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Holistic Financial Partners — 13F Holdings & Portfolio

CIK 1729304 · latest 13F-HR filed 2026-07-23

Backtest portfolio

Holistic Financial Partners manages $163.6M in 13F-reported U.S. long-equity assets across 120 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are LLY (14.19%), IWF (6.13%), SCHF (5.80%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 4 new positions and exited 30; 33 existing positions rose in reported value and 71 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$163.6M

Long-equity book

Holdings
120

Distinct positions

Period
2026-06-30

Filed 2026-07-23

Q/Q Activity
+4 / −30 / ↑33 / ↓71

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
LLY14.2% · -71%IWF6.1% · +266%SCHF5.8% · -39%FTA4.6% · -44%FVD4.3% · -38%FTCS3.7% · -44%IWD2.7% · -5%FDN2.6% · -44%IWM2.6% · -1%JPM2.6% · -14%UCON2.6% · -67%QTEC2.1% · -47%AAPL2.0% · -37%FJP1.9% · -40%FBT1.7% · -42%NVDA1.7% · -63%LALT1.6% · -70%LGOV1.5% · -27%RDVY1.5% · -51%IAU1.4% · 0%SPYM1.4% · 0%AVGO1.3% · -15%AMZN1.2% · -37%SCHE1.2% · -35%FXH1.1% · -32%IVV1.1% · -30%VWO1.0% · -12%MSFT1.0% · -31%TSM0.8% · -4%GS0.7% · -20%GOOGL0.7% · -38%TDIV0.6% · -40%RTX0.6% · -16%EFA0.6% · -0%IGIB0.6% · -30%SPY0.6% · +4%XOM0.6% · -30%SEB0.5% · 0%MDY0.5% · +0%META0.5% · -22%JNJ0.5% · -32%IBM0.4% · -23%GOOG0.4% · -12%FTXO0.4% · -54%SDY0.4% · -2%MU0.4% · -53%PANW0.4% · -4%V0.4% · -7%CMCSA0.3% · -6%ANET0.3% · -6%IWR0.3% · 0%KO0.3% · -25%IMO0.3% · 0%PWR0.3% · -3%VEA0.3% · -37%PG0.2% · -18%WBD0.2% · -7%VRT0.2% · -16%AMAT0.2% · -35%ABBV0.2% · -39%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 49.3%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Mar 13, 2026.

Assets Under Management
$444.6M
Discretionary
$444.6M
Employees
6
Accounts
862
Address
9959 CROSSPOINT BOULEVARD
INDIANAPOLIS, IN 46256
Phone
(317) 550-3400
Website
Name Title / Status Ownership Type
LLEWELLYN, JASON, CHRISTOPHER ControlMEMBER
since Jun 2015
75% or moreIndividual
ARMSTRONG, ANDY, JOHNCHIEF COMPLIANCE OFFICER
since Aug 2017
Less than 5%Individual
Ownership & leadership changes · 4 filings with changes since Apr 2, 2014

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Aug 21, 2017 filing
  • No longer listedMADDOX, ROBERT, LYTTON · CHIEF COMPLIANCE OFFICER · Less than 5% · listed since Feb 2017
  • AddedARMSTRONG, ANDY, JOHN · CHIEF COMPLIANCE OFFICER · Less than 5%
Feb 27, 2017 filing
  • AddedMADDOX, ROBERT, LYTTON · CHIEF COMPLIANCE OFFICER · Less than 5%
  • ChangedLLEWELLYN, JASON, CHRISTOPHER · title CHIEF COMPLIANCE OFFICER AND MEMBER → MEMBER
Jun 26, 2015 filing
  • No longer listedHAJEK, DAVID, HAROLD · MANAGING MEMBER / PRESIDENT · 50–75% · control person · listed since Jun 2015
  • ChangedLLEWELLYN, JASON, CHRISTOPHER · title CHIEF COMPLIANCE OFFICER → CHIEF COMPLIANCE OFFICER AND MEMBER; ownership 25–50% → 75% or more
Jun 3, 2015 filing
  • No longer listedFLOOD, KEITH, OWEN · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Mar 2014
  • No longer listedINTERIM HOLDINGS, LLC · MEMBER · 75% or more · control person · listed since Mar 2014
  • No longer listedPKS HOLDINGS, LLC · MANAGING MEMBER · 75% or more · indirect via PRO TEM HOLDINGS, LLC · control person · listed since Apr 2013
  • No longer listedPRO TEM HOLDINGS, LLC · MANAGER · Less than 5% · control person · listed since Mar 2014
  • No longer listedPURCELL, JOHN, PETER · MEMBER · 25–50% · indirect via PKS HOLDINGS, LLC · control person · listed since Dec 1995
  • No longer listedSTAFF, MICHAEL, THEODORE · MEMBER · 25–50% · indirect via PKS HOLDINGS, LLC · control person · listed since Dec 1995
  • AddedHAJEK, DAVID, HAROLD · MANAGING MEMBER / PRESIDENT · 50–75% · control person
  • AddedLLEWELLYN, JASON, CHRISTOPHER · CHIEF COMPLIANCE OFFICER · 25–50% · control person
Apr 2, 2014 filing (earliest on record)
  • ListedFLOOD, KEITH, OWEN · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
  • ListedINTERIM HOLDINGS, LLC · MEMBER · 75% or more · control person
  • ListedPKS HOLDINGS, LLC · MANAGING MEMBER · 75% or more · indirect via PRO TEM HOLDINGS, LLC · control person
  • ListedPRO TEM HOLDINGS, LLC · MANAGER · Less than 5% · control person
  • ListedPURCELL, JOHN, PETER · MEMBER · 25–50% · indirect via PKS HOLDINGS, LLC · control person
  • ListedSTAFF, MICHAEL, THEODORE · MEMBER · 25–50% · indirect via PKS HOLDINGS, LLC · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

Show all 33 →

Top Trims

Show all 71 →

New Positions

Show all 4 →

Exited Positions

Show all 30 →

Holistic Financial Partners Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 ELI LILLY & CO LLY 532457108 $23.2M 14.19% 19,363 SH
2 ISHARES TR IWF 464287614 $10.0M 6.13% 80,797 SH
3 SCHWAB STRATEGIC TR SCHF 808524805 $9.5M 5.80% 342,413 SH
4 FIRST TR EXCHANGE-TRADED ALP FTA 33735J101 $7.6M 4.63% 78,335 SH
5 FIRST TR EXCHANGE-TRADED FD FVD 33734H106 $7.0M 4.26% 144,711 SH
6 FIRST TR EXCHANGE-TRADED FD FTCS 33733E104 $6.1M 3.73% 65,013 SH
7 ISHARES TR IWD 464287598 $4.4M 2.71% 18,284 SH
8 FIRST TR EXCHANGE-TRADED FD FDN 33733E302 $4.3M 2.64% 16,325 SH
9 ISHARES TR IWM 464287655 $4.3M 2.64% 14,373 SH
10 JPMORGAN CHASE & CO JPM 46625H100 $4.2M 2.58% 12,899 SH
11 FIRST TR EXCHNG TRADED FD VI UCON 33740F888 $4.2M 2.56% 168,531 SH
12 FIRST TR EXCHANGE-TRADED FD QTEC 337345102 $3.5M 2.12% 10,350 SH
13 APPLE INC AAPL 037833100 $3.2M 1.97% 11,117 SH
14 FIRST TR EXCH TRD ALPHDX FD FJP 33737J158 $3.2M 1.95% 41,735 SH
15 FIRST TR EXCHANGE-TRADED FD FBT 33733E203 $2.7M 1.68% 11,074 SH
16 NVIDIA CORPORATION NVDA 67066G104 $2.7M 1.68% 13,719 SH
17 FIRST TR EXCHNG TRADED FD VI LALT 33740F490 $2.6M 1.57% 107,034 SH
18 FIRST TR EXCHANGE-TRADED FD LGOV 33738D606 $2.4M 1.48% 113,218 SH
19 FIRST TR EXCHANGE TRADED FD RDVY 33738R506 $2.4M 1.47% 29,758 SH
20 ISHARES GOLD TR IAU 464285204 $2.3M 1.40% 30,322 SH
21 SPDR SERIES TRUST SPYM 78464A854 $2.3M 1.40% 25,989 SH
22 BROADCOM INC AVGO 11135F101 $2.1M 1.26% 5,441 SH
23 AMAZON COM INC AMZN 023135106 $2.0M 1.22% 8,347 SH
24 SCHWAB STRATEGIC TR SCHE 808524706 $2.0M 1.21% 54,589 SH
25 FIRST TR EXCHANGE-TRADED FD FXH 33734X143 $1.9M 1.14% 15,279 SH
26 ISHARES TR IVV 464287200 $1.8M 1.10% 2,406 SH
27 VANGUARD INTL EQUITY INDEX F VWO 922042858 $1.7M 1.03% 28,185 SH
28 MICROSOFT CORP MSFT 594918104 $1.6M 0.97% 4,272 SH
29 TAIWAN SEMICONDUCTOR MANUFAC TSM 874039100 $1.3M 0.77% 2,649 SH
30 GOLDMAN SACHS GROUP INC GS 38141G104 $1.2M 0.74% 1,202 SH
31 ALPHABET INC GOOGL 02079K305 $1.1M 0.67% 3,086 SH
32 FIRST TR EXCHANGE TRADED FD TDIV 33738R118 $1.1M 0.65% 9,235 SH
33 RTX CORPORATION RTX 75513E101 $1.1M 0.65% 5,579 SH
34 ISHARES TR EFA 464287465 $1.0M 0.62% 9,840 SH
35 ISHARES TR IGIB 464288638 $971.8K 0.59% 18,277 SH
36 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $937.0K 0.57% 1,255 SH
37 EXXON MOBIL CORP XOM 30231G102 $924.4K 0.56% 6,761 SH
38 SEABOARD CORP DEL SEB 811543107 $892.9K 0.55% 200 SH
39 STATE STR SPDR S&P MIDCAP 40 MDY 78467Y107 $887.7K 0.54% 1,262 SH
40 META PLATFORMS INC META 30303M102 $841.0K 0.51% 1,493 SH
41 JOHNSON & JOHNSON JNJ 478160104 $757.2K 0.46% 2,981 SH
42 INTERNATIONAL BUSINESS MACHS IBM 459200101 $712.0K 0.44% 2,532 SH
43 ALPHABET INC GOOG 02079K107 $690.4K 0.42% 1,954 SH
44 FIRST TR EXCHANGE TRADED FD FTXO 33738R860 $620.4K 0.38% 15,012 SH
45 SPDR SERIES TRUST SDY 78464A763 $609.6K 0.37% 4,006 SH
46 MICRON TECHNOLOGY INC MU 595112103 $609.5K 0.37% 528 SH
47 PALO ALTO NETWORKS INC PANW 697435105 $577.7K 0.35% 1,694 SH
48 VISA INC V 92826C839 $575.7K 0.35% 1,678 SH
49 COMCAST CORP NEW CMCSA 20030N101 $529.8K 0.32% 21,579 SH
50 ARISTA NETWORKS INC ANET 040413205 $523.4K 0.32% 3,081 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-23 $163.6M 120 0001765380-26-000225
2026-03-31 2026-05-05 $269.0M 146 0001729304-26-000003
2025-12-31 2026-01-07 $275.8M 136 0001729304-26-000001
Filer Information
Address
9959 CROSSPOINT BLVD
INDIANAPOLIS, IN 46256
Phone
(317) 550-3400
Filing Manager
Holistic Financial Partners
INDIANAPOLIS, IN
Signatory
andrew.armstrong@dinsmorecomplianceservices.com
CCO