HF Advisory Group, LLC — 13F Holdings & Portfolio

CIK 1963169 · latest 13F-HR filed 2026-07-09

HF Advisory Group, LLC manages $323.5M in 13F-reported U.S. long-equity assets across 168 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are DGRO (3.20%), FALN (2.48%), LGLV (2.13%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 8 new positions, exited 6, added to 113, and trimmed 19.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Filer Information
Address
166 DEFENSE HWY, SUITE 102
ANNAPOLIS, MD 21401
Phone
(410) 571-1415
Filing Manager
HF Advisory Group, LLC
Annapolis, MD
Signatory
RAYMOND L. HOBSON
Chief Compliance Officer
Loading holdings…
AUM

$323.5M

Long-equity book

Holdings

168

Distinct positions

Period

2026-06-30

Filed 2026-07-09

Q/Q Activity

+8 / −6 / ↑113 / ↓19

vs 2026-03-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • APPLIED MATLS INC$2.0M +83.2%
  • VISA INC$1.3M +50.9%
  • ISHARES TR$1.2M +12.6%
  • KILROY REALTY CORP$1.1M +39.7%
  • AON PLC$968.2K +405.9%
Show all 113

Top Trims

  • CONOCOPHILLIPS-$1.0M -30.5%
  • EXXON MOBIL CORP-$921.5K -21.0%
  • SHELL PLC-$829.6K -18.2%
  • MCKESSON CORP-$750.8K -39.6%
  • VERIZON COMMUNICATIONS INC-$657.2K -10.1%
Show all 19

New Positions

  • THERMO FISHER SCIENTIFIC INC$1.2M
  • VANGUARD INDEX FDS$786.5K
  • INTERCONTINENTAL EXCHANGE IN$765.1K
  • ACCENTURE PLC IRELAND$561.3K
  • STRYKER CORPORATION$540.7K
Show all 8

Exited Positions

  • CARMAX INC$1.9M
  • BANK AMERICA CORP$1.1M
  • DIAGEO PLC$585.1K
  • AUTOMATIC DATA PROCESSING IN$406.5K
  • WATERS CORP$290.7K
Show all 6
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 ISHARES TR DGRO 46434V621 $10.3M 3.20% 136,472 SH
2 ISHARES TR FALN 46435G474 $8.0M 2.48% 294,108 SH
3 SPDR SERIES TRUST LGLV 78468R804 $6.9M 2.13% 37,892 SH
4 ALPHABET INC GOOG 02079K107 $6.6M 2.04% 18,657 SH
5 MICROSOFT CORP MSFT 594918104 $6.4M 1.99% 17,237 SH
6 SPDR SERIES TRUST SPHY 78468R606 $5.9M 1.83% 253,222 SH
7 VERIZON COMMUNICATIONS INC VZ 92343V104 $5.8M 1.81% 137,974 SH
8 JPMORGAN CHASE & CO JPM 46625H100 $5.7M 1.76% 17,377 SH
9 TC ENERGY CORP TRP 87807B107 $5.4M 1.67% 81,661 SH
10 PLAINS GP HLDGS L P PAGP 72651A207 $5.1M 1.59% 211,872 SH
11 AMAZON COM INC AMZN 023135106 $5.0M 1.56% 21,117 SH
12 WELLS FARGO & CO WFC 949746101 $5.0M 1.56% 60,883 SH
13 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $5.0M 1.54% 9,924 SH
14 KENVUE INC KVUE 49177J102 $5.0M 1.53% 259,626 SH
15 DOUBLELINE ETF TRUST CAPE 25861R204 $4.9M 1.50% 149,640 SH
16 SPDR SERIES TRUST SPYM 78464A854 $4.6M 1.44% 52,889 SH
17 APPLIED MATLS INC AMAT 038222105 $4.5M 1.38% 6,178 SH
18 SOUTHERN CO SO 842587107 $4.3M 1.33% 44,799 SH
19 INVESCO QQQ TR QQQ 46090E103 $4.2M 1.29% 5,657 SH
20 BOOKING HOLDINGS INC BKNG 09857L108 $4.1M 1.26% 22,909 SH
21 META PLATFORMS INC META 30303M102 $4.0M 1.23% 7,080 SH
22 RTX CORPORATION RTX 75513E101 $3.9M 1.21% 20,712 SH
23 VISA INC V 92826C839 $3.9M 1.21% 11,433 SH
24 PHILIP MORRIS INTL INC PM 718172109 $3.9M 1.20% 21,384 SH
25 TAIWAN SEMICONDUCTOR MANUFAC TSM 874039100 $3.9M 1.19% 8,069 SH
26 KILROY REALTY CORP KRC 49427F108 $3.9M 1.19% 102,793 SH
27 SCHWAB CHARLES CORP SCHW 808513105 $3.8M 1.18% 41,262 SH
28 SPDR SERIES TRUST CWB 78464A359 $3.8M 1.16% 34,791 SH
29 SHELL PLC SHEL 780259305 $3.7M 1.15% 48,113 SH
30 VANGUARD WORLD FD MGC 921910873 $3.7M 1.15% 13,596 SH
31 PEPSICO INC PEP 713448108 $3.5M 1.08% 25,846 SH
32 EXXON MOBIL CORP XOM 30231G102 $3.5M 1.07% 25,380 SH
33 BRITISH AMERN TOB PLC BTI 110448107 $3.4M 1.05% 55,111 SH
34 TRUIST FINL CORP TFC 89832Q109 $3.4M 1.04% 67,468 SH
35 ISHARES TR ESGU 46435G425 $3.4M 1.04% 20,485 SH
36 NISOURCE INC NI 65473P105 $3.3M 1.02% 69,432 SH
37 ALTRIA GROUP INC MO 02209S103 $3.1M 0.96% 42,957 SH
38 APPLE INC AAPL 037833100 $3.0M 0.94% 10,525 SH
39 NVIDIA CORPORATION NVDA 67066G104 $3.0M 0.93% 15,080 SH
40 TEXAS INSTRS INC TXN 882508104 $3.0M 0.92% 9,976 SH
41 GILEAD SCIENCES INC GILD 375558103 $3.0M 0.92% 23,463 SH
42 VODAFONE GROUP PLC VOD 92857W308 $2.9M 0.90% 220,130 SH
43 GENERAL MILLS INC GIS 370334104 $2.9M 0.90% 83,336 SH
44 HEALTHPEAK PROPERTIES INC DOC 42250P103 $2.8M 0.86% 130,432 SH
45 VANGUARD WORLD FD VGT 92204A702 $2.8M 0.85% 23,056 SH
46 AT&T INC T 00206R102 $2.7M 0.84% 132,008 SH
47 ELI LILLY & CO LLY 532457108 $2.7M 0.83% 2,246 SH
48 WISDOMTREE TR DON 97717W505 $2.6M 0.82% 46,776 SH
49 ELEVANCE HEALTH INC FORMERLY ELV 036752103 $2.6M 0.81% 6,781 SH
50 UNILEVER PLC UL 904767803 $2.6M 0.81% 43,377 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-09 $323.5M 168 0002085853-26-000665
2026-03-31 2026-04-21 $293.4M 166 0002085853-26-000446
2025-12-31 2026-01-23 $286.6M 168 0002085853-26-000077