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HARBOR INVESTMENT ADVISORY, LLC — 13F Holdings & Portfolio

CIK 1468792 · latest 13F-HR filed 2026-04-23

Backtest portfolio

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM

$1.27B

Long-equity book

Holdings

1,233

Distinct positions

Period

2026-03-31

Filed 2026-04-23

Q/Q Activity

+148 / −144 / ↑321 / ↓477

vs 2025-12-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • AMPLIFY JUNIOR SILVER MINERS ETF$2.8M +6779.2%
  • FOLIOBEYOND ALTERNATIVE INCOME AND INTEREST RATE HEDGE ETF$1.9M +54.1%
  • EXXON MOBIL CORP COM$1.9M +39.9%
  • VANGUARD VALUE ETF$1.9M +16.4%
  • JANUS HENDERSON SECURITIZED INCOME ETF$1.7M +37.1%
Show all 321 →

Top Trims

  • MICROSOFT CORP COM-$12.4M -26.1%
  • APPLE INC COM-$11.3M -12.1%
  • AMAZON COM INC COM-$8.1M -14.4%
  • ALPHABET INC CAP STK CL A-$7.2M -12.7%
  • ALPHABET INC CAP STK CL C-$3.6M -16.2%
Show all 477 →

New Positions

  • NEWMARKET CORP COM$890.3K
  • SOLSTICE ADVANCED MATLS INC COM SHS$543.9K
  • ASTRAZENECA PLC ORD$291.3K
  • FIDELITY ENHANCED MID CAP ETF$226.8K
  • PALOMAR HLDGS INC COM$217.1K
Show all 148 →

Exited Positions

  • HOULIHAN LOKEY INC CL A$902.0K
  • SPDR PORTFOLIO DEVELOPED WORLD EX-US ETF$618.1K
  • PTC INC COM$448.6K
  • ASTRAZENECA PLC SPONSORED ADR$325.3K
  • SHAKE SHACK INC CL A$314.5K
Show all 144 →
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 MARRIOTT INTL INC NEW CL A MAR 571903202 $174.6M 13.74% 533,911 SH
2 APPLE INC COM AAPL 037833100 $81.8M 6.44% 322,456 SH
3 ALPHABET INC CAP STK CL A GOOGL 02079K305 $49.3M 3.88% 171,347 SH
4 AMAZON COM INC COM AMZN 023135106 $48.1M 3.78% 230,906 SH
5 MICROSOFT CORP COM MSFT 594918104 $35.2M 2.77% 94,967 SH
6 BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B 084670702 $30.8M 2.42% 64,207 SH
7 ALPHABET INC CAP STK CL C GOOG 02079K107 $18.5M 1.46% 64,489 SH
8 JPMORGAN CHASE & CO COM JPM 46625H100 $16.4M 1.29% 55,828 SH
9 ISHARES CORE S&P 500 ETF IVV 464287200 $16.1M 1.27% 24,701 SH
10 SPDR GOLD MINISHARES TRUST OF BENEFICIAL INTEREST GLDM 98149E303 $15.8M 1.24% 170,467 SH
11 VANGUARD TOTAL STOCK MARKET ETF VTI 922908769 $14.7M 1.16% 45,924 SH
12 VANGUARD GROWTH ETF VUG 922908736 $14.7M 1.16% 33,666 SH
13 INVESCO S&P 500 EQUAL WEIGHT ETF RSP 46137V357 $13.8M 1.09% 71,892 SH
14 MASTERCARD INCORPORATED CL A MA 57636Q104 $13.6M 1.07% 27,288 SH
15 NVIDIA CORPORATION COM NVDA 67066G104 $13.4M 1.06% 77,002 SH
16 VANGUARD VALUE ETF VTV 922908744 $13.3M 1.05% 68,035 SH
17 VANGUARD S&P 500 ETF VOO 922908363 $12.9M 1.01% 21,518 SH
18 SPDR GOLD SHARES GLD 78463V107 $12.3M 0.96% 28,477 SH
19 VISA INC COM CL A V 92826C839 $12.1M 0.95% 40,057 SH
20 ISHARES RUSSELL 2000 VALUE ETF IWN 464287630 $11.4M 0.90% 60,099 SH
21 JOHNSON & JOHNSON COM JNJ 478160104 $10.0M 0.79% 40,803 SH
22 VANGUARD MID-CAP VALUE ETF VOE 922908512 $9.1M 0.72% 49,603 SH
23 ELI LILLY & CO COM LLY 532457108 $9.1M 0.72% 9,879 SH
24 STATE STREET SPDR BLOOMBERG 1-3 MONTH T-BILL ETF BIL 78468R663 $8.9M 0.70% 97,151 SH
25 ISHARES CORE MSCI EAFE ETF IEFA 46432F842 $8.4M 0.66% 93,090 SH
26 STATE STREET SPDR S&P 500 ETF SPY 78462F103 $8.3M 0.66% 12,839 SH
27 BROADCOM INC COM AVGO 11135F101 $8.2M 0.64% 26,395 SH
28 AMGEN INC COM AMGN 031162100 $8.1M 0.63% 22,930 SH
29 META PLATFORMS INC CL A META 30303M102 $7.9M 0.62% 13,820 SH
30 VANGUARD MID-CAP GROWTH ETF VOT 922908538 $7.7M 0.61% 29,886 SH
31 ISHARES MSCI EAFE ETF EFA 464287465 $7.6M 0.60% 77,932 SH
32 VANGUARD REAL ESTATE ETF VNQ 922908553 $7.4M 0.58% 83,484 SH
33 ISHARES RUSSELL TOP 200 GROWTH ETF IWY 464289438 $7.3M 0.58% 29,391 SH
34 VANECK JUNIOR GOLD MINERS ETF GDXJ 92189F791 $7.1M 0.56% 59,432 SH
35 BLACKROCK INC COM BLK 09290D101 $7.0M 0.55% 7,277 SH
36 JANUS HENDERSON AAA CLO ETF JAAA 47103U845 $6.9M 0.54% 137,019 SH
37 WALMART INC COM WMT 931142103 $6.9M 0.54% 55,530 SH
38 ISHARES CORE DIVIDEND GROWTH ETF DGRO 46434V621 $6.7M 0.53% 95,130 SH
39 EXXON MOBIL CORP COM XOM 30231G102 $6.7M 0.53% 39,345 SH
40 COSTCO WHOLESALE CORPORATION COM COST 22160K105 $6.7M 0.52% 6,689 SH
41 JANUS HENDERSON SECURITIZED INCOME ETF JSI 47103U746 $6.2M 0.49% 119,749 SH
42 ISHARES RUSSELL 1000 GROWTH ETF IWF 464287614 $6.2M 0.49% 14,461 SH
43 BANK OF AMER CORP COM BAC 060505104 $5.9M 0.46% 120,986 SH
44 DIMENSIONAL INTERNATIONAL SMALL CAP ETF DFIS 25434V773 $5.8M 0.45% 171,652 SH
45 ISHARES RUSSELL 2000 GROWTH ETF IWO 464287648 $5.7M 0.45% 18,130 SH
46 FOLIOBEYOND ALTERNATIVE INCOME AND INTEREST RATE HEDGE ETF RISR 886364637 $5.5M 0.43% 151,069 SH
47 ISHARES CORE S&P MID-CAP ETF IJH 464287507 $5.3M 0.42% 78,873 SH
48 GE VERNOVA INC COM GEV 36828A101 $5.2M 0.41% 6,003 SH
49 TESLA INC COM TSLA 88160R101 $5.0M 0.39% 13,400 SH
50 GOLDMAN SACHS GROUP INC COM GS 38141G104 $5.0M 0.39% 5,887 SH
Filing History
Period Filed AUM Holdings Accession
2026-03-31 2026-04-23 $1.27B 1,233 0001468792-26-000005
2025-12-31 2026-01-07 $1.33B 1,230 0001468792-26-000001