Top Institutional Investors

HF Advisory Group, LLC — 13F Holdings & Portfolio

CIK 1963169 · latest 13F-HR filed 2026-10-09

Backtest portfolio

HF Advisory Group, LLC manages $335.8M in 13F-reported U.S. long-equity assets across 174 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are DGRO (3.18%), MSFT (2.54%), FALN (2.49%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 8 new positions and exited 2; 37 existing positions rose in reported value and 71 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$335.8M

Long-equity book

Holdings
174

Distinct positions

Period
2026-09-30

Filed 2026-10-09

Q/Q Activity
+8 / −2 / ↑37 / ↓71

vs 2026-06-30

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q3 26
DGRO3.2% · +4%MSFT2.5% · -4%FALN2.5% · +10%GOOG2.1% · +10%LGLV2.1% · +5%VZ2.0% · +8%JPM1.9% · +10%SPHY1.9% · +10%AMZN1.8% · +15%PAGP1.7% · +3%META1.7% · +10%PEP1.6% · +59%WFC1.5% · +6%TRP1.5% · +8%XOM1.5% · +20%SHEL1.4% · +6%CAPE1.4% · +5%SPYM1.4% · +2%KVUE1.4% · +2%BRK.B1.4% · -6%QQQ1.3% · +2%SO1.2% · +10%V1.2% · -1%MGC1.2% · +2%AMAT1.2% · +24%GILD1.1% · +9%BKNG1.1% · +1%VOD1.1% · +6%T1.1% · +17%RTX1.1% · -2%CWB1.1% · +4%TSM1.1% · -1%ESGU1.0% · +2%KRC1.0% · +2%SCHW1.0% · -14%PM1.0% · -15%NVDA1.0% · -1%TFC1.0% · +8%BTI1.0% · +9%AAPL0.9% · -9%PFE0.9% · +8%MO0.9% · +6%ADI0.9% · +49%NI0.9% · +12%TXN0.9% · +7%COP0.9% · +5%GIS0.8% · +5%VGT0.8% · -3%LYG0.8% · +2%LLY0.8% · -2%DON0.7% · -0%ACN0.7% · +198%DOC0.7% · -8%ICE0.7% · +148%ELV0.7% · -13%BDX0.7% · +3%SPHQ0.7% · +2%GD0.7% · -3%COWZ0.6% · +4%MDT0.6% · +5%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q2 26 → Q3 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 21.6%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Mar 10, 2026.

Assets Under Management
$321.5M
Discretionary
$321.5M
Employees
6
Accounts
1,301
Address
166 DEFENSE HIGHWAY
SUITE 102
ANNAPOLIS, MD 21401
Phone
(410) 571-1415
Website
Name Title / Status Ownership Type
HOBSON, RAYMOND, LEE ControlMANAGING MEMBER & CHIEF COMPLIANCE OFFICER
since Jan 2009
75% or moreIndividual

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

Show all 37 →

Top Trims

Show all 71 →

New Positions

Show all 8 →

Exited Positions

Show all 2 →

HF Advisory Group, LLC Holdings (2026-09-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 ISHARES TR DGRO 46434V621 $10.7M 3.18% 141,759 SH
2 MICROSOFT CORP MSFT 594918104 $8.5M 2.54% 16,633 SH
3 ISHARES TR FALN 46435G474 $8.4M 2.49% 322,026 SH
4 ALPHABET INC GOOG 02079K107 $7.0M 2.09% 20,554 SH
5 SPDR SERIES TRUST LGLV 78468R804 $6.9M 2.06% 39,683 SH
6 VERIZON COMMUNICATIONS INC VZ 92343V104 $6.8M 2.03% 148,601 SH
7 JPMORGAN CHASE & CO JPM 46625H100 $6.3M 1.89% 19,156 SH
8 SPDR SERIES TRUST SPHY 78468R606 $6.3M 1.88% 279,407 SH
9 AMAZON COM INC AMZN 023135106 $6.0M 1.80% 24,216 SH
10 PLAINS GP HLDGS L P PAGP 72651A207 $5.7M 1.69% 218,815 SH
11 META PLATFORMS INC META 30303M102 $5.6M 1.67% 7,754 SH
12 PEPSICO INC PEP 713448108 $5.2M 1.55% 41,151 SH
13 WELLS FARGO & CO WFC 949746101 $5.1M 1.53% 64,296 SH
14 TC ENERGY CORP TRP 87807B107 $5.1M 1.52% 88,564 SH
15 EXXONMOBIL HOLDINGS CORP XOM 30233Q108 $5.0M 1.48% 30,569 SH
16 SHELL PLC SHEL 780259305 $4.9M 1.45% 51,091 SH
17 DOUBLELINE ETF TRUST CAPE 25861R204 $4.8M 1.44% 156,526 SH
18 SPDR SERIES TRUST SPYM 78464A854 $4.8M 1.44% 53,772 SH
19 KENVUE INC KVUE 49177J102 $4.7M 1.40% 266,164 SH
20 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $4.6M 1.38% 9,324 SH
21 INVESCO QQQ TR QQQ 46090E103 $4.3M 1.27% 5,779 SH
22 SOUTHERN CO SO 842587107 $4.1M 1.22% 49,363 SH
23 VISA INC V 92826C839 $4.1M 1.21% 11,339 SH
24 VANGUARD WORLD FD MGC 921910873 $3.9M 1.17% 13,934 SH
25 APPLIED MATLS INC AMAT 038222105 $3.9M 1.17% 7,668 SH
26 GILEAD SCIENCES INC GILD 375558103 $3.8M 1.13% 25,492 SH
27 BOOKING HOLDINGS INC BKNG 09857L108 $3.8M 1.12% 23,153 SH
28 VODAFONE GROUP PLC VOD 92857W308 $3.8M 1.12% 233,425 SH
29 AT&T INC T 00206R102 $3.8M 1.12% 154,318 SH
30 RTX CORPORATION RTX 75513E101 $3.8M 1.12% 20,202 SH
31 SPDR SERIES TRUST CWB 78464A359 $3.7M 1.10% 36,344 SH
32 TAIWAN SEMICONDUCTOR MANUFAC TSM 874039100 $3.6M 1.08% 7,978 SH
33 ISHARES TR ESGU 46435G425 $3.5M 1.04% 20,899 SH
34 KILROY REALTY CORP KRC 49427F108 $3.5M 1.04% 104,605 SH
35 CHARLES SCHWAB CORP (THE) SCHW 808513105 $3.5M 1.03% 35,531 SH
36 PHILIP MORRIS INTL INC PM 718172109 $3.5M 1.03% 18,154 SH
37 NVIDIA CORPORATION NVDA 67066G104 $3.4M 1.01% 14,901 SH
38 TRUIST FINL CORP TFC 89832Q109 $3.4M 1.00% 72,628 SH
39 BRITISH AMERN TOB PLC BTI 110448107 $3.3M 0.98% 60,282 SH
40 APPLE INC AAPL 037833100 $3.2M 0.95% 9,569 SH
41 PFIZER INC PFE 717081103 $3.1M 0.94% 110,318 SH
42 ALTRIA GROUP INC MO 02209S103 $3.1M 0.91% 45,453 SH
43 ANALOG DEVICES INC ADI 032654105 $3.1M 0.91% 7,703 SH
44 NISOURCE INC NI 65473P105 $3.0M 0.90% 77,833 SH
45 TEXAS INSTRS INC TXN 882508104 $3.0M 0.89% 10,714 SH
46 CONOCOPHILLIPS COP 20825C104 $3.0M 0.88% 23,590 SH
47 GENERAL MILLS INC GIS 370334104 $2.8M 0.84% 87,493 SH
48 VANGUARD WORLD FD VGT 92204A702 $2.8M 0.84% 22,376 SH
49 LLOYDS BANKING GROUP PLC LYG 539439109 $2.6M 0.76% 453,004 SH
50 ELI LILLY & CO LLY 532457108 $2.5M 0.76% 2,191 SH
Filing History
Period Filed AUM Holdings Accession
2026-09-30 2026-10-09 $335.8M 174 0002085853-26-001137
2026-06-30 2026-07-09 $323.5M 168 0002085853-26-000665
2026-03-31 2026-04-21 $293.4M 166 0002085853-26-000446
2025-12-31 2026-01-23 $286.6M 168 0002085853-26-000077
Filer Information
Address
166 DEFENSE HWY, SUITE 102
ANNAPOLIS, MD 21401
Phone
(410) 571-1415
Filing Manager
HF Advisory Group, LLC
Annapolis, MD
Signatory
RAYMOND L. HOBSON
Chief Compliance Officer