Bedel Financial Consulting, Inc. — 13F Holdings & Portfolio

CIK 1730511 · latest 13F-HR filed 2026-07-29

Bedel Financial Consulting, Inc. manages $1.06B in 13F-reported U.S. long-equity assets across 313 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are LLY (36.97%), DFAI (6.13%), VTEB (3.34%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 28 new positions and exited 14; 171 existing positions rose in reported value and 42 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

AUM

$1.06B

Long-equity book

Holdings

313

Distinct positions

Period

2026-06-30

Filed 2026-07-29

Q/Q Activity

+28 / −14 / ↑171 / ↓42

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26

LLY37.8% · +0%DFAI6.3% · +4%VTEB3.4% · -0%DFAE3.1% · +4%AAPL2.3% · +9%AVDV1.8% · +4%IMCG1.6% · +1%EFG1.5% · +1%SPY1.4% · +2%CGGR1.3% · +3%MSFT1.2% · +0%TOTL1.0% · +4%JPM1.0% · +1%PAPR1.0% · -0%FYC1.0% · +1%BRK.B0.9% · +3%IMCV0.9% · +7%GOOGL0.8% · +8%IVV0.8% · -10%FLV0.7% · +8%VCSH0.7% · +19%VTI0.6% · +4%DFAT0.6% · +21%AMAT0.6% · -5%IMCB0.6% · +7%GOOG0.6% · +12%ISCF0.5% · +0%BRK.A0.5% · 0%NVDA0.5% · +3%CMI0.5% · +6%IWR0.5% · +4%COWZ0.5% · -0%DFIV0.5% · -0%VNLA0.4% · +35%QUAL0.4% · 0%VOO0.4% · +4%VTES0.4% · +9%PFFV0.4% · +2%IWM0.3% · -1%AMZN0.3% · +4%JNJ0.3% · -1%CSCO0.3% · -7%XOM0.3% · -2%GLD0.3% · +1%IJUL0.3% · +5%QGRO0.3% · +0%INTC0.3% · -9%ABBV0.3% · +0%SPSM0.3% · +9%EFA0.3% · +0%WMT0.3% · -4%IJH0.2% · -3%BUFB0.2% · +9%HGER0.2% · new GSPY0.2% · +0%VSDM0.2% · new FNX0.2% · 0%IWF0.2% · +305%ORCL0.2% · 0%ACWX0.2% · +0%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 60.5%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Aug 5, 2026.

Assets Under Management

$2.92B

Discretionary

$2.92B

Employees

Accounts

5,435

Address

8940 RIVER CROSSING BLVD.
SUITE 120
INDIANAPOLIS, IN 46240

Phone

(317) 843-1358

Website

www.linkedin.com/company/bedel-financial-consulting-inc/?viewAsMember=true
WWW.FACEBOOK/COM/BEDELFINANCIAL
WWW.BEDELFINANCIAL.COM

Name	Title / Status	Ownership	Type
KOPS-BEDEL, ELAINE, ETHEL Control	CEO since Jul 1993	75% or more	Individual
BEDEL, EVAN, DENNIS	PRESIDENT since Sep 2022	25–50%	Individual
COLLIER, RYAN, ALLEN	VICE PRESIDENT since Sep 2022	Less than 5%	Individual
Elfenbein, Lonny, Scott	CHIEF COMPLIANCE OFFICER since Jun 2023	Less than 5%	Individual
VANDERPOOL, CASSI, MICHELLE	CHIEF OPERATING OFFICER since Sep 2022	Less than 5%	Individual
WENDLING, WILLIAM, J	CHIEF INVESTMENT OFFICER since Jan 2010	Less than 5%	Individual

Ownership & leadership changes · 7 filings with changes since Mar 29, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Nov 8, 2023 filing

No longer listedPatton, Kevin, Jason · CHIEF COMPLIANCE OFFICER · Less than 5% · listed since Jan 2023
AddedElfenbein, Lonny, Scott · CHIEF COMPLIANCE OFFICER · Less than 5%

Jan 13, 2023 filing

No longer listedSTARK, BRADLEY, RICHARD · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Mar 2020
AddedPatton, Kevin, Jason · CHIEF COMPLIANCE OFFICER · Less than 5%

Sep 23, 2022 filing

AddedCOLLIER, RYAN, ALLEN · VICE PRESIDENT · Less than 5%
Listed againVANDERPOOL, CASSI, MICHELLE · CHIEF OPERATING OFFICER · Less than 5%
ChangedBEDEL, EVAN, DENNIS · title PART OWNER → PRESIDENT
ChangedKOPS-BEDEL, ELAINE, ETHEL · title PRESIDENT AND CEO → CEO

Mar 26, 2020 filing

No longer listedVANDERPOOL, CASSI, MICHELLE · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Feb 2017
Listed againSTARK, BRADLEY, RICHARD · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
ChangedBEDEL, EVAN, DENNIS · ownership 5–10% → 25–50%

Mar 6, 2017 filing

AddedVANDERPOOL, CASSI, MICHELLE · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
ChangedKOPS-BEDEL, ELAINE, ETHEL · title PRESIDENT, CEO, AND CHIEF COMPLIANCE OFFICER → PRESIDENT AND CEO

Sep 27, 2016 filing

AddedBEDEL, EVAN, DENNIS · PART OWNER · 5–10%

Nov 30, 2015 filing

No longer listedSTARK, BRADLEY, RICHARD · CHIEF COMPLIANCE OFFICER · Less than 5% · listed since Mar 2010
ChangedKOPS-BEDEL, ELAINE, ETHEL · title PRESIDENT → PRESIDENT, CEO, AND CHIEF COMPLIANCE OFFICER

Mar 29, 2012 filing (earliest on record)

ListedKOPS-BEDEL, ELAINE, ETHEL · PRESIDENT · 75% or more · control person
ListedSTARK, BRADLEY, RICHARD · CHIEF COMPLIANCE OFFICER · Less than 5%
ListedWENDLING, WILLIAM, J · CHIEF INVESTMENT OFFICER · Less than 5%

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

ELI LILLY & CO$92.4M +30.7%
DIMENSIONAL ETF TRUST$6.0M +23.0%
DIMENSIONAL ETF TRUST$5.7M +9.6%
APPLE INC$4.8M +24.7%
ISHARES TR$3.4M +26.5%

Show all 171 →

Top Trims

EXXON MOBIL CORP-$853.3K -21.0%
SPDR GOLD TR-$480.4K -13.4%
WALMART INC-$407.2K -13.0%
SCHWAB STRATEGIC TR-$390.1K -38.5%
CHEVRON CORPORATION-$368.7K -20.2%

Show all 42 →

New Positions

Show all 28 →

Exited Positions

Show all 14 →

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#	Issuer	Symbol	CUSIP	Value	Δ

Bedel Financial Consulting, Inc. Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

#	Issuer	Symbol	CUSIP	Value	Weight	Shares	Type
1	ELI LILLY & CO	LLY	532457108	$393.7M	36.97%	328,198	SH
2	DIMENSIONAL ETF TRUST	DFAI	25434V203	$65.3M	6.13%	1,582,438	SH
3	VANGUARD MUN BD FDS	VTEB	922907746	$35.6M	3.34%	703,574	SH
4	DIMENSIONAL ETF TRUST	DFAE	25434V302	$32.2M	3.03%	801,558	SH
5	APPLE INC	AAPL	037833100	$24.3M	2.29%	84,110	SH
6	AMERICAN CENTY ETF TR	AVDV	025072802	$18.4M	1.73%	178,867	SH
7	ISHARES TR	IMCG	464288307	$16.5M	1.55%	167,366	SH
8	ISHARES TR	EFG	464288885	$15.5M	1.46%	124,600	SH
9	STATE STR SPDR S&P 500 ETF T	SPY	78462F103	$14.8M	1.39%	19,763	SH
10	ELI LILLY & CO Put	LLY	532457108	$14.3M	1.34%	11,900	SH
11	CAPITAL GROUP GROWTH ETF	CGGR	14020G101	$14.0M	1.32%	297,114	SH
12	MICROSOFT CORP	MSFT	594918104	$12.6M	1.18%	33,756	SH
13	SSGA ACTIVE ETF TR	TOTL	78467V848	$10.4M	0.98%	264,075	SH
14	JPMORGAN CHASE & CO	JPM	46625H100	$10.4M	0.97%	31,680	SH
15	INNOVATOR ETFS TRUST	PAPR	45782C870	$10.0M	0.93%	235,808	SH
16	FIRST TR EXCHANGE-TRADED ALP	FYC	33737M300	$9.9M	0.93%	78,032	SH
17	BERKSHIRE HATHAWAY INC DEL	BRK.B	084670702	$9.5M	0.89%	19,036	SH
18	ISHARES TR	IMCV	464288406	$8.9M	0.84%	97,819	SH
19	ALPHABET INC	GOOGL	02079K305	$8.2M	0.77%	22,888	SH
20	ISHARES TR	IVV	464287200	$8.0M	0.75%	10,722	SH
21	AMERICAN CENTY ETF TR	FLV	025072794	$7.7M	0.73%	95,018	SH
22	VANGUARD SCOTTSDALE FDS	VCSH	92206C409	$7.1M	0.67%	89,970	SH
23	VANGUARD INDEX FDS	VTI	922908769	$6.7M	0.63%	18,045	SH
24	DIMENSIONAL ETF TRUST	DFAT	25434V609	$6.3M	0.60%	90,713	SH
25	APPLIED MATLS INC	AMAT	038222105	$6.3M	0.59%	8,677	SH
26	ISHARES TR	IMCB	464288208	$6.2M	0.58%	63,707	SH
27	ALPHABET INC	GOOG	02079K107	$5.8M	0.55%	16,537	SH
28	ISHARES TR	ISCF	46434V266	$5.3M	0.49%	121,298	SH
29	BERKSHIRE HATHAWAY INC DEL	BRK.A	084670108	$5.2M	0.49%	7	SH
30	NVIDIA CORPORATION	NVDA	67066G104	$5.2M	0.49%	25,990	SH
31	CUMMINS INC	CMI	231021106	$5.1M	0.48%	7,171	SH
32	ISHARES TR	IWR	464287499	$4.9M	0.46%	44,786	SH
33	PACER FDS TR	COWZ	69374H881	$4.8M	0.45%	77,445	SH
34	DIMENSIONAL ETF TRUST	DFIV	25434V807	$4.7M	0.44%	87,003	SH
35	JANUS DETROIT STR TR	VNLA	47103U886	$4.3M	0.40%	87,175	SH
36	ISHARES TR	QUAL	46432F339	$3.9M	0.37%	17,903	SH
37	VANGUARD INDEX FDS	VOO	922908363	$3.9M	0.36%	5,652	SH
38	VANGUARD WELLINGTON FD	VTES	921935870	$3.9M	0.36%	38,035	SH
39	GLOBAL X FDS	PFFV	37954Y376	$3.7M	0.35%	169,993	SH
40	ELI LILLY & CO Put	LLY	532457108	$3.6M	0.34%	3,000	SH
41	ISHARES TR	IWM	464287655	$3.5M	0.33%	11,795	SH
42	AMAZON COM INC	AMZN	023135106	$3.5M	0.33%	14,710	SH
43	JOHNSON & JOHNSON	JNJ	478160104	$3.3M	0.31%	13,084	SH
44	CISCO SYS INC	CSCO	17275R102	$3.2M	0.30%	27,560	SH
45	EXXON MOBIL CORP	XOM	30231G102	$3.2M	0.30%	23,438	SH
46	SPDR GOLD TR	GLD	78463V107	$3.1M	0.29%	8,413	SH
47	INNOVATOR ETFS TRUST	IJUL	45782C722	$3.1M	0.29%	85,469	SH
48	AMERICAN CENTY ETF TR	QGRO	025072307	$3.0M	0.28%	25,275	SH
49	INTEL CORP	INTC	458140100	$3.0M	0.28%	21,239	SH
50	ABBVIE INC	ABBV	00287Y109	$3.0M	0.28%	11,757	SH