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Gen-Wealth Partners Inc — 13F Holdings & Portfolio

CIK 2023375 · latest 13F-HR filed 2026-08-10

Backtest portfolio

Gen-Wealth Partners Inc manages $359.7M in 13F-reported U.S. long-equity assets across 722 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are SPYM (8.79%), DYNF (3.97%), IVW (3.40%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 39 new positions and exited 45; 354 existing positions rose in reported value and 204 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$359.7M

Long-equity book

Holdings
722

Distinct positions

Period
2026-06-30

Filed 2026-08-10

Q/Q Activity
+39 / −45 / ↑354 / ↓204

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
SPYM8.8% · +54%DYNF4.0% · +5%IVW3.4% · +7%IVV3.1% · +8%IVE3.0% · -1%BAI1.9% · -6%CORO1.9% · +6%ACWX1.8% · +21%CAT1.6% · -3%BLCR1.4% · +7%THRO1.3% · -21%KO1.2% · -2%SPMO1.1% · -19%IEMG1.1% · +8%IUSB1.1% · +51%WMT1.0% · -1%MU0.9% · +2%GS0.9% · +4%JNJ0.9% · -5%JPM0.9% · +6%MUB0.9% · +10%MSFT0.9% · +4%PG0.9% · +0%SHLD0.9% · +38%CVX0.8% · +3%AMZN0.8% · -3%AAPL0.8% · -2%EFV0.8% · -53%V0.8% · +7%CSCO0.8% · -7%AVEM0.8% · -27%MMM0.8% · +8%AXP0.7% · +10%MRK0.7% · -3%SCHZ0.7% · +7%NVDA0.7% · -3%IBM0.7% · 0%HD0.7% · +8%EFG0.7% · +11%DIA0.7% · -5%AMD0.6% · +10%DIS0.6% · +10%AMGN0.6% · -7%GOOGL0.6% · -3%SHW0.6% · -2%UNH0.6% · -4%VZ0.6% · -1%MCD0.6% · -2%TRV0.6% · -0%GOVT0.5% · +7%LRCX0.5% · +12%MBB0.5% · +8%BA0.5% · -1%QUAL0.5% · -70%LMUB0.4% · +13%XTEN0.4% · -16%PWR0.4% · +12%QQQ0.4% · +0%TSLA0.3% · +19%PLTR0.3% · +20%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 30.9%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Apr 16, 2026.

Assets Under Management
$394.8M
Discretionary
$394.8M
Employees
9
Accounts
2,121
Address
244 EAST MAIN AVENUE
ZEELAND, MI 49464
Phone
(616) 931-1270
Website
Name Title / Status Ownership Type
WILSON, DAVID, LEE ControlPRESIDENT
since Sep 2015
75% or moreIndividual
WILSON, SCHYULER, JAMES ControlOWNER
since Jan 2018
5–10%Individual
wilson, Laura, A ControlCCO/OWNER
since Jan 2018
5–10%Individual
Ownership & leadership changes · 1 filing with changes since Apr 30, 2020

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Feb 24, 2023 filing
  • No longer listedArchambault, JENNIFER, MARIE · CCO · Less than 5% · control person · listed since Oct 2016
  • Changedwilson, Laura, A · title OWNER → CCO/OWNER
Apr 30, 2020 filing (earliest on record)
  • ListedArchambault, JENNIFER, MARIE · CCO · Less than 5% · control person
  • ListedWILSON, DAVID, LEE · PRESIDENT · 75% or more · control person
  • ListedWILSON, SCHYULER, JAMES · OWNER · 5–10% · control person
  • Listedwilson, Laura, A · OWNER · 5–10% · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Gen-Wealth Partners Inc Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 STATE STREET SPDR PORTFOLIO S&P 500 ETF SPYM 78464A854 $31.6M 8.79% 359,939 SH
2 ISHARES U.S. EQUITY FACTOR ROTATION ACTIVE ETF DYNF 09290C103 $14.3M 3.97% 210,007 SH
3 ISHARES S&P 500 GROWTH ETF IVW 464287309 $12.2M 3.40% 88,796 SH
4 ISHARES CORE S&P 500 ETF IVV 464287200 $11.0M 3.06% 14,691 SH
5 ISHARES S&P 500 VALUE ETF IVE 464287408 $10.9M 3.04% 48,163 SH
6 ISHARES A.I. INNOVATION AND TECH ACTIVE ETF BAI 09290C780 $6.9M 1.93% 131,507 SH
7 ISHARES INTERNATIONAL COUNTRY ROTATION ACTIVE ETF CORO 09290C764 $6.9M 1.92% 189,070 SH
8 ISHARES MSCI ACWI EX U.S. ETF ACWX 464288240 $6.6M 1.82% 86,103 SH
9 CATERPILLAR INC COM CAT 149123101 $5.8M 1.61% 5,425 SH
10 ISHARES LARGE CAP CORE ACTIVE ETF BLCR 09290C855 $4.9M 1.36% 97,268 SH
11 ISHARES U.S. THEMATIC ROTATION ACTIVE ETF THRO 09290C806 $4.7M 1.30% 108,320 SH
12 COCA COLA CO COM KO 191216100 $4.5M 1.24% 55,090 SH
13 INVESCO S&P 500 MOMENTUM ETF SPMO 46138E339 $4.1M 1.13% 25,176 SH
14 ISHARES CORE MSCI EMERGING MARKETS ETF IEMG 46434G103 $4.0M 1.11% 48,334 SH
15 ISHARES CORE TOTAL USD BOND MARKET ETF IUSB 46434V613 $3.9M 1.09% 85,221 SH
16 WALMART INC COM WMT 931142103 $3.6M 1.00% 31,795 SH
17 MICRON TECHNOLOGY INC COM MU 595112103 $3.3M 0.92% 2,852 SH
18 GOLDMAN SACHS GROUP INC COM GS 38141G104 $3.2M 0.90% 3,188 SH
19 JOHNSON & JOHNSON COM JNJ 478160104 $3.2M 0.89% 12,624 SH
20 JPMORGAN CHASE & CO COM JPM 46625H100 $3.2M 0.89% 9,777 SH
21 ISHARES NATIONAL MUNI BOND ETF MUB 464288414 $3.2M 0.88% 29,481 SH
22 MICROSOFT CORP COM MSFT 594918104 $3.1M 0.88% 8,442 SH
23 PROCTER & GAMBLE CO COM PG 742718109 $3.1M 0.87% 21,371 SH
24 GLOBAL X DEFENSE TECH ETF SHLD 37960A529 $3.1M 0.86% 51,829 SH
25 CHEVRON CORPORATION COM CVX 166764100 $3.0M 0.85% 18,384 SH
26 AMAZON COM INC COM AMZN 023135106 $3.0M 0.84% 12,746 SH
27 APPLE INC COM AAPL 037833100 $3.0M 0.84% 10,454 SH
28 ISHARES MSCI EAFE VALUE ETF EFV 464288877 $3.0M 0.84% 39,408 SH
29 VISA INC COM CL A V 92826C839 $2.9M 0.80% 8,409 SH
30 CISCO SYS INC COM CSCO 17275R102 $2.8M 0.79% 24,204 SH
31 AVANTIS EMERGING MARKETS EQUITY ETF AVEM 025072604 $2.8M 0.78% 29,142 SH
32 3M CO COM MMM 88579Y101 $2.8M 0.77% 17,088 SH
33 AMERICAN EXPRESS CO COM AXP 025816109 $2.7M 0.74% 7,887 SH
34 MERCK & CO INC COM MRK 58933Y105 $2.6M 0.73% 20,497 SH
35 SCHWAB US AGGREGATE BOND ETF SCHZ 808524839 $2.6M 0.73% 112,915 SH
36 NVIDIA CORPORATION COM NVDA 67066G104 $2.6M 0.71% 12,852 SH
37 INTERNATIONAL BUSINESS MACHS COM IBM 459200101 $2.6M 0.71% 9,073 SH
38 HOME DEPOT INC COM HD 437076102 $2.5M 0.70% 7,189 SH
39 ISHARES MSCI EAFE GROWTH ETF EFG 464288885 $2.4M 0.68% 19,588 SH
40 STATE STREET SPDR DOW JONES INDUSTRIAL AVERAGE ETF TRUST DIA 78467X109 $2.4M 0.66% 4,565 SH
41 ADVANCED MICRO DEVICES INC COM AMD 007903107 $2.3M 0.64% 3,967 SH
42 DISNEY WALT CO COM DIS 254687106 $2.3M 0.63% 23,643 SH
43 AMGEN INC COM AMGN 031162100 $2.2M 0.62% 6,118 SH
44 ALPHABET INC CAP STK CL A GOOGL 02079K305 $2.2M 0.62% 6,190 SH
45 SHERWIN WILLIAMS CO COM SHW 824348106 $2.1M 0.59% 6,147 SH
46 UNITEDHEALTH GROUP INC COM UNH 91324P102 $2.1M 0.59% 5,074 SH
47 VERIZON COMMUNICATIONS INC COM VZ 92343V104 $2.0M 0.57% 48,140 SH
48 MCDONALDS CORP COM MCD 580135101 $2.0M 0.56% 7,474 SH
49 TRAVELERS COMPANIES INC COM TRV 89417E109 $2.0M 0.56% 6,061 SH
50 ISHARES U.S. TREASURY BOND ETF GOVT 46429B267 $1.9M 0.53% 83,815 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-10 $359.7M 722 0002023375-26-000003
2026-03-31 2026-05-08 $317.3M 728 0002023375-26-000002
2025-12-31 2026-02-13 $311.9M 689 0002023375-26-000001
Filer Information
Address
244 EAST MAIN AVENUE
ZEELAND, MI 49464
Phone
(616) 931-1270
Filing Manager
Gen-Wealth Partners Inc
ZEELAND, MI
Signatory
DAVID MILLAR
COMPLIANCE