Matthew Goff Investment Advisor, LLC — 13F Holdings & Portfolio
CIK 935359 · latest 13F-HR filed 2026-04-17
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
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AUM
$599.9M
Long-equity book
Holdings
107
Distinct positions
Period
2026-03-31
Filed 2026-04-17
Q/Q Activity
+35 / −15 / ↑24 / ↓32
vs 2025-12-31
Firm Profile & Key People
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- GE VERNOVA INC$2.1M +29.8%
- INTEL CORP$1.8M +16.3%
- MERCK & CO INC$1.8M +14.6%
- EXXON MOBIL CORP$1.5M +58.6%
- NOVARTIS AG$1.1M +9.2%
Top Trims
- MICROSOFT CORP-$13.0M -23.9%
- ALPHABET INC-$4.4M -11.3%
- ORACLE CORP-$3.9M -24.9%
- AMERICAN EXPRESS CO-$3.9M -20.2%
- VISA INC-$3.6M -15.1%
New Positions
- ISHARES TR$18.6M
- SPDR Series Trust Short-term H$14.1M
- Invesco S&P 500 Equal Weight E$13.7M
- J P MORGAN EXCHANGE TRADED F$12.8M
- General Electric Co$10.2M
Exited Positions
- ISHARES TR$19.1M
- INVESCO EXCHANGE TRADED FD T$14.0M
- J P MORGAN EXCHANGE TRADED F$12.1M
- UNILEVER PLC$10.9M
- INVESCO EXCH TRADED FD TR II$10.2M
All Holdings
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $42.8M | 7.13% | 89,227 | SH |
| 2 | MICROSOFT CORP | MSFT | 594918104 | $41.6M | 6.93% | 112,248 | SH |
| 3 | ALPHABET INC | GOOG | 02079K107 | $34.2M | 5.70% | 119,226 | SH |
| 4 | BANK NEW YORK MELLON CORP | BK | 064058100 | $30.3M | 5.06% | 255,673 | SH |
| 5 | BANK AMERICA CORP | BAC | 060505104 | $22.9M | 3.82% | 470,629 | SH |
| 6 | VISA INC | V | 92826C839 | $20.2M | 3.37% | 66,879 | SH |
| 7 | ISHARES TR | EIRL | 46429B507 | $18.6M | 3.11% | 440,261 | SH |
| 8 | ISHARES TR | IVE | 464287408 | $17.6M | 2.93% | 83,202 | SH |
| 9 | AMERICAN EXPRESS CO | AXP | 025816109 | $15.3M | 2.55% | 50,669 | SH |
| 10 | SPDR Series Trust Short-term H | BWZ | 78464A334 | $14.1M | 2.35% | 564,750 | SH |
| 11 | MERCK & CO INC | MRK | 58933Y105 | $14.0M | 2.34% | 116,699 | SH |
| 12 | RTX CORPORATION | RTX | 75513E101 | $14.0M | 2.33% | 72,344 | SH |
| 13 | Invesco S&P 500 Equal Weight E | RSPA | 46090A697 | $13.7M | 2.28% | 71,302 | SH |
| 14 | INTEL CORP | INTC | 458140100 | $13.0M | 2.17% | 295,071 | SH |
| 15 | NOVARTIS AG | NVS | 66987V109 | $12.9M | 2.15% | 84,606 | SH |
| 16 | J P MORGAN EXCHANGE TRADED F | JEPI | 46641Q332 | $12.8M | 2.13% | 252,742 | SH |
| 17 | ORACLE CORP | ORCL | 68389X105 | $11.9M | 1.98% | 80,834 | SH |
| 18 | General Electric Co | GE | 369604301 | $10.2M | 1.71% | 36,120 | SH |
| 19 | PEPSICO INC | PEP | 713448108 | $10.1M | 1.69% | 65,327 | SH |
| 20 | Invesco Variable Preferred ETF | VRP | 46138G870 | $9.7M | 1.62% | 404,841 | SH |
| 21 | DISNEY WALT CO | DIS | 254687106 | $9.7M | 1.61% | 100,496 | SH |
| 22 | Invesco BulletShares 2026 Corp | BSJQ | 46138J635 | $9.5M | 1.58% | 486,104 | SH |
| 23 | Unilever PLC ADR | UL | 904767803 | $9.4M | 1.57% | 165,660 | SH |
| 24 | GE VERNOVA INC | GEV | 36828A101 | $9.0M | 1.49% | 10,254 | SH |
| 25 | ISHARES INC | IEMG | 46434G103 | $8.8M | 1.47% | 126,446 | SH |
| 26 | SPDR SERIES TRUST | CNRG | 78468R655 | $8.6M | 1.43% | 214,338 | SH |
| 27 | INVESCO EXCH TRADED FD TR II | BKLN | 46138G508 | $8.5M | 1.42% | 416,009 | SH |
| 28 | ISHARES INC | EMXC | 46434G764 | $7.6M | 1.27% | 96,688 | SH |
| 29 | iShares iBonds Dec 2027 Corpor | IBMP | 46435U283 | $7.5M | 1.26% | 310,824 | SH |
| 30 | SELECT SECTOR SPDR TR | XLF | 81369Y605 | $6.8M | 1.14% | 138,195 | SH |
| 31 | ISHARES TR | EFA | 464287465 | $6.4M | 1.07% | 67,582 | SH |
| 32 | CISCO SYS INC | CSCO | 17275R102 | $6.1M | 1.03% | 79,259 | SH |
| 33 | ISHARES TR | ITOT | 464287150 | $6.1M | 1.02% | 43,040 | SH |
| 34 | UNION PAC CORP | UNP | 907818108 | $6.0M | 1.00% | 24,749 | SH |
| 35 | Invesco BulletShares 2027 Corp | BSJR | 46138J585 | $5.9M | 0.99% | 303,170 | SH |
| 36 | PROCTER & GAMBLE CO | PG | 742718109 | $5.6M | 0.94% | 38,993 | SH |
| 37 | JOHNSON & JOHNSON | JNJ | 478160104 | $5.6M | 0.94% | 23,033 | SH |
| 38 | BROADCOM INC | AVGO | 11135F101 | $5.0M | 0.83% | 16,126 | SH |
| 39 | Vanguard Financials | VFH | 92204A405 | $4.2M | 0.70% | 35,004 | SH |
| 40 | EXXON MOBIL CORP | XOM | 30231G102 | $4.1M | 0.68% | 24,022 | SH |
| 41 | iShares iBonds Dec 2026 Corpor | — | 46435U253 | $3.9M | 0.65% | 160,242 | SH |
| 42 | ABBVIE INC | ABBV | 00287Y109 | $3.7M | 0.61% | 16,822 | SH |
| 43 | Vanguard Consumer Staples Inde | VDC | 92204A207 | $3.7M | 0.61% | 16,252 | SH |
| 44 | iShares iBonds Dec 2028 Corpor | IBMQ | 46435U325 | $3.4M | 0.57% | 134,643 | SH |
| 45 | ISHARES TR | IVW | 464287309 | $3.4M | 0.57% | 29,984 | SH |
| 46 | ISHARES TR | IYW | 464287721 | $3.1M | 0.51% | 16,903 | SH |
| 47 | iShares iBonds Dec 2029 Corpor | IBMR | 46436E163 | $2.9M | 0.48% | 124,349 | SH |
| 48 | Vanguard Mega Cap 300 | MGC | 921910873 | $2.6M | 0.44% | 11,181 | SH |
| 49 | SCHWAB STRATEGIC TR | SCHV | 808524409 | $2.3M | 0.39% | 76,791 | SH |
| 50 | Vanguard Dividend Appreciation | VIG | 921908844 | $2.2M | 0.37% | 10,351 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-03-31 | 2026-04-17 | $599.9M | 107 | 0001754960-26-000273 |
| 2025-12-31 | 2026-01-14 | $564.2M | 87 | 0001754960-26-000058 |