Watchman Group, Inc. — 13F Holdings & Portfolio

CIK 1748726 · latest 13F-HR filed 2026-10-16

Watchman Group, Inc. manages $434.3M in 13F-reported U.S. long-equity assets across 72 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are IEI (10.12%), DFAC (9.53%), VSLU (8.65%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 3 new positions and exited 4; 13 existing positions rose in reported value and 33 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

AUM

$434.3M

Long-equity book

Holdings

Distinct positions

Period

2026-09-30

Filed 2026-10-16

Q/Q Activity

+3 / −4 / ↑13 / ↓33

vs 2026-06-30

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q3 26

IEI10.1% · new DFAC9.5% · +2%VSLU8.7% · +4%TMSL7.6% · -1%DFAT6.5% · -1%TLH5.7% · -2%FBND4.8% · +4%DFIC3.8% · +0%DFEM2.7% · +1%AVDE2.5% · +4%FRDM2.0% · +0%GOOG2.0% · -1%BRK.B1.8% · +2%APH1.7% · +96%MSFT1.6% · -1%GOOGL1.5% · -4%TSLA1.3% · -2%V1.2% · -0%SGOV1.2% · -32%AMZN1.2% · +1%WAB1.1% · -9%A1.0% · -4%CVCO1.0% · -0%CSL1.0% · -1%SYK0.9% · -6%NOW0.9% · -0%ACN0.9% · -8%GD0.9% · -5%MKL0.9% · -1%DHI0.8% · -1%PCAR0.8% · -9%NXPI0.8% · +0%META0.7% · +2%TPL0.7% · +0%UFPI0.7% · -1%CAVA0.7% · +10%FFIN0.7% · +0%UBER0.7% · -12%IUSG0.7% · -2%SFBS0.7% · +102%CMI0.6% · -2%LOW0.5% · -19%INTU0.5% · +13%AGG0.4% · new NVDA0.4% · +310%NVR0.4% · +3%IJK0.3% · -1%USFR0.2% · -8%AAPL0.2% · +30%VOO0.2% · 0%IJH0.2% · -17%WMT0.2% · +2%MTBA0.2% · -98%TBLL0.2% · new DIA0.1% · 0%CSCO0.1% · +4%IHI0.1% · 0%JNJ0.1% · +7%VEA0.1% · 0%IVV0.1% · 0%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q2 26 → Q3 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 61.9%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Mar 5, 2026.

Assets Under Management

$639.7M

Discretionary

$633.6M

Employees

Accounts

1,128

Address

5045 LORIMAR DRIVE
SUITE 200
PLANO, TX 75093

Phone

(469) 241-0122

Website

WWW.WATCHMANGROUP.COM

Name	Title / Status	Ownership	Type
ROBINSON, MARK, GLENHELM Control	PRESIDENT / CHIEF COMPLIANCE OFFICER since Oct 2004	75% or more	Individual
FITZSIMMONS, MATTHEW, EDWARD	SHAREHOLDER since Feb 2021	10–25%	Individual

Ownership & leadership changes · 2 filings with changes since Mar 29, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Apr 1, 2024 filing

ChangedFITZSIMMONS, MATTHEW, EDWARD · ownership 5–10% → 10–25%

Feb 23, 2021 filing

No longer listedROBINSON, JANELL, LEIGH · SHAREHOLDER · 50–75% · control person · listed since Oct 2004
AddedFITZSIMMONS, MATTHEW, EDWARD · SHAREHOLDER · 5–10%
ChangedROBINSON, MARK, GLENHELM · ownership 50–75% → 75% or more

Mar 29, 2012 filing (earliest on record)

ListedROBINSON, JANELL, LEIGH · SHAREHOLDER · 50–75% · control person
ListedROBINSON, MARK, GLENHELM · PRESIDENT / CHIEF COMPLIANCE OFFICER · 50–75% · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

ETF OPPORTUNITIES TRUST$3.0M +8.6%
MICROSOFT CORP$1.8M +35.9%
NVIDIA CORPORATION$1.4M +368.3%
ACCENTURE PLC IRELAND$984.1K +34.9%
SERVICENOW INC$982.7K +34.4%

Show all 13 →

Top Trims

SIMPLIFY EXCHANGE TRADED FUN-$43.5M -98.2%
ISHARES TR-$2.8M -10.3%
T ROWE PRICE EXCHANGE-TRADED-$2.8M -7.8%
ISHARES TR-$2.5M -32.4%
DIMENSIONAL ETF TRUST-$1.8M -5.9%

Show all 33 →

New Positions

Exited Positions

Loading…

#	Issuer	Symbol	CUSIP	Value	Δ

Watchman Group, Inc. Holdings (2026-09-30)

#	Issuer	Symbol	CUSIP	Value	Weight	Shares	Type
1	ISHARES TR	IEI	464288661	$43.9M	10.12%	387,270	SH
2	DIMENSIONAL ETF TRUST	DFAC	25434V708	$41.4M	9.53%	931,139	SH
3	ETF OPPORTUNITIES TRUST	VSLU	26923N405	$37.6M	8.65%	774,439	SH
4	T ROWE PRICE EXCHANGE-TRADED	TMSL	87283Q826	$32.9M	7.57%	808,089	SH
5	DIMENSIONAL ETF TRUST	DFAT	25434V609	$28.4M	6.54%	427,201	SH
6	ISHARES TR	TLH	464288653	$24.8M	5.70%	268,554	SH
7	FIDELITY MERRIMACK STR TR	FBND	316188309	$20.9M	4.80%	481,578	SH
8	DIMENSIONAL ETF TRUST	DFIC	25434V799	$16.4M	3.77%	434,821	SH
9	DIMENSIONAL ETF TRUST	DFEM	25434V732	$11.8M	2.72%	297,852	SH
10	AMERICAN CENTY ETF TR	AVDE	025072703	$10.7M	2.46%	118,750	SH
11	EA SERIES TRUST	FRDM	02072L607	$8.8M	2.02%	125,687	SH
12	ALPHABET INC	GOOG	02079K107	$8.5M	1.96%	25,000	SH
13	BERKSHIRE HATHAWAY INC DEL	BRK.B	084670702	$7.7M	1.76%	15,366	SH
14	AMPHENOL CORP	APH	032095101	$7.3M	1.68%	86,396	SH
15	MICROSOFT CORP	MSFT	594918104	$6.9M	1.58%	13,389	SH
16	ALPHABET INC	GOOGL	02079K305	$6.4M	1.46%	18,470	SH
17	TESLA INC	TSLA	88160R101	$5.6M	1.28%	15,690	SH
18	VISA INC	V	92826C839	$5.4M	1.24%	14,953	SH
19	ISHARES TR	SGOV	46436E718	$5.3M	1.22%	52,811	SH
20	AMAZON COM INC	AMZN	023135106	$5.1M	1.17%	20,468	SH
21	WABTEC	WAB	929740108	$4.8M	1.11%	16,817	SH
22	AGILENT TECHNOLOGIES INC	A	00846U101	$4.4M	1.02%	25,586	SH
23	CAVCO INDS INC DEL	CVCO	149568107	$4.4M	1.00%	7,771	SH
24	CARLISLE COS INC	CSL	142339100	$4.2M	0.97%	13,033	SH
25	STRYKER CORPORATION	SYK	863667101	$3.9M	0.89%	14,048	SH
26	SERVICENOW INC	NOW	81762P102	$3.8M	0.88%	28,676	SH
27	ACCENTURE PLC IRELAND	ACN	G1151C101	$3.8M	0.88%	20,761	SH
28	GENERAL DYNAMICS CORP	GD	369550108	$3.8M	0.87%	11,433	SH
29	MARKEL GROUP INC	MKL	570535104	$3.8M	0.87%	2,195	SH
30	D R HORTON INC	DHI	23331A109	$3.7M	0.85%	26,861	SH
31	PACCAR INC	PCAR	693718108	$3.6M	0.82%	32,587	SH
32	NXP SEMICONDUCTORS N V	NXPI	N6596X109	$3.4M	0.77%	14,153	SH
33	META PLATFORMS INC	META	30303M102	$3.2M	0.73%	4,370	SH
34	TEXAS PACIFIC LAND CORPORATI	TPL	88262P102	$3.2M	0.73%	9,671	SH
35	UFP INDUSTRIES INC	UFPI	90278Q108	$3.1M	0.72%	40,594	SH
36	CAVA GROUP INC	CAVA	148929102	$3.0M	0.70%	56,328	SH
37	FIRST FINL BANKSHARES INC	FFIN	32020R109	$3.0M	0.70%	95,477	SH
38	UBER TECHNOLOGIES INC	UBER	90353T100	$3.0M	0.69%	43,634	SH
39	ISHARES TR	IUSG	464287671	$2.9M	0.66%	14,796	SH
40	SERVISFIRST BANCSHARES INC	SFBS	81768T108	$2.8M	0.65%	70,683	SH
41	CUMMINS INC	CMI	231021106	$2.6M	0.59%	4,965	SH
42	LOWES COS INC	LOW	548661107	$2.2M	0.50%	11,838	SH
43	INTUIT	INTU	461202103	$2.2M	0.50%	7,845	SH
44	ISHARES TR	AGG	464287226	$1.8M	0.42%	19,354	SH
45	NVIDIA CORPORATION	NVDA	67066G104	$1.8M	0.41%	7,782	SH
46	NVR INC	NVR	62944T105	$1.7M	0.40%	282	SH
47	ISHARES TR	IJK	464287606	$1.3M	0.31%	12,289	SH
48	WISDOMTREE TR	USFR	97717Y527	$1.1M	0.25%	21,435	SH
49	APPLE INC	AAPL	037833100	$1.1M	0.24%	3,157	SH
50	VANGUARD INDEX FDS	VOO	922908363	$960.2K	0.22%	1,370	SH

Filing History

Period	Filed	AUM	Holdings	Accession
2026-09-30	2026-10-16	$434.3M	72	0002085853-26-001208
2026-06-30	2026-07-27	$447.4M	73	0002085853-26-000859
2026-03-31	2026-04-20	$413.2M	73	0002085853-26-000424
2025-12-31	2026-02-06	$418.9M	77	0002085853-26-000210

Filer Information

Address

5045 LORIMAR DR
SUITE 200
PLANO, TX 75093-5739

Phone

(469) 241-0122

Filing Manager

Watchman Group, Inc.

PLANO, TX

Signatory

Michelle Spall

Office Manager