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HARBOR INVESTMENT ADVISORY, LLC — 13F Holdings & Portfolio

CIK 1468792 · latest 13F-HR filed 2026-07-07

Backtest portfolio

HARBOR INVESTMENT ADVISORY, LLC manages $1.43B in 13F-reported U.S. long-equity assets across 1,315 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are MAR (13.75%), AAPL (6.41%), GOOGL (4.24%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 157 new positions, exited 74, added to 634, and trimmed 250.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Filer Information
Address
2330 W. JOPPA ROAD
SUITE 160
LUTHERVILLE, MD 21093
Phone
(410) 659-8906
Filing Manager
HARBOR INVESTMENT ADVISORY, LLC
LUTHERVILLE, MD
Signatory
Raymond P. Dean
CFO
Loading holdings…
AUM

$1.43B

Long-equity book

Holdings

1,315

Distinct positions

Period

2026-06-30

Filed 2026-07-07

Q/Q Activity

+157 / −74 / ↑634 / ↓250

vs 2026-03-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • MARRIOTT INTL INC NEW CL A$22.5M +12.9%
  • ALPHABET INC CAP STK CL A$11.5M +23.3%
  • APPLE INC COM$10.1M +12.4%
  • AMAZON COM INC COM$6.6M +13.7%
  • ALPHABET INC CAP STK CL C$4.1M +22.4%
Show all 634 →

Top Trims

  • SPDR GOLD SHARES-$2.0M -16.1%
  • GE VERNOVA INC COM-$2.0M -37.4%
  • SPDR GOLD MINISHARES TRUST OF BENEFICIAL INTEREST-$1.7M -10.5%
  • CONSTELLATION ENERGY CORP COM-$1.3M -49.7%
  • VANECK JUNIOR GOLD MINERS ETF-$1.3M -18.0%
Show all 250 →

New Positions

  • EXXONMOBIL HOLDINGS CORP COM SHS$5.4M
  • STATE STREET SPDR S&P REGIONAL BANKING ETF$1.3M
  • VANGUARD ULTRA-SHORT TREASURY ETF$800.6K
  • JPMORGAN ACTIVE GROWTH ETF$460.2K
  • ISHARES EXPANDED TECH-SOFTWARE SECTOR ETF$353.3K
Show all 157 →

Exited Positions

  • EXXON MOBIL CORP COM$6.7M
  • HONEYWELL INTL INC COM$3.4M
  • DUPONT DE NEMOURS INC COM$83.4K
  • REPUBLIC SVCS INC COM$65.7K
  • LAFFER TENGLER EQUITY INCOME ETF$60.8K
Show all 74 →
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 MARRIOTT INTL INC NEW CL A MAR 571903202 $197.2M 13.75% 532,039 SH
2 APPLE INC COM AAPL 037833100 $91.9M 6.41% 317,765 SH
3 ALPHABET INC CAP STK CL A GOOGL 02079K305 $60.8M 4.24% 169,993 SH
4 AMAZON COM INC COM AMZN 023135106 $54.7M 3.81% 229,466 SH
5 MICROSOFT CORP COM MSFT 594918104 $35.0M 2.44% 93,724 SH
6 BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B 084670702 $32.0M 2.23% 64,040 SH
7 ALPHABET INC CAP STK CL C GOOG 02079K107 $22.6M 1.58% 64,099 SH
8 JPMORGAN CHASE & CO COM JPM 46625H100 $18.9M 1.32% 57,733 SH
9 ISHARES CORE S&P 500 ETF IVV 464287200 $18.6M 1.30% 24,813 SH
10 VANGUARD TOTAL STOCK MARKET ETF VTI 922908769 $17.6M 1.22% 47,452 SH
11 VANGUARD GROWTH ETF VUG 922908736 $17.4M 1.22% 202,475 SH
12 VANGUARD VALUE ETF VTV 922908744 $16.2M 1.13% 74,540 SH
13 NVIDIA CORPORATION COM NVDA 67066G104 $16.1M 1.12% 80,399 SH
14 INVESCO S&P 500 EQUAL WEIGHT ETF RSP 46137V357 $15.5M 1.08% 73,046 SH
15 VANGUARD S&P 500 ETF VOO 922908363 $15.1M 1.05% 21,966 SH
16 SPDR GOLD MINISHARES TRUST OF BENEFICIAL INTEREST GLDM 98149E303 $14.1M 0.99% 178,090 SH
17 VISA INC COM CL A V 92826C839 $13.8M 0.96% 40,154 SH
18 MASTERCARD INCORPORATED CL A MA 57636Q104 $13.4M 0.93% 26,097 SH
19 ISHARES RUSSELL 2000 VALUE ETF IWN 464287630 $13.3M 0.93% 60,119 SH
20 ELI LILLY & CO COM LLY 532457108 $12.2M 0.85% 10,157 SH
21 JOHNSON & JOHNSON COM JNJ 478160104 $10.6M 0.74% 41,765 SH
22 SPDR GOLD SHARES GLD 78463V107 $10.3M 0.72% 27,896 SH
23 VANGUARD MID-CAP VALUE ETF VOE 922908512 $10.1M 0.71% 51,274 SH
24 BROADCOM INC COM AVGO 11135F101 $10.0M 0.70% 26,459 SH
25 STATE STREET SPDR BLOOMBERG 1-3 MONTH T-BILL ETF BIL 78468R663 $9.7M 0.67% 105,408 SH
26 STATE STREET SPDR S&P 500 ETF SPY 78462F103 $9.6M 0.67% 12,914 SH
27 VANGUARD MID-CAP GROWTH ETF VOT 922908538 $9.4M 0.66% 30,695 SH
28 ISHARES CORE MSCI EAFE ETF IEFA 46432F842 $9.0M 0.63% 93,457 SH
29 ISHARES RUSSELL TOP 200 GROWTH ETF IWY 464289438 $8.5M 0.60% 29,392 SH
30 AMGEN INC COM AMGN 031162100 $8.3M 0.58% 22,827 SH
31 VANGUARD REAL ESTATE ETF VNQ 922908553 $8.1M 0.57% 84,289 SH
32 ISHARES MSCI EAFE ETF EFA 464287465 $8.0M 0.56% 76,734 SH
33 META PLATFORMS INC CL A META 30303M102 $7.7M 0.53% 13,596 SH
34 ISHARES CORE DIVIDEND GROWTH ETF DGRO 46434V621 $7.5M 0.53% 99,517 SH
35 INVESCO QQQ TRUST SERIES I QQQ 46090E103 $7.4M 0.52% 10,112 SH
36 ISHARES RUSSELL 1000 GROWTH ETF IWF 464287614 $7.3M 0.51% 58,453 SH
37 JANUS HENDERSON AAA CLO ETF JAAA 47103U845 $7.3M 0.51% 143,662 SH
38 JANUS HENDERSON SECURITIZED INCOME ETF JSI 47103U746 $7.2M 0.50% 141,273 SH
39 ISHARES RUSSELL 2000 GROWTH ETF IWO 464287648 $7.2M 0.50% 18,223 SH
40 BANK OF AMER CORP COM BAC 060505104 $6.9M 0.48% 121,497 SH
41 BLACKROCK INC COM BLK 09290D101 $6.8M 0.47% 7,049 SH
42 ISHARES CORE S&P MID-CAP ETF IJH 464287507 $6.6M 0.46% 85,072 SH
43 COSTCO WHOLESALE CORPORATION COM COST 22160K105 $6.4M 0.45% 6,831 SH
44 CROWDSTRIKE HLDGS INC CL A CRWD 22788C105 $6.4M 0.45% 8,372 SH
45 ISHARES RUSSELL 1000 VALUE ETF IWD 464287598 $6.4M 0.44% 26,243 SH
46 WALMART INC COM WMT 931142103 $6.3M 0.44% 55,836 SH
47 DIMENSIONAL INTERNATIONAL SMALL CAP ETF DFIS 25434V773 $6.3M 0.44% 178,444 SH
48 UNITEDHEALTH GROUP INC COM UNH 91324P102 $6.1M 0.43% 14,748 SH
49 GOLDMAN SACHS GROUP INC COM GS 38141G104 $6.1M 0.42% 5,985 SH
50 FOLIOBEYOND ALTERNATIVE INCOME AND INTEREST RATE HEDGE ETF RISR 886364637 $5.9M 0.41% 162,869 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-07 $1.43B 1,315 0001468792-26-000006
2026-03-31 2026-04-23 $1.27B 1,233 0001468792-26-000005
2025-12-31 2026-01-07 $1.33B 1,230 0001468792-26-000001