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Comprehensive Financial Consultants Institutional, Inc. — 13F Holdings & Portfolio

CIK 1915714 · latest 13F-HR filed 2026-10-15

Backtest portfolio

Comprehensive Financial Consultants Institutional, Inc. manages $370.8M in 13F-reported U.S. long-equity assets across 198 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are QQQ (2.82%), AAPL (2.39%), MSFT (2.27%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 15 new positions and exited 21; 44 existing positions rose in reported value and 68 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$370.8M

Long-equity book

Holdings
198

Distinct positions

Period
2026-09-30

Filed 2026-10-15

Q/Q Activity
+15 / −21 / ↑44 / ↓68

vs 2026-06-30

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q3 26
QQQ2.8% · +3%AAPL2.4% · -5%MSFT2.3% · -5%JPM2.3% · -2%LLY2.2% · 0%MPC2.1% · -20%JNJ1.7% · -5%ETN1.7% · -5%ADI1.6% · -7%JCI1.6% · -6%AVGO1.6% · -4%AMD1.5% · -6%ABBV1.4% · -7%WMT1.4% · -4%HD1.4% · -0%CB1.4% · -5%ZALT1.3% · +6%MSI1.3% · -5%UNP1.3% · -7%VZ1.3% · -2%CME1.3% · -3%APD1.3% · -3%BALT1.2% · +17%WFC1.2% · newSCI1.1% · +0%IQV1.1% · -6%AMZN1.1% · +0%NVDA1.1% · -4%GOOGL1.0% · -0%IWM1.0% · -3%CRM1.0% · -0%O1.0% · +9%CMI1.0% · +8%UNH1.0% · newMETA1.0% · +0%ETR1.0% · -2%VXUS0.9% · +34%QGRW0.9% · -3%GEV0.9% · -2%DRI0.9% · -0%APH0.8% · +303%DJUL0.8% · +0%EW0.8% · +1%FANG0.8% · +1%PH0.8% · +2%FTGS0.8% · -2%ALL0.8% · -2%AMAT0.8% · newRSP0.8% · newTT0.8% · +2%CDNS0.8% · +4%CEG0.8% · +5%MS0.8% · -12%NXPI0.8% · +3%BUFZ0.8% · +7%SNPS0.8% · +7%CMG0.7% · +1%BUFF0.7% · +5%SPGI0.7% · +3%FDL0.6% · -22%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q2 26 → Q3 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 20.6%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Feb 18, 2026.

Assets Under Management
$595.6M
Discretionary
$595.6M
Employees
22
Accounts
1,083
Address
674 S. COLLEGE AVENUE
BLOOMINGTON, IN 47403
Phone
(812) 334-3190
Website
Name Title / Status Ownership Type
HAYS, DANIEL, LEE ControlTREASURER/SECRETARY/CCO
since Aug 2003
5–10%Individual
HAYS, DAVID, KEITH ControlPRESIDENT
since Aug 2003
75% or moreIndividual
HOLLOWAY, RODNEY, LEESHAREHOLDER
since May 2009
5–10%Individual
Ownership & leadership changes · 3 filings with changes since Mar 3, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Feb 8, 2023 filing
  • No longer listedGIESLER, ERIC, QUINTEN · CCO/MANAGING DIRECTOR · Less than 5% · control person · listed since Aug 2003
  • ChangedHAYS, DANIEL, LEE · title TREASURER → TREASURER/SECRETARY/CCO
Feb 4, 2019 filing
  • ChangedGIESLER, ERIC, QUINTEN · title SECRETARY AND CHIEF COMPLIANCE OFFICER → CCO/MANAGING DIRECTOR
Jan 22, 2018 filing
  • ChangedGIESLER, ERIC, QUINTEN · ownership 25–50% → Less than 5%
  • ChangedHAYS, DAVID, KEITH · ownership 50–75% → 75% or more
Mar 3, 2012 filing (earliest on record)
  • ListedGIESLER, ERIC, QUINTEN · SECRETARY AND CHIEF COMPLIANCE OFFICER · 25–50% · control person
  • ListedHAYS, DANIEL, LEE · TREASURER · 5–10% · control person
  • ListedHAYS, DAVID, KEITH · PRESIDENT · 50–75% · control person
  • ListedHOLLOWAY, RODNEY, LEE · SHAREHOLDER · 5–10%

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Comprehensive Financial Consultants Institutional, Inc. Holdings (2026-09-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 INVESCO QQQ TR QQQ 46090E103 $10.5M 2.82% 14,143 SH
2 APPLE INC AAPL 037833100 $8.9M 2.39% 26,618 SH
3 MICROSOFT CORP MSFT 594918104 $8.4M 2.27% 16,387 SH
4 JPMORGAN CHASE & CO JPM 46625H100 $8.4M 2.26% 25,299 SH
5 ELI LILLY & CO LLY 532457108 $8.1M 2.19% 7,006 SH
6 MARATHON PETE CORP MPC 56585A102 $7.7M 2.08% 19,515 SH
7 JOHNSON & JOHNSON JNJ 478160104 $6.4M 1.73% 24,294 SH
8 EATON CORP PLC ETN G29183103 $6.3M 1.70% 14,653 SH
9 ANALOG DEVICES INC ADI 032654105 $5.8M 1.57% 14,689 SH
10 JOHNSON CONTROLS INTERNATION JCI G51502105 $5.8M 1.57% 39,061 SH
11 BROADCOM INC AVGO 11135F101 $5.8M 1.56% 16,513 SH
12 ADVANCED MICRO DEVICES INC AMD 007903107 $5.4M 1.47% 8,887 SH
13 ABBVIE INC ABBV 00287Y109 $5.4M 1.44% 20,482 SH
14 WALMART INC WMT 931142103 $5.1M 1.37% 48,905 SH
15 HOME DEPOT INC HD 437076102 $5.1M 1.36% 17,786 SH
16 CHUBB LIMITED CB H1467J104 $5.0M 1.36% 15,472 SH
17 INNOVATOR ETFS TRUST ZALT 45783Y442 $5.0M 1.34% 144,234 SH
18 MOTOROLA SOLUTIONS INC MSI 620076307 $5.0M 1.34% 11,146 SH
19 UNION PAC CORP UNP 907818108 $5.0M 1.34% 18,200 SH
20 VERIZON COMMUNICATIONS INC VZ 92343V104 $4.9M 1.32% 106,357 SH
21 CME GROUP INC CME 12572Q105 $4.9M 1.31% 18,564 SH
22 AIR PRODUCTS AND CHEMICALS I APD 009158106 $4.7M 1.26% 16,805 SH
23 INNOVATOR ETFS TRUST BALT 45783Y855 $4.6M 1.24% 131,175 SH
24 WELLS FARGO & CO WFC 949746101 $4.6M 1.24% 57,236 SH
25 SERVICE CORP INTL SCI 817565104 $4.2M 1.12% 54,544 SH
26 IQVIA HLDGS INC IQV 46266C105 $4.1M 1.11% 15,283 SH
27 AMAZON COM INC AMZN 023135106 $4.1M 1.10% 16,333 SH
28 NVIDIA CORPORATION NVDA 67066G104 $4.0M 1.08% 17,591 SH
29 ALPHABET INC GOOGL 02079K305 $3.8M 1.04% 11,189 SH
30 ISHARES TR IWM 464287655 $3.7M 1.01% 13,485 SH
31 SALESFORCE INC CRM 79466L302 $3.7M 1.01% 16,243 SH
32 REALTY INCOME CORP O 756109104 $3.7M 0.99% 67,891 SH
33 CUMMINS INC CMI 231021106 $3.7M 0.99% 7,127 SH
34 UNITEDHEALTH GROUP INC UNH 91324P102 $3.6M 0.98% 9,869 SH
35 META PLATFORMS INC META 30303M102 $3.6M 0.97% 4,956 SH
36 ENTERGY CORP NEW ETR 29364G103 $3.5M 0.95% 35,597 SH
37 VANGUARD STAR FDS VXUS 921909768 $3.5M 0.94% 40,855 SH
38 WISDOMTREE TR QGRW 97717Y477 $3.4M 0.92% 49,411 SH
39 GE VERNOVA INC GEV 36828A101 $3.4M 0.91% 3,562 SH
40 DARDEN RESTAURANTS INC DRI 237194105 $3.2M 0.86% 16,597 SH
41 AMPHENOL CORP APH 032095101 $3.0M 0.82% 36,148 SH
42 FIRST TR EXCHNG TRADED FD VI DJUL 33740F698 $3.0M 0.81% 58,803 SH
43 EDWARDS LIFESCIENCES CORP EW 28176E108 $3.0M 0.81% 34,684 SH
44 DIAMONDBACK ENERGY INC FANG 25278X109 $3.0M 0.81% 16,288 SH
45 PARKER-HANNIFIN CORP PH 701094104 $3.0M 0.80% 3,103 SH
46 FIRST TR EXCHANGE-TRADED FD FTGS 33733E823 $3.0M 0.80% 78,144 SH
47 ALLSTATE CORP ALL 020002101 $3.0M 0.80% 13,339 SH
48 APPLIED MATLS INC AMAT 038222105 $3.0M 0.80% 5,787 SH
49 INVESCO EXCHANGE TRADED FD T RSP 46137V357 $2.9M 0.79% 14,130 SH
50 TRANE TECHNOLOGIES PLC TT G8994E103 $2.9M 0.79% 6,474 SH
Filing History
Period Filed AUM Holdings Accession
2026-09-30 2026-10-15 $370.8M 198 0001172661-26-004557
2026-06-30 2026-07-15 $378.1M 205 0001172661-26-002619
2026-03-31 2026-05-08 $336.6M 193 0001172661-26-001625
2025-12-31 2026-01-29 $331.3M 192 0001172661-26-000391
Filer Information
Address
674 S. COLLEGE AVE.
BLOOMINGTON, IN 47403
Phone
(812) 334-6187
Filing Manager
Comprehensive Financial Consultants Institutional, Inc.
Bloomington, IN
Signatory
Daniel Hays
Chief Compliance Officer