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Platt Wealth Management LLC — 13F Holdings & Portfolio

CIK 2109497 · latest 13F-HR filed 2026-11-04

Backtest portfolio

Platt Wealth Management LLC manages $128.5M in 13F-reported U.S. long-equity assets across 64 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are CGDV (15.26%), MNST (6.24%), AVUV (5.42%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 9 new positions and exited 2; 18 existing positions rose in reported value and 18 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Loading holdings…
AUM
$128.5M

Long-equity book

Holdings
64

Distinct positions

Period
2026-09-30

Filed 2026-11-04

Q/Q Activity
+9 / −2 / ↑18 / ↓18

vs 2026-06-30

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q3 26
CGDV15.3% · -6%MNST6.2% · +99%AVUV5.4% · -1%DFIV5.2% · -2%MSFT5.2% · -1%CGHM5.0% · +25%AAPL4.9% · -1%JPM4.8% · 0%GOOGL4.6% · -0%NVDA3.4% · -15%AMZN3.0% · -0%VSDM2.9% · +38%VTEC2.5% · +81%TSPA2.5% · -3%CGMU2.2% · -5%CAT2.1% · +2%FENI2.0% · -3%BRK.B1.6% · -12%VOO1.5% · +30%CGGR1.4% · -9%AVLV1.4% · +70%SCHG1.3% · +40%LDP1.0% · -9%COST1.0% · -16%FNDX1.0% · +12%MFSM0.8% · +13%VBCJ0.6% · +58%VUG0.5% · +48%VBCI0.5% · +66%LLY0.5% · -2%TFLR0.4% · +2%DFAC0.4% · 0%VPLS0.4% · +9%PM0.4% · -1%IWV0.4% · newVTV0.4% · 0%QCOM0.4% · -9%VTI0.4% · newMRK0.4% · -2%AVDE0.4% · +16%TSM0.4% · 0%TSLA0.3% · -6%SPY0.3% · +0%VBCH0.3% · +41%CGUS0.3% · -14%RF0.3% · newQQQ0.3% · +29%JPST0.3% · -9%HD0.3% · -12%AMD0.3% · 0%VBCD0.2% · newITA0.2% · 0%DFAI0.2% · 0%VBCG0.2% · newGOOG0.2% · 0%KBDC0.2% · 0%SHEL0.2% · newFVD0.2% · 0%VBCF0.2% · newMETA0.2% · new

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q2 26 → Q3 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 59.8%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Feb 1, 2026.

Assets Under Management
$390.6M
Discretionary
$390.6M
Employees
5
Accounts
663
Address
3838 CAMINO DEL RIO NORTH
SUITE 365
SAN DIEGO, CA 92108
Phone
(619) 255-9554
Website
Name Title / Status Ownership Type
PLATT, JEFFREY, SAMUEL ControlCHIEF COMPLIANCE OFFICER/PRINCIPAL
since May 2018
75% or moreIndividual
Platt, Gina, Lew ControlNON-OWNER PRINCIPAL
since Jun 2025
Less than 5%Individual
Ownership & leadership changes · 1 filing with changes since Jun 7, 2018

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Jun 17, 2025 filing
  • AddedPlatt, Gina, Lew · NON-OWNER PRINCIPAL · Less than 5% · control person
Jun 7, 2018 filing (earliest on record)
  • ListedPLATT, JEFFREY, SAMUEL · CHIEF COMPLIANCE OFFICER/PRINCIPAL · 75% or more · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Platt Wealth Management LLC Holdings (2026-09-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 CAPITAL GROUP DIVIDEND VALUE CGDV 14020W106 $19.6M 15.26% 401,667 SH
2 MONSTER BEVERAGE CORP NEW MNST 61174X109 $8.0M 6.24% 192,668 SH
3 AMERICAN CENTY ETF TR AVUV 025072877 $7.0M 5.42% 59,147 SH
4 DIMENSIONAL ETF TRUST DFIV 25434V807 $6.7M 5.17% 119,074 SH
5 MICROSOFT CORP MSFT 594918104 $6.6M 5.16% 12,929 SH
6 CAPITAL GRP FIXED INCM ETF T CGHM 14020Y805 $6.4M 4.98% 265,989 SH
7 APPLE INC AAPL 037833100 $6.3M 4.87% 18,800 SH
8 JPMORGAN CHASE & CO JPM 46625H100 $6.1M 4.78% 18,567 SH
9 ALPHABET INC GOOGL 02079K305 $5.9M 4.56% 17,025 SH
10 NVIDIA CORPORATION NVDA 67066G104 $4.4M 3.40% 19,139 SH
11 AMAZON COM INC AMZN 023135106 $3.9M 3.01% 15,518 SH
12 VANGUARD MUN BD FDS VSDM 922907696 $3.8M 2.94% 50,809 SH
13 VANGUARD CALIF TAX FREE FDS VTEC 922021605 $3.2M 2.53% 34,481 SH
14 T ROWE PRICE EXCHANGE-TRADED TSPA 87283Q503 $3.2M 2.51% 66,949 SH
15 CAPITAL GRP FIXED INCM ETF T CGMU 14020Y201 $2.9M 2.24% 111,197 SH
16 CATERPILLAR INC CAT 149123101 $2.8M 2.14% 3,400 SH
17 FIDELITY COVINGTON TRUST FENI 31609A404 $2.5M 1.96% 63,002 SH
18 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $2.1M 1.64% 4,238 SH
19 VANGUARD INDEX FDS VOO 922908363 $1.9M 1.48% 2,721 SH
20 CAPITAL GROUP GROWTH ETF CGGR 14020G101 $1.8M 1.38% 37,448 SH
21 AMERICAN CENTY ETF TR AVLV 025072349 $1.7M 1.35% 19,200 SH
22 SCHWAB STRATEGIC TR SCHG 808524300 $1.7M 1.29% 46,284 SH
23 COHEN & STEERS LTD DURATION LDP 19248C105 $1.3M 1.03% 68,206 SH
24 COSTCO WHOLESALE CORPORATION COST 22160K105 $1.3M 0.98% 1,391 SH
25 SCHWAB STRATEGIC TR FNDX 808524771 $1.2M 0.96% 39,097 SH
26 MFS ACTIVE EXCHANGE TRADED F MFSM 55286W306 $1.1M 0.84% 45,808 SH
27 VANGUARD WELLESLEY INCOME FD VBCJ 921938817 $828.0K 0.64% 11,677 SH
28 VANGUARD INDEX FDS VUG 922908736 $665.0K 0.52% 7,381 SH
29 VANGUARD WELLESLEY INCOME FD VBCI 921938825 $615.0K 0.48% 8,643 SH
30 ELI LILLY & CO LLY 532457108 $597.0K 0.46% 516 SH
31 T ROWE PRICE EXCHANGE-TRADED TFLR 87283Q883 $570.0K 0.44% 11,296 SH
32 DIMENSIONAL ETF TRUST DFAC 25434V708 $562.0K 0.44% 12,665 SH
33 VANGUARD MALVERN FDS VPLS 922020755 $556.0K 0.43% 7,522 SH
34 PHILIP MORRIS INTL INC PM 718172109 $534.0K 0.42% 2,801 SH
35 ISHARES TR IWV 464287689 $532.0K 0.41% 1,234 SH
36 VANGUARD INDEX FDS VTV 922908744 $518.0K 0.40% 2,400 SH
37 QUALCOMM INC QCOM 747525103 $497.0K 0.39% 2,701 SH
38 VANGUARD INDEX FDS VTI 922908769 $473.0K 0.37% 1,264 SH
39 MERCK & CO INC MRK 58933Y105 $469.0K 0.36% 3,233 SH
40 AMERICAN CENTY ETF TR AVDE 025072703 $467.0K 0.36% 5,185 SH
41 TAIWAN SEMICONDUCTOR MANUFAC TSM 874039100 $456.0K 0.35% 1,000 SH
42 TESLA INC TSLA 88160R101 $445.0K 0.35% 1,254 SH
43 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $432.0K 0.34% 567 SH
44 VANGUARD WELLESLEY INCOME FD VBCH 921938833 $418.0K 0.33% 5,844 SH
45 CAPITAL GROUP CORE EQUITY ET CGUS 14020V108 $415.0K 0.32% 9,344 SH
46 REGIONS FINANCIAL CORP NEW RF 7591EP100 $391.0K 0.30% 14,576 SH
47 INVESCO QQQ TR QQQ 46090E103 $358.0K 0.28% 484 SH
48 J P MORGAN EXCHANGE TRADED F JPST 46641Q837 $349.0K 0.27% 6,938 SH
49 HOME DEPOT INC HD 437076102 $338.0K 0.26% 1,189 SH
50 ADVANCED MICRO DEVICES INC AMD 007903107 $322.0K 0.25% 527 SH
Filing History
Period Filed AUM Holdings Accession
2026-09-30 2026-11-04 $128.5M 64 0002109497-26-000005
2026-06-30 2026-08-03 $124.4M 57 0002109497-26-000003
2026-03-31 2026-05-01 $102.6M 50 0002109497-26-000002
2025-12-31 2026-02-06 $100.9M 44 0002109497-26-000001
Filer Information
Address
3838 CAMINO DEL RIO NORTH
SUITE 365
SAN DIEGO, CA 92108
Phone
(619) 255-9554
Filing Manager
Platt Wealth Management LLC
SAN DIEGO, CA
Signatory
Cindi Hill
Filing Agent