Lakeshore Financial Planning, Inc. — 13F Holdings & Portfolio
CIK 2000571 · latest 13F-HR filed 2026-07-13
Lakeshore Financial Planning, Inc. manages $310.7M in 13F-reported U.S. long-equity assets across 92 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are IVV (19.45%), PULS (12.25%), DFLV (9.76%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 14 new positions, exited 7, added to 48, and trimmed 10.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
ST. CLAIR SHORES, MI 48080
$310.7M
Long-equity book
92
Distinct positions
2026-06-30
Filed 2026-07-13
+14 / −7 / ↑48 / ↓10
vs 2026-03-31
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- ISHARES TR$14.6M +31.8%
- VANGUARD INDEX FDS$5.3M +28.9%
- SELECT SECTOR SPDR TR$1.9M +8.9%
- ISHARES TR$1.5M +44.5%
- JPMORGAN CHASE & CO$1.2M +49.2%
Top Trims
- DIMENSIONAL ETF TRUST-$2.9M -8.8%
- NORTHROP GRUMMAN CORP-$172.9K -25.3%
- EXXON MOBIL CORP-$154.6K -19.4%
- MCDONALDS CORP-$121.8K -16.7%
- CHEVRON CORPORATION-$73.3K -21.3%
New Positions
- GLOBAL X FDS$1.6M
- ISHARES TR$1.0M
- RACKSPACE TECHNOLOGY INC$424.4K
- SYMBOTIC INC$350.7K
- INTEL CORP$309.1K
Exited Positions
- ROBINHOOD MKTS INC$426.2K
- PFIZER INC$286.0K
- KROGER CO$226.9K
- TRACTOR SUPPLY CO$217.7K
- KIMBERLY-CLARK CORP$211.1K
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | ISHARES TR | IVV | 464287200 | $60.4M | 19.45% | 80,686 | SH |
| 2 | PGIM ETF TR | PULS | 69344A107 | $38.0M | 12.25% | 767,769 | SH |
| 3 | DIMENSIONAL ETF TRUST | DFLV | 25434V666 | $30.3M | 9.76% | 767,113 | SH |
| 4 | VANGUARD INDEX FDS | VOO | 922908363 | $23.7M | 7.64% | 34,551 | SH |
| 5 | SELECT SECTOR SPDR TR | XLF | 81369Y605 | $23.2M | 7.47% | 432,788 | SH |
| 6 | VANGUARD WORLD FD | VHT | 92204A504 | $15.4M | 4.95% | 51,457 | SH |
| 7 | SCHWAB STRATEGIC TR | SCHD | 808524797 | $11.5M | 3.71% | 363,303 | SH |
| 8 | APPLE INC | AAPL | 037833100 | $10.9M | 3.50% | 37,537 | SH |
| 9 | DIMENSIONAL ETF TRUST | DFAT | 25434V609 | $9.0M | 2.89% | 128,433 | SH |
| 10 | INVESCO EXCHANGE TRADED FD T | RSP | 46137V357 | $8.0M | 2.57% | 37,547 | SH |
| 11 | MICROSOFT CORP | MSFT | 594918104 | $7.9M | 2.55% | 21,272 | SH |
| 12 | ISHARES TR | IJR | 464287804 | $6.1M | 1.96% | 41,028 | SH |
| 13 | INVESCO QQQ TR | QQQ | 46090E103 | $5.6M | 1.80% | 7,581 | SH |
| 14 | ISHARES TR | IYW | 464287721 | $4.8M | 1.55% | 19,141 | SH |
| 15 | ISHARES TR | IWV | 464287689 | $3.8M | 1.22% | 8,897 | SH |
| 16 | JPMORGAN CHASE & CO | JPM | 46625H100 | $3.7M | 1.20% | 11,366 | SH |
| 17 | DIMENSIONAL ETF TRUST | DFIV | 25434V807 | $3.5M | 1.14% | 65,342 | SH |
| 18 | ISHARES TR | IVW | 464287309 | $3.2M | 1.04% | 23,601 | SH |
| 19 | ISHARES TR | IJH | 464287507 | $2.8M | 0.90% | 36,084 | SH |
| 20 | ISHARES TR | IWM | 464287655 | $2.4M | 0.78% | 8,104 | SH |
| 21 | DIMENSIONAL ETF TRUST | DFUS | 25434V401 | $2.2M | 0.70% | 26,354 | SH |
| 22 | GLOBAL X FDS | DTCR | 37954Y236 | $1.6M | 0.50% | 51,381 | SH |
| 23 | SOFI TECHNOLOGIES INC | SOFI | 83406F102 | $1.4M | 0.45% | 78,427 | SH |
| 24 | ALPHABET INC | GOOG | 02079K107 | $1.3M | 0.42% | 3,695 | SH |
| 25 | PGIM ETF TR | PAAA | 69344A834 | $1.1M | 0.36% | 21,770 | SH |
| 26 | FIFTH THIRD BANCORP | FITB | 316773100 | $1.1M | 0.36% | 19,689 | SH |
| 27 | ISHARES TR | SUB | 464288158 | $1.0M | 0.32% | 9,415 | SH |
| 28 | PGIM ETF TR | PSH | 69344A784 | $999.9K | 0.32% | 20,047 | SH |
| 29 | DTE ENERGY CO | DTE | 233331107 | $917.9K | 0.30% | 6,023 | SH |
| 30 | NVIDIA CORPORATION | NVDA | 67066G104 | $869.0K | 0.28% | 4,343 | SH |
| 31 | COCA COLA CO | KO | 191216100 | $843.5K | 0.27% | 10,376 | SH |
| 32 | SOUTHERN CO | SO | 842587107 | $802.7K | 0.26% | 8,386 | SH |
| 33 | AMAZON COM INC | AMZN | 023135106 | $792.0K | 0.25% | 3,323 | SH |
| 34 | VANGUARD WORLD FD | MGK | 921910816 | $737.4K | 0.24% | 8,388 | SH |
| 35 | EXXON MOBIL CORP | XOM | 30231G102 | $642.6K | 0.21% | 4,700 | SH |
| 36 | ISHARES TR | EFA | 464287465 | $630.3K | 0.20% | 6,068 | SH |
| 37 | MCDONALDS CORP | MCD | 580135101 | $607.9K | 0.20% | 2,249 | SH |
| 38 | STATE STR SPDR S&P 500 ETF T | SPY | 78462F103 | $602.6K | 0.19% | 807 | SH |
| 39 | HOME DEPOT INC | HD | 437076102 | $593.1K | 0.19% | 1,681 | SH |
| 40 | NETFLIX INC. | NFLX | 64110L106 | $568.8K | 0.18% | 7,967 | SH |
| 41 | COSTCO WHOLESALE CORPORATION | COST | 22160K105 | $548.7K | 0.18% | 586 | SH |
| 42 | NORTHROP GRUMMAN CORP | NOC | 666807102 | $509.3K | 0.16% | 1,000 | SH |
| 43 | JOHNSON & JOHNSON | JNJ | 478160104 | $496.7K | 0.16% | 1,955 | SH |
| 44 | DELTA AIR LINES INC | DAL | 247361702 | $473.1K | 0.15% | 5,051 | SH |
| 45 | ISHARES TR | IFRA | 46435U713 | $461.8K | 0.15% | 7,326 | SH |
| 46 | KLA CORP | KLAC | 482480100 | $455.6K | 0.15% | 1,510 | SH |
| 47 | VANGUARD SPECIALIZED FUNDS | VIG | 921908844 | $446.9K | 0.14% | 1,888 | SH |
| 48 | WASTE MGMT INC DEL | WM | 94106L109 | $444.8K | 0.14% | 1,995 | SH |
| 49 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $440.8K | 0.14% | 881 | SH |
| 50 | CINCINNATI FINL CORP | CINF | 172062101 | $431.0K | 0.14% | 2,328 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-06-30 | 2026-07-13 | $310.7M | 92 | 0001172661-26-002586 |
| 2026-03-31 | 2026-05-07 | $275.8M | 85 | 0001172661-26-001621 |
| 2025-12-31 | 2026-02-17 | $279.9M | 86 | 0001172661-26-000989 |