waypoint wealth counsel — 13F Holdings & Portfolio

CIK 1807909 · latest 13F-HR filed 2026-08-04

waypoint wealth counsel manages $159.8M in 13F-reported U.S. long-equity assets across 222 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are VOO (14.82%), IVV (6.49%), KO (6.18%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 13 new positions, exited 93, added to 34, and trimmed 84.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Filer Information
Address
3715 NORTHSIDE PKWY NW
BLDG 400-775
ATLANTA, GA 30327
Phone
(404) 502-8177
Filing Manager
waypoint wealth counsel
ATLANTA, GA
Signatory
Brad McGrew
Member/CCO
Loading holdings…
AUM

$159.8M

Long-equity book

Holdings

222

Distinct positions

Period

2026-06-30

Filed 2026-08-04

Q/Q Activity

+13 / −93 / ↑34 / ↓84

vs 2026-03-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • VANGUARD INDEX FDS$2.6M +12.3%
  • ISHARES TR$1.5M +16.5%
  • INVESCO QQQ TR$737.6K +49.0%
  • STATE STR SPDR S&P 500 ETF T$729.2K +8.2%
  • COCA COLA CO$584.8K +6.3%
Show all 34 →

Top Trims

  • SPDR GOLD TR-$2.2M -22.5%
  • ISHARES GOLD TR-$1.3M -19.1%
  • NVIDIA CORPORATION-$936.4K -25.1%
  • VANGUARD WHITEHALL FDS-$736.2K -11.6%
  • BRISTOL-MYERS SQUIBB CO-$581.4K -61.4%
Show all 84 →

New Positions

  • ADVANCED MICRO DEVICES INC$364.8K
  • ABBOTT LABORATORIES$314.4K
  • SELECT SECTOR SPDR TR$289.2K
  • ISHARES TR$286.5K
  • ISHARES INC$253.9K
Show all 13 →

Exited Positions

  • AIRBNB INC$587.6K
  • ISHARES TR$554.2K
  • PALANTIR TECHNOLOGIES INC$517.2K
  • BOOKING HOLDINGS INC$513.7K
  • CIENA CORP$507.8K
Show all 93 →
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 VANGUARD INDEX FDS VOO 922908363 $23.7M 14.82% 34,498 SH
2 ISHARES TR IVV 464287200 $10.4M 6.49% 13,858 SH
3 COCA COLA CO KO 191216100 $9.9M 6.18% 121,632 SH
4 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $9.7M 6.04% 12,938 SH
5 SPDR GOLD TR GLD 78463V107 $7.6M 4.77% 20,710 SH
6 APPLE INC AAPL 037833100 $5.7M 3.55% 19,588 SH
7 VANGUARD WHITEHALL FDS VYM 921946406 $5.6M 3.50% 35,411 SH
8 MICROSOFT CORP MSFT 594918104 $5.3M 3.34% 14,315 SH
9 ISHARES GOLD TR IAU 464285204 $5.3M 3.34% 70,641 SH
10 VANGUARD INDEX FDS VB 922908751 $4.0M 2.50% 13,190 SH
11 NVIDIA CORPORATION NVDA 67066G104 $2.8M 1.72% 13,744 SH
12 INVESCO QQQ TR QQQ 46090E103 $2.2M 1.40% 3,046 SH
13 AMAZON COM INC AMZN 023135106 $2.1M 1.32% 8,831 SH
14 ALPHABET INC GOOGL 02079K305 $2.0M 1.23% 5,510 SH
15 SCHWAB STRATEGIC TR SCHB 808524102 $1.9M 1.22% 67,152 SH
16 VANGUARD INDEX FDS VO 922908629 $1.7M 1.09% 21,539 SH
17 ISHARES TR IEF 464287440 $1.7M 1.05% 17,784 SH
18 ISHARES TR DVY 464287168 $1.5M 0.94% 9,573 SH
19 BROADCOM INC AVGO 11135F101 $1.4M 0.89% 3,768 SH
20 MICRON TECHNOLOGY INC MU 595112103 $1.4M 0.86% 1,196 SH
21 VANGUARD ADMIRAL FDS INC VIOO 921932828 $1.3M 0.84% 9,735 SH
22 CISCO SYS INC CSCO 17275R102 $1.3M 0.79% 10,789 SH
23 ISHARES TR IJH 464287507 $1.2M 0.76% 15,807 SH
24 JOHNSON & JOHNSON JNJ 478160104 $1.1M 0.68% 4,264 SH
25 ALPHABET INC GOOG 02079K107 $1.1M 0.67% 3,019 SH
26 CATERPILLAR INC CAT 149123101 $906.4K 0.57% 851 SH
27 HOME DEPOT INC HD 437076102 $870.7K 0.54% 2,469 SH
28 DIMENSIONAL ETF TRUST DFUS 25434V401 $851.7K 0.53% 10,394 SH
29 ISHARES TR IWF 464287614 $821.7K 0.51% 6,618 SH
30 EXXON MOBIL CORP XOM 30231G102 $821.5K 0.51% 6,008 SH
31 WALMART INC WMT 931142103 $786.4K 0.49% 6,943 SH
32 COMFORT SYS USA INC FIX 199908104 $753.1K 0.47% 380 SH
33 SCHWAB STRATEGIC TR SCHD 808524797 $742.8K 0.46% 23,426 SH
34 EASTGROUP PPTYS INC EGP 277276101 $708.2K 0.44% 3,497 SH
35 MERCK & CO INC MRK 58933Y105 $706.8K 0.44% 5,500 SH
36 EDISON INTL EIX 281020107 $706.4K 0.44% 9,488 SH
37 VANGUARD INDEX FDS VUG 922908736 $703.2K 0.44% 8,163 SH
38 SELECT SECTOR SPDR TR XLF 81369Y605 $701.6K 0.44% 13,087 SH
39 DIMENSIONAL ETF TRUST DFAX 25434V880 $699.6K 0.44% 18,989 SH
40 INVESCO EXCHANGE TRADED FD T RSP 46137V357 $688.6K 0.43% 3,236 SH
41 INTEL CORP INTC 458140100 $683.1K 0.43% 4,892 SH
42 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $654.4K 0.41% 1,308 SH
43 CENTENE CORP DEL CNC 15135B101 $611.6K 0.38% 9,528 SH
44 SPROTT ASSET MANAGEMENT LP CEF 85208R101 $603.5K 0.38% 15,000 SH
45 FEDEX CORP FDX 31428X106 $583.8K 0.37% 1,864 SH
46 HUNT J B TRANS SVCS INC JBHT 445658107 $578.3K 0.36% 1,998 SH
47 PG&E CORP PCG 69331C108 $576.9K 0.36% 34,300 SH
48 TECHNIPFMC PLC FTI G87110105 $565.5K 0.35% 8,529 SH
49 PNC FINL SVCS GROUP INC PNC 693475105 $562.9K 0.35% 2,286 SH
50 PROSHARES TR NOBL 74348A467 $549.3K 0.34% 9,781 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-04 $159.8M 222 0001807909-26-000003
2026-03-31 2026-04-23 $193.4M 350 0001807909-26-000002
2025-12-31 2026-01-28 $272.7M 448 0001807909-26-000001