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Sterling Investment Counsel, LLC — 13F Holdings & Portfolio

CIK 1925853 · latest 13F-HR filed 2026-07-20

Backtest portfolio

Sterling Investment Counsel, LLC manages $424.8M in 13F-reported U.S. long-equity assets across 197 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are IVW (9.32%), QQQM (8.76%), JEPI (7.33%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 9 new positions, exited 10, added to 117, and trimmed 36.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Filer Information
Address
360 DELAWARE AVENUE, SUITE 400
BUFFALO, NY 14202
Phone
(716) 783-7054
Filing Manager
Sterling Investment Counsel, LLC
Buffalo, NY
Signatory
Christopher M. Marks
CCO
Loading holdings…
AUM

$424.8M

Long-equity book

Holdings

197

Distinct positions

Period

2026-06-30

Filed 2026-07-20

Q/Q Activity

+9 / −10 / ↑117 / ↓36

vs 2026-03-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • INVESCO EXCH TRADED FD TR II$8.5M +29.6%
  • ISHARES TR$7.6M +23.6%
  • CAPITAL GROUP INTL FOCUS EQT$5.2M +20.4%
  • FIDELITY COVINGTON TRUST$3.0M +41.1%
  • PALO ALTO NETWORKS INC$2.5M +122.0%
Show all 117 →

Top Trims

  • CARDINAL HEALTH INC-$1.0M -43.6%
  • SELECT SECTOR SPDR TR-$601.9K -26.5%
  • WALMART INC-$395.0K -8.9%
  • CHEVRON CORPORATION-$389.4K -53.4%
  • TOMPKINS FINL CORP-$277.7K -42.5%
Show all 36 →

New Positions

  • J P MORGAN EXCHANGE TRADED F$12.7M
  • ADVANCED MICRO DEVICES INC$412.4K
  • KLA CORP$325.8K
  • J P MORGAN EXCHANGE TRADED F$274.1K
  • ISHARES BITCOIN TRUST ETF$245.3K
Show all 9 →

Exited Positions

  • BARON ETF TR$727.4K
  • ISHARES TR$271.8K
  • VANECK ETF TRUST$258.2K
  • AMERICAN WTR WKS CO INC NEW$251.6K
  • VANGUARD INTL EQUITY INDEX F$231.6K
Show all 10 →
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 ISHARES TR IVW 464287309 $39.6M 9.32% 287,866 SH
2 INVESCO EXCH TRADED FD TR II QQQM 46138G649 $37.2M 8.76% 122,854 SH
3 J P MORGAN EXCHANGE TRADED F JEPI 46641Q332 $31.1M 7.33% 551,241 SH
4 CAPITAL GROUP INTL FOCUS EQT CGXU 14019W109 $30.3M 7.14% 876,583 SH
5 APPLE INC AAPL 037833100 $17.1M 4.03% 59,160 SH
6 ISHARES TR IJH 464287507 $15.6M 3.68% 202,585 SH
7 J P MORGAN EXCHANGE TRADED F JTNY 46654Q476 $12.7M 3.00% 253,686 SH
8 ALPHABET INC GOOGL 02079K305 $11.5M 2.70% 32,127 SH
9 ISHARES TR IJR 464287804 $10.3M 2.42% 69,218 SH
10 FIDELITY COVINGTON TRUST FTEC 316092808 $10.1M 2.39% 35,541 SH
11 NVIDIA CORPORATION NVDA 67066G104 $9.6M 2.27% 48,228 SH
12 ISHARES INC EMXC 46434G764 $9.6M 2.26% 93,707 SH
13 ISHARES TR IVV 464287200 $8.7M 2.04% 11,581 SH
14 AMAZON COM INC AMZN 023135106 $7.3M 1.73% 30,771 SH
15 MICROSOFT CORP MSFT 594918104 $6.7M 1.58% 17,940 SH
16 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $5.5M 1.29% 10,969 SH
17 JPMORGAN CHASE & CO JPM 46625H100 $4.8M 1.12% 14,512 SH
18 PALO ALTO NETWORKS INC PANW 697435105 $4.5M 1.05% 13,083 SH
19 META PLATFORMS INC META 30303M102 $4.4M 1.04% 7,827 SH
20 WALMART INC WMT 931142103 $4.0M 0.95% 35,483 SH
21 VISA INC V 92826C839 $3.9M 0.92% 11,359 SH
22 GE VERNOVA INC GEV 36828A101 $3.6M 0.84% 3,036 SH
23 COCA COLA CO KO 191216100 $3.2M 0.76% 39,946 SH
24 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $3.0M 0.71% 4,067 SH
25 ELI LILLY & CO LLY 532457108 $2.8M 0.66% 2,327 SH
26 ALPHABET INC GOOG 02079K107 $2.7M 0.65% 7,782 SH
27 ISHARES TR IWF 464287614 $2.7M 0.62% 21,357 SH
28 BROADCOM INC AVGO 11135F101 $2.6M 0.61% 6,815 SH
29 ABBVIE INC ABBV 00287Y109 $2.3M 0.55% 9,241 SH
30 CITIZENS FINL GROUP INC CFG 174610105 $2.3M 0.54% 32,884 SH
31 ISHARES TR IXUS 46432F834 $2.3M 0.54% 24,009 SH
32 ISHARES TR DGRO 46434V621 $2.3M 0.54% 30,186 SH
33 EATON CORP PLC ETN G29183103 $2.2M 0.52% 5,222 SH
34 ISHARES TR IVE 464287408 $2.2M 0.52% 9,740 SH
35 ISHARES TR IUSG 464287671 $2.1M 0.49% 11,129 SH
36 ANALOG DEVICES INC ADI 032654105 $2.1M 0.48% 5,187 SH
37 AMPHENOL CORP APH 032095101 $2.1M 0.48% 11,682 SH
38 SERVICENOW INC NOW 81762P102 $2.0M 0.47% 20,147 SH
39 CITIGROUP INC C 172967424 $1.9M 0.46% 13,861 SH
40 AMERICAN ELEC PWR CO INC AEP 025537101 $1.8M 0.43% 13,355 SH
41 HOME DEPOT INC HD 437076102 $1.7M 0.41% 4,896 SH
42 MERCK & CO INC MRK 58933Y105 $1.7M 0.40% 13,344 SH
43 GLOBAL X FDS BOTZ 37954Y715 $1.7M 0.40% 45,056 SH
44 SEAGATE TECHNOLOGY HLDNGS PL STX G7997R103 $1.7M 0.40% 1,749 SH
45 SELECT SECTOR SPDR TR XLE 81369Y506 $1.7M 0.39% 31,515 SH
46 ARK ETF TR ARKW 00214Q401 $1.6M 0.39% 11,380 SH
47 INVESCO QQQ TR QQQ 46090E103 $1.6M 0.39% 2,230 SH
48 ISHARES TR SHYG 46434V407 $1.6M 0.37% 37,038 SH
49 THERMO FISHER SCIENTIFIC INC TMO 883556102 $1.5M 0.36% 3,090 SH
50 VANGUARD INDEX FDS VOO 922908363 $1.5M 0.36% 2,215 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-20 $424.8M 197 0002085853-26-000775
2026-03-31 2026-04-16 $356.9M 196 0002085853-26-000392
2025-12-31 2026-01-27 $349.0M 187 0002085853-26-000096