Baird Financial Group, Inc. — 13F Holdings & Portfolio
CIK 1648711 · latest 13F-HR filed 2026-05-14
Baird Financial Group, Inc. manages $64.01B in 13F-reported U.S. long-equity assets across 3,212 reported positions as of its 2026-03-31 13F-HR filing. Its largest disclosed positions are JPM (2.13%), AAPL (2.02%), GOOG (2.01%). Quarter over quarter (versus its 2025-12-31 filing) the fund opened 146 new positions, exited 106, added to 667, and trimmed 577.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
$64.01B
Long-equity book
3,212
Distinct positions
2026-03-31
Filed 2026-05-14
+146 / −106 / ↑667 / ↓577
vs 2025-12-31
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- UBER TECHNOLOGIES INC$332.5M +506.8%
- JOHNSON JOHNSON$201.6M +22.3%
- GE VERNOVA INC$159.4M +15.3%
- AMAZON COM INC$147.2M +14.9%
- VANGUARD TAX MANAGED FDS$120.2M +9.6%
Top Trims
- MICROSOFT CORP-$593.7M -21.7%
- ALPHABET INC-$161.3M -7.7%
- JPMORGAN CHASE CO-$151.8M -7.2%
- APPLE INC-$146.4M -5.5%
- GE AEROSPACE-$110.3M -10.0%
New Positions
- ASTRAZENECA PLC$26.3M
- JOHN HANCOCK EXCHANGE TRADED$20.0M
- VENTURE GLOBAL INC$15.5M
- MFS ACTIVE EXCHANGE TRADED F$12.8M
- T ROWE PRICE ETF INC$12.8M
Exited Positions
- HDFC BANK LTD SPONSORED ADS$94.6M
- ATLASSIAN CORPORATION CL A$66.2M
- PENUMBRA INC COM$45.3M
- EXACT SCIENCES CORP COM$31.4M
- E L F BEAUTY INC COM$26.8M
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | JPMORGAN CHASE CO | JPM | 46625H100 | $1.36B | 2.13% | 4,632,632 | SH |
| 2 | APPLE INC | AAPL | 037833100 | $1.29B | 2.02% | 5,102,348 | SH |
| 3 | ALPHABET INC | GOOG | 02079K107 | $1.29B | 2.01% | 4,489,571 | SH |
| 4 | ISHARES TR | IWD | 464287598 | $1.29B | 2.01% | 6,015,638 | SH |
| 5 | APPLE INC | AAPL | 037833100 | $1.23B | 1.92% | 4,852,487 | SH |
| 6 | ISHARES TR | IWF | 464287614 | $1.19B | 1.86% | 2,796,103 | SH |
| 7 | MICROSOFT CORP | MSFT | 594918104 | $1.16B | 1.82% | 3,147,036 | SH |
| 8 | GE VERNOVA INC | GEV | 36828A101 | $1.02B | 1.60% | 1,173,662 | SH |
| 9 | MICROSOFT CORP | MSFT | 594918104 | $975.7M | 1.52% | 2,635,682 | SH |
| 10 | VANGUARD TAX MANAGED FDS | VEA | 921943858 | $919.1M | 1.44% | 14,343,766 | SH |
| 11 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $866.9M | 1.35% | 1,809,110 | SH |
| 12 | ISHARES TR | IWR | 464287499 | $838.6M | 1.31% | 8,624,813 | SH |
| 13 | GE AEROSPACE | GE | 369604301 | $836.2M | 1.31% | 2,946,819 | SH |
| 14 | NVIDIA CORPORATION | NVDA | 67066G104 | $804.9M | 1.26% | 4,615,160 | SH |
| 15 | PROGRESSIVE CORP | PGR | 743315103 | $777.6M | 1.21% | 3,922,326 | SH |
| 16 | JOHNSON JOHNSON | JNJ | 478160104 | $775.2M | 1.21% | 3,171,310 | SH |
| 17 | SCHWAB CHARLES CORP | SCHW | 808513105 | $746.9M | 1.17% | 7,946,907 | SH |
| 18 | PARKER HANNIFIN CORP | PH | 701094104 | $704.0M | 1.10% | 786,342 | SH |
| 19 | HOME DEPOT INC | HD | 437076102 | $698.1M | 1.09% | 2,122,594 | SH |
| 20 | ALPHABET INC | GOOG | 02079K107 | $650.6M | 1.02% | 2,267,930 | SH |
| 21 | META PLATFORMS INC | META | 30303M102 | $612.8M | 0.96% | 1,071,112 | SH |
| 22 | TJX COS INC NEW | TJX | 872540109 | $607.3M | 0.95% | 3,803,057 | SH |
| 23 | JPMORGAN CHASE CO | JPM | 46625H100 | $604.4M | 0.94% | 2,054,716 | SH |
| 24 | TE CONNECTIVITY PLC | TEL | G87052109 | $604.3M | 0.94% | 2,891,102 | SH |
| 25 | BROADCOM INC | AVGO | 11135F101 | $586.7M | 0.92% | 1,895,488 | SH |
| 26 | AMAZON COM INC | AMZN | 023135106 | $576.0M | 0.90% | 2,765,566 | SH |
| 27 | AMAZON COM INC | AMZN | 023135106 | $561.6M | 0.88% | 2,696,328 | SH |
| 28 | VANGUARD SCOTTSDALE FDS | VGSH | 92206C102 | $560.0M | 0.87% | 9,566,264 | SH |
| 29 | COSTCO WHOLESALE CORPORATION | COST | 22160K105 | $560.0M | 0.87% | 562,010 | SH |
| 30 | VANGUARD INDEX FDS | VOO | 922908363 | $558.4M | 0.87% | 934,520 | SH |
| 31 | OREILLY AUTOMOTIVE INC | ORLY | 67103H107 | $552.6M | 0.86% | 5,986,722 | SH |
| 32 | VANGUARD SCOTTSDALE FDS | VCIT | 92206C870 | $503.8M | 0.79% | 6,088,310 | SH |
| 33 | ALPHABET INC | GOOGL | 02079K305 | $489.4M | 0.76% | 1,701,834 | SH |
| 34 | FASTENAL CO | FAST | 311900104 | $463.3M | 0.72% | 9,985,524 | SH |
| 35 | VANGUARD TAX MANAGED FDS | VEA | 921943858 | $457.6M | 0.71% | 7,140,348 | SH |
| 36 | ISHARES TR | IVV | 464287200 | $455.9M | 0.71% | 697,915 | SH |
| 37 | ISHARES TR | IEFA | 46432F842 | $449.1M | 0.70% | 4,960,759 | SH |
| 38 | VANGUARD BD INDEX FDS | BIV | 921937819 | $431.1M | 0.67% | 5,585,851 | SH |
| 39 | DISNEY WALT CO | DIS | 254687106 | $426.5M | 0.67% | 4,425,410 | SH |
| 40 | ISHARES TR | IJR | 464287804 | $411.5M | 0.64% | 3,310,395 | SH |
| 41 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $411.1M | 0.64% | 857,839 | SH |
| 42 | WELLS FARGO CO | WFC | 949746101 | $406.3M | 0.63% | 5,104,166 | SH |
| 43 | ISHARES TR | IJR | 464287804 | $392.0M | 0.61% | 3,153,683 | SH |
| 44 | STATE STR SPDR SP 500 ETF T | SPY | 78462F103 | $382.7M | 0.60% | 588,530 | SH |
| 45 | VANGUARD INTL EQUITY INDEX F | VWO | 922042858 | $349.9M | 0.55% | 6,473,309 | SH |
| 46 | ABBVIE INC | ABBV | 00287Y109 | $349.7M | 0.55% | 1,607,803 | SH |
| 47 | META PLATFORMS INC | META | 30303M102 | $341.5M | 0.53% | 596,932 | SH |
| 48 | OMNICOM GROUP INC | OMC | 681919106 | $341.1M | 0.53% | 4,529,125 | SH |
| 49 | UBER TECHNOLOGIES INC | UBER | 90353T100 | $337.9M | 0.53% | 4,697,362 | SH |
| 50 | UNION PAC CORP | UNP | 907818108 | $325.7M | 0.51% | 1,342,596 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-03-31 | 2026-05-14 | $64.01B | 3,212 | 0001648711-26-000004 |
| 2025-12-31 | 2026-02-13 | $64.15B | 3,138 | 0001648711-26-000002 |
| 2025-09-30 | 2025-11-13 | $62.18B | 3,144 | 0001648711-25-000026 |