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Advisory Advocates, LLC — 13F Holdings & Portfolio

CIK 2111697 · latest 13F-HR filed 2026-08-10

Backtest portfolio

Advisory Advocates, LLC manages $116.6M in 13F-reported U.S. long-equity assets across 188 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are VOO (3.46%), SDVD (3.09%), STK (2.51%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 39 new positions, exited 11, added to 87, and trimmed 33.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Filer Information
Address
4981 CASCADE RD SE
SUITE C
GRAND RAPIDS, MI 49546
Phone
(866) 597-8936
Filing Manager
Advisory Advocates, LLC
GRAND RAPIDS, MI
Signatory
MICHAEL COOK
CCO
Loading holdings…
AUM

$116.6M

Long-equity book

Holdings

188

Distinct positions

Period

2026-06-30

Filed 2026-08-10

Q/Q Activity

+39 / −11 / ↑87 / ↓33

vs 2026-03-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • VANGUARD INDEX FDS$1.8M +80.8%
  • COLUMBIA SELIGM PREM TECH GR$1.1M +63.3%
  • VANGUARD WORLD FD$547.7K +38.1%
  • ADAMS DIVERSIFIED EQUITY FD$498.8K +29.6%
  • FIRST TR EXCHANGE-TRADED FD$491.8K +24.4%
Show all 87 →

Top Trims

  • CASEYS GEN STORES INC-$799.6K -67.6%
  • ISHARES TR-$321.8K -25.2%
  • INTERCONTINENTAL EXCHANGE IN-$248.5K -30.4%
  • ROLLINS INC-$227.1K -25.9%
  • ADOBE INC-$205.4K -34.0%
Show all 33 →

New Positions

  • MICRON TECHNOLOGY INC$1.4M
  • INNOVATOR ETFS TRUST$780.3K
  • INNOVATOR ETFS TRUST$778.4K
  • CREDIT ACCEP CORP MICH$632.9K
  • HEICO CORP NEW$625.5K
Show all 39 →

Exited Positions

  • INNOVATOR ETFS TRUST$871.3K
  • HENRY JACK & ASSOC INC$712.8K
  • TRACTOR SUPPLY CO$650.4K
  • INTUIT$622.3K
  • CHECK POINT SOFTWARE TECH LT$594.3K
Show all 11 →
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 VANGUARD INDEX FDS VOO 922908363 $4.0M 3.46% 5,877 SH
2 FIRST TR EXCHANGE-TRADED FD SDVD 33738D820 $3.6M 3.09% 156,166 SH
3 COLUMBIA SELIGM PREM TECH GR STK 19842X109 $2.9M 2.51% 54,394 SH
4 FIRST TR EXCHANGE-TRADED FD RDVI 33738D879 $2.5M 2.15% 85,403 SH
5 NUVEEN S&P 500 DYNAMIC OVERW SPXX 6706EW100 $2.5M 2.15% 134,599 SH
6 ADAMS DIVERSIFIED EQUITY FD ADX 006212104 $2.2M 1.87% 85,508 SH
7 COHEN & STEERS INFRASTRUCTUR UTF 19248A109 $2.2M 1.85% 78,340 SH
8 VANGUARD WORLD FD VGT 92204A702 $2.0M 1.70% 16,614 SH
9 EATON VANCE TAX-MANAGED BUY- ETV 27828Y108 $1.8M 1.57% 123,408 SH
10 APPLE INC AAPL 037833100 $1.8M 1.55% 6,255 SH
11 J P MORGAN EXCHANGE TRADED F JEPQ 46654Q203 $1.8M 1.54% 29,178 SH
12 THE ALGER ETF TRUST FRTY 015564107 $1.7M 1.47% 68,973 SH
13 ROYCE SMALL CAP TRUST INC RVT 780910105 $1.7M 1.44% 90,631 SH
14 ALPHABET INC GOOGL 02079K305 $1.7M 1.42% 4,638 SH
15 MICROSOFT CORP MSFT 594918104 $1.5M 1.27% 3,984 SH
16 AMAZON COM INC AMZN 023135106 $1.5M 1.24% 6,088 SH
17 MICRON TECHNOLOGY INC MU 595112103 $1.4M 1.19% 1,201 SH
18 ABRDN GLOBAL INFRA INCOME FU ASGI 00326W106 $1.3M 1.13% 56,471 SH
19 ABRDN TOTAL DYNAMIC DIVIDEND AOD 00326L100 $1.3M 1.11% 125,935 SH
20 HANCOCK JOHN FINL OPPTYS BTO 409735206 $1.2M 1.04% 30,800 SH
21 SRH TOTAL RETURN FUND INC STEW 101507101 $1.1M 0.95% 61,910 SH
22 PIMCO ETF TR PYLD 72201R585 $1.0M 0.89% 38,939 SH
23 ISHARES TR IEFA 46432F842 $1.0M 0.88% 10,685 SH
24 MONSTER BEVERAGE CORP NEW MNST 61174X109 $1.0M 0.87% 10,548 SH
25 ISHARES TR TFLO 46434V860 $952.6K 0.82% 18,816 SH
26 VANGUARD INDEX FDS VO 922908629 $939.6K 0.81% 11,662 SH
27 WALMART INC WMT 931142103 $937.9K 0.80% 8,281 SH
28 ABRDN GLOBAL PREMIER PPTYS F AWP 00302L207 $929.5K 0.80% 78,505 SH
29 META PLATFORMS INC META 30303M102 $924.7K 0.79% 1,642 SH
30 VANECK ETF TRUST BIZD 92189F411 $911.8K 0.78% 72,020 SH
31 MAIN STR CAP CORP MAIN 56035L104 $885.2K 0.76% 17,062 SH
32 MSCI INC MSCI 55354G100 $824.2K 0.71% 1,472 SH
33 FIRST TR EXCHANGE-TRADED FD FXH 33734X143 $820.1K 0.70% 6,700 SH
34 MPLX LP MPLX 55336V100 $805.2K 0.69% 14,294 SH
35 AMGEN INC AMGN 031162100 $791.2K 0.68% 2,185 SH
36 COSTCO WHOLESALE CORPORATION COST 22160K105 $780.6K 0.67% 834 SH
37 INNOVATOR ETFS TRUST BJUN 45782C755 $780.3K 0.67% 16,029 SH
38 INNOVATOR ETFS TRUST PJUN 45782C748 $778.4K 0.67% 18,006 SH
39 NUVEEN NASDAQ 100 DYNAMIC OV QQQX 670699107 $773.0K 0.66% 25,648 SH
40 THORNBURG INCM BUILDER OPP T TBLD 885213108 $760.8K 0.65% 34,470 SH
41 BLACKSTONE INC BX 09260D107 $753.1K 0.65% 6,400 SH
42 CENCORA INC COR 03073E105 $743.3K 0.64% 2,627 SH
43 GLOBE LIFE INC GL 37959E102 $739.7K 0.63% 4,140 SH
44 PROCTER & GAMBLE CO PG 742718109 $722.6K 0.62% 4,927 SH
45 SPDR SERIES TRUST BIL 78468R663 $712.4K 0.61% 7,774 SH
46 PARK HOTELS & RESORTS INC PK 700517105 $686.5K 0.59% 48,172 SH
47 ISHARES GOLD TR IAU 464285204 $685.4K 0.59% 9,077 SH
48 ISHARES TR IWP 464287481 $675.0K 0.58% 4,610 SH
49 VANGUARD INDEX FDS VTV 922908744 $669.9K 0.57% 3,074 SH
50 PIMCO CORPORATE & INCOME OPP PTY 72201B101 $667.0K 0.57% 55,446 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-10 $116.6M 188 0002111697-26-000003
2026-03-31 2026-05-05 $97.9M 160 0002111697-26-000002
2025-12-31 2026-05-05 $100.6M 168 0002111697-26-000001