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Advisory Advocates, LLC — 13F Holdings & Portfolio

CIK 2111697 · latest 13F-HR filed 2026-08-10

Backtest portfolio

Advisory Advocates, LLC manages $116.6M in 13F-reported U.S. long-equity assets across 188 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are VOO (3.46%), SDVD (3.09%), STK (2.51%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 39 new positions and exited 11; 87 existing positions rose in reported value and 33 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$116.6M

Long-equity book

Holdings
188

Distinct positions

Period
2026-06-30

Filed 2026-08-10

Q/Q Activity
+39 / −11 / ↑87 / ↓33

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
VOO3.5% · +57%SDVD3.1% · +4%STK2.5% · +15%RDVI2.2% · +8%SPXX2.2% · -1%ADX1.9% · +11%UTF1.9% · +1%VGT1.7% · +706%ETV1.6% · +9%AAPL1.6% · -7%JEPQ1.5% · -1%FRTY1.5% · +6%RVT1.4% · +5%GOOGL1.4% · -13%MSFT1.3% · -3%AMZN1.2% · -8%MU1.2% · newASGI1.1% · +4%AOD1.1% · +3%BTO1.0% · +6%STEW0.9% · +7%PYLD0.9% · +23%IEFA0.9% · +58%MNST0.9% · -14%TFLO0.8% · -25%VO0.8% · +611%WMT0.8% · -6%AWP0.8% · +2%META0.8% · -15%BIZD0.8% · -6%MAIN0.8% · +0%MSCI0.7% · -4%FXH0.7% · 0%MPLX0.7% · +11%AMGN0.7% · -9%COST0.7% · -13%BJUN0.7% · newPJUN0.7% · newQQQX0.7% · +0%TBLD0.7% · +16%BX0.6% · +8%COR0.6% · -7%GL0.6% · -9%PG0.6% · -5%BIL0.6% · -15%PK0.6% · +5%IAU0.6% · -7%IWP0.6% · 0%VTV0.6% · +30%PTY0.6% · +3%ROL0.6% · -5%TDVI0.6% · +60%NEE0.6% · -10%CSX0.6% · +1%ORCL0.6% · -9%VUG0.6% · +710%USMV0.5% · 0%CACC0.5% · newCSQ0.5% · +1%HEI0.5% · new

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 21.9%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Sep 9, 2025.

Assets Under Management
$4.07B
Discretionary
$4.07B
Employees
85
Accounts
18,288
Address
1601 COOPER POINT ROAD NW
OLYMPIA, WA 98502
Phone
(360) 866-2345
Website
Name Title / Status Ownership Type
CAMPBELL, GARY, RAY ControlMANAGING MEMBER/ CSO / CHAIRMAN
since Nov 2019
Less than 5%Individual
FINANCIAL ADVOCATES, LLC ControlOWNER
since Oct 2018
75% or moreDomestic Entity
VLACH, ANGELA, ELAINE ControlPRESIDENT / CHIEF EXECUTIVE OFFICER
since Nov 2019
Less than 5%Individual
WHITTLE, DOUGLAS, ROGER ControlCHIEF COMPLIANCE OFFICER
since Jan 2019
Less than 5%Individual
CAMPBELL, GARY, RAY Control
Indirect owner via FA HOLDINGS, INC.
OWNER
since Jun 2000
75% or moreIndividual
FA HOLDINGS, INC. Control
Indirect owner via FINANCIAL ADVOCATES, LLC
OWNER
since Oct 2018
75% or moreDomestic Entity
LLE HOLDINGS, LLC Control
Indirect owner via FINANCIAL ADVOCATES, LLC
OWNER
since Dec 2020
50–75%Domestic Entity
Ownership & leadership changes · 10 filings with changes since Mar 23, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Mar 31, 2022 filing
  • No longer listedPRATT, HEATHER, ANN · FAIM OPERATIONS DIRECTOR · Less than 5% · control person · listed since Jan 2016
Mar 31, 2021 filing
  • AddedLLE HOLDINGS, LLC · OWNER · 50–75% · indirect via FINANCIAL ADVOCATES, LLC · control person
Mar 30, 2020 filing
  • No longer listedCAMPBELL, GARY, RAY · OWNER · 75% or more · indirect via FINANCIAL ADVOCATES, INC. · control person · listed since Jun 2000
  • No longer listedFINANCIAL ADVOCATES AGENCY, LLC · OWNER · 75% or more · control person · listed since Oct 2018
  • No longer listedFINANCIAL ADVOCATES, INC. · OWNER · 75% or more · indirect via FINANCIAL ADVOCATES AGENCY, LLC · control person · listed since Oct 2018
  • No longer listedKARBOSKI, CHERYL, LYNN · FAIM COMPLIANCE DIRECTOR · Less than 5% · control person · listed since Jan 2019
  • AddedCAMPBELL, GARY, RAY · OWNER · 75% or more · indirect via FA HOLDINGS, INC. · control person
  • AddedFA HOLDINGS, INC. · OWNER · 75% or more · indirect via FINANCIAL ADVOCATES, LLC · control person
  • AddedFINANCIAL ADVOCATES, LLC · OWNER · 75% or more · control person
  • ChangedCAMPBELL, GARY, RAY · title MANAGING MEMBER/CEO / CHAIRMAN → MANAGING MEMBER/ CSO / CHAIRMAN
  • ChangedVLACH, ANGELA, ELAINE · title PRESIDENT / CHIEF OPERATING OFFICER → PRESIDENT / CHIEF EXECUTIVE OFFICER
Jun 7, 2019 filing
  • AddedCAMPBELL, GARY, RAY · OWNER · 75% or more · indirect via FINANCIAL ADVOCATES, INC. · control person
Mar 28, 2019 filing
  • No longer listedCAMPBELL, GARY, RAY · MANAGING MEMBER / DIRECTOR / CEO · 75% or more · indirect via FINANCIAL ADVOCATES INCORPORATED · control person · listed since Jun 2000
  • No longer listedFINANCIAL ADVOCATES INCORPORATED · OWNER · 75% or more · control person · listed since Jun 2000
  • AddedFINANCIAL ADVOCATES AGENCY, LLC · OWNER · 75% or more · control person
  • AddedFINANCIAL ADVOCATES, INC. · OWNER · 75% or more · indirect via FINANCIAL ADVOCATES AGENCY, LLC · control person
Jan 22, 2019 filing
  • AddedPRATT, HEATHER, ANN · FAIM OPERATIONS DIRECTOR · Less than 5% · control person
  • ChangedKARBOSKI, CHERYL, LYNN · title CHIEF COMPLIANCE OFFICER → FAIM COMPLIANCE DIRECTOR
  • ChangedWHITTLE, DOUGLAS, ROGER · title FAIM COMPLIANCE DIRECTOR → CHIEF COMPLIANCE OFFICER
Oct 3, 2018 filing
  • AddedWHITTLE, DOUGLAS, ROGER · FAIM COMPLIANCE DIRECTOR · Less than 5% · control person
  • ChangedCAMPBELL, GARY, RAY · ownership 75% or more → Less than 5%
Sep 27, 2018 filing
  • ChangedCAMPBELL, GARY, RAY · title CEO / CHAIRMAN → MANAGING MEMBER/CEO / CHAIRMAN
  • ChangedCAMPBELL, GARY, RAY · indirect via FINANCIAL ADVOCATES INCORPORATED: title DIRECTOR / CEO → MANAGING MEMBER / DIRECTOR / CEO
  • ChangedFINANCIAL ADVOCATES INCORPORATED · title MEMBER → OWNER
  • ChangedKARBOSKI, CHERYL, LYNN · now a control person
  • ChangedVLACH, ANGELA, ELAINE · title PRESIDENT / COO → PRESIDENT / CHIEF OPERATING OFFICER
Sep 25, 2015 filing
  • AddedCAMPBELL, GARY, RAY · CEO / CHAIRMAN · 75% or more · control person
  • AddedVLACH, ANGELA, ELAINE · PRESIDENT / COO · Less than 5% · control person
  • ChangedCAMPBELL, GARY, RAY · indirect via FINANCIAL ADVOCATES INCORPORATED: title PRESIDENT → DIRECTOR / CEO
Mar 21, 2014 filing
  • No longer listedCOTE, TIFFANY, ELISE · CHIEF COMPLIANCE OFFICER · Less than 5% · listed since Mar 2012
  • AddedKARBOSKI, CHERYL, LYNN · CHIEF COMPLIANCE OFFICER · Less than 5%
Older changes (1 more filing)
Mar 23, 2012 filing (earliest on record)
  • ListedCAMPBELL, GARY, RAY · PRESIDENT · 75% or more · indirect via FINANCIAL ADVOCATES INCORPORATED · control person
  • ListedCOTE, TIFFANY, ELISE · CHIEF COMPLIANCE OFFICER · Less than 5%
  • ListedFINANCIAL ADVOCATES INCORPORATED · MEMBER · 75% or more · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Advisory Advocates, LLC Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 VANGUARD INDEX FDS VOO 922908363 $4.0M 3.46% 5,877 SH
2 FIRST TR EXCHANGE-TRADED FD SDVD 33738D820 $3.6M 3.09% 156,166 SH
3 COLUMBIA SELIGM PREM TECH GR STK 19842X109 $2.9M 2.51% 54,394 SH
4 FIRST TR EXCHANGE-TRADED FD RDVI 33738D879 $2.5M 2.15% 85,403 SH
5 NUVEEN S&P 500 DYNAMIC OVERW SPXX 6706EW100 $2.5M 2.15% 134,599 SH
6 ADAMS DIVERSIFIED EQUITY FD ADX 006212104 $2.2M 1.87% 85,508 SH
7 COHEN & STEERS INFRASTRUCTUR UTF 19248A109 $2.2M 1.85% 78,340 SH
8 VANGUARD WORLD FD VGT 92204A702 $2.0M 1.70% 16,614 SH
9 EATON VANCE TAX-MANAGED BUY- ETV 27828Y108 $1.8M 1.57% 123,408 SH
10 APPLE INC AAPL 037833100 $1.8M 1.55% 6,255 SH
11 J P MORGAN EXCHANGE TRADED F JEPQ 46654Q203 $1.8M 1.54% 29,178 SH
12 THE ALGER ETF TRUST FRTY 015564107 $1.7M 1.47% 68,973 SH
13 ROYCE SMALL CAP TRUST INC RVT 780910105 $1.7M 1.44% 90,631 SH
14 ALPHABET INC GOOGL 02079K305 $1.7M 1.42% 4,638 SH
15 MICROSOFT CORP MSFT 594918104 $1.5M 1.27% 3,984 SH
16 AMAZON COM INC AMZN 023135106 $1.5M 1.24% 6,088 SH
17 MICRON TECHNOLOGY INC MU 595112103 $1.4M 1.19% 1,201 SH
18 ABRDN GLOBAL INFRA INCOME FU ASGI 00326W106 $1.3M 1.13% 56,471 SH
19 ABRDN TOTAL DYNAMIC DIVIDEND AOD 00326L100 $1.3M 1.11% 125,935 SH
20 HANCOCK JOHN FINL OPPTYS BTO 409735206 $1.2M 1.04% 30,800 SH
21 SRH TOTAL RETURN FUND INC STEW 101507101 $1.1M 0.95% 61,910 SH
22 PIMCO ETF TR PYLD 72201R585 $1.0M 0.89% 38,939 SH
23 ISHARES TR IEFA 46432F842 $1.0M 0.88% 10,685 SH
24 MONSTER BEVERAGE CORP NEW MNST 61174X109 $1.0M 0.87% 10,548 SH
25 ISHARES TR TFLO 46434V860 $952.6K 0.82% 18,816 SH
26 VANGUARD INDEX FDS VO 922908629 $939.6K 0.81% 11,662 SH
27 WALMART INC WMT 931142103 $937.9K 0.80% 8,281 SH
28 ABRDN GLOBAL PREMIER PPTYS F AWP 00302L207 $929.5K 0.80% 78,505 SH
29 META PLATFORMS INC META 30303M102 $924.7K 0.79% 1,642 SH
30 VANECK ETF TRUST BIZD 92189F411 $911.8K 0.78% 72,020 SH
31 MAIN STR CAP CORP MAIN 56035L104 $885.2K 0.76% 17,062 SH
32 MSCI INC MSCI 55354G100 $824.2K 0.71% 1,472 SH
33 FIRST TR EXCHANGE-TRADED FD FXH 33734X143 $820.1K 0.70% 6,700 SH
34 MPLX LP MPLX 55336V100 $805.2K 0.69% 14,294 SH
35 AMGEN INC AMGN 031162100 $791.2K 0.68% 2,185 SH
36 COSTCO WHOLESALE CORPORATION COST 22160K105 $780.6K 0.67% 834 SH
37 INNOVATOR ETFS TRUST BJUN 45782C755 $780.3K 0.67% 16,029 SH
38 INNOVATOR ETFS TRUST PJUN 45782C748 $778.4K 0.67% 18,006 SH
39 NUVEEN NASDAQ 100 DYNAMIC OV QQQX 670699107 $773.0K 0.66% 25,648 SH
40 THORNBURG INCM BUILDER OPP T TBLD 885213108 $760.8K 0.65% 34,470 SH
41 BLACKSTONE INC BX 09260D107 $753.1K 0.65% 6,400 SH
42 CENCORA INC COR 03073E105 $743.3K 0.64% 2,627 SH
43 GLOBE LIFE INC GL 37959E102 $739.7K 0.63% 4,140 SH
44 PROCTER & GAMBLE CO PG 742718109 $722.6K 0.62% 4,927 SH
45 SPDR SERIES TRUST BIL 78468R663 $712.4K 0.61% 7,774 SH
46 PARK HOTELS & RESORTS INC PK 700517105 $686.5K 0.59% 48,172 SH
47 ISHARES GOLD TR IAU 464285204 $685.4K 0.59% 9,077 SH
48 ISHARES TR IWP 464287481 $675.0K 0.58% 4,610 SH
49 VANGUARD INDEX FDS VTV 922908744 $669.9K 0.57% 3,074 SH
50 PIMCO CORPORATE & INCOME OPP PTY 72201B101 $667.0K 0.57% 55,446 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-10 $116.6M 188 0002111697-26-000003
2026-03-31 2026-05-05 $97.9M 160 0002111697-26-000002
2025-12-31 2026-05-05 $100.6M 168 0002111697-26-000001
Filer Information
Address
4981 CASCADE RD SE
SUITE C
GRAND RAPIDS, MI 49546
Phone
(866) 597-8936
Filing Manager
Advisory Advocates, LLC
GRAND RAPIDS, MI
Signatory
MICHAEL COOK
CCO