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KPP Advisory Services LLC — 13F Holdings & Portfolio

CIK 1989349 · latest 13F-HR filed 2026-07-24

Backtest portfolio

KPP Advisory Services LLC manages $790.7M in 13F-reported U.S. long-equity assets across 362 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are QQQM (5.76%), QQQ (3.13%), VOO (2.86%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 31 new positions and exited 19; 198 existing positions rose in reported value and 63 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$790.7M

Long-equity book

Holdings
362

Distinct positions

Period
2026-06-30

Filed 2026-07-24

Q/Q Activity
+31 / −19 / ↑198 / ↓63

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
QQQM5.8% · +5%QQQ3.1% · -4%VOO2.9% · +43%XMHQ2.6% · +0%JHMM2.6% · +1%AAPL2.6% · +1%DFUS2.3% · +3%CGDV2.2% · +2%NVDA1.7% · -2%CGGR1.7% · +6%MSFT1.6% · -2%FTGS1.5% · +4%FWD1.5% · +12%DGRO1.5% · +2%AMZN1.5% · +1%IVV1.5% · -12%XLG1.3% · +4%AVUV1.3% · +8%GLDM1.3% · +10%ILOW1.2% · +8%DFAS1.2% · -0%PPA1.1% · +16%FLQM1.1% · +64%GRID1.0% · +17%GOOGL1.0% · +0%SDVY0.9% · +1%SPHQ0.9% · -2%EQWL0.9% · -47%IJR0.9% · +0%JPM0.8% · +6%BUFR0.8% · -2%TSLA0.7% · -55%LRCX0.7% · -3%FLXR0.7% · +24%SPCX0.7% · newCGIC0.7% · +28%SCHV0.7% · +4%QGRW0.7% · +108%SCHG0.7% · +6%PWR0.6% · -2%PG0.6% · +1%AVGO0.6% · -2%RSP0.6% · +0%MO0.6% · -0%FTCS0.6% · -1%FEX0.5% · +1%IJH0.5% · -3%PWRD0.5% · +6%ASML0.5% · +2%VFLO0.5% · -8%IEFA0.5% · +10%XNTK0.5% · -18%VOE0.5% · -11%FVD0.5% · +3%XOM0.5% · -6%VBK0.5% · -0%PANW0.4% · +1%LLY0.4% · -14%JNJ0.4% · -2%ESGU0.4% · -6%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 27.3%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated May 28, 2026.

Assets Under Management
$1.24B
Discretionary
$1.22B
Employees
37
Accounts
3,995
Address
9300 SHELBYVILLE RD.
SUITE 1310
LOUISVILLE, KY 40222
Phone
(502) 394-0400
Website
Name Title / Status Ownership Type
DAVENPORT, ROBERT, ALAN ControlMEMBER/CHIEF COMPLIANCE OFFICER
since May 2005
50–75%Individual
O'NEIL, KENNETH, ALVIN ControlMEMBER
since Oct 2005
50–75%Individual
Ownership & leadership changes · 4 filings with changes since Aug 18, 2017

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Mar 20, 2026 filing
  • ChangedDAVENPORT, ROBERT, ALAN · title CCO / MEMBER → MEMBER/CHIEF COMPLIANCE OFFICER
Nov 14, 2024 filing
  • No longer listedGOFORTH, SONIA, ANN · CCO · Less than 5% · listed since Mar 2017
  • ChangedDAVENPORT, ROBERT, ALAN · title MEMBER → CCO / MEMBER
Nov 22, 2023 filing
  • ChangedGOFORTH, SONIA, ANN · no longer a control person
Aug 23, 2017 filing
  • ChangedDAVENPORT, ROBERT, ALAN · title PARTNER → MEMBER
  • ChangedO'NEIL, KENNETH, ALVIN · title PARTNER → MEMBER
Aug 18, 2017 filing (earliest on record)
  • ListedDAVENPORT, ROBERT, ALAN · PARTNER · 50–75% · control person
  • ListedGOFORTH, SONIA, ANN · CCO · Less than 5% · control person
  • ListedO'NEIL, KENNETH, ALVIN · PARTNER · 50–75% · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

KPP Advisory Services LLC Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 INVESCO EXCH TRADED FD TR II QQQM 46138G649 $45.5M 5.76% 150,298 SH
2 INVESCO QQQ TR QQQ 46090E103 $24.7M 3.13% 33,563 SH
3 VANGUARD INDEX FDS VOO 922908363 $22.6M 2.86% 32,880 SH
4 INVESCO EXCHANGE TRADED FD T XMHQ 46137V472 $20.8M 2.63% 184,344 SH
5 JOHN HANCOCK EXCHANGE TRADED JHMM 47804J206 $20.2M 2.56% 269,833 SH
6 APPLE INC AAPL 037833100 $20.2M 2.56% 69,821 SH
7 DIMENSIONAL ETF TRUST DFUS 25434V401 $17.9M 2.27% 218,892 SH
8 CAPITAL GROUP DIVIDEND VALUE CGDV 14020W106 $17.0M 2.15% 344,673 SH
9 NVIDIA CORPORATION NVDA 67066G104 $13.3M 1.68% 66,441 SH
10 CAPITAL GROUP GROWTH ETF CGGR 14020G101 $13.2M 1.68% 280,651 SH
11 MICROSOFT CORP MSFT 594918104 $12.5M 1.59% 33,642 SH
12 FIRST TR EXCHANGE-TRADED FD FTGS 33733E823 $12.2M 1.54% 329,694 SH
13 AB ACTIVE ETFS INC FWD 00039J509 $12.2M 1.54% 82,091 SH
14 ISHARES TR DGRO 46434V621 $11.9M 1.50% 156,523 SH
15 AMAZON COM INC AMZN 023135106 $11.8M 1.49% 49,463 SH
16 ISHARES TR IVV 464287200 $11.7M 1.48% 15,576 SH
17 INVESCO EXCHANGE TRADED FD T XLG 46137V233 $10.6M 1.34% 173,685 SH
18 AMERICAN CENTY ETF TR AVUV 025072877 $10.3M 1.30% 82,540 SH
19 WORLD GOLD TR GLDM 98149E303 $10.0M 1.27% 126,522 SH
20 AB ACTIVE ETFS INC ILOW 00039J822 $9.4M 1.19% 207,651 SH
21 DIMENSIONAL ETF TRUST DFAS 25434V500 $9.2M 1.17% 111,946 SH
22 INVESCO EXCHANGE TRADED FD T PPA 46137V100 $9.0M 1.14% 50,965 SH
23 FRANKLIN TEMPLETON ETF TR FLQM 35473P884 $8.4M 1.06% 144,941 SH
24 FIRST TR EXCHANGE-TRADED FD GRID 33737A108 $7.8M 0.99% 40,730 SH
25 ALPHABET INC GOOGL 02079K305 $7.6M 0.96% 21,348 SH
26 FIRST TR EXCHANGE TRADED FD SDVY 33741X102 $7.3M 0.93% 169,797 SH
27 INVESCO EXCHANGE TRADED FD T SPHQ 46137V241 $7.2M 0.91% 79,574 SH
28 INVESCO EXCHANGE TRADED FD T EQWL 46137V449 $7.0M 0.89% 54,405 SH
29 ISHARES TR IJR 464287804 $6.7M 0.85% 45,480 SH
30 JPMORGAN CHASE & CO JPM 46625H100 $6.7M 0.85% 20,441 SH
31 FIRST TR EXCHNG TRADED FD VI BUFR 33740F755 $6.7M 0.84% 182,730 SH
32 TESLA INC TSLA 88160R101 $5.8M 0.73% 13,729 SH
33 LAM RESEARCH CORP LRCX 512807306 $5.7M 0.72% 13,091 SH
34 TCW ETF TRUST FLXR 29287L700 $5.6M 0.70% 141,810 SH
35 SPACE EXPLORATION TECHN CORP SPCX 84615Q103 $5.4M 0.69% 31,860 SH
36 CAPITAL GROUP INTERNATIONAL CGIC 14021T102 $5.4M 0.69% 149,384 SH
37 SCHWAB STRATEGIC TR SCHV 808524409 $5.4M 0.68% 153,791 SH
38 WISDOMTREE TR QGRW 97717Y477 $5.2M 0.66% 79,191 SH
39 SCHWAB STRATEGIC TR SCHG 808524300 $5.2M 0.66% 153,145 SH
40 QUANTA SVCS INC PWR 74762E102 $4.8M 0.60% 6,611 SH
41 PROCTER & GAMBLE CO PG 742718109 $4.7M 0.59% 31,853 SH
42 BROADCOM INC AVGO 11135F101 $4.6M 0.58% 12,198 SH
43 INVESCO EXCHANGE TRADED FD T RSP 46137V357 $4.5M 0.57% 21,117 SH
44 ALTRIA GROUP INC MO 02209S103 $4.5M 0.57% 62,196 SH
45 FIRST TR EXCHANGE-TRADED FD FTCS 33733E104 $4.4M 0.56% 47,012 SH
46 FIRST TR EXCHANGE-TRADED ALP FEX 33734K109 $4.2M 0.53% 30,188 SH
47 ISHARES TR IJH 464287507 $4.1M 0.51% 52,526 SH
48 TCW ETF TRUST PWRD 29287L205 $4.0M 0.51% 32,757 SH
49 ASML HLDG NV ASML N07059210 $4.0M 0.50% 1,990 SH
50 VICTORY PORTFOLIOS II VFLO 92647X830 $3.9M 0.49% 85,126 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-24 $790.7M 362 0002085853-26-000853
2026-03-31 2026-04-24 $688.6M 349 0002085853-26-000495
2025-12-31 2026-02-02 $688.6M 328 0002085853-26-000162
Filer Information
Address
9300 SHELBYVILLE RD.
SUITE 1310
LOUISVILLE, KY 40222
Phone
(502) 394-0400
Filing Manager
KPP Advisory Services LLC
Louisville, KY
Signatory
Annmarie Young
Operations HR Manager