Asset Advisors Investment Management, LLC — 13F Holdings & Portfolio

CIK 1756695 · latest 13F-HR filed 2026-07-22

Asset Advisors Investment Management, LLC manages $1.09B in 13F-reported U.S. long-equity assets across 102 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are SCHB (7.28%), SCHD (6.77%), XLK (6.13%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 2 new positions, exited 6, added to 40, and trimmed 30.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Filer Information
Address
2814 A HILLCREEK DRIVE
AUGUSTA, GA 30909
Phone
(706) 650-9900
Filing Manager
Asset Advisors Investment Management, LLC
AUGUSTA, GA
Signatory
Emma Nichole Kuehl
Chief Compliance Officer
Loading holdings…
AUM

$1.09B

Long-equity book

Holdings

102

Distinct positions

Period

2026-06-30

Filed 2026-07-22

Q/Q Activity

+2 / −6 / ↑40 / ↓30

vs 2026-03-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • SELECT SECTOR SPDR TR$26.7M +66.6%
  • SCHWAB STRATEGIC TR$10.0M +14.4%
  • ALPHABET INC$9.2M +25.3%
  • ISHARES TR$8.4M +3131.4%
  • TAIWAN SEMICONDUCTOR MANUFAC$6.3M +225.2%
Show all 40

Top Trims

  • INTUIT-$9.4M -59.0%
  • ABBOTT LABORATORIES-$6.9M -61.1%
  • ACCENTURE PLC IRELAND-$5.1M -64.4%
  • AMERIPRISE FINL INC-$4.9M -56.8%
  • COSTCO WHOLESALE CORPORATION-$3.7M -7.6%
Show all 30

New Positions

  • GOLDMAN SACHS ETF TR$4.0M
  • SPDR SERIES TRUST$311.9K
Show all 2

Exited Positions

  • S&P GLOBAL INC$3.0M
  • COPART INC$840.5K
  • INTUITIVE SURGICAL INC$691.5K
  • HONEYWELL INTL INC$394.4K
  • ADOBE INC$284.4K
Show all 6
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 SCHWAB STRATEGIC TR SCHB 808524102 $79.3M 7.28% 2,739,361 SH
2 SCHWAB STRATEGIC TR SCHD 808524797 $73.8M 6.77% 2,326,736 SH
3 SELECT SECTOR SPDR TR XLK 81369Y803 $66.8M 6.13% 350,776 SH
4 MICROSOFT CORP MSFT 594918104 $60.0M 5.51% 160,948 SH
5 ALPHABET INC GOOGL 02079K305 $45.5M 4.18% 127,379 SH
6 COSTCO WHOLESALE CORPORATION COST 22160K105 $45.5M 4.17% 48,587 SH
7 MARRIOTT INTL INC NEW MAR 571903202 $36.1M 3.31% 97,305 SH
8 WALMART INC WMT 931142103 $34.0M 3.12% 300,439 SH
9 ISHARES TR IBTJ 46436E825 $29.0M 2.66% 1,340,715 SH
10 AMAZON COM INC AMZN 023135106 $28.5M 2.61% 119,413 SH
11 CINTAS CORP CTAS 172908105 $26.9M 2.47% 158,245 SH
12 ISHARES TR IBTI 46436E833 $26.9M 2.47% 1,215,509 SH
13 SELECT SECTOR SPDR TR XLC 81369Y852 $26.0M 2.38% 242,648 SH
14 ABBVIE INC ABBV 00287Y109 $23.8M 2.18% 94,611 SH
15 SELECT SECTOR SPDR TR XLF 81369Y605 $23.1M 2.12% 431,780 SH
16 GOLDMAN SACHS ETF TR GSIE 381430107 $23.1M 2.12% 505,390 SH
17 DOVER CORP DOV 260003108 $22.0M 2.02% 98,123 SH
18 CHUBB LIMITED CB H1467J104 $21.4M 1.96% 62,674 SH
19 COCA COLA CO KO 191216100 $19.2M 1.76% 236,458 SH
20 ISHARES TR IBTH 46436E841 $16.8M 1.54% 749,601 SH
21 ISHARES TR USMV 46429B697 $16.6M 1.52% 171,637 SH
22 SCHWAB CHARLES CORP SCHW 808513105 $16.2M 1.49% 175,731 SH
23 JOHNSON & JOHNSON JNJ 478160104 $15.4M 1.42% 60,812 SH
24 SELECT SECTOR SPDR TR XLV 81369Y209 $13.7M 1.26% 86,271 SH
25 AMGEN INC AMGN 031162100 $13.2M 1.21% 36,467 SH
26 ISHARES TR QUAL 46432F339 $12.5M 1.14% 56,836 SH
27 CHURCH & DWIGHT CO INC CHD 171340102 $12.1M 1.11% 124,609 SH
28 DOUBLELINE ETF TRUST DABS 25861R808 $11.9M 1.09% 234,837 SH
29 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $11.5M 1.06% 23,069 SH
30 ISHARES TR IBTG 46436E858 $11.0M 1.01% 480,912 SH
31 AMERICAN WTR WKS CO INC NEW AWK 030420103 $10.8M 0.99% 82,371 SH
32 NVIDIA CORPORATION NVDA 67066G104 $10.1M 0.92% 50,236 SH
33 ISHARES TR DVY 464287168 $9.5M 0.88% 61,066 SH
34 AUTOZONE INC AZO 053332102 $9.2M 0.84% 2,877 SH
35 TAIWAN SEMICONDUCTOR MANUFAC TSM 874039100 $9.1M 0.83% 18,971 SH
36 SHERWIN WILLIAMS CO SHW 824348106 $8.8M 0.80% 25,428 SH
37 ISHARES TR MTUM 46432F396 $8.7M 0.80% 25,335 SH
38 SELECT SECTOR SPDR TR XLY 81369Y407 $8.5M 0.78% 72,265 SH
39 WASTE MGMT INC DEL WM 94106L109 $7.5M 0.69% 33,736 SH
40 PAYCHEX INC PAYX 704326107 $7.3M 0.67% 74,224 SH
41 APPLE INC AAPL 037833100 $6.6M 0.61% 22,899 SH
42 INTUIT INTU 461202103 $6.6M 0.60% 25,109 SH
43 DEERE & CO DE 244199105 $6.5M 0.60% 10,258 SH
44 NEXTERA ENERGY INC NEE 65339F101 $6.3M 0.58% 72,157 SH
45 KINDER MORGAN INC DEL KMI 49456B101 $6.2M 0.57% 192,856 SH
46 HOME DEPOT INC HD 437076102 $5.8M 0.53% 16,454 SH
47 PROCTER & GAMBLE CO PG 742718109 $5.5M 0.51% 37,830 SH
48 FERGUSON ENTERPRISES INC FERG 31488V107 $5.2M 0.48% 21,985 SH
49 MERCK & CO INC MRK 58933Y105 $5.1M 0.47% 39,874 SH
50 ATMOS ENERGY CORP ATO 049560105 $4.9M 0.45% 28,181 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-22 $1.09B 102 0001756695-26-000003
2026-03-31 2026-04-16 $1.05B 106 0001756695-26-000002
2025-12-31 2026-01-23 $1.08B 108 0001756695-26-000001