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TRUE Private Wealth Advisors — 13F Holdings & Portfolio

CIK 1667074 · latest 13F-HR filed 2026-07-23

Backtest portfolio

TRUE Private Wealth Advisors manages $1.16B in 13F-reported U.S. long-equity assets across 283 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are IXUS (7.10%), EMXC (4.34%), SOXX (3.74%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 30 new positions, exited 13, added to 140, and trimmed 61.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Filer Information
Address
388 STATE ST SUITE 1000
SALEM, OR 97301
Phone
(503) 400-3311
Filing Manager
TRUE Private Wealth Advisors
Salem, OR
Signatory
Madison Laughlin
CCO
Loading holdings…
AUM

$1.16B

Long-equity book

Holdings

283

Distinct positions

Period

2026-06-30

Filed 2026-07-23

Q/Q Activity

+30 / −13 / ↑140 / ↓61

vs 2026-03-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • ISHARES INC$33.2M +945.0%
  • FIRST TR EXCHANGE TRADED FD$24.0M +1893.1%
  • ISHARES TR$21.2M +96.0%
  • INVESCO EXCH TRADED FD TR II$18.2M +2045.1%
  • MICRON TECHNOLOGY INC$11.6M +226.9%
Show all 140 →

Top Trims

  • ISHARES TR-$32.7M -86.8%
  • BARCLAYS BANK PLC-$30.2M -97.8%
  • ISHARES TR-$7.2M -83.6%
  • FIRST TR EXCHANGE-TRADED FD-$7.0M -18.6%
  • ISHARES TR-$6.3M -7.1%
Show all 61 →

New Positions

  • ROUNDHILL ETF TRUST$9.7M
  • SELECT SECTOR SPDR TR$1.9M
  • SPACE EXPLORATION TECHN CORP$1.2M
  • DIREXION SHARES ETF TRUST$1.1M
  • ARM HOLDINGS PLC$995.7K
Show all 30 →

Exited Positions

  • EXXON MOBIL CORP$6.8M
  • SSGA ACTIVE ETF TR$1.4M
  • BAKER HUGHES COMPANY$545.1K
  • HONEYWELL INTL INC$506.0K
  • VANGUARD INTL EQUITY INDEX F$245.5K
Show all 13 →
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 ISHARES TR IXUS 46432F834 $82.3M 7.10% 862,127 SH
2 ISHARES INC EMXC 46434G764 $50.2M 4.34% 491,174 SH
3 ISHARES TR SOXX 464287523 $43.4M 3.74% 67,709 SH
4 ISHARES TR IEUR 46434V738 $40.7M 3.51% 541,317 SH
5 ISHARES INC EWJ 46434G822 $36.7M 3.16% 393,152 SH
6 INVESCO EXCHANGE TRADED FD T RSP 46137V357 $36.2M 3.12% 170,044 SH
7 ISHARES TR IBTJ 46436E825 $36.2M 3.12% 1,669,970 SH
8 ZACKS TRUST SMIZ 98888G204 $34.7M 2.99% 776,904 SH
9 ISHARES TR IBIG 46438G885 $34.4M 2.96% 1,308,162 SH
10 ISHARES TR IBTL 46436E460 $34.1M 2.94% 1,688,677 SH
11 ISHARES TR IBIE 46438G703 $33.9M 2.92% 1,288,159 SH
12 ISHARES TR ITOT 464287150 $31.2M 2.69% 189,648 SH
13 FIRST TR EXCHANGE-TRADED FD FDL 336917109 $30.5M 2.63% 627,429 SH
14 ISHARES GOLD TR IAU 464285204 $29.4M 2.54% 389,255 SH
15 ALPS ETF TR AMLP 00162Q452 $28.8M 2.49% 555,543 SH
16 APPLE INC AAPL 037833100 $28.0M 2.42% 96,808 SH
17 FIRST TR EXCHANGE TRADED FD AIRR 33738R704 $25.2M 2.18% 189,260 SH
18 ISHARES TR IWM 464287655 $24.4M 2.11% 81,229 SH
19 VANECK ETF TRUST CLOI 92189H748 $24.3M 2.09% 458,362 SH
20 INVESCO EXCH TRADED FD TR II SPHB 46138E370 $19.1M 1.65% 122,944 SH
21 VANGUARD WORLD FD VGT 92204A702 $16.7M 1.44% 139,665 SH
22 MICRON TECHNOLOGY INC MU 595112103 $16.7M 1.44% 14,454 SH
23 SCHWAB STRATEGIC TR SCHD 808524797 $15.0M 1.30% 473,631 SH
24 NVIDIA CORPORATION NVDA 67066G104 $14.5M 1.25% 72,376 SH
25 MICROSOFT CORP MSFT 594918104 $12.3M 1.06% 32,876 SH
26 AMAZON COM INC AMZN 023135106 $10.1M 0.88% 42,547 SH
27 ROUNDHILL ETF TRUST DRAM 77926X320 $9.7M 0.84% 131,840 SH
28 ZACKS TRUST ZECP 98888G105 $8.8M 0.76% 233,900 SH
29 ISHARES TR AOR 464289867 $8.5M 0.74% 122,610 SH
30 VANGUARD INDEX FDS VOO 922908363 $8.4M 0.73% 12,285 SH
31 ELI LILLY & CO LLY 532457108 $8.1M 0.70% 6,739 SH
32 JPMORGAN CHASE & CO JPM 46625H100 $7.1M 0.61% 21,606 SH
33 JOHNSON & JOHNSON JNJ 478160104 $6.8M 0.59% 26,804 SH
34 SPDR SERIES TRUST CWB 78464A359 $6.6M 0.57% 61,307 SH
35 ABBVIE INC ABBV 00287Y109 $6.2M 0.54% 24,787 SH
36 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $6.0M 0.52% 11,996 SH
37 ALPHABET INC GOOGL 02079K305 $6.0M 0.51% 16,683 SH
38 GRANITESHARES ETF TR NVDL 38747R827 $5.7M 0.49% 192,307 SH
39 ISHARES TR IEFA 46432F842 $5.4M 0.47% 56,020 SH
40 SPDR GOLD TR GLD 78463V107 $5.3M 0.45% 14,289 SH
41 GOLDMAN SACHS GROUP INC GS 38141G104 $5.3M 0.45% 5,194 SH
42 COSTCO WHOLESALE CORPORATION COST 22160K105 $5.2M 0.45% 5,562 SH
43 ISHARES TR IBTH 46436E841 $5.0M 0.43% 222,052 SH
44 DIREXION SHARES ETF TRUST TECL 25459W102 $4.9M 0.42% 21,077 SH
45 ISHARES TR AGG 464287226 $4.7M 0.41% 47,441 SH
46 US BANCORP USB 902973304 $4.6M 0.40% 76,904 SH
47 ZACKS TRUST QUIZ 98888G881 $4.6M 0.40% 158,125 SH
48 DUTCH BROS INC BROS 26701L100 $4.3M 0.37% 59,926 SH
49 UNITED RENTALS INC URI 911363109 $4.2M 0.36% 3,733 SH
50 MARVELL TECHNOLOGY INC MRVL 573874104 $4.1M 0.36% 13,883 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-23 $1.16B 283 0001172661-26-002754
2026-03-31 2026-05-15 $1.05B 266 0001172661-26-002230
2025-12-31 2026-02-13 $998.1M 266 0001172661-26-000725
2025-09-30 2025-11-14 $980.2M 264 0001172661-25-005117