True North Advisors, LLC — 13F Holdings & Portfolio
CIK 1634556 · latest 13F-HR filed 2026-05-07
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
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AUM
$877.3M
Long-equity book
Holdings
245
Distinct positions
Period
2026-03-31
Filed 2026-05-07
Q/Q Activity
+39 / −44 / ↑59 / ↓87
vs 2025-12-31
Firm Profile & Key People
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- AMERICAN CENTY ETF TR$29.2M +13817.1%
- VANGUARD TAX-MANAGED FDS$7.4M +68.4%
- TCW ETF TRUST$5.8M +41.2%
- AMERICAN CENTY ETF TR$5.5M +1321.7%
- EXXON MOBIL CORP$2.8M +36.3%
Top Trims
- BERKSHIRE HATHAWAY INC DEL-$12.2M -30.9%
- APPLE INC-$6.0M -7.3%
- LENNOX INTL INC-$4.8M -5.9%
- META PLATFORMS INC-$4.4M -29.3%
- AMAZON COM INC-$3.8M -12.0%
New Positions
- SCHWAB STRATEGIC TR$57.8M
- J P MORGAN EXCHANGE TRADED F$23.9M
- PIMCO ETF TR$20.2M
- AMERICAN CENTY ETF TR$8.4M
- ISHARES TR$8.4M
Exited Positions
- JANUS DETROIT STR TR$9.2M
- ISHARES GOLD TR$8.3M
- ENTERPRISE PRODS PARTNERS L$4.8M
- ETFS GOLD TR$3.4M
- TEXAS PACIFIC LAND CORPORATI$2.9M
All Holdings
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | LENNOX INTL INC | LII | 526107107 | $76.9M | 8.77% | 165,792 | SH |
| 2 | APPLE INC | AAPL | 037833100 | $76.0M | 8.67% | 299,636 | SH |
| 3 | SCHWAB STRATEGIC TR | FNDX | 808524771 | $57.8M | 6.58% | 2,073,839 | SH |
| 4 | STATE STR SPDR S&P 500 ETF T | SPY | 78462F103 | $31.3M | 3.57% | 48,141 | SH |
| 5 | AMERICAN CENTY ETF TR | AVDS | 025072190 | $29.4M | 3.35% | 409,040 | SH |
| 6 | AMAZON COM INC | AMZN | 023135106 | $28.1M | 3.21% | 135,004 | SH |
| 7 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $27.4M | 3.12% | 57,140 | SH |
| 8 | J P MORGAN EXCHANGE TRADED F | JPIE | 46641Q159 | $23.9M | 2.73% | 519,605 | SH |
| 9 | NVIDIA CORPORATION | NVDA | 67066G104 | $23.0M | 2.62% | 131,925 | SH |
| 10 | PIMCO ETF TR | PYLD | 72201R585 | $20.2M | 2.30% | 769,719 | SH |
| 11 | TCW ETF TRUST | FLXR | 29287L700 | $20.0M | 2.28% | 508,913 | SH |
| 12 | VANGUARD TAX-MANAGED FDS | VEA | 921943858 | $18.3M | 2.09% | 286,089 | SH |
| 13 | VANGUARD INDEX FDS | VB | 922908751 | $16.4M | 1.87% | 62,645 | SH |
| 14 | MICROSOFT CORP | MSFT | 594918104 | $14.3M | 1.63% | 38,683 | SH |
| 15 | BANK AMERICA CORP | BAC | 060505104 | $12.9M | 1.47% | 265,118 | SH |
| 16 | SCHWAB STRATEGIC TR | SCHB | 808524102 | $12.7M | 1.44% | 504,798 | SH |
| 17 | ISHARES TR | IDEV | 46435G326 | $12.4M | 1.41% | 147,898 | SH |
| 18 | INVESCO EXCHANGE TRADED FD T | RSP | 46137V357 | $11.4M | 1.30% | 59,575 | SH |
| 19 | COSTCO WHOLESALE CORPORATION | COST | 22160K105 | $10.9M | 1.24% | 10,935 | SH |
| 20 | META PLATFORMS INC | META | 30303M102 | $10.7M | 1.22% | 18,713 | SH |
| 21 | EXXON MOBIL CORP | XOM | 30231G102 | $10.4M | 1.18% | 61,124 | SH |
| 22 | J P MORGAN EXCHANGE TRADED F | JQUA | 46641Q761 | $10.2M | 1.17% | 167,127 | SH |
| 23 | JANUS DETROIT STR TR | JMBS | 47103U852 | $10.2M | 1.17% | 226,739 | SH |
| 24 | AMERICAN CENTY ETF TR | AVDV | 025072802 | $9.3M | 1.06% | 93,052 | SH |
| 25 | AMERICAN CENTY ETF TR | AVEM | 025072604 | $8.4M | 0.96% | 104,579 | SH |
| 26 | ISHARES TR | GOVT | 46429B267 | $8.4M | 0.96% | 365,979 | SH |
| 27 | BROADCOM INC | AVGO | 11135F101 | $7.8M | 0.89% | 25,109 | SH |
| 28 | VANGUARD INDEX FDS | VTI | 922908769 | $6.6M | 0.75% | 20,620 | SH |
| 29 | FASTENAL CO | FAST | 311900104 | $6.4M | 0.73% | 138,361 | SH |
| 30 | PIMCO ETF TR | MUNI | 72201R866 | $6.4M | 0.73% | 122,045 | SH |
| 31 | GE AEROSPACE | GE | 369604301 | $6.1M | 0.70% | 21,632 | SH |
| 32 | VISA INC | V | 92826C839 | $6.0M | 0.68% | 19,789 | SH |
| 33 | AMERICAN CENTY ETF TR | AVDE | 025072703 | $5.9M | 0.68% | 69,882 | SH |
| 34 | JPMORGAN CHASE & CO | JPM | 46625H100 | $5.7M | 0.65% | 19,356 | SH |
| 35 | SCHWAB STRATEGIC TR | SCHX | 808524201 | $5.6M | 0.64% | 220,341 | SH |
| 36 | INVESCO QQQ TR | QQQ | 46090E103 | $5.6M | 0.64% | 9,743 | SH |
| 37 | CORTEVA INC | CTVA | 22052L104 | $5.1M | 0.58% | 60,761 | SH |
| 38 | PIMCO ETF TR | CORP | 72201R817 | $4.8M | 0.55% | 49,933 | SH |
| 39 | GE VERNOVA INC | GEV | 36828A101 | $4.6M | 0.52% | 5,273 | SH |
| 40 | VANGUARD SCOTTSDALE FDS | VGLT | 92206C847 | $4.2M | 0.48% | 76,440 | SH |
| 41 | DOW HLDGS INC | DOW | 260557103 | $4.1M | 0.47% | 99,374 | SH |
| 42 | ABBVIE INC | ABBV | 00287Y109 | $4.1M | 0.46% | 18,627 | SH |
| 43 | CATERPILLAR INC | CAT | 149123101 | $3.7M | 0.42% | 5,165 | SH |
| 44 | CARMAX INC | KMX | 143130102 | $3.6M | 0.41% | 86,635 | SH |
| 45 | MORGAN STANLEY | MS | 617446448 | $3.5M | 0.40% | 21,203 | SH |
| 46 | LAM RESEARCH CORP | LRCX | 512807306 | $3.4M | 0.39% | 16,101 | SH |
| 47 | HOME DEPOT INC | HD | 437076102 | $3.2M | 0.37% | 9,827 | SH |
| 48 | SCHWAB STRATEGIC TR | FNDF | 808524755 | $3.2M | 0.37% | 65,982 | SH |
| 49 | MARTIN MARIETTA MATLS INC | MLM | 573284106 | $3.1M | 0.36% | 5,331 | SH |
| 50 | STRYKER CORPORATION | SYK | 863667101 | $3.1M | 0.36% | 9,498 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-03-31 | 2026-05-07 | $877.3M | 245 | 0001172661-26-001614 |
| 2025-12-31 | 2026-01-22 | $773.5M | 250 | 0001172661-26-000255 |