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Heritage Wealth Management, Inc. — 13F Holdings & Portfolio

CIK 1944755 · latest 13F-HR filed 2026-07-28

Backtest portfolio

Heritage Wealth Management, Inc. manages $400.8M in 13F-reported U.S. long-equity assets across 272 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are AAPL (4.75%), PG (4.59%), USB (4.15%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 120 new positions, exited 5, added to 97, and trimmed 24.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Filer Information
Address
9110 MONTGOMERY RD
CINCINNATI, OH 45242
Phone
(513) 440-5057
Filing Manager
Heritage Wealth Management, Inc.
CINCINNATI, OH
Signatory
Desaree Tatum
Consultant, Compliance Services
Loading holdings…
AUM

$400.8M

Long-equity book

Holdings

272

Distinct positions

Period

2026-06-30

Filed 2026-07-28

Q/Q Activity

+120 / −5 / ↑97 / ↓24

vs 2026-03-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • ADVANCED MICRO DEVICES INC$2.7M +172.8%
  • APPLE INC$2.0M +11.4%
  • CISCO SYS INC$1.9M +43.7%
  • JPMORGAN CHASE & CO$885.9K +10.1%
  • ALPHABET INC$828.8K +27.5%
Show all 97 →

Top Trims

  • AT&T INC-$775.4K -29.0%
  • EXXON MOBIL CORP-$700.1K -20.2%
  • CONOCOPHILLIPS-$565.1K -21.5%
  • SPROTT ASSET MANAGEMENT LP-$433.2K -34.5%
  • SALESFORCE INC-$320.3K -31.1%
Show all 24 →

New Positions

  • PROCTER & GAMBLE CO$18.4M
  • US BANCORP$16.6M
  • MICROSOFT CORP$13.3M
  • ELI LILLY & CO$9.6M
  • WALMART INC$8.0M
Show all 120 →

Exited Positions

  • SERVICENOW INCORPORATED$520.7K
  • OTIS WORLDWIDE CORPORATION$213.3K
  • PPL CORPORATION$209.9K
  • SEALED AIR CORPORATION NEW$201.8K
  • BLACKROCK MUNIYILD QULT FD INCORPORATED$139.9K
Show all 5 →
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 APPLE INC AAPL 037833100 $19.0M 4.75% 65,777 SH
2 PROCTER & GAMBLE CO PG 742718109 $18.4M 4.59% 125,340 SH
3 US BANCORP USB 902973304 $16.6M 4.15% 275,102 SH
4 MICROSOFT CORP MSFT 594918104 $13.3M 3.33% 35,768 SH
5 JPMORGAN CHASE & CO JPM 46625H100 $9.6M 2.40% 29,383 SH
6 ELI LILLY & CO LLY 532457108 $9.6M 2.39% 7,987 SH
7 WALMART INC WMT 931142103 $8.0M 1.99% 70,520 SH
8 JOHNSON & JOHNSON JNJ 478160104 $6.8M 1.71% 26,961 SH
9 CISCO SYS INC CSCO 17275R102 $6.4M 1.59% 54,397 SH
10 J P MORGAN EXCHANGE TRADED F JCPB 46641Q670 $6.3M 1.58% 135,075 SH
11 CATERPILLAR INC CAT 149123101 $6.2M 1.54% 5,813 SH
12 CINCINNATI FINL CORP CINF 172062101 $6.0M 1.50% 32,430 SH
13 ABBVIE INC ABBV 00287Y109 $5.3M 1.33% 21,218 SH
14 VALERO ENERGY CORP VLO 91913Y100 $4.5M 1.11% 17,147 SH
15 ALLSTATE CORP ALL 020002101 $4.3M 1.08% 18,268 SH
16 CHUBB LIMITED CB H1467J104 $4.3M 1.08% 12,687 SH
17 ADVANCED MICRO DEVICES INC AMD 007903107 $4.3M 1.06% 7,344 SH
18 NVIDIA CORPORATION NVDA 67066G104 $4.2M 1.05% 20,956 SH
19 MORGAN STANLEY ETF TRUST EVTR 61774R841 $4.1M 1.03% 81,742 SH
20 KLA CORP KLAC 482480100 $4.1M 1.02% 13,569 SH
21 ANALOG DEVICES INC ADI 032654105 $4.0M 1.00% 10,132 SH
22 CHEVRON CORPORATION CVX 166764100 $3.9M 0.97% 23,561 SH
23 AMERICAN CENTY ETF TR AVUV 025072877 $3.9M 0.97% 31,256 SH
24 ALPHABET INC GOOGL 02079K305 $3.8M 0.96% 10,760 SH
25 ALPHABET INC GOOG 02079K107 $3.8M 0.94% 10,630 SH
26 MERCK & CO INC MRK 58933Y105 $3.7M 0.92% 28,609 SH
27 INNOVATOR ETFS TRUST BUFB 45783Y756 $3.3M 0.83% 85,010 SH
28 DEERE & CO DE 244199105 $3.3M 0.82% 5,192 SH
29 EATON CORP PLC ETN G29183103 $3.3M 0.81% 7,666 SH
30 MICRON TECHNOLOGY INC MU 595112103 $3.2M 0.81% 2,807 SH
31 FIRST TR EXCHANGE TRADED FD AIRR 33738R704 $3.1M 0.77% 23,232 SH
32 CAMECO CORP CCJ 13321L108 $3.1M 0.77% 30,125 SH
33 BROADCOM INC AVGO 11135F101 $3.0M 0.74% 7,847 SH
34 VANGUARD INDEX FDS VOO 922908363 $2.9M 0.72% 4,186 SH
35 SCHWAB STRATEGIC TR FNDF 808524755 $2.9M 0.71% 54,177 SH
36 ETF SER SOLUTIONS SMIG 26922B832 $2.8M 0.70% 85,820 SH
37 EXXON MOBIL CORP XOM 30231G102 $2.8M 0.69% 20,220 SH
38 CAPITAL GRP FIXED INCM ETF T CGCB 14020Y508 $2.7M 0.68% 103,408 SH
39 TAIWAN SEMICONDUCTOR MANUFAC TSM 874039100 $2.7M 0.67% 5,646 SH
40 MCDONALDS CORP MCD 580135101 $2.6M 0.65% 9,672 SH
41 T ROWE PRICE EXCHANGE-TRADED TMSL 87283Q826 $2.5M 0.63% 57,938 SH
42 J P MORGAN EXCHANGE TRADED F JEPI 46641Q332 $2.5M 0.63% 44,650 SH
43 J P MORGAN EXCHANGE TRADED F JSCP 46641Q274 $2.5M 0.62% 52,686 SH
44 ISHARES TR AGG 464287226 $2.5M 0.61% 24,779 SH
45 INVESCO EXCHANGE TRADED FD T RSP 46137V357 $2.4M 0.61% 11,447 SH
46 AMAZON COM INC AMZN 023135106 $2.4M 0.60% 10,156 SH
47 COCA COLA CO KO 191216100 $2.2M 0.56% 27,612 SH
48 PHILIP MORRIS INTL INC PM 718172109 $2.2M 0.55% 12,184 SH
49 PACER FDS TR COWZ 69374H881 $2.2M 0.55% 35,251 SH
50 J P MORGAN EXCHANGE TRADED F JGRO 46654Q609 $2.1M 0.52% 21,094 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-28 $400.8M 272 0001944755-26-000003
2026-03-31 2026-04-20 $202.0M 157 0001944755-26-000002
2025-12-31 2026-01-26 $359.6M 258 0001944755-26-000001