TRUE Private Wealth Advisors — 13F Holdings & Portfolio
CIK 1667074 · latest 13F-HR filed 2026-10-19
TRUE Private Wealth Advisors manages $1.18B in 13F-reported U.S. long-equity assets across 289 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are IXUS (7.10%), EMXC (4.19%), IEUR (3.44%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 29 new positions and exited 23; 69 existing positions rose in reported value and 102 fell.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
Loading holdings…
AUM
$1.18B
Long-equity book
Holdings
289
Distinct positions
Period
2026-09-30
Filed 2026-10-19
Q/Q Activity
+29 / −23 / ↑69 / ↓102
vs 2026-06-30
Portfolio charts
Latest quarter's book, what changed, and how the portfolio has evolved across filings.
Portfolio map
Q3 26IXUS7.1% · +2%EMXC4.2% · +1%IEUR3.4% · +1%EWJ3.3% · +2%SOXX3.3% · +0%IBTJ3.1% · +2%RSP3.0% · +1%IBIE2.9% · +2%IBIG2.9% · +2%IBTL2.9% · +2%SMIZ2.7% · +1%AAPL2.7% · -1%ITOT2.7% · +1%FDL2.7% · +2%IAU2.6% · +1%CLOI2.5% · +21%AMLP2.5% · +2%VXX2.0% · +4314%IWM2.0% · +2%AIRR1.8% · +6%VGT1.6% · +5%SPHB1.5% · -4%MSFT1.4% · +0%SCHD1.4% · +6%NVDA1.4% · -3%MU1.2% · -7%AMZN0.9% · -1%AOR0.8% · +14%ZECP0.8% · +3%VOO0.7% · -1%LLY0.7% · +0%JPM0.6% · +0%IYH0.6% · newJNJ0.6% · +0%ABBV0.6% · +0%BRK.B0.5% · +1%CWB0.5% · -7%GLD0.5% · +5%GOOGL0.5% · -0%XOM0.5% · newIEFA0.5% · +0%PANW0.4% · +96%IBTH0.4% · -0%COST0.4% · -4%GS0.4% · +0%EMR0.4% · +1%QUIZ0.4% · -2%USB0.4% · -2%AGG0.4% · -6%AMD0.3% · +0%MRK0.3% · +1%IWD0.3% · -2%URI0.3% · +1%MMM0.3% · +1%NVDL0.3% · -49%IVV0.3% · +0%IJH0.3% · -1%AOM0.3% · +37%SNTH0.3% · +4%CVX0.3% · -4%
Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.
Sector mix
% of 13F valueSectors from each company's SIC code; funds and ETFs grouped separately.
Biggest buys and sells
Q2 26 → Q3 26Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.
13F assets and positions
5 quartersTotal reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.
Top positions over time
reported valueThe eight largest current positions, valued at each quarter end.
Concentration
top 10 = 36.1%Cumulative share of the portfolio held in the largest N positions.
Firm Profile & Key People
As of the firm’s regulatory filing dated May 6, 2026.
Assets Under Management
$1.43B
Discretionary
$1.43B
Employees
22
Accounts
1,592
Address
1781 LIBERTY STREET SE
SUITE 200
SALEM, OR 97302
SUITE 200
SALEM, OR 97302
Phone
(503) 400-3311
Mailing Address
P.O. BOX 648, MCMINNVILLE, OR, 97128
| Name | Title / Status | Ownership | Type |
|---|---|---|---|
| ALTMAN, STEPHEN, ROBERT Control | FOUNDING PARTNER, MANAGING MEMBER since Aug 2012 | 10–25% | Individual |
| DAVIS, MICHAEL, BRETT Control | CHIEF EXECUTIVE OFFICER (CEO) since Aug 2012 | 10–25% | Individual |
| DYNASTY FINANCIAL PARTNERS, LLC Control | MEMBER since Apr 2026 | 10–25% | Domestic Entity |
| GESCHER, TODD, ANTHONY Control | CHIEF INVESTMENT OFFICER (CIO) since Aug 2012 | 10–25% | Individual |
| HERBER, JASON, DAVID Control | CHIEF FINANCIAL OFFICER (CFO) since Aug 2012 | 10–25% | Individual |
| JASON D. HERBER, INC. Control | MEMBER since Jan 2024 | 10–25% | Domestic Entity |
| LAUGHLIN, MADISON, ELIZABETH Control | CHIEF ADMINISTRATIVE OFFICER (CAO), CHIEF COMPLIANCE OFFICER (CCO) since Dec 2023 | Less than 5% | Individual |
| M BRETT DAVIS INC. Control | MEMBER since Jan 2024 | 10–25% | Domestic Entity |
| PATERSON, THOMAS, CHARLES Control | CHIEF OPERATIONS OFFICER (COO) since Mar 2025 | Less than 5% | Individual |
| STEPHEN R. ALTMAN, INC. Control | MEMBER since Jan 2024 | 10–25% | Domestic Entity |
| TC PATERSON INC. Control | MEMBER since Sep 2023 | 10–25% | Domestic Entity |
| TODD A. GESCHER, INC Control | MEMBER since Jan 2024 | 10–25% | Domestic Entity |
| MIKE LONG GROUP, LLC | NON-VOTING MEMBER since Aug 2014 | Less than 5% | Domestic Entity |
| STEVE BINNS GROUP, LLC | NON-VOTING MEMBER since Dec 2020 | Less than 5% | Domestic Entity |
| ALTMAN, STEPHEN, ROBERT Control Indirect owner via STEPHEN R. ALTMAN, INC. | MEMBER since Mar 2018 | 75% or more | Individual |
| BINNS, STEVEN, CHESTER Control Indirect owner via STEVE BINNS GROUP, LLC | MEMBER since Dec 2020 | 75% or more | Individual |
| DAVIS, MICHAEL, BRETT Control Indirect owner via M BRETT DAVIS INC. | MEMBER since Mar 2018 | 75% or more | Individual |
| GESCHER, TODD, ANTHONY Control Indirect owner via TODD A. GESCHER, INC | MEMBER since Mar 2018 | 75% or more | Individual |
| HERBER, JASON, DAVID Control Indirect owner via JASON D. HERBER, INC. | MEMBER since Mar 2018 | 75% or more | Individual |
| LONG, MICHAEL, WARREN Control Indirect owner via MIKE LONG GROUP, LLC | MEMBER since Aug 2014 | 75% or more | Individual |
| PATERSON, THOMAS, CHARLES Control Indirect owner via TC PATERSON INC. | MEMBER since Sep 2023 | 75% or more | Individual |
Ownership & leadership changes · 12 filings with changes since Jul 31, 2012
From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.
May 6, 2026 filing
- AddedDYNASTY FINANCIAL PARTNERS, LLC · MEMBER · 10–25% · control person
Mar 27, 2026 filing
- ChangedALTMAN, STEPHEN, ROBERT · title CHIEF COMPLIANCE OFFICER (CCO), MANAGING MEMBER → FOUNDING PARTNER, MANAGING MEMBER; ownership Less than 5% → 10–25%
- ChangedDAVIS, MICHAEL, BRETT · ownership Less than 5% → 10–25%
- ChangedGESCHER, TODD, ANTHONY · ownership Less than 5% → 10–25%
- ChangedHERBER, JASON, DAVID · ownership Less than 5% → 10–25%
- ChangedLAUGHLIN, MADISON, ELIZABETH · title CHIEF ADMINISTRATIVE OFFICER (CAO) → CHIEF ADMINISTRATIVE OFFICER (CAO), CHIEF COMPLIANCE OFFICER (CCO)
Mar 31, 2025 filing
- AddedPATERSON, THOMAS, CHARLES · CHIEF OPERATIONS OFFICER (COO) · Less than 5% · control person
- ChangedPATERSON, THOMAS, CHARLES · indirect via TC PATERSON INC.: title OWNER → MEMBER
- ChangedTC PATERSON INC. · title NON-VOTING MEMBER → MEMBER; ownership Less than 5% → 10–25%; now a control person
Jul 2, 2024 filing
- No longer listedSANDERS COFFEE GROUP, LLC · NON-VOTING MEMBER · Less than 5% · listed since May 2018
- No longer listedSME INC. · MEMBER · 75% or more · indirect via SANDERS COFFEE GROUP, LLC · control person · listed since Jul 2018
Mar 25, 2024 filing
- No longer listedALTMAN, STEPHEN, ROBERT · MEMBER · 50–75% · indirect via THE DAVIS ALTMAN GROUP, LLC · control person · listed since Aug 2012
- No longer listedDAVIS, MICHAEL, BRETT · MEMBER · 50–75% · indirect via THE DAVIS ALTMAN GROUP, LLC · control person · listed since Aug 2012
- No longer listedGESCHER, TODD, ANTHONY · MEMBER · 50–75% · indirect via THE GESCHER HERBER GROUP, LLC · control person · listed since Aug 2012
- No longer listedHERBER, JASON, DAVID · MEMBER · 50–75% · indirect via THE GESCHER HERBER GROUP, LLC · control person · listed since Aug 2012
- No longer listedTHE DAVIS ALTMAN GROUP, LLC · MEMBER · 25–50% · control person · listed since Aug 2012
- No longer listedTHE GESCHER HERBER GROUP, LLC · MEMBER · 25–50% · control person · listed since Aug 2012
- AddedALTMAN, STEPHEN, ROBERT · MEMBER · 75% or more · indirect via STEPHEN R. ALTMAN, INC. · control person
- AddedBINNS, STEVEN, CHESTER · MEMBER · 75% or more · indirect via STEVE BINNS GROUP, LLC · control person
- AddedDAVIS, MICHAEL, BRETT · MEMBER · 75% or more · indirect via M BRETT DAVIS INC. · control person
- AddedGESCHER, TODD, ANTHONY · MEMBER · 75% or more · indirect via TODD A. GESCHER, INC · control person
- AddedHERBER, JASON, DAVID · MEMBER · 75% or more · indirect via JASON D. HERBER, INC. · control person
- AddedJASON D. HERBER, INC. · MEMBER · 10–25% · control person
- AddedLONG, MICHAEL, WARREN · MEMBER · 75% or more · indirect via MIKE LONG GROUP, LLC · control person
- AddedM BRETT DAVIS INC. · MEMBER · 10–25% · control person
- AddedMIKE LONG GROUP, LLC · NON-VOTING MEMBER · Less than 5%
- AddedPATERSON, THOMAS, CHARLES · OWNER · 75% or more · indirect via TC PATERSON INC. · control person
- AddedSANDERS COFFEE GROUP, LLC · NON-VOTING MEMBER · Less than 5%
- AddedSME INC. · MEMBER · 75% or more · indirect via SANDERS COFFEE GROUP, LLC · control person
- AddedSTEPHEN R. ALTMAN, INC. · MEMBER · 10–25% · control person
- AddedSTEVE BINNS GROUP, LLC · NON-VOTING MEMBER · Less than 5%
- AddedTC PATERSON INC. · NON-VOTING MEMBER · Less than 5%
- AddedTODD A. GESCHER, INC · MEMBER · 10–25% · control person
Dec 4, 2023 filing
- No longer listedHARROLD, DENNIS, PATRICK · CHIEF ADMINISTRATIVE OFFICER (CAO) · Less than 5% · control person · listed since Jan 2018
- AddedLAUGHLIN, MADISON, ELIZABETH · CHIEF ADMINISTRATIVE OFFICER (CAO) · Less than 5% · control person
Jun 29, 2020 filing
- No longer listedTHE OPSAHL GROUP, LLC · MEMBER · 10–25% · control person · listed since Oct 2013
Mar 27, 2020 filing
- No longer listedOPSAHL, JOSEPH, EDWARD · CHIEF OPERATIONS OFFICER (COO) · Less than 5% · control person · listed since Oct 2013
- No longer listedOPSAHL, JOSEPH, EDWARD · MEMBER · 75% or more · indirect via THE OPSAHL GROUP, LLC · control person · listed since Oct 2013
Apr 30, 2018 filing
- AddedALTMAN, STEPHEN, ROBERT · MEMBER · 50–75% · indirect via THE DAVIS ALTMAN GROUP, LLC · control person
- AddedDAVIS, MICHAEL, BRETT · MEMBER · 50–75% · indirect via THE DAVIS ALTMAN GROUP, LLC · control person
- AddedGESCHER, TODD, ANTHONY · MEMBER · 50–75% · indirect via THE GESCHER HERBER GROUP, LLC · control person
- AddedHERBER, JASON, DAVID · MEMBER · 50–75% · indirect via THE GESCHER HERBER GROUP, LLC · control person
- AddedOPSAHL, JOSEPH, EDWARD · MEMBER · 75% or more · indirect via THE OPSAHL GROUP, LLC · control person
- AddedTHE DAVIS ALTMAN GROUP, LLC · MEMBER · 25–50% · control person
- AddedTHE GESCHER HERBER GROUP, LLC · MEMBER · 25–50% · control person
- AddedTHE OPSAHL GROUP, LLC · MEMBER · 10–25% · control person
- ChangedALTMAN, STEPHEN, ROBERT · title MEMBER & CHIEF COMPLIANCE OFFICER → CHIEF COMPLIANCE OFFICER (CCO), MANAGING MEMBER; ownership 25–50% → Less than 5%
- ChangedDAVIS, MICHAEL, BRETT · title MEMBER → CHIEF EXECUTIVE OFFICER (CEO); ownership 25–50% → Less than 5%
- ChangedGESCHER, TODD, ANTHONY · title MEMBER → CHIEF INVESTMENT OFFICER (CIO); ownership 25–50% → Less than 5%
- ChangedHARROLD, DENNIS, PATRICK · title CHIEF ADMINISTRATIVE OFFICER → CHIEF ADMINISTRATIVE OFFICER (CAO)
- ChangedHERBER, JASON, DAVID · title MEMBER → CHIEF FINANCIAL OFFICER (CFO); ownership 25–50% → Less than 5%
- ChangedOPSAHL, JOSEPH, EDWARD · title MEMBER → CHIEF OPERATIONS OFFICER (COO)
Mar 28, 2018 filing
- AddedHARROLD, DENNIS, PATRICK · CHIEF ADMINISTRATIVE OFFICER · Less than 5% · control person
Older changes (3 more filings)
Jul 30, 2014 filing
- AddedOPSAHL, JOSEPH, EDWARD · MEMBER · Less than 5% · control person
Aug 31, 2012 filing
- No longer listedINTERIM HOLDINGS, LLC · MANAGING MEMBER · 75% or more · control person · listed since Jul 2012
- No longer listedWILKE, SEAN, RYAN · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Jul 2012
- AddedALTMAN, STEPHEN, ROBERT · MEMBER & CHIEF COMPLIANCE OFFICER · 25–50% · control person
- AddedDAVIS, MICHAEL, BRETT · MEMBER · 25–50% · control person
- AddedGESCHER, TODD, ANTHONY · MEMBER · 25–50% · control person
- AddedHERBER, JASON, DAVID · MEMBER · 25–50% · control person
Jul 31, 2012 filing (earliest on record)
- ListedINTERIM HOLDINGS, LLC · MANAGING MEMBER · 75% or more · control person
- ListedWILKE, SEAN, RYAN · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
Quarter-over-quarter changes
Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.
Top Adds (vs prior quarter)
- BARCLAYS BANK PLC$23.2M +3418.9%
- VANECK ETF TRUST$5.2M +21.4%
- MICROSOFT CORP$4.6M +37.6%
- APPLE INC$4.0M +14.2%
- PALO ALTO NETWORKS INC$2.9M +128.5%
Top Trims
- ROUNDHILL ETF TRUST-$9.5M -97.7%
- ISHARES TR-$4.9M -11.2%
- FIRST TR EXCHANGE TRADED FD-$4.5M -17.7%
- MARVELL TECHNOLOGY INC-$2.9M -70.6%
- ZACKS TRUST-$2.5M -7.3%
New Positions
- ISHARES TR$7.2M
- EXXONMOBIL HOLDINGS CORP$5.5M
- FIRST TR EXCHANGE-TRADED FD$2.3M
- DELL TECHNOLOGIES INC$1.6M
- ATLASSIAN CORPORATION$904.7K
Exited Positions
- WESTERN DIGITAL CORP$2.9M
- EXCHANGE TRADED CONCEPTS TRU$2.2M
- SPDR SERIES TRUST$1.8M
- ARM HOLDINGS PLC$995.7K
- SHERWIN WILLIAMS CO$445.9K
TRUE Private Wealth Advisors Holdings (2026-09-30)
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | ISHARES TR | IXUS | 46432F834 | $83.5M | 7.10% | 878,788 | SH |
| 2 | ISHARES INC | EMXC | 46434G764 | $49.3M | 4.19% | 497,553 | SH |
| 3 | ISHARES TR | IEUR | 46434V738 | $40.4M | 3.44% | 548,241 | SH |
| 4 | ISHARES INC | EWJ | 46434G822 | $39.1M | 3.33% | 401,455 | SH |
| 5 | ISHARES TR | SOXX | 464287523 | $38.5M | 3.28% | 67,762 | SH |
| 6 | ISHARES TR | IBTJ | 46436E825 | $36.1M | 3.07% | 1,702,962 | SH |
| 7 | INVESCO EXCHANGE TRADED FD T | RSP | 46137V357 | $35.8M | 3.04% | 171,971 | SH |
| 8 | ISHARES TR | IBIE | 46438G703 | $33.8M | 2.87% | 1,317,342 | SH |
| 9 | ISHARES TR | IBIG | 46438G885 | $33.7M | 2.87% | 1,340,745 | SH |
| 10 | ISHARES TR | IBTL | 46436E460 | $33.7M | 2.86% | 1,728,921 | SH |
| 11 | ZACKS TRUST | SMIZ | 98888G204 | $32.1M | 2.73% | 785,199 | SH |
| 12 | APPLE INC | AAPL | 037833100 | $32.0M | 2.72% | 96,059 | SH |
| 13 | ISHARES TR | ITOT | 464287150 | $31.9M | 2.71% | 191,953 | SH |
| 14 | FIRST TR EXCHANGE-TRADED FD | FDL | 336917109 | $31.4M | 2.67% | 639,080 | SH |
| 15 | ISHARES GOLD TR | IAU | 464285204 | $30.8M | 2.62% | 394,641 | SH |
| 16 | VANECK ETF TRUST | CLOI | 92189H748 | $29.5M | 2.51% | 556,318 | SH |
| 17 | ALPS ETF TR | AMLP | 00162Q452 | $29.3M | 2.49% | 565,210 | SH |
| 18 | BARCLAYS BANK PLC | VXX | 06748M196 | $23.8M | 2.03% | 1,354,128 | SH |
| 19 | ISHARES TR | IWM | 464287655 | $23.0M | 1.95% | 82,714 | SH |
| 20 | FIRST TR EXCHANGE TRADED FD | AIRR | 33738R704 | $20.8M | 1.76% | 200,997 | SH |
| 21 | VANGUARD WORLD FD | VGT | 92204A702 | $18.4M | 1.56% | 146,138 | SH |
| 22 | INVESCO EXCH TRADED FD TR II | SPHB | 46138E370 | $17.8M | 1.52% | 118,276 | SH |
| 23 | MICROSOFT CORP | MSFT | 594918104 | $16.9M | 1.43% | 32,899 | SH |
| 24 | SCHWAB STRATEGIC TR | SCHD | 808524797 | $16.4M | 1.39% | 503,208 | SH |
| 25 | NVIDIA CORPORATION | NVDA | 67066G104 | $16.0M | 1.36% | 70,074 | SH |
| 26 | MICRON TECHNOLOGY INC | MU | 595112103 | $14.3M | 1.21% | 13,395 | SH |
| 27 | AMAZON COM INC | AMZN | 023135106 | $10.5M | 0.90% | 42,295 | SH |
| 28 | ISHARES TR | AOR | 464289867 | $9.6M | 0.81% | 139,822 | SH |
| 29 | ZACKS TRUST | ZECP | 98888G105 | $9.0M | 0.76% | 241,325 | SH |
| 30 | VANGUARD INDEX FDS | VOO | 922908363 | $8.5M | 0.73% | 12,191 | SH |
| 31 | ELI LILLY & CO | LLY | 532457108 | $7.8M | 0.67% | 6,772 | SH |
| 32 | JPMORGAN CHASE & CO | JPM | 46625H100 | $7.2M | 0.61% | 21,705 | SH |
| 33 | ISHARES TR | IYH | 464287762 | $7.2M | 0.61% | 100,286 | SH |
| 34 | JOHNSON & JOHNSON | JNJ | 478160104 | $7.1M | 0.61% | 26,925 | SH |
| 35 | ABBVIE INC | ABBV | 00287Y109 | $6.5M | 0.55% | 24,898 | SH |
| 36 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $6.0M | 0.51% | 12,067 | SH |
| 37 | SPDR SERIES TRUST | CWB | 78464A359 | $5.8M | 0.49% | 56,899 | SH |
| 38 | SPDR GOLD TR | GLD | 78463V107 | $5.7M | 0.49% | 15,021 | SH |
| 39 | ALPHABET INC | GOOGL | 02079K305 | $5.7M | 0.49% | 16,616 | SH |
| 40 | EXXONMOBIL HOLDINGS CORP | XOM | 30233Q108 | $5.5M | 0.47% | 33,612 | SH |
| 41 | ISHARES TR | IEFA | 46432F842 | $5.5M | 0.46% | 56,299 | SH |
| 42 | PALO ALTO NETWORKS INC | PANW | 697435105 | $5.1M | 0.44% | 12,915 | SH |
| 43 | ISHARES TR | IBTH | 46436E841 | $4.9M | 0.42% | 221,130 | SH |
| 44 | COSTCO WHOLESALE CORPORATION | COST | 22160K105 | $4.9M | 0.41% | 5,357 | SH |
| 45 | GOLDMAN SACHS GROUP INC | GS | 38141G104 | $4.7M | 0.40% | 5,215 | SH |
| 46 | EMERSON ELEC CO | EMR | 291011104 | $4.5M | 0.38% | 28,876 | SH |
| 47 | ZACKS TRUST | QUIZ | 98888G881 | $4.4M | 0.38% | 154,303 | SH |
| 48 | US BANCORP | USB | 902973304 | $4.4M | 0.37% | 75,516 | SH |
| 49 | ISHARES TR | AGG | 464287226 | $4.2M | 0.36% | 44,560 | SH |
| 50 | ADVANCED MICRO DEVICES INC | AMD | 007903107 | $4.0M | 0.34% | 6,510 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-09-30 | 2026-10-19 | $1.18B | 289 | 0001172661-26-004596 |
| 2026-06-30 | 2026-07-23 | $1.16B | 283 | 0001172661-26-002754 |
| 2026-03-31 | 2026-05-15 | $1.05B | 266 | 0001172661-26-002230 |
| 2025-12-31 | 2026-02-13 | $998.1M | 266 | 0001172661-26-000725 |
| 2025-09-30 | 2025-11-14 | $980.2M | 264 | 0001172661-25-005117 |
Filer Information
Address
388 STATE ST SUITE 1000SALEM, OR 97301
Phone
(503) 400-3311
Filing Manager
TRUE Private Wealth Advisors
Salem, OR
Signatory
Madison Laughlin
CCO