BOYAR ASSET MANAGEMENT INC. — 13F Holdings & Portfolio
CIK 1218254 · latest 13F-HR filed 2026-08-14
BOYAR ASSET MANAGEMENT INC. manages $174.4M in 13F-reported U.S. long-equity assets across 77 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are MSFT (9.18%), JPM (8.95%), AMP (5.24%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 3 new positions, exited 4, added to 29, and trimmed 32.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
NEW YORK, NY 10018
$174.4M
Long-equity book
77
Distinct positions
2026-06-30
Filed 2026-08-14
+3 / −4 / ↑29 / ↓32
vs 2026-03-31
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- JPMORGAN CHASE & CO$1.8M +13.0%
- INTEL CORP$1.7M +228.5%
- BANK OF NY MELLON CORP$1.7M +30.0%
- CISCO SYS INC$1.2M +23.5%
- COOPER COS INC$1.1M +100.4%
Top Trims
- MEDTRONIC PLC-$3.3M -84.3%
- BERKSHIRE HATHAWAY INC DEL-$1.2M -57.1%
- UBER TECHNOLOGIES INC-$1.1M -14.6%
- COMCAST CORP NEW-$883.4K -30.0%
- RESTAURANT BRANDS INTL INC-$761.0K -78.2%
New Positions
- GERMAN AMERN BANCORP INC$362.6K
- FRP HLDGS INC$273.1K
- CITIZENS FINL GROUP INC$209.6K
Exited Positions
- EBAY INC.$733.1K
- CARRIER GLOBAL CORPORATION$468.8K
- LOEWS CORP$453.2K
- WATSCO INC$212.1K
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | MICROSOFT CORP | MSFT | 594918104 | $16.0M | 9.18% | 42,900 | SH |
| 2 | JPMORGAN CHASE & CO | JPM | 46625H100 | $15.6M | 8.95% | 47,685 | SH |
| 3 | AMERIPRISE FINL INC | AMP | 03076C106 | $9.1M | 5.24% | 19,913 | SH |
| 4 | HOME DEPOT INC | HD | 437076102 | $9.0M | 5.17% | 25,558 | SH |
| 5 | MADISON SQUARE GRDN SPRT COR | MSGS | 55825T103 | $8.9M | 5.12% | 22,236 | SH |
| 6 | BANK OF AMER CORP | BAC | 060505104 | $8.0M | 4.60% | 140,918 | SH |
| 7 | BANK OF NY MELLON CORP | BNY | 064058100 | $7.3M | 4.21% | 50,725 | SH |
| 8 | UBER TECHNOLOGIES INC | UBER | 90353T100 | $6.6M | 3.79% | 91,508 | SH |
| 9 | CISCO SYS INC | CSCO | 17275R102 | $6.0M | 3.47% | 51,453 | SH |
| 10 | SPHERE ENTERTAINMENT CO | SPHR | 55826T102 | $5.0M | 2.86% | 28,793 | SH |
| 11 | MADISON SQUARE GARDEN ENTMT | MSGE | 558256103 | $4.4M | 2.55% | 54,918 | SH |
| 12 | JOHNSON & JOHNSON | JNJ | 478160104 | $4.1M | 2.37% | 16,298 | SH |
| 13 | ALPHABET INC | GOOGL | 02079K305 | $3.9M | 2.23% | 10,859 | SH |
| 14 | DISNEY WALT CO | DIS | 254687106 | $3.1M | 1.78% | 32,210 | SH |
| 15 | ATLANTA BRAVES HLDGS INC | BATRK | 047726302 | $3.1M | 1.76% | 59,233 | SH |
| 16 | MONDELEZ INTL INC | MDLZ | 609207105 | $2.7M | 1.54% | 46,386 | SH |
| 17 | MARRIOTT INTL INC NEW | MAR | 571903202 | $2.6M | 1.50% | 7,077 | SH |
| 18 | SCOTTS MIRACLE-GRO CO | SMG | 810186106 | $2.5M | 1.44% | 36,968 | SH |
| 19 | INTEL CORP | INTC | 458140100 | $2.5M | 1.43% | 17,900 | SH |
| 20 | COOPER COS INC | COO | 216648501 | $2.3M | 1.29% | 31,407 | SH |
| 21 | PFIZER INC | PFE | 717081103 | $2.2M | 1.28% | 92,395 | SH |
| 22 | MARKEL GROUP INC | MKL | 570535104 | $2.1M | 1.23% | 1,096 | SH |
| 23 | CITIGROUP INC | C | 172967424 | $2.1M | 1.20% | 14,997 | SH |
| 24 | COMCAST CORP NEW | CMCSA | 20030N101 | $2.1M | 1.18% | 83,958 | SH |
| 25 | CALLAWAY GOLF CO | CALY | 131193104 | $2.0M | 1.16% | 107,837 | SH |
| 26 | MUELLER WTR PRODS INC | MWA | 624758108 | $1.7M | 0.98% | 66,262 | SH |
| 27 | COCA COLA CO | KO | 191216100 | $1.7M | 0.97% | 20,913 | SH |
| 28 | CVS HEALTH CORP | CVS | 126650100 | $1.7M | 0.95% | 16,052 | SH |
| 29 | AMERICAN EXPRESS CO | AXP | 025816109 | $1.6M | 0.94% | 4,853 | SH |
| 30 | SALESFORCE INC | CRM | 79466L302 | $1.6M | 0.93% | 10,396 | SH |
| 31 | MGM RESORTS INTERNATIONAL | MGM | 552953101 | $1.6M | 0.89% | 32,429 | SH |
| 32 | SYSCO CORP | SYY | 871829107 | $1.5M | 0.87% | 18,230 | SH |
| 33 | MCDONALDS CORP | MCD | 580135101 | $1.4M | 0.79% | 5,093 | SH |
| 34 | KENVUE INC | KVUE | 49177J102 | $1.3M | 0.76% | 69,178 | SH |
| 35 | UNITED PARCEL SVCS INC | UPS | 911312106 | $1.2M | 0.72% | 11,614 | SH |
| 36 | CORNING INC | GLW | 219350105 | $1.2M | 0.69% | 4,722 | SH |
| 37 | WASTE MGMT INC DEL | WM | 94106L109 | $1.2M | 0.68% | 5,308 | SH |
| 38 | SS&C TECH HLDGS | SSNC | 78467J100 | $1.1M | 0.63% | 17,802 | SH |
| 39 | LABCORP HOLDINGS INC | LH | 504922105 | $1.1M | 0.62% | 3,854 | SH |
| 40 | TRIPADVISOR INC | TRIP | 896945201 | $1.1M | 0.61% | 77,184 | SH |
| 41 | LIBERTY MEDIA CORP DEL | FWONA | 531229771 | $1.1M | 0.61% | 12,082 | SH |
| 42 | GLOBAL PMTS INC | GPN | 37940X102 | $1.0M | 0.58% | 13,982 | SH |
| 43 | ACUSHNET HLDGS CORP | GOLF | 005098108 | $968.9K | 0.56% | 8,174 | SH |
| 44 | TARGET CORP | TGT | 87612E106 | $949.8K | 0.54% | 7,272 | SH |
| 45 | BROADRIDGE FINL SOLUTIONS IN | BR | 11133T103 | $938.5K | 0.54% | 6,853 | SH |
| 46 | HOWARD HUGHES HOLDINGS INC | HHH | 44267T102 | $890.6K | 0.51% | 12,457 | SH |
| 47 | APPLE INC | AAPL | 037833100 | $882.8K | 0.51% | 3,051 | SH |
| 48 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $877.7K | 0.50% | 1,754 | SH |
| 49 | BRISTOL-MYERS SQUIBB CO | BMY | 110122108 | $826.9K | 0.47% | 14,351 | SH |
| 50 | MERCK & CO INC | MRK | 58933Y105 | $823.2K | 0.47% | 6,406 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-06-30 | 2026-08-14 | $174.4M | 77 | 0001218254-26-000003 |
| 2026-03-31 | 2026-05-08 | $175.7M | 78 | 0001218254-26-000002 |
| 2025-12-31 | 2026-02-13 | $157.7M | 75 | 0001218254-26-000001 |