREVOCABLE CP TRUST DATED 01/01/2014 · control person
- AddedMALLOUK, ALEXANDER, GEORGE · TRUSTEE · General partner, trustee or manager · indirect via MJG IRREVOCABLE CP TRUST DATED 01/01/2014 · control person
- AddedMJG IRREVOCABLE CP TRUST DATED 01/01/2014 · STOCKHOLDER · 25–50% · indirect via CREATIVE PLANNING (CPI) HOLDCO, INC. · control person
Nov 7, 2023 filing
- No longer listedWILLIAMS, JAMES, RICHARD · CHIEF INVESTMENT OFFICER · Less than 5% · control person · listed since Mar 2012
- AddedBattmer, James, Lewis · CHIEF INVESTMENT OFFICER · Less than 5% · control person
- ChangedPYLE, KENNETH, RICHARD · title CHIEF RISK OFFICER → COMPLIANCE EXECUTIVE
- ChangedPoola, Ramesh, Babu · title CHIEF INVESTMENT STRATEGIST → CO-CHIEF INVESTMENT OFFICER
- ChangedRICHARDSON, LEE · title CHIEF COMPLIANCE OFFICER → CHIEF RISK AND CHIEF COMPLIANCE OFFICER
Mar 31, 2023 filing
- AddedPoola, Ramesh, Babu · CHIEF INVESTMENT STRATEGIST · Less than 5% · control person
- AddedSCRUGGS, CHATTEN, WALKER · CHIEF TECHNOLOGY OFFICER · Less than 5% · control person
- ChangedMALLOUK, PETER, ALEX · title PRESIDENT → PRESIDENT AND CEO
Mar 9, 2022 filing
- No longer listedPETER MALLOUK TRUST, DATED 7/17/2002 · STOCKHOLDER · 50–75% · indirect via CPI HOLDCO B, LLC · control person · listed since Jan 2020
- AddedPETER MALLOUK TRUST DATED 7/17/2002 · STOCKHOLDER · 50–75% · indirect via CREATIVE PLANNING (CPI) HOLDCO, INC. · control person
Jul 30, 2021 filing
- AddedRICHARDSON, LEE · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
- ChangedPYLE, KENNETH, RICHARD · title CHIEF COMPLIANCE OFFICER → CHIEF RISK OFFICER
Apr 20, 2021 filing
- No longer listedCLEMENTS, JONATHAN, DAVID · DIRECTOR OF FINANCIAL EDUCATION · Less than 5% · control person · listed since Jun 2016
Nov 16, 2020 filing
- No longer listedGUPTA, AJAY, KUMAR · CHIEF OF INVESTMENT STRATEGY · Less than 5% · control person · listed since Mar 2016
- ChangedMALLOUK, PETER, ALEX · title PRESIDENT & CO-CIO → PRESIDENT
- ChangedWILLIAMS, JAMES, RICHARD · title CO-CHIEF INVESTMENT OFFICER → CHIEF INVESTMENT OFFICER
Older changes (13 more filings)
Jul 15, 2020 filing
- AddedKAYE, DAVID, JOHN · CHIEF FINANCIAL OFFICER · Less than 5% · control person
Feb 10, 2020 filing
- No longer listedMALLOUK, ALEXANDER, GEORGE · TRUSTEE · General partner, trustee or manager · indirect via MJG IRREVOCABLE TRUST DATED 1-1-14 · control person · listed since Jan 2014
- No longer listedMJG IRREVOCABLE TRUST DATED 1-1-14 · DIRECT OWNER · 10–25% · listed since Jan 2014
- AddedCPI HOLDCO A, LLC · SOLE MEMBER · 75% or more · indirect via CPI HOLDCO B, LLC · control person
- AddedCPI HOLDCO B, LLC · SOLE MEMBER · 75% or more · control person
- AddedCREATIVE PLANNING (CPI) HOLDCO, INC. · MEMBER · 75% or more · indirect via CREATIVE PLANNING HOLDCO, LLC · control person
- AddedCREATIVE PLANNING HOLDCO, LLC · SOLE MEMBER · 75% or more · indirect via CPI HOLDCO A, LLC · control person
- AddedMALLOUK, ALEXANDER, GEORGE · TRUSTEE · General partner, trustee or manager · indirect via MJG IRREVOCABLE TRUST, DATED 01/01/2014 · control person
- AddedMALLOUK, PETER, ALEX · TRUSTEE · General partner, trustee or manager · indirect via PETER MALLOUK TRUST DATED 7/17/2002 · control person
- AddedMJG IRREVOCABLE TRUST, DATED 01/01/2014 · STOCKHOLDER · 25–50% · indirect via CREATIVE PLANNING (CPI) HOLDCO, INC. · control person
- AddedPETER MALLOUK TRUST, DATED 7/17/2002 · STOCKHOLDER · 50–75% · indirect via CPI HOLDCO B, LLC · control person
- ChangedMALLOUK, PETER, ALEX · ownership 75% or more → Less than 5%
May 22, 2019 filing
- No longer listedROBBINS, ANTHONY, JAY · CHIEF OF INVESTOR PSYCHOLOGY · Less than 5% · control person · listed since Mar 2016
Sep 28, 2018 filing
- AddedKNAPP, JONATHAN, MICHAEL · CHIEF OPERATIONS OFFICER · Less than 5% · control person
- Listed againCLEMENTS, JONATHAN, DAVID · DIRECTOR OF FINANCIAL EDUCATION · Less than 5% · control person
- Listed againGUPTA, AJAY, KUMAR · CHIEF OF INVESTMENT STRATEGY · Less than 5% · control person
- Listed againROBBINS, ANTHONY, JAY · CHIEF OF INVESTOR PSYCHOLOGY · Less than 5% · control person
- ChangedMALLOUK, PETER, ALEX · title PRESIDENT → PRESIDENT & CO-CIO
- ChangedWILLIAMS, JAMES, RICHARD · title CHIEF INVESTMENT OFFICER → CO-CHIEF INVESTMENT OFFICER
Mar 27, 2018 filing
- No longer listedCLEMENTS, JONATHAN, DAVID · DIRECTOR OF FINANCIAL EDUCATION · Less than 5% · control person · listed since Jun 2016
- No longer listedGUPTA, AJAY, KUMAR · CHIEF OF INVESTMENT STRATEGY · Less than 5% · control person · listed since Mar 2016
- No longer listedROBBINS, ANTHONY, JAY · CHIEF OF INVESTOR PSYCHOLOGY · Less than 5% · control person · listed since Mar 2016
Jan 3, 2018 filing
- No longer listedCOX, CHARLES, CHRISTOPHER · DIRECTOR OF REGULATORY GOVERNANCE · Less than 5% · control person · listed since Jan 2017
- No longer listedQUINN, JANE, BRYANT · DIRECTOR OF FIDUCIARY ADVICE · Less than 5% · control person · listed since Jan 2017
Nov 2, 2017 filing
- No longer listedDEWITT, JAMES, ANDREW · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Mar 2012
- AddedPYLE, KENNETH, RICHARD · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
Jan 9, 2017 filing
- AddedCOX, CHARLES, CHRISTOPHER · DIRECTOR OF REGULATORY GOVERNANCE · Less than 5% · control person
- AddedQUINN, JANE, BRYANT · DIRECTOR OF FIDUCIARY ADVICE · Less than 5% · control person
Jun 9, 2016 filing
- AddedCLEMENTS, JONATHAN, DAVID · DIRECTOR OF FINANCIAL EDUCATION · Less than 5% · control person
May 10, 2016 filing
- AddedGUPTA, AJAY, KUMAR · CHIEF OF INVESTMENT STRATEGY · Less than 5% · control person
- AddedROBBINS, ANTHONY, JAY · CHIEF OF INVESTOR PSYCHOLOGY · Less than 5% · control person
- AddedROTHOVE, MOLLY, MARIE · VICE PRESIDENT · Less than 5% · control person
- Listed againWILLIAMS, JAMES, RICHARD · CHIEF INVESTMENT OFFICER · Less than 5% · control person
- ChangedMALLOUK, PETER, ALEX · title PRESIDENT/SECRETARY → PRESIDENT
Jan 31, 2014 filing
- AddedMALLOUK, ALEXANDER, GEORGE · TRUSTEE · General partner, trustee or manager · indirect via MJG IRREVOCABLE TRUST DATED 1-1-14 · control person
- AddedMJG IRREVOCABLE TRUST DATED 1-1-14 · DIRECT OWNER · 10–25%
Mar 21, 2012 filing
- No longer listedWILLIAMS, JAMES, RICHARD · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Aug 2006
- AddedDEWITT, JAMES, ANDREW · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
Feb 15, 2012 filing (earliest on record)
- ListedMALLOUK, PETER, ALEX · PRESIDENT/SECRETARY · 75% or more · control person
- ListedWILLIAMS, JAMES, RICHARD · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
Quarter-over-quarter changes
Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.
Top Adds (vs prior quarter)
- NVIDIA CORPORATION$1.37B +46.7%
- APPLE INC$716.5M +20.0%
- MICROSOFT CORP$708.8M +45.7%
- SPDR INDEX SHS FDS$513.7M +7.1%
- AMERICAN CENTY ETF TR$337.2M +12.8%
Top Trims
- APPLIED MATLS INC-$138.1M -28.6%
- VANGUARD INDEX FDS-$103.1M -8.8%
- SCHWAB STRATEGIC TR-$93.1M -8.7%
- CATERPILLAR INC-$87.5M -21.7%
- VANGUARD MUN BD FDS-$84.5M -6.1%
New Positions
- EXXONMOBIL HOLDINGS CORP$384.6M
- DFA INVT DIMENSIONS GROUP IN$79.8M
- SK HYNIX INC$51.1M
- ONEOK INC NEW$31.8M
- MAREX GROUP LTD$16.4M
Exited Positions
- EXXON MOBIL CORP$312.2M
- DIMENSIONAL ETF TRUST$84.9M
- ONEOK INC NEW$32.4M
- JANUS HENDERSON GROUP PLC$23.5M
- AVALONBAY CMNTYS INC$18.2M
Creative Planning Holdings (2026-09-30)
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | ISHARES TR | IVV | 464287200 | $19.05B | 10.66% | 24,868,784 | SH |
| 2 | VANGUARD BD INDEX FDS | BND | 921937835 | $9.75B | 5.46% | 138,983,915 | SH |
| 3 | VANGUARD TAX-MANAGED FDS | VEA | 921943858 | $7.97B | 4.46% | 112,840,671 | SH |
| 4 | SPDR INDEX SHS FDS | SPDW | 78463X889 | $7.70B | 4.31% | 153,284,615 | SH |
| 5 | SPDR SERIES TRUST | SPMD | 78464A847 | $6.58B | 3.68% | 104,453,878 | SH |
| 6 | ISHARES INC | IEMG | 46434G103 | $6.52B | 3.65% | 80,276,909 | SH |
| 7 | APPLE INC | AAPL | 037833100 | $4.23B | 2.37% | 12,715,198 | SH |
| 8 | NVIDIA CORPORATION | NVDA | 67066G104 | $4.21B | 2.36% | 18,441,064 | SH |
| 9 | VANGUARD INDEX FDS | VV | 922908637 | $4.08B | 2.28% | 11,587,055 | SH |
| 10 | VANGUARD BD INDEX FDS | BSV | 921937827 | $3.65B | 2.04% | 47,746,799 | SH |
| 11 | SPDR SERIES TRUST | SPYM | 78464A854 | $3.19B | 1.79% | 35,579,113 | SH |
| 12 | AMERICAN CENTY ETF TR | AVDV | 025072802 | $2.94B | 1.65% | 26,905,319 | SH |
| 13 | AMERICAN CENTY ETF TR | AVUV | 025072877 | $2.68B | 1.50% | 22,714,017 | SH |
| 14 | VANGUARD INDEX FDS | VO | 922908629 | $2.50B | 1.40% | 31,876,030 | SH |
| 15 | SCHWAB STRATEGIC TR | SCHX | 808524201 | $2.34B | 1.31% | 78,059,421 | SH |
| 16 | STATE STR SPDR S&P 500 ETF T | SPY | 78462F103 | $2.26B | 1.26% | 2,964,460 | SH |
| 17 | VANGUARD SCOTTSDALE FDS | VCIT | 92206C870 | $2.26B | 1.26% | 28,811,224 | SH |
| 18 | SELECT SECTOR SPDR TR | XLRE | 81369Y860 | $2.25B | 1.26% | 55,118,936 | SH |
| 19 | DIMENSIONAL ETF TRUST | DFAS | 25434V500 | $2.25B | 1.26% | 29,010,950 | SH |
| 20 | MICROSOFT CORP | MSFT | 594918104 | $2.22B | 1.24% | 4,321,406 | SH |
| 21 | VANGUARD INDEX FDS | VTI | 922908769 | $2.21B | 1.24% | 5,909,307 | SH |
| 22 | SPDR SERIES TRUST | SPSB | 78464A474 | $1.77B | 0.99% | 59,853,827 | SH |
| 23 | ISHARES TR | IDEV | 46435G326 | $1.61B | 0.90% | 18,030,366 | SH |
| 24 | ISHARES TR | MUB | 464288414 | $1.53B | 0.85% | 15,097,134 | SH |
| 25 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $1.40B | 0.79% | 2,817,591 | SH |
| 26 | ISHARES TR | AGG | 464287226 | $1.35B | 0.75% | 14,237,736 | SH |
| 27 | VANGUARD SCOTTSDALE FDS | VGIT | 92206C706 | $1.28B | 0.72% | 22,579,821 | SH |
| 28 | VANGUARD MUN BD FDS | VTEB | 922907746 | $1.26B | 0.70% | 26,590,183 | SH |
| 29 | AMAZON COM INC | AMZN | 023135106 | $1.24B | 0.69% | 4,965,951 | SH |
| 30 | SCHWAB STRATEGIC TR | SCHF | 808524805 | $1.21B | 0.68% | 44,150,155 | SH |
| 31 | ALPHABET INC | GOOGL | 02079K305 | $1.14B | 0.64% | 3,312,184 | SH |
| 32 | VANGUARD INDEX FDS | VOO | 922908363 | $1.08B | 0.61% | 1,546,509 | SH |
| 33 | SPDR INDEX SHS FDS | SPEM | 78463X509 | $1.06B | 0.59% | 20,495,289 | SH |
| 34 | VANGUARD INDEX FDS | VNQ | 922908553 | $1.06B | 0.59% | 11,810,712 | SH |
| 35 | VANGUARD INTL EQUITY INDEX F | VWO | 922042858 | $1.03B | 0.58% | 17,356,290 | SH |
| 36 | SCHWAB STRATEGIC TR | SCHM | 808524508 | $957.1M | 0.54% | 28,132,181 | SH |
| 37 | DIMENSIONAL ETF TRUST | DFAT | 25434V609 | $846.9M | 0.47% | 12,747,107 | SH |
| 38 | META PLATFORMS INC | META | 30303M102 | $797.1M | 0.45% | 1,099,179 | SH |
| 39 | SCHWAB STRATEGIC TR | SCHE | 808524706 | $724.2M | 0.41% | 19,869,511 | SH |
| 40 | BROADCOM INC | AVGO | 11135F101 | $709.6M | 0.40% | 2,020,607 | SH |
| 41 | ALPHABET INC | GOOG | 02079K107 | $651.9M | 0.36% | 1,913,098 | SH |
| 42 | VANGUARD WHITEHALL FDS | VYM | 921946406 | $584.5M | 0.33% | 3,766,362 | SH |
| 43 | VANGUARD INDEX FDS | VB | 922908751 | $557.2M | 0.31% | 1,958,514 | SH |
| 44 | INVESCO QQQ TR | QQQ | 46090E103 | $555.7M | 0.31% | 751,235 | SH |
| 45 | JPMORGAN CHASE & CO | JPM | 46625H100 | $530.8M | 0.30% | 1,604,520 | SH |
| 46 | ELI LILLY & CO | LLY | 532457108 | $521.1M | 0.29% | 450,356 | SH |
| 47 | MICRON TECHNOLOGY INC | MU | 595112103 | $507.0M | 0.28% | 475,995 | SH |
| 48 | ADVANCED MICRO DEVICES INC | AMD | 007903107 | $475.7M | 0.27% | 777,513 | SH |
| 49 | TESLA INC | TSLA | 88160R101 | $424.2M | 0.24% | 1,195,612 | SH |
| 50 | SCHWAB STRATEGIC TR | SCHH | 808524847 | $409.9M | 0.23% | 18,598,698 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-09-30 | 2026-11-02 | $178.72B | 7,283 | 0001540235-26-000006 |
| 2026-06-30 | 2026-08-13 | $171.09B | 7,093 | 0001540235-26-000004 |
| 2026-03-31 | 2026-05-12 | $147.42B | 4,753 | 0001540235-26-000003 |
| 2025-12-31 | 2026-02-17 | $139.71B | 4,593 | 0001540235-26-000002 |
| 2025-09-30 | 2025-11-14 | $130.88B | 6,684 | 0001540235-25-000008 |
Filer Information
Address
5454 W.110TH STREETOVERLAND PARK, KS 66211
Phone
(913) 338-2727
Filing Manager
Creative Planning
OVERLAND PARK, KS
Signatory
Rebecca Havens
Compliance Director