Heritage Wealth Management, Inc. — 13F Holdings & Portfolio
CIK 1944755 · latest 13F-HR filed 2026-07-28
Heritage Wealth Management, Inc. manages $400.8M in 13F-reported U.S. long-equity assets across 272 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are AAPL (4.75%), PG (4.59%), USB (4.15%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 120 new positions and exited 5; 97 existing positions rose in reported value and 24 fell.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
Long-equity book
Distinct positions
Filed 2026-07-28
vs 2026-03-31
Portfolio charts
Latest quarter's book, what changed, and how the portfolio has evolved across filings.
Portfolio map
Q2 26Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.
Sector mix
% of 13F valueSectors from each company's SIC code; funds and ETFs grouped separately.
Biggest buys and sells
Q1 26 → Q2 26Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.
13F assets and positions
3 quartersTotal reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.
Top positions over time
reported valueThe eight largest current positions, valued at each quarter end.
Concentration
top 10 = 28.5%Cumulative share of the portfolio held in the largest N positions.
As of the firm’s regulatory filing dated Jul 30, 2026.
SUITE 950
RICHMOND, VA 23219
| Name | Title / Status | Ownership | Type |
|---|---|---|---|
| BARONIAN, CAROLINE, ELIZABETH Control | MANAGING DIRECTOR OF INVESTMENTS since Jan 2025 | 5–10% | Individual |
| CHAMBERS, MARSHALL, OGDEN Control | DIRECTOR OF CLIENT STRATEGY AND DEVELOPMENT since Jan 2011 | 5–10% | Individual |
| HILL, CHARLES, THOMAS Control | CHIEF FINANCIAL OFFICER AND SENIOR WEALTH ADVISOR since Jan 2006 | 10–25% | Individual |
| JORDAN, JOHN, GWYN Control | CHIEF INVESTMENT OFFICER, CHIEF COMPLIANCE OFFICER AND MANAGING DIRECTOR since Oct 2012 | 10–25% | Individual |
| REMO HERITAGE VENTURE, LLC Control | MEMBER since Aug 2022 | 25–50% | Domestic Entity |
| REMO, DELORES, ANN Control | CHIEF EXECUTIVE OFFICER AND MANAGING DIRECTOR since Sep 2005 | 10–25% | Individual |
| Roberts, Meagan, Elizabeth Control | MANAGING DIRECTOR OF FINANCIAL PLANNING AND TAX since Jan 2025 | Less than 5% | Individual |
| SIMMER, SARAH, CHRISTINE Control | MANAGING DIRECTOR OF CLIENT EXPERIENCE since Jan 2022 | 5–10% | Individual |
| HENDERSON, STEVEN, COLES | MANAGING DIRECTOR OF PRIVATE INVESTMENTS AND FOUNDATION STRATEGIES since Jan 2025 | Less than 5% | Individual |
| REMO, DELORES, ANN Control Indirect owner via REMO HERITAGE VENTURE, LLC | MANAGING MEMBER since Jul 2021 | 50–75% | Individual |
| Remo, James, Frank Control Indirect owner via REMO HERITAGE VENTURE, LLC | MEMBER since Jul 2021 | 50–75% | Individual |
Ownership & leadership changes · 16 filings with changes since Mar 21, 2012
From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.
- No longer listedGOCHENOUR, SARA, FRAZIER · CHIEF OPERATING OFFICER · Less than 5% · control person · listed since Mar 2024
- No longer listedLEITER, TINA, MARIE · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Mar 2024
- ChangedJORDAN, JOHN, GWYN · title CHIEF INVESTMENT OFFICER AND MANAGING DIRECTOR → CHIEF INVESTMENT OFFICER, CHIEF COMPLIANCE OFFICER AND MANAGING DIRECTOR
- ChangedHILL, CHARLES, THOMAS · title DIRECTOR OF TAX SERVICES → CHIEF FINANCIAL OFFICER AND SENIOR WEALTH ADVISOR
- ChangedJORDAN, JOHN, GWYN · title CHIEF INVESTMENT OFFICER → CHIEF INVESTMENT OFFICER AND MANAGING DIRECTOR
- ChangedLEITER, TINA, MARIE · title CHIEF COMPLIANCE OFFICER AND CHIEF ADMINISTRATIVE OFFICER → CHIEF COMPLIANCE OFFICER
- ChangedRoberts, Meagan, Elizabeth · title MANAGING DIRECTOR CLIENT SERVICES → MANAGING DIRECTOR OF FINANCIAL PLANNING AND TAX
- AddedRoberts, Meagan, Elizabeth · MANAGING DIRECTOR CLIENT SERVICES · Less than 5% · control person
- ChangedBARONIAN, CAROLINE, ELIZABETH · title DIRECTOR OF INVESTMENTS → MANAGING DIRECTOR OF INVESTMENTS
- ChangedHENDERSON, STEVEN, COLES · title DIRECTOR OF PRIVATE INVESTMENTS AND FOUNDATION STRATEGIES → MANAGING DIRECTOR OF PRIVATE INVESTMENTS AND FOUNDATION STRATEGIES
- ChangedSIMMER, SARAH, CHRISTINE · title PARTNER AND SENIOR WEALTH ADVISER → MANAGING DIRECTOR OF CLIENT EXPERIENCE
- AddedGOCHENOUR, SARA, FRAZIER · CHIEF OPERATING OFFICER · Less than 5% · control person
- AddedHENDERSON, STEVEN, COLES · DIRECTOR OF PRIVATE INVESTMENTS AND FOUNDATION STRATEGIES · Less than 5%
- AddedLEITER, TINA, MARIE · CHIEF COMPLIANCE OFFICER AND CHIEF ADMINISTRATIVE OFFICER · Less than 5% · control person
- ChangedBARONIAN, CAROLINE, ELIZABETH · title DIRECTOR OF RESEARCH → DIRECTOR OF INVESTMENTS; ownership Less than 5% → 5–10%
- ChangedJORDAN, JOHN, GWYN · title CHIEF INVESTMENT OFFICER, CHIEF COMPLIANCE OFFICER → CHIEF INVESTMENT OFFICER; ownership 25–50% → 10–25%
- ChangedREMO, DELORES, ANN · title CHIEF EXECUTIVE OFFICER, MANAGING DIRECTOR → CHIEF EXECUTIVE OFFICER AND MANAGING DIRECTOR
- ChangedSIMMER, SARAH, CHRISTINE · ownership Less than 5% → 5–10%
- ChangedBARONIAN, CAROLINE, ELIZABETH · title RESEARCH MANAGER → DIRECTOR OF RESEARCH
- ChangedCHAMBERS, MARSHALL, OGDEN · title LEAD ADVISOR → DIRECTOR OF CLIENT STRATEGY AND DEVELOPMENT
- ChangedHILL, CHARLES, THOMAS · title DIRECTOR OF CLIENT SERVICES → DIRECTOR OF TAX SERVICES
- ChangedBARONIAN, CAROLINE, ELIZABETH · now a control person
- ChangedCHAMBERS, MARSHALL, OGDEN · ownership Less than 5% → 5–10%
- ChangedSIMMER, SARAH, CHRISTINE · now a control person
- AddedREMO HERITAGE VENTURE, LLC · MEMBER · 25–50% · control person
- AddedREMO, DELORES, ANN · MANAGING MEMBER · 50–75% · indirect via REMO HERITAGE VENTURE, LLC · control person
- AddedRemo, James, Frank · MEMBER · 50–75% · indirect via REMO HERITAGE VENTURE, LLC · control person
- ChangedREMO, DELORES, ANN · ownership 50–75% → 10–25%
- AddedSIMMER, SARAH, CHRISTINE · PARTNER AND SENIOR WEALTH ADVISER · Less than 5%
- ChangedCHAMBERS, MARSHALL, OGDEN · now a control person
- No longer listedFORTIN, JONATHAN, MICHAEL · TAX DIRECTOR · Less than 5% · listed since Jan 2019
- AddedBARONIAN, CAROLINE, ELIZABETH · RESEARCH MANAGER · Less than 5%
- AddedFORTIN, JONATHAN, MICHAEL · TAX DIRECTOR · Less than 5%
Older changes (7 more filings)
- No longer listedBACON, LAURA, BENTLEY · CHIEF OPERATING OFFICER · Less than 5% · control person · listed since Feb 2016
- No longer listedPROUTT, MARTHA, ORR · DIRECTOR OF MARKETING AND SPECIAL PROJECTS, LEAD ADVISOR · 5–10% · listed since Jan 2007
- AddedBACON, LAURA, BENTLEY · CHIEF OPERATING OFFICER · Less than 5% · control person
- ChangedCHAMBERS, MARSHALL, OGDEN · title SENIOR RELATIONSHIP MANAGER → LEAD ADVISOR
- ChangedHILL, CHARLES, THOMAS · title SENIOR RELATIONSHIP MANAGER, CHIEF OPERATING OFFICER → DIRECTOR OF CLIENT SERVICES
- ChangedJORDAN, JOHN, GWYN · title INVESTMENT MANAGEMENT DIRECTOR, CHIEF COMPLIANCE OFFICER → CHIEF INVESTMENT OFFICER, CHIEF COMPLIANCE OFFICER
- ChangedPROUTT, MARTHA, ORR · title SENIOR RELATIONSHIP MANAGER → DIRECTOR OF MARKETING AND SPECIAL PROJECTS, LEAD ADVISOR
- ChangedREMO, DELORES, ANN · title MANAGING DIRECTOR → CHIEF EXECUTIVE OFFICER, MANAGING DIRECTOR
- No longer listedSISISKY, MARK, BROWN · MANAGING DIRECTOR · Less than 5% · listed since Jul 2013
- ChangedCHAMBERS, MARSHALL, OGDEN · title RELATIONSHIP MANAGER → SENIOR RELATIONSHIP MANAGER
- ChangedHILL, CHARLES, THOMAS · title SENIOR RELATIONSHIP MANAGER, CHIEF OPERATING OFFICER, CHIEF COMPLIANCE OFFICER → SENIOR RELATIONSHIP MANAGER, CHIEF OPERATING OFFICER
- ChangedJORDAN, JOHN, GWYN · title INVESTMENT MANAGEMENT DIRECTOR → INVESTMENT MANAGEMENT DIRECTOR, CHIEF COMPLIANCE OFFICER
- ChangedPROUTT, MARTHA, ORR · title RELATIONSHIP MANAGER → SENIOR RELATIONSHIP MANAGER
- AddedJORDAN, JOHN, GWYN · INVESTMENT MANAGEMENT DIRECTOR · 25–50% · control person
- AddedSISISKY, MARK, BROWN · MANAGING DIRECTOR · Less than 5%
- ChangedHILL, CHARLES, THOMAS · title CHIEF COMPLIANCE OFFICER → SENIOR RELATIONSHIP MANAGER, CHIEF OPERATING OFFICER, CHIEF COMPLIANCE OFFICER; ownership 5–10% → 10–25%
- ChangedPROUTT, MARTHA, ORR · ownership Less than 5% → 5–10%
- ChangedREMO, DELORES, ANN · ownership 75% or more → 50–75%
- AddedPROUTT, MARTHA, ORR · RELATIONSHIP MANAGER · Less than 5%
- ListedCHAMBERS, MARSHALL, OGDEN · RELATIONSHIP MANAGER · Less than 5%
- ListedHILL, CHARLES, THOMAS · CHIEF COMPLIANCE OFFICER · 5–10% · control person
- ListedREMO, DELORES, ANN · MANAGING DIRECTOR · 75% or more · control person
Quarter-over-quarter changes
Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.
Top Adds (vs prior quarter)
- ADVANCED MICRO DEVICES INC$2.7M +172.8%
- APPLE INC$2.0M +11.4%
- CISCO SYS INC$1.9M +43.7%
- JPMORGAN CHASE & CO$885.9K +10.1%
- ALPHABET INC$828.8K +27.5%
Top Trims
- AT&T INC-$775.4K -29.0%
- EXXON MOBIL CORP-$700.1K -20.2%
- CONOCOPHILLIPS-$565.1K -21.5%
- SPROTT ASSET MANAGEMENT LP-$433.2K -34.5%
- SALESFORCE INC-$320.3K -31.1%
New Positions
- PROCTER & GAMBLE CO$18.4M
- US BANCORP$16.6M
- MICROSOFT CORP$13.3M
- ELI LILLY & CO$9.6M
- WALMART INC$8.0M
Exited Positions
- SERVICENOW INCORPORATED$520.7K
- OTIS WORLDWIDE CORPORATION$213.3K
- PPL CORPORATION$209.9K
- SEALED AIR CORPORATION NEW$201.8K
- BLACKROCK MUNIYILD QULT FD INCORPORATED$139.9K
Heritage Wealth Management, Inc. Holdings (2026-06-30)
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | APPLE INC | AAPL | 037833100 | $19.0M | 4.75% | 65,777 | SH |
| 2 | PROCTER & GAMBLE CO | PG | 742718109 | $18.4M | 4.59% | 125,340 | SH |
| 3 | US BANCORP | USB | 902973304 | $16.6M | 4.15% | 275,102 | SH |
| 4 | MICROSOFT CORP | MSFT | 594918104 | $13.3M | 3.33% | 35,768 | SH |
| 5 | JPMORGAN CHASE & CO | JPM | 46625H100 | $9.6M | 2.40% | 29,383 | SH |
| 6 | ELI LILLY & CO | LLY | 532457108 | $9.6M | 2.39% | 7,987 | SH |
| 7 | WALMART INC | WMT | 931142103 | $8.0M | 1.99% | 70,520 | SH |
| 8 | JOHNSON & JOHNSON | JNJ | 478160104 | $6.8M | 1.71% | 26,961 | SH |
| 9 | CISCO SYS INC | CSCO | 17275R102 | $6.4M | 1.59% | 54,397 | SH |
| 10 | J P MORGAN EXCHANGE TRADED F | JCPB | 46641Q670 | $6.3M | 1.58% | 135,075 | SH |
| 11 | CATERPILLAR INC | CAT | 149123101 | $6.2M | 1.54% | 5,813 | SH |
| 12 | CINCINNATI FINL CORP | CINF | 172062101 | $6.0M | 1.50% | 32,430 | SH |
| 13 | ABBVIE INC | ABBV | 00287Y109 | $5.3M | 1.33% | 21,218 | SH |
| 14 | VALERO ENERGY CORP | VLO | 91913Y100 | $4.5M | 1.11% | 17,147 | SH |
| 15 | ALLSTATE CORP | ALL | 020002101 | $4.3M | 1.08% | 18,268 | SH |
| 16 | CHUBB LIMITED | CB | H1467J104 | $4.3M | 1.08% | 12,687 | SH |
| 17 | ADVANCED MICRO DEVICES INC | AMD | 007903107 | $4.3M | 1.06% | 7,344 | SH |
| 18 | NVIDIA CORPORATION | NVDA | 67066G104 | $4.2M | 1.05% | 20,956 | SH |
| 19 | MORGAN STANLEY ETF TRUST | EVTR | 61774R841 | $4.1M | 1.03% | 81,742 | SH |
| 20 | KLA CORP | KLAC | 482480100 | $4.1M | 1.02% | 13,569 | SH |
| 21 | ANALOG DEVICES INC | ADI | 032654105 | $4.0M | 1.00% | 10,132 | SH |
| 22 | CHEVRON CORPORATION | CVX | 166764100 | $3.9M | 0.97% | 23,561 | SH |
| 23 | AMERICAN CENTY ETF TR | AVUV | 025072877 | $3.9M | 0.97% | 31,256 | SH |
| 24 | ALPHABET INC | GOOGL | 02079K305 | $3.8M | 0.96% | 10,760 | SH |
| 25 | ALPHABET INC | GOOG | 02079K107 | $3.8M | 0.94% | 10,630 | SH |
| 26 | MERCK & CO INC | MRK | 58933Y105 | $3.7M | 0.92% | 28,609 | SH |
| 27 | INNOVATOR ETFS TRUST | BUFB | 45783Y756 | $3.3M | 0.83% | 85,010 | SH |
| 28 | DEERE & CO | DE | 244199105 | $3.3M | 0.82% | 5,192 | SH |
| 29 | EATON CORP PLC | ETN | G29183103 | $3.3M | 0.81% | 7,666 | SH |
| 30 | MICRON TECHNOLOGY INC | MU | 595112103 | $3.2M | 0.81% | 2,807 | SH |
| 31 | FIRST TR EXCHANGE TRADED FD | AIRR | 33738R704 | $3.1M | 0.77% | 23,232 | SH |
| 32 | CAMECO CORP | CCJ | 13321L108 | $3.1M | 0.77% | 30,125 | SH |
| 33 | BROADCOM INC | AVGO | 11135F101 | $3.0M | 0.74% | 7,847 | SH |
| 34 | VANGUARD INDEX FDS | VOO | 922908363 | $2.9M | 0.72% | 4,186 | SH |
| 35 | SCHWAB STRATEGIC TR | FNDF | 808524755 | $2.9M | 0.71% | 54,177 | SH |
| 36 | ETF SER SOLUTIONS | SMIG | 26922B832 | $2.8M | 0.70% | 85,820 | SH |
| 37 | EXXON MOBIL CORP | XOM | 30231G102 | $2.8M | 0.69% | 20,220 | SH |
| 38 | CAPITAL GRP FIXED INCM ETF T | CGCB | 14020Y508 | $2.7M | 0.68% | 103,408 | SH |
| 39 | TAIWAN SEMICONDUCTOR MANUFAC | TSM | 874039100 | $2.7M | 0.67% | 5,646 | SH |
| 40 | MCDONALDS CORP | MCD | 580135101 | $2.6M | 0.65% | 9,672 | SH |
| 41 | T ROWE PRICE EXCHANGE-TRADED | TMSL | 87283Q826 | $2.5M | 0.63% | 57,938 | SH |
| 42 | J P MORGAN EXCHANGE TRADED F | JEPI | 46641Q332 | $2.5M | 0.63% | 44,650 | SH |
| 43 | J P MORGAN EXCHANGE TRADED F | JSCP | 46641Q274 | $2.5M | 0.62% | 52,686 | SH |
| 44 | ISHARES TR | AGG | 464287226 | $2.5M | 0.61% | 24,779 | SH |
| 45 | INVESCO EXCHANGE TRADED FD T | RSP | 46137V357 | $2.4M | 0.61% | 11,447 | SH |
| 46 | AMAZON COM INC | AMZN | 023135106 | $2.4M | 0.60% | 10,156 | SH |
| 47 | COCA COLA CO | KO | 191216100 | $2.2M | 0.56% | 27,612 | SH |
| 48 | PHILIP MORRIS INTL INC | PM | 718172109 | $2.2M | 0.55% | 12,184 | SH |
| 49 | PACER FDS TR | COWZ | 69374H881 | $2.2M | 0.55% | 35,251 | SH |
| 50 | J P MORGAN EXCHANGE TRADED F | JGRO | 46654Q609 | $2.1M | 0.52% | 21,094 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-06-30 | 2026-07-28 | $400.8M | 272 | 0001944755-26-000003 |
| 2026-03-31 | 2026-04-20 | $202.0M | 157 | 0001944755-26-000002 |
| 2025-12-31 | 2026-01-26 | $359.6M | 258 | 0001944755-26-000001 |
CINCINNATI, OH 45242