HF Advisory Group, LLC — 13F Holdings & Portfolio
CIK 1963169 · latest 13F-HR filed 2026-04-21
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
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AUM
$293.4M
Long-equity book
Holdings
166
Distinct positions
Period
2026-03-31
Filed 2026-04-21
Q/Q Activity
+7 / −9 / ↑60 / ↓58
vs 2025-12-31
Firm Profile & Key People
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- VERIZON COMMUNICATIONS INC$1.4M +27.3%
- PLAINS GP HLDGS L P$1.2M +28.3%
- SHELL PLC$1.2M +35.1%
- EXXON MOBIL CORP$1.1M +32.0%
- SOUTHERN CO$959.8K +31.0%
Top Trims
- ALPHABET INC-$1.8M -23.4%
- WELLS FARGO & CO-$772.2K -15.1%
- IQVIA HLDGS INC-$603.4K -32.8%
- BOOKING HOLDINGS INC-$546.5K -14.1%
- PHILIP MORRIS INTL INC-$476.7K -12.0%
New Positions
- FERGUSON ENTERPRISES INC$1.1M
- WATERS CORP$290.7K
- AMRIZE LTD$282.2K
- VALERO ENERGY CORP$246.7K
- CHEVRON CORPORATION$239.9K
Exited Positions
- EBAY INC.$1.0M
- SILA REALTY TRUST INC$550.0K
- UNITEDHEALTH GROUP INC$516.6K
- FISERV INC$301.7K
- SPDR SERIES TRUST$237.4K
All Holdings
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | ISHARES TR | DGRO | 46434V621 | $9.2M | 3.13% | 130,852 | SH |
| 2 | ISHARES TR | FALN | 46435G474 | $7.2M | 2.45% | 268,800 | SH |
| 3 | VERIZON COMMUNICATIONS INC | VZ | 92343V104 | $6.5M | 2.21% | 129,463 | SH |
| 4 | SPDR SERIES TRUST | LGLV | 78468R804 | $6.2M | 2.12% | 34,968 | SH |
| 5 | MICROSOFT CORP | MSFT | 594918104 | $6.1M | 2.08% | 16,494 | SH |
| 6 | ALPHABET INC | GOOG | 02079K107 | $5.9M | 2.00% | 20,435 | SH |
| 7 | PLAINS GP HLDGS L P | PAGP | 72651A207 | $5.5M | 1.89% | 228,046 | SH |
| 8 | SPDR SERIES TRUST | SPHY | 78468R606 | $5.3M | 1.82% | 229,199 | SH |
| 9 | JPMORGAN CHASE & CO | JPM | 46625H100 | $5.3M | 1.82% | 18,123 | SH |
| 10 | TC ENERGY CORP | TRP | 87807B107 | $5.2M | 1.78% | 83,668 | SH |
| 11 | AMAZON COM INC | AMZN | 023135106 | $4.7M | 1.61% | 22,690 | SH |
| 12 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $4.7M | 1.60% | 9,801 | SH |
| 13 | SHELL PLC | SHEL | 780259305 | $4.6M | 1.55% | 49,035 | SH |
| 14 | EXXON MOBIL CORP | XOM | 30231G102 | $4.4M | 1.50% | 25,884 | SH |
| 15 | WELLS FARGO & CO | WFC | 949746101 | $4.3M | 1.48% | 54,631 | SH |
| 16 | DOUBLELINE ETF TRUST | CAPE | 25861R204 | $4.2M | 1.45% | 137,689 | SH |
| 17 | KENVUE INC | KVUE | 49177J102 | $4.1M | 1.41% | 239,546 | SH |
| 18 | SOUTHERN CO | SO | 842587107 | $4.1M | 1.38% | 42,063 | SH |
| 19 | SPDR SERIES TRUST | SPYM | 78464A854 | $4.0M | 1.37% | 52,460 | SH |
| 20 | META PLATFORMS INC | META | 30303M102 | $3.9M | 1.34% | 6,883 | SH |
| 21 | PEPSICO INC | PEP | 713448108 | $3.7M | 1.25% | 23,617 | SH |
| 22 | SCHWAB CHARLES CORP | SCHW | 808513105 | $3.6M | 1.23% | 38,372 | SH |
| 23 | PHILIP MORRIS INTL INC | PM | 718172109 | $3.5M | 1.19% | 21,174 | SH |
| 24 | RTX CORPORATION | RTX | 75513E101 | $3.5M | 1.18% | 17,992 | SH |
| 25 | AT&T INC | T | 00206R102 | $3.4M | 1.15% | 116,875 | SH |
| 26 | CONOCOPHILLIPS | COP | 20825C104 | $3.4M | 1.15% | 25,480 | SH |
| 27 | BOOKING HOLDINGS INC | BKNG | 09857L108 | $3.3M | 1.13% | 788 | SH |
| 28 | INVESCO QQQ TR | QQQ | 46090E103 | $3.3M | 1.11% | 5,662 | SH |
| 29 | VANGUARD WORLD FD | MGC | 921910873 | $3.2M | 1.10% | 13,633 | SH |
| 30 | VODAFONE GROUP PLC | VOD | 92857W308 | $3.2M | 1.08% | 210,453 | SH |
| 31 | TAIWAN SEMICONDUCTOR MANUFAC | TSM | 874039100 | $3.1M | 1.07% | 9,266 | SH |
| 32 | SPDR SERIES TRUST | CWB | 78464A359 | $3.1M | 1.06% | 34,109 | SH |
| 33 | NISOURCE INC | NI | 65473P105 | $3.0M | 1.04% | 65,120 | SH |
| 34 | BRITISH AMERN TOB PLC | BTI | 110448107 | $3.0M | 1.02% | 51,024 | SH |
| 35 | GILEAD SCIENCES INC | GILD | 375558103 | $2.9M | 0.99% | 20,919 | SH |
| 36 | TRUIST FINL CORP | TFC | 89832Q109 | $2.9M | 0.97% | 62,226 | SH |
| 37 | ISHARES TR | ESGU | 46435G425 | $2.8M | 0.97% | 20,055 | SH |
| 38 | KILROY REALTY CORP | KRC | 49427F108 | $2.8M | 0.94% | 97,752 | SH |
| 39 | APPLE INC | AAPL | 037833100 | $2.7M | 0.93% | 10,796 | SH |
| 40 | ALTRIA GROUP INC | MO | 02209S103 | $2.7M | 0.93% | 41,451 | SH |
| 41 | PFIZER INC | PFE | 717081103 | $2.6M | 0.90% | 94,014 | SH |
| 42 | NVIDIA CORPORATION | NVDA | 67066G104 | $2.6M | 0.90% | 15,068 | SH |
| 43 | VISA INC | V | 92826C839 | $2.6M | 0.89% | 8,600 | SH |
| 44 | APPLIED MATLS INC | AMAT | 038222105 | $2.4M | 0.83% | 7,133 | SH |
| 45 | WISDOMTREE TR | DON | 97717W505 | $2.4M | 0.82% | 45,794 | SH |
| 46 | TEXAS INSTRS INC | TXN | 882508104 | $2.4M | 0.81% | 12,258 | SH |
| 47 | GENERAL MILLS INC | GIS | 370334104 | $2.2M | 0.75% | 59,055 | SH |
| 48 | GENERAL DYNAMICS CORP | GD | 369550108 | $2.2M | 0.75% | 6,372 | SH |
| 49 | ELEVANCE HEALTH INC FORMERLY | ELV | 036752103 | $2.1M | 0.71% | 7,087 | SH |
| 50 | UNILEVER PLC | UL | 904767803 | $2.0M | 0.70% | 35,800 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-03-31 | 2026-04-21 | $293.4M | 166 | 0002085853-26-000446 |
| 2025-12-31 | 2026-01-23 | $286.6M | 168 | 0002085853-26-000077 |