Baird Financial Group, Inc. — 13F Holdings & Portfolio

CIK 1648711 · latest 13F-HR filed 2026-11-13

Baird Financial Group, Inc. manages $73.63B in 13F-reported U.S. long-equity assets across 3,458 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are MSFT (2.26%), AAPL (2.26%), JPM (2.17%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 137 new positions and exited 111; 546 existing positions rose in reported value and 766 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

AUM

$73.63B

Long-equity book

Holdings

3,458

Distinct positions

Period

2026-09-30

Filed 2026-11-13

Q/Q Activity

+137 / −111 / ↑546 / ↓766

vs 2026-06-30

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q3 26

AAPL4.3% · -7%MSFT4.2% · +3%JPM3.1% · +1%GOOG2.9% · +1%VEA2.2% · +1%IWD2.1% · +1%IWF2.0% · +3%AMZN2.0% · +1%BRK.B1.9% · +2%GEV1.8% · +1%JNJ1.7% · -1%META1.7% · +0%IWR1.6% · +0%NVDA1.5% · -1%GE1.5% · -1%PGR1.3% · +1%IJR1.2% · +1%SCHW1.2% · +1%PH1.2% · +1%HD1.1% · +0%VGSH1.1% · +22%FAST1.0% · -0%VCIT1.0% · +27%TEL0.9% · +1%AVGO0.9% · -3%IVV0.9% · +0%VOO0.9% · -4%GOOGL0.9% · -3%IEFA0.9% · +3%UBER0.9% · +2%ORLY0.8% · +1%UNP0.8% · +2%TJX0.8% · -2%COST0.8% · -2%DIS0.7% · +1%ABBV0.7% · +0%BIV0.7% · +11%WFC0.7% · +1%DHR0.6% · +1%SPY0.6% · -2%VWO0.6% · +2%TSM0.6% · +2%EXPD0.6% · +1%V0.6% · +1%VUG0.5% · +2%VEU0.5% · +5%OMC0.5% · +2%VTI0.5% · +1%LLY0.5% · +1%CVX0.5% · -2%CPRT0.4% · +5157%VTV0.4% · -4%QQQ0.4% · +6%MA0.4% · +0%CSCO0.4% · -3%APH0.3% · +99%MU0.3% · +2%CAT0.3% · -4%VB0.3% · -4%IEF0.3% · -5%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q2 26 → Q3 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

5 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 26.5%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Sep 4, 2026.

Assets Under Management

$737.9M

Discretionary

$737.9M

Employees

Accounts

Address

777 E. WISCONSIN AVENUE
MILWAUKEE, WI 53202

Phone

(414) 765-3500

Website

www.rwbaird.com
www.linkedin.com/company/baird-capital

This firm reports 5 disclosure items on its registration.

Name	Title / Status	Ownership	Type
PALMER, ANGELA, MARIE Control	CHIEF COMPLIANCE OFFICER since Jul 2022	Less than 5%	Individual
PAN, GORDON, GEORGE Control	MANAGER since Jul 2022	Less than 5%	Individual
ROBERT W. BAIRD & CO. INCORPORATED Control	MEMBER since Jul 2022	75% or more	Domestic Entity
SCHULTZ, PAUL, LEE	CHIEF LEGAL OFFICER since Jul 2022	Less than 5%	Individual
BAIRD FINANCIAL CORPORATION Control Indirect owner via ROBERT W. BAIRD & CO. INCORPORATED	SHAREHOLDER since Dec 1982	75% or more	Domestic Entity
BAIRD FINANCIAL GROUP, INC. Control Indirect owner via BAIRD FINANCIAL CORPORATION	SHAREHOLDER since Dec 2020	75% or more	Domestic Entity

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

MICROSOFT CORP$901.2M +41.4%
COPART INC$321.6M +4986.9%
META PLATFORMS INC$277.2M +28.9%
APPLE INC$220.0M +7.5%
VANGUARD SCOTTSDALE FDS$134.2M +20.7%

Show all 546 →

Top Trims

GE VERNOVA INC-$300.2M -18.2%
BANK OF AMER CORP-$243.8M -61.3%
GE AEROSPACE-$233.4M -17.3%
HOME DEPOT INC-$198.4M -19.0%
BROOKFIELD RENEWABLE CORP-$95.8M -77.4%

Show all 766 →

New Positions

Show all 137 →

Exited Positions

Show all 111 →

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#	Issuer	Symbol	CUSIP	Value	Δ

Baird Financial Group, Inc. Holdings (2026-09-30)

#	Issuer	Symbol	CUSIP	Value	Weight	Shares	Type
1	MICROSOFT CORP	MSFT	594918104	$1.67B	2.26%	3,250,596	SH
2	APPLE INC	AAPL	037833100	$1.66B	2.26%	4,985,996	SH
3	JPMORGAN CHASE CO	JPM	46625H100	$1.59B	2.17%	4,818,988	SH
4	ISHARES TR	IWD	464287598	$1.55B	2.11%	6,260,634	SH
5	APPLE INC	AAPL	037833100	$1.50B	2.04%	4,505,644	SH
6	ISHARES TR	IWF	464287614	$1.49B	2.03%	11,920,345	SH
7	MICROSOFT CORP	MSFT	594918104	$1.39B	1.89%	2,716,888	SH
8	ALPHABET INC	GOOG	02079K107	$1.38B	1.87%	4,049,851	SH
9	GE VERNOVA INC	GEV	36828A101	$1.14B	1.55%	1,203,944	SH
10	VANGUARD TAX-MANAGED FDS	VEA	921943858	$1.12B	1.51%	15,796,029	SH
11	ISHARES TR	IWR	464287499	$1.10B	1.50%	10,348,514	SH
12	NVIDIA CORPORATION	NVDA	67066G104	$1.04B	1.41%	4,542,999	SH
13	GE AEROSPACE	GE	369604301	$968.1M	1.31%	3,100,147	SH
14	BERKSHIRE HATHAWAY INC DEL	BRK.B	084670702	$936.8M	1.27%	1,881,248	SH
15	PROGRESSIVE CORP	PGR	743315103	$878.3M	1.19%	4,236,544	SH
16	JOHNSON JOHNSON	JNJ	478160104	$869.2M	1.18%	3,283,222	SH
17	CHARLES SCHWAB CORP (THE)	SCHW	808513105	$812.6M	1.10%	8,313,569	SH
18	META PLATFORMS INC	META	30303M102	$811.9M	1.10%	1,119,538	SH
19	PARKER-HANNIFIN CORP	PH	701094104	$776.3M	1.05%	812,550	SH
20	ALPHABET INC	GOOG	02079K107	$773.5M	1.05%	2,270,156	SH
21	AMAZON COM INC	AMZN	023135106	$745.5M	1.01%	2,991,998	SH
22	VANGUARD SCOTTSDALE FDS	VGSH	92206C102	$745.3M	1.01%	12,948,306	SH
23	VANGUARD SCOTTSDALE FDS	VCIT	92206C870	$676.1M	0.92%	8,633,621	SH
24	AMAZON COM INC	AMZN	023135106	$675.9M	0.92%	2,712,838	SH
25	BROADCOM INC	AVGO	11135F101	$672.8M	0.91%	1,915,837	SH
26	JPMORGAN CHASE CO	JPM	46625H100	$668.8M	0.91%	2,021,663	SH
27	VANGUARD INDEX FDS	VOO	922908363	$639.2M	0.87%	911,983	SH
28	TE CONNECTIVITY PLC	TEL	G87052109	$635.7M	0.86%	3,011,830	SH
29	HOME DEPOT INC	HD	437076102	$622.8M	0.85%	2,189,356	SH
30	UBER TECHNOLOGIES INC	UBER	90353T100	$577.1M	0.78%	8,422,910	SH
31	ALPHABET INC	GOOGL	02079K305	$576.8M	0.78%	1,676,295	SH
32	ISHARES TR	IVV	464287200	$547.1M	0.74%	714,411	SH
33	OREILLY AUTOMOTIVE INC	ORLY	67103H107	$530.0M	0.72%	6,204,899	SH
34	ISHARES TR	IEFA	46432F842	$523.0M	0.71%	5,398,292	SH
35	COSTCO WHOLESALE CORPORATION	COST	22160K105	$520.6M	0.71%	571,836	SH
36	TJX COS INC NEW	TJX	872540109	$515.6M	0.70%	3,897,120	SH
37	ISHARES TR	IJR	464287804	$511.1M	0.69%	3,756,657	SH
38	FASTENAL CO	FAST	311900104	$509.7M	0.69%	10,291,349	SH
39	VANGUARD BD INDEX FDS	BIV	921937819	$500.6M	0.68%	6,871,070	SH
40	VANGUARD TAX-MANAGED FDS	VEA	921943858	$492.5M	0.67%	6,974,310	SH
41	DISNEY WALT CO	DIS	254687106	$484.0M	0.66%	4,613,757	SH
42	BERKSHIRE HATHAWAY INC DEL	BRK.B	084670702	$456.8M	0.62%	917,307	SH
43	STATE STR SPDR SP 500 ETF T	SPY	78462F103	$439.8M	0.60%	576,739	SH
44	TAIWAN SEMICONDUCTOR MANUFAC	TSM	874039100	$436.7M	0.59%	957,171	SH
45	WELLS FARGO CO	WFC	949746101	$431.5M	0.59%	5,390,415	SH
46	ABBVIE INC	ABBV	00287Y109	$426.0M	0.58%	1,628,384	SH
47	VANGUARD INTL EQUITY INDEX F	VWO	922042858	$417.0M	0.57%	7,031,554	SH
48	META PLATFORMS INC	META	30303M102	$404.1M	0.55%	557,304	SH
49	EXPEDITORS INTL WASH INC	EXPD	302130109	$402.4M	0.55%	2,179,646	SH
50	ISHARES TR	IJR	464287804	$394.9M	0.54%	2,903,156	SH

Filing History

Period	Filed	AUM	Holdings	Accession
2026-09-30	2026-11-13	$73.63B	3,458	0001648711-26-000011
2026-06-30	2026-08-12	$72.73B	3,416	0001648711-26-000006
2026-03-31	2026-05-14	$64.01B	3,212	0001648711-26-000004
2025-12-31	2026-02-13	$64.15B	3,138	0001648711-26-000002
2025-09-30	2025-11-13	$62.18B	3,144	0001648711-25-000026

Filer Information

Address

777 E. WISCONSIN AVENUE
MILWAUKEE, WI 53202

Phone

(414) 765-3500

Filing Manager

Baird Financial Group, Inc.

MILWAUKEE, WI

Signatory

Paul Schultz

Secretary