Founders Financial Alliance, LLC — 13F Holdings & Portfolio

CIK 1832190 · latest 13F-HR filed 2026-08-04

Founders Financial Alliance, LLC manages $754.5M in 13F-reported U.S. long-equity assets across 779 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are AAPL (4.81%), IVV (3.93%), NVDA (3.60%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 91 new positions and exited 47; 385 existing positions rose in reported value and 133 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

AUM

$754.5M

Long-equity book

Holdings

779

Distinct positions

Period

2026-06-30

Filed 2026-08-04

Q/Q Activity

+91 / −47 / ↑385 / ↓133

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26

AAPL4.8% · -2%IVV3.9% · +196%NVDA3.6% · -1%IUSB2.0% · +5797%MSFT1.7% · +1%AMZN1.6% · -1%SPY1.5% · +44%IVW1.4% · +2982%IVE1.4% · +3693%GOOGL1.4% · +3%JPM1.4% · +1%DYNF1.3% · +9737%IEMG1.3% · +885%PYLD1.2% · +736%AVGO1.2% · -0%DGRW1.1% · -8%DUK1.0% · +3%FBNC1.0% · -1%GSUS1.0% · +5040%QQQ1.0% · +6%TCAF1.0% · +3%CGDG0.9% · +6%CGGR0.9% · +8%JGRO0.9% · +2%BIL0.9% · -0%EFV0.9% · +5285%BAI0.9% · +20361%MTUM0.8% · +2203%AMD0.8% · -11%FLHY0.7% · +2426%EVLN0.7% · -3%DIA0.7% · -3%TBIL0.7% · +4%EFG0.7% · +2654%JPST0.7% · +31%GOOG0.7% · +76%FESM0.7% · +2%TLH0.7% · +13192%QUAL0.7% · +1396%MO0.6% · -8%XOM0.6% · -8%MBB0.6% · +902%GOVT0.6% · +500%ABBV0.6% · -5%THRO0.6% · +17083%FMDE0.6% · +2%BRK.B0.6% · +0%JNJ0.6% · -10%IWF0.6% · +298%LQDH0.5% · -18%BLCR0.5% · +53508%PM0.5% · +2%TSM0.5% · +4%CVX0.5% · -4%VOO0.5% · +2%WMT0.4% · +2%CRWD0.4% · -2%SMH0.4% · +0%GCOR0.4% · +3084%GSLC0.4% · +419%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 23.4%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Mar 10, 2026.

Assets Under Management

$1.19B

Discretionary

$1.18B

Employees

Accounts

4,229

Address

9212 FALLS OF NEUSE RD., SUITE 221
RALEIGH, NC 27615

Phone

(855) 860-5940

Website

foundersfinancialalliance.com
www.linkedin.com/company/17774092
www.founderswa.com

Name	Title / Status	Ownership	Type
FOUNDERS WEALTH HOLDINGS, LLC Control	HOLDING COMPANY since Jan 2018	75% or more	Domestic Entity
PORTER, TOMMY, WAYNE Control	MANAGING MEMBER since Sep 2014	Less than 5%	Individual
SLOOP, JAMES, ALLEN Control	CHIEF COMPLIANCE OFFICER since Mar 2017	Less than 5%	Individual
PORTER, TOMMY, WAYNE Control Indirect owner via FOUNDERS WEALTH HOLDINGS, LLC	MANAGING MEMBER since Jan 2018	75% or more	Individual

Ownership & leadership changes · 3 filings with changes since Nov 14, 2016

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Mar 23, 2018 filing

AddedFOUNDERS WEALTH HOLDINGS, LLC · HOLDING COMPANY · 75% or more · control person
AddedPORTER, TOMMY, WAYNE · MANAGING MEMBER · 75% or more · indirect via FOUNDERS WEALTH HOLDINGS, LLC · control person
ChangedPORTER, TOMMY, WAYNE · ownership 75% or more → Less than 5%

Mar 9, 2017 filing

AddedSLOOP, JAMES, ALLEN · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
ChangedPORTER, TOMMY, WAYNE · title MANAGING MEMBER, CCO → MANAGING MEMBER

Nov 17, 2016 filing

ChangedPORTER, TOMMY, WAYNE · title FOUNDER, CEO, CCO → MANAGING MEMBER, CCO

Nov 14, 2016 filing (earliest on record)

ListedPORTER, TOMMY, WAYNE · FOUNDER, CEO, CCO · 75% or more · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

ISHARES TR$20.9M +238.9%
ISHARES TR$14.7M +5791.5%
ISHARES TR$10.5M +3648.1%
ISHARES TR$10.4M +3979.1%
BLACKROCK ETF TRUST$9.8M +11399.1%

Show all 385 →

Top Trims

PGIM ETF TR-$9.3M -97.0%
WISDOMTREE TR-$4.8M -94.6%
SPDR SERIES TRUST-$3.5M -71.2%
WISDOMTREE TR-$2.8M -96.2%
VANGUARD WHITEHALL FDS-$2.6M -77.3%

Show all 133 →

New Positions

Show all 91 →

Exited Positions

Show all 47 →

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#	Issuer	Symbol	CUSIP	Value	Δ

Founders Financial Alliance, LLC Holdings (2026-06-30)

#	Issuer	Symbol	CUSIP	Value	Weight	Shares	Type
1	APPLE INC	AAPL	037833100	$36.3M	4.81%	125,514	SH
2	ISHARES TR	IVV	464287200	$29.7M	3.93%	39,635	SH
3	NVIDIA CORPORATION	NVDA	67066G104	$27.2M	3.60%	135,794	SH
4	ISHARES TR	IUSB	46434V613	$15.0M	1.99%	324,785	SH
5	MICROSOFT CORP	MSFT	594918104	$12.9M	1.71%	34,673	SH
6	AMAZON COM INC	AMZN	023135106	$11.7M	1.55%	49,077	SH
7	STATE STR SPDR S&P 500 ETF T	SPY	78462F103	$11.6M	1.54%	15,535	SH
8	ISHARES TR	IVW	464287309	$10.8M	1.43%	78,327	SH
9	ISHARES TR	IVE	464287408	$10.7M	1.41%	46,961	SH
10	ALPHABET INC	GOOGL	02079K305	$10.5M	1.39%	29,437	SH
11	JPMORGAN CHASE & CO	JPM	46625H100	$10.2M	1.35%	31,144	SH
12	BLACKROCK ETF TRUST	DYNF	09290C103	$9.9M	1.32%	146,083	SH
13	ISHARES INC	IEMG	46434G103	$9.8M	1.29%	117,934	SH
14	PIMCO ETF TR	PYLD	72201R585	$9.1M	1.21%	344,308	SH
15	BROADCOM INC	AVGO	11135F101	$8.9M	1.18%	23,485	SH
16	WISDOMTREE TR	DGRW	97717X669	$8.5M	1.13%	89,162	SH
17	DUKE ENERGY CORP NEW	DUK	26441C204	$7.8M	1.04%	61,987	SH
18	FIRST BANCORP N C	FBNC	318910106	$7.6M	1.01%	119,089	SH
19	GOLDMAN SACHS ETF TR	GSUS	381430123	$7.4M	0.98%	71,909	SH
20	INVESCO QQQ TR	QQQ	46090E103	$7.3M	0.97%	9,943	SH
21	T ROWE PRICE EXCHANGE-TRADED	TCAF	87283Q867	$7.2M	0.95%	174,970	SH
22	CAPITAL GROUP DIVIDEND GROWE	CGDG	14021L109	$7.1M	0.95%	190,204	SH
23	CAPITAL GROUP GROWTH ETF	CGGR	14020G101	$7.0M	0.93%	148,267	SH
24	J P MORGAN EXCHANGE TRADED F	JGRO	46654Q609	$6.8M	0.90%	68,988	SH
25	SPDR SERIES TRUST	BIL	78468R663	$6.7M	0.89%	73,394	SH
26	ISHARES TR	EFV	464288877	$6.6M	0.88%	86,813	SH
27	BLACKROCK ETF TRUST	BAI	09290C780	$6.4M	0.85%	121,741	SH
28	ISHARES TR	MTUM	46432F396	$5.9M	0.79%	17,340	SH
29	ADVANCED MICRO DEVICES INC	AMD	007903107	$5.9M	0.78%	10,190	SH
30	FRANKLIN TEMPLETON ETF TR	FLHY	35473P629	$5.5M	0.73%	227,041	SH
31	MORGAN STANLEY ETF TRUST	EVLN	61774R833	$5.4M	0.71%	110,537	SH
32	STATE STR SPDR DOW JONES IND	DIA	78467X109	$5.3M	0.70%	10,084	SH
33	RBB FD INC	TBIL	74933W452	$5.3M	0.70%	105,550	SH
34	ISHARES TR	EFG	464288885	$5.2M	0.70%	42,169	SH
35	J P MORGAN EXCHANGE TRADED F	JPST	46641Q837	$5.2M	0.69%	103,383	SH
36	ALPHABET INC	GOOG	02079K107	$5.2M	0.69%	14,699	SH
37	FIDELITY COVINGTON TRUST	FESM	31609A206	$5.2M	0.68%	106,996	SH
38	ISHARES TR	TLH	464288653	$5.1M	0.68%	50,776	SH
39	ISHARES TR	QUAL	46432F339	$4.9M	0.65%	22,432	SH
40	ALTRIA GROUP INC	MO	02209S103	$4.8M	0.64%	66,684	SH
41	EXXON MOBIL CORP	XOM	30231G102	$4.7M	0.63%	34,503	SH
42	ISHARES TR	MBB	464288588	$4.6M	0.61%	48,826	SH
43	ISHARES TR	GOVT	46429B267	$4.5M	0.59%	196,465	SH
44	ABBVIE INC	ABBV	00287Y109	$4.3M	0.57%	17,208	SH
45	BLACKROCK ETF TRUST	THRO	09290C806	$4.3M	0.57%	99,491	SH
46	FIDELITY COVINGTON TRUST	FMDE	31609A503	$4.3M	0.57%	105,643	SH
47	BERKSHIRE HATHAWAY INC DEL	BRK.B	084670702	$4.3M	0.57%	8,544	SH
48	JOHNSON & JOHNSON	JNJ	478160104	$4.3M	0.56%	16,743	SH
49	ISHARES TR	IWF	464287614	$4.2M	0.56%	34,182	SH
50	ISHARES U S ETF TR	LQDH	46431W705	$4.1M	0.54%	43,652	SH

Filing History

Period	Filed	AUM	Holdings	Accession
2026-06-30	2026-08-04	$754.5M	779	0001398344-26-013459
2026-03-31	2026-05-11	$554.9M	735	0001398344-26-008920
2025-12-31	2026-02-12	$529.8M	607	0001398344-26-002808
2025-09-30	2025-11-07	$530.9M	713	0001398344-25-020494

Filer Information

Address

9212 FALLS OF NEUSE RD., SUITE 221
RALEIGH, NC 27615

Phone

(855) 860-5940

Filing Manager

Founders Financial Alliance, LLC

RALEIGH, NC

Signatory

James Sloop

CCO