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Rooted Wealth Advisors, Inc. — 13F Holdings & Portfolio

CIK 1963732 · latest 13F-HR filed 2026-07-28

Backtest portfolio

Rooted Wealth Advisors, Inc. manages $408.5M in 13F-reported U.S. long-equity assets across 149 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are VOO (13.90%), IDMO (6.32%), SPYG (5.56%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 15 new positions and exited 10; 73 existing positions rose in reported value and 17 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$408.5M

Long-equity book

Holdings
149

Distinct positions

Period
2026-06-30

Filed 2026-07-28

Q/Q Activity
+15 / −10 / ↑73 / ↓17

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
VOO13.9% · +1%IDMO6.3% · +13%SPYG5.6% · -1%DGRO4.5% · +2%GTO3.7% · +11%FBND3.6% · +27%FDVV3.5% · +5%QQQM3.2% · -1%JEPI2.7% · +8%VFMF2.4% · +16%HYGH2.1% · +2%VO2.1% · -15%VYM1.8% · -1%CIBR1.8% · -13%IUSG1.6% · +7%ICLO1.5% · +2%AAPL1.5% · +8%MLPX1.3% · +2%ADIV1.3% · -0%NVDA1.3% · +4%USTB1.2% · +38%XLP1.2% · +4%DFAT1.2% · +10%FELC1.2% · +6%MSFT1.1% · +6%AIRR1.0% · +3%VIG1.0% · +6%SCHH1.0% · +6%AMZN0.9% · +2%SHY0.8% · +18%CAT0.8% · -1%JEPQ0.8% · +4%VWO0.8% · +4%GOOGL0.7% · +5%FDN0.6% · -2%VHT0.6% · +12%LLY0.6% · +33%RSP0.5% · +13%SPYM0.5% · -0%AVGO0.5% · +6%TSLA0.5% · +8%FLBL0.4% · -1%GOOG0.4% · +1%QTUM0.4% · +0%NFLX0.4% · +22%META0.4% · +10%SLV0.4% · +14%TLT0.4% · +22%COM0.4% · +14%FTNT0.3% · -9%AMAT0.3% · -5%IXUS0.3% · -6%IAUM0.3% · +17%HYDB0.3% · newVXUS0.3% · +13%JPM0.3% · +0%XMMO0.3% · newFCLD0.3% · -14%AMD0.3% · -30%BRK.B0.3% · +9%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 49.4%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Mar 30, 2026.

Assets Under Management
$408.8M
Discretionary
$406.1M
Employees
22
Accounts
3,720
Address
389 WILLIAM LATHAM R SENIOR DRIVE
BOURBONNAIS, IL 60914
Phone
(866) 766-8332
Website
Name Title / Status Ownership Type
GRAY, ZACHARY, BLAKE ControlFOUNDER AND CEO
since Nov 2023
75% or moreIndividual
MIRANDA, HILDA ControlVP OF BUSINESS DEVELOPMENT
since Mar 2024
Less than 5%Individual
FUESEL, JERRY, SCOTTDIRECTOR OF OPERATIONS
since May 2024
Less than 5%Individual
GIGGEY, MATTHEW, MICHAELCHIEF COMPLIANCE OFFICER
since Dec 2025
Less than 5%Individual
Gray, JennaVP, STRATEGY & GROWTH
since Nov 2023
Less than 5%Individual
SAVARINO, JOHN, LEEDIRECTOR OF ADVISORY SERVICES
since Mar 2024
Less than 5%Individual
Walter, Jacqueline, Diane RoseDIRECTOR OF MARKETING
since Jan 2025
Less than 5%Individual
Ownership & leadership changes · 6 filings with changes since Apr 2, 2021

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Mar 30, 2026 filing
  • AddedSAVARINO, JOHN, LEE · DIRECTOR OF ADVISORY SERVICES · Less than 5%
Dec 19, 2025 filing
  • No longer listedCULLEN, JAMES, MICHAEL · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Oct 2024
  • AddedGIGGEY, MATTHEW, MICHAEL · CHIEF COMPLIANCE OFFICER · Less than 5%
Feb 17, 2025 filing
  • No longer listedKELVIN, JEFFREY · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Oct 2023
  • No longer listedPueschell, William, Michael · CHIEF CULTURE OFFICER · Less than 5% · listed since Nov 2023
  • AddedCULLEN, JAMES, MICHAEL · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
  • AddedWalter, Jacqueline, Diane Rose · DIRECTOR OF MARKETING · Less than 5%
Oct 28, 2024 filing
  • No longer listedKring, Kenneth · DIRECTOR OF MARKETING · Less than 5% · listed since Nov 2023
Jul 24, 2024 filing
  • AddedFUESEL, JERRY, SCOTT · DIRECTOR OF OPERATIONS · Less than 5%
  • AddedKring, Kenneth · DIRECTOR OF MARKETING · Less than 5%
  • AddedMIRANDA, HILDA · VP OF BUSINESS DEVELOPMENT · Less than 5% · control person
  • AddedPueschell, William, Michael · CHIEF CULTURE OFFICER · Less than 5%
  • ChangedGRAY, ZACHARY, BLAKE · title PRESIDENT → FOUNDER AND CEO
Jan 3, 2024 filing
  • AddedGray, Jenna · VP, STRATEGY & GROWTH · Less than 5%
  • AddedKELVIN, JEFFREY · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
  • ChangedGRAY, ZACHARY, BLAKE · title PRESIDENT, OWNER AND CCO → PRESIDENT
Apr 2, 2021 filing (earliest on record)
  • ListedGRAY, ZACHARY, BLAKE · PRESIDENT, OWNER AND CCO · 75% or more · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Rooted Wealth Advisors, Inc. Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 VANGUARD INDEX FDS VOO 922908363 $56.8M 13.90% 82,649 SH
2 INVESCO EXCH TRADED FD TR II IDMO 46138E222 $25.8M 6.32% 428,286 SH
3 SPDR SERIES TRUST SPYG 78464A409 $22.7M 5.56% 190,829 SH
4 ISHARES TR DGRO 46434V621 $18.4M 4.51% 242,848 SH
5 INVESCO ACTIVELY MANAGED EXC GTO 46090A804 $15.2M 3.71% 323,263 SH
6 FIDELITY MERRIMACK STR TR FBND 316188309 $14.7M 3.61% 324,065 SH
7 FIDELITY COVINGTON TRUST FDVV 316092840 $14.2M 3.47% 235,327 SH
8 INVESCO EXCH TRADED FD TR II QQQM 46138G649 $13.2M 3.24% 43,690 SH
9 J P MORGAN EXCHANGE TRADED F JEPI 46641Q332 $11.1M 2.71% 195,739 SH
10 VANGUARD WELLINGTON FD VFMF 921935607 $9.7M 2.36% 54,569 SH
11 ISHARES U S ETF TR HYGH 46431W606 $8.6M 2.11% 99,664 SH
12 VANGUARD INDEX FDS VO 922908629 $8.6M 2.11% 106,801 SH
13 VANGUARD WHITEHALL FDS VYM 921946406 $7.3M 1.78% 46,082 SH
14 FIRST TR EXCHANGE-TRADED FD CIBR 33734X846 $7.3M 1.78% 80,833 SH
15 ISHARES TR IUSG 464287671 $6.5M 1.60% 34,793 SH
16 INVESCO ACTIVELY MANAGED EXC ICLO 46090A721 $6.3M 1.55% 246,958 SH
17 APPLE INC AAPL 037833100 $6.1M 1.50% 21,154 SH
18 GLOBAL X FDS MLPX 37954Y293 $5.3M 1.31% 72,498 SH
19 GUINNESS ATKINSON FDS ADIV 402031843 $5.3M 1.29% 283,292 SH
20 NVIDIA CORPORATION NVDA 67066G104 $5.3M 1.29% 26,256 SH
21 VICTORY PORTFOLIOS II USTB 92647N535 $5.0M 1.22% 98,438 SH
22 SELECT SECTOR SPDR TR XLP 81369Y308 $4.9M 1.20% 59,004 SH
23 DIMENSIONAL ETF TRUST DFAT 25434V609 $4.8M 1.18% 68,695 SH
24 FIDELITY COVINGTON TRUST FELC 316092113 $4.7M 1.16% 112,714 SH
25 MICROSOFT CORP MSFT 594918104 $4.4M 1.07% 11,745 SH
26 FIRST TR EXCHANGE TRADED FD AIRR 33738R704 $4.2M 1.03% 31,643 SH
27 VANGUARD SPECIALIZED FUNDS VIG 921908844 $4.0M 0.98% 16,852 SH
28 SCHWAB STRATEGIC TR SCHH 808524847 $3.9M 0.95% 164,400 SH
29 AMAZON COM INC AMZN 023135106 $3.7M 0.91% 15,541 SH
30 ISHARES TR SHY 464287457 $3.5M 0.85% 42,303 SH
31 CATERPILLAR INC CAT 149123101 $3.4M 0.83% 3,195 SH
32 J P MORGAN EXCHANGE TRADED F JEPQ 46654Q203 $3.3M 0.80% 53,492 SH
33 VANGUARD INTL EQUITY INDEX F VWO 922042858 $3.2M 0.78% 53,086 SH
34 ALPHABET INC GOOGL 02079K305 $2.8M 0.69% 7,936 SH
35 FIRST TR EXCHANGE-TRADED FD FDN 33733E302 $2.6M 0.63% 9,706 SH
36 VANGUARD WORLD FD VHT 92204A504 $2.5M 0.62% 8,420 SH
37 ELI LILLY CO LLY 532457108 $2.4M 0.59% 2,013 SH
38 INVESCO EXCHANGE TRADED FD T RSP 46137V357 $2.2M 0.54% 10,382 SH
39 SPDR SERIES TRUST SPYM 78464A854 $2.2M 0.54% 25,070 SH
40 BROADCOM INC AVGO 11135F101 $1.9M 0.47% 5,130 SH
41 TESLA INC TSLA 88160R101 $1.9M 0.47% 4,562 SH
42 FRANKLIN TEMPLETON ETF TR FLBL 35473P595 $1.7M 0.41% 73,106 SH
43 ALPHABET INC GOOG 02079K107 $1.6M 0.40% 4,656 SH
44 ETF SER SOLUTIONS QTUM 26922A420 $1.6M 0.39% 9,576 SH
45 NETFLIX INC NFLX 64110L106 $1.6M 0.38% 21,758 SH
46 META PLATFORMS INC META 30303M102 $1.5M 0.38% 2,723 SH
47 ISHARES SILVER TR SLV 46428Q109 $1.5M 0.37% 28,645 SH
48 ISHARES TR TLT 464287432 $1.5M 0.37% 17,617 SH
49 DIREXION SHARES ETF TRUST COM 25460E307 $1.5M 0.37% 46,655 SH
50 FORTINET INC FTNT 34959E109 $1.4M 0.34% 9,143 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-28 $408.5M 149 0001963732-26-000003
2026-03-31 2026-04-21 $379.2M 144 0001963732-26-000002
2025-12-31 2026-02-09 $355.5M 138 0001963732-26-000001
Filer Information
Address
389 WILLIAM R LATHAM SENIOR DRIVE
BOURBONNAIS, IL 60914
Phone
(815) 545-1498
Filing Manager
Rooted Wealth Advisors, Inc.
BOURBONNAIS, IL
Signatory
Sylvia McGaughey
Consultant