PERSONAL CFO SOLUTIONS, LLC — 13F Holdings & Portfolio
CIK 1677501 · latest 13F-HR filed 2026-08-07
PERSONAL CFO SOLUTIONS, LLC manages $691.9M in 13F-reported U.S. long-equity assets across 529 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are CB (9.90%), AAPL (6.15%), GOOG (2.91%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 82 new positions, exited 73, added to 259, and trimmed 115.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
CHESTER, NJ 07930
$691.9M
Long-equity book
529
Distinct positions
2026-06-30
Filed 2026-08-07
+82 / −73 / ↑259 / ↓115
vs 2026-03-31
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- ISHARES TR$13.6M +1983.9%
- ALPHABET INC$9.4M +87.2%
- APPLE INC$7.6M +21.8%
- CHUBB LIMITED$5.7M +9.0%
- NVIDIA CORPORATION$3.4M +22.0%
Top Trims
- ALPHABET INC-$3.4M -20.7%
- SPDR GOLD TR-$1.2M -22.7%
- SHOPIFY INC-$1.0M -48.6%
- CHEVRON CORPORATION-$989.4K -19.7%
- ZOETIS INC-$901.9K -76.7%
New Positions
- ISHARES TR$9.7M
- LOEWS CORP$1.2M
- NATIONAL GRID PLC$894.4K
- SELECT SECTOR SPDR TR$771.4K
- NEBIUS GROUP N.V.$746.3K
Exited Positions
- INNOVATOR ETFS TRUST$27.4M
- INNOVATOR ETFS TRUST$16.1M
- ISHARES TR$14.2M
- INNOVATOR ETFS TRUST$12.5M
- INNOVATOR ETFS TRUST$8.5M
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | CHUBB LIMITED | CB | H1467J104 | $68.5M | 9.90% | 200,378 | SH |
| 2 | APPLE INC | AAPL | 037833100 | $42.6M | 6.15% | 147,071 | SH |
| 3 | ALPHABET INC | GOOG | 02079K107 | $20.1M | 2.91% | 56,356 | SH |
| 4 | INNOVATOR ETFS TRUST | BALT | 45783Y855 | $19.3M | 2.79% | 563,980 | SH |
| 5 | NVIDIA CORPORATION | NVDA | 67066G104 | $18.9M | 2.73% | 94,496 | SH |
| 6 | AMAZON COM INC | AMZN | 023135106 | $15.2M | 2.20% | 63,968 | SH |
| 7 | ISHARES TR | EFA | 464287465 | $14.3M | 2.07% | 137,598 | SH |
| 8 | MICROSOFT CORP | MSFT | 594918104 | $13.5M | 1.96% | 36,298 | SH |
| 9 | ALPHABET INC | GOOGL | 02079K305 | $13.0M | 1.88% | 36,890 | SH |
| 10 | THORNBURG ETF TR | TMB | 88521L207 | $11.8M | 1.71% | 466,553 | SH |
| 11 | ITT INC | ITT | 45073V108 | $11.8M | 1.70% | 59,338 | SH |
| 12 | ISHARES TR | IWF | 464287614 | $9.7M | 1.41% | 78,298 | SH |
| 13 | TAIWAN SEMICONDUCTOR MANUFAC | TSM | 874039100 | $8.7M | 1.25% | 18,102 | SH |
| 14 | ISHARES TR | IQLT | 46434V456 | $8.1M | 1.17% | 163,109 | SH |
| 15 | ISHARES TR | EFG | 464288885 | $6.9M | 0.99% | 55,301 | SH |
| 16 | STATE STR SPDR S&P 500 ETF T | SPY | 78462F103 | $6.7M | 0.97% | 8,989 | SH |
| 17 | BROADCOM INC | AVGO | 11135F101 | $6.5M | 0.93% | 17,087 | SH |
| 18 | TESLA INC | TSLA | 88160R101 | $5.4M | 0.78% | 12,910 | SH |
| 19 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $5.4M | 0.78% | 10,769 | SH |
| 20 | SEAGATE TECHNOLOGY HLDNGS PL | STX | G7997R103 | $4.9M | 0.71% | 5,097 | SH |
| 21 | ELI LILLY & CO | LLY | 532457108 | $4.8M | 0.70% | 4,041 | SH |
| 22 | META PLATFORMS INC | META | 30303M102 | $4.8M | 0.69% | 8,533 | SH |
| 23 | LINDE PLC | LIN | G54950103 | $4.4M | 0.64% | 8,498 | SH |
| 24 | SPDR GOLD TR | GLD | 78463V107 | $4.2M | 0.60% | 11,346 | SH |
| 25 | CHEVRON CORPORATION | CVX | 166764100 | $4.0M | 0.58% | 24,314 | SH |
| 26 | BOEING CO | BA | 097023105 | $3.9M | 0.57% | 18,176 | SH |
| 27 | VISA INC | V | 92826C839 | $3.8M | 0.55% | 11,091 | SH |
| 28 | JOHNSON & JOHNSON | JNJ | 478160104 | $3.8M | 0.55% | 14,929 | SH |
| 29 | ISHARES TR | HYG | 464288513 | $3.7M | 0.54% | 46,446 | SH |
| 30 | AMERICAN EXPRESS CO | AXP | 025816109 | $3.5M | 0.51% | 10,480 | SH |
| 31 | ASML HLDG NV | ASML | N07059210 | $3.3M | 0.48% | 1,672 | SH |
| 32 | JPMORGAN CHASE & CO | JPM | 46625H100 | $3.3M | 0.47% | 9,982 | SH |
| 33 | MERCK & CO INC | MRK | 58933Y105 | $3.2M | 0.46% | 24,511 | SH |
| 34 | INTEL CORP | INTC | 458140100 | $3.0M | 0.44% | 21,586 | SH |
| 35 | MASTERCARD INCORPORATED | MA | 57636Q104 | $3.0M | 0.43% | 5,791 | SH |
| 36 | RTX CORPORATION | RTX | 75513E101 | $2.9M | 0.43% | 15,525 | SH |
| 37 | ADVANCED MICRO DEVICES INC | AMD | 007903107 | $2.9M | 0.42% | 5,011 | SH |
| 38 | VERIZON COMMUNICATIONS INC | VZ | 92343V104 | $2.9M | 0.42% | 68,080 | SH |
| 39 | LAM RESEARCH CORP | LRCX | 512807306 | $2.9M | 0.42% | 6,623 | SH |
| 40 | MICRON TECHNOLOGY INC | MU | 595112103 | $2.9M | 0.41% | 2,480 | SH |
| 41 | PHILIP MORRIS INTL INC | PM | 718172109 | $2.8M | 0.41% | 15,533 | SH |
| 42 | APPLIED MATLS INC | AMAT | 038222105 | $2.8M | 0.41% | 3,903 | SH |
| 43 | ALTRIA GROUP INC | MO | 02209S103 | $2.6M | 0.38% | 35,907 | SH |
| 44 | GE AEROSPACE | GE | 369604301 | $2.6M | 0.37% | 6,915 | SH |
| 45 | UNITEDHEALTH GROUP INC | UNH | 91324P102 | $2.5M | 0.36% | 5,943 | SH |
| 46 | GOLDMAN SACHS GROUP INC | GS | 38141G104 | $2.5M | 0.35% | 2,425 | SH |
| 47 | ORACLE CORP | ORCL | 68389X105 | $2.4M | 0.35% | 16,549 | SH |
| 48 | CBRE GROUP INC | CBRE | 12504L109 | $2.3M | 0.33% | 16,925 | SH |
| 49 | BANK OF AMER CORP | BAC | 060505104 | $2.3M | 0.33% | 39,972 | SH |
| 50 | GE VERNOVA INC | GEV | 36828A101 | $2.2M | 0.32% | 1,889 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-06-30 | 2026-08-07 | $691.9M | 529 | 0001677501-26-000009 |
| 2026-03-31 | 2026-04-30 | $711.9M | 520 | 0001677501-26-000005 |
| 2025-12-31 | 2026-01-22 | $629.8M | 504 | 0001677501-26-000002 |