SERVICENOW, INC.(NOW)
Stock quote, options chain, IV rank, technicals, AI analysis, and institutional ownership.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.
- 52-Week Range
- $81.24 – $211.48
- YTD
- -17.92%
- IV Rank (30D)
- 36.94
- Straddle Price
- $17.85
- P/C Vol Ratio
- 0.58
- Market Cap
- $121.6B
A blended fair-value estimate combining up to six valuation methods. Each method is weighted by how well it fits the company — DCF down-weights for unprofitable names; DDM only fires for steady dividend payers; comparables down-weight when peer multiples disagree.
- DCF (quality-aware) — projects free cash flow with a horizon that scales to business quality. True compounders (quality 6/6) get 10 years explicit + 10 years fade before terminal; cyclical/struggling names (quality 0-1) get a 5-year terminal cliff. Quality is scored from ROE, gross margin, growth, FCF margin, debt load, and FCF consistency — the same factors that drive market premium for compounders.
- Market-Implied Growth (in Model Inputs) — reverse-DCF that answers "what growth rate is the market pricing in?". Lets you sanity-check the deviation: if implied growth is plausible for the business, the model's bearish flag may be wrong; if implausible, the market may be over-extrapolating.
- DDM (Gordon Growth Dividend Model) — values the stream of future dividends. Only used when trailing yield ≥ 0.5% and dividend payments are stable.
- P/E, EV/EBITDA, P/B, P/S — applies the peer-group median multiple to this company's per-share metric. Peers come from the same set as the "Related symbols" card. Earnings/sales metrics are forward-tilted by the company's recent revenue growth (capped at 25%) so they're comparable to peers' growth-embedded multiples — mimics how analysts use NTM rather than TTM. Per-multiple weights are biased by company quality (e.g. P/B down-weighted for asset-light tech).
- Market Anchor (SMA50) — the 50-day moving average, weighted by recent trading-range stability (tighter Bollinger bands → higher weight). Captures information fundamentals miss (forward consensus, sentiment, supply/demand) — but only when recent trading is steady enough that the market has converged on a view. During wild breakouts or breakdowns the anchor's weight collapses.
- Options Expected (B-L 30d) — the risk-neutral expected stock price at 30-day options expiration, derived from the full implied-volatility surface via Breeden-Litzenberger (second derivative of call price wrt strike → implied PDF, then E[S_T]). Forward-looking, captures all options-implied information (smile, skew, term structure) in one number. Weighted by chain liquidity. SP500-only at present (pre-computed daily). Backtest evidence: adds modest alpha across most bucket × holding combos.
- Blended value — weighted average. Confidence reflects how many methods fired and how tight peer dispersion is.
- Deviation pill — green when blended FV ≥ 10% above current price (undervalued); red when ≥ 10% below; grey otherwise.
| 10-yr Treasury (rf) | 4.47% |
| Beta vs SPY | 1.00 |
| Cost of Equity (CAPM) | 9.22% (VRP-adj) |
| WACC | 9.16% |
| Volatility Risk Premium | -21.8pp (IV − HV30), ERP adj -25bps |
| Effective Tax Rate | 26.1% |
| Rev. Growth (YoY, DCF input) | +17.3% |
| DCF Horizon | 12 years explicit + fade |
| Forward Tilt (NTM/TTM) | ×1.10 (applied to P/E, EV/EBITDA, P/S) |
| Free Cash Flow (TTM) | $4.6B |
| Return on Equity (TTM) | 15.0% |
| Book / Price | 9.5% |
| Gross Margin (TTM) | 76.6% |
| FCF Margin (TTM) | 33.2% |
| Debt / Equity | 0.13 |
| Quality Score | 5/6 — high quality (12y DCF) |
| Market-Implied Growth | +10.9% (reverse-DCF on current price) |
| SMA 50 | $98.57 (Market Anchor value) |
| SMA 20 / Bollinger Mid | $102.69 |
| Bollinger Width / SMA20 | 51.2% (drives anchor stability) |
| Net Debt | $-1.2B |
| Market Cap | $123B |
| Horizon | Expected α | z Pred | Blended z | Rank % | Active? |
|---|---|---|---|---|---|
| 21d | -2.9% ⚠ | -2.60 | -0.69 | 0.6% | — |
| 42d | -3.1% ⚠ | -1.79 | -0.29 | 7.0% | — |
| 63d | -2.5% ⚠ | -0.75 | +0.23 | 37.7% | — |
| Method | Implied Price | Weight | Detail |
|---|---|---|---|
| DCF | $176.47 | 33% | |
| DDM (Gordon) | n/a | 0% | |
| Peer P/E | n/a | 0% | |
| Peer EV/EBITDA | n/a | 0% | |
| Peer P/B | $205.01 | 17% | median 18.3× · 3 peers |
| Peer P/S | $264.17 | 17% | median 18.0× · 3 peers |
| Market Anchor (SMA50) | $98.57 | 0% | stability 0% (BB-width) |
| Options Expected (B-L 30d) | $123.72 | 33% | 42 strikes · skew +0.44 |
- Industry (SIC)
- SERVICES-PREPACKAGED SOFTWARE (7372)
- Exchange
- XNYS
- Market Cap
- $121.6B
ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.
| Month | Avg Return | Years of Data |
|---|---|---|
| Jan | +2.87% | 19 |
| Feb | -0.20% | 18 |
| Mar | -1.64% | 18 |
| Apr | +2.40% | 18 |
| May | +4.19% | 18 |
| Jun | +3.68% | 19 |
| Jul | +2.52% | 19 |
| Aug | +2.71% | 19 |
| Sep | -1.17% | 20 |
| Oct | +3.49% | 19 |
| Nov | +1.29% | 19 |
| Dec | -0.81% | 19 |
Quick-reference for reading the values below. Indicators combine to confirm a view — no single one is a trade signal on its own.
- SMA 20 / 50 / 200 — price above = uptrend, below = downtrend. SMA 50 crossing SMA 200 is the golden/death cross.
- EMA 12 / 26 — faster-reacting averages; 12 above 26 is short-term bullish.
- MACD — bullish when MACD > signal (green badge), bearish when below. Divergence from price often precedes reversals.
- ADX (14) — trend strength regardless of direction. <20 range, 20–25 weak trend, 25–50 trend, >50 strong trend.
- +DI / −DI — +DI > −DI favors bulls; the reverse favors bears. Read alongside ADX.
- RSI (14) — <30 oversold, >70 overbought. 40–60 is neutral; trending names can stay extreme.
- Stochastic %K / %D — <20 oversold, >80 overbought. %K crossing %D is an early momentum signal.
- Williams %R — inverted scale: <−80 oversold, >−20 overbought.
Oscillators work best in range-bound markets; in strong trends they give premature reversal signals.
- Bollinger Bands — price at upper band = overbought, lower = oversold. Narrow bands (squeeze) often precede expansion.
- OBV — cumulative volume; rising OBV confirms uptrend, falling OBV confirms downtrend. Divergence from price is a warning.
- Vol SMA 20 / Vol ROC — today's volume vs. 20-day average. Positive ROC with price move = conviction.
- ATR / True Range — average daily $ move; sizing and stop-loss reference.
- HV 20 / 30 / 60 — realized (historical) volatility. Compare to IV on the options cards: IV > HV = rich premium.
Confluence matters: trend + momentum + volume agreeing carries far more weight than any single indicator. For how these feed the spread scanner score, see the algorithm docs →
Trend Indicators
Momentum Oscillators
Volume & Volatility
Data Summary
LLM Stock Analysis Report
Executive Summary
Overall Assessment: NEUTRAL (Confidence Level: 6/10)
Key Drivers:
- Strong technical signals with bullish momentum
- Positive news sentiment from recent headlines
- Low volatility indicates reduced risk
Primary Risks:
- Divergence between technical and news signals
- Potential for a pullback or consolidation before the next significant move
Investment Thesis: NOW appears poised to continue its uptrend, driven by strong technical signals and positive news sentiment. However, caution is warranted due to potential divergences between technical and news signals.
Recent News Sentiment Impact: The recent news headlines are predominantly positive, with stories highlighting the company's resilience in the face of market fluctuations. This sentiment has contributed to the stock's upward momentum.
Technical Analysis
Trend Direction:
- Short-term: Bullish (4-week trend)
- Medium-term: Bullish (3-month trend)
- Long-term: Neutral (12-month trend)
Support/Resistance Levels: The stock is currently trading above its short-term SMA 20 ($104.28) and long-term SMA 200 ($140.51), indicating a strong uptrend. The upper Bollinger Band ($131.61) serves as resistance, while the lower band ($76.94) provides support.
Momentum Signals:
- RSI: Neutral (61.23%)
- MACD: Bullish (Histogram: 4.77)
- Stochastic %K/D: Bullish (66.63% / 78.22%)
Volume Analysis:
- Volume SMA 20: Increasing
- On-Balance Volume (OBV): Increasing
- Volume Rate of Change: Decreasing
News & Sentiment Analysis
Recent Headlines Summary: The recent headlines highlight the company's resilience in the face of market fluctuations, with stories emphasizing its strong fundamentals and ability to adapt to changing conditions.
Sentiment Assessment: The aggregate news sentiment is positive (4/5), with a majority of the articles featuring upbeat commentary on the company's performance.
Catalyst Identification: The upcoming earnings report could serve as a catalyst for further price movement. Additionally, any potential announcements or product launches could impact the stock's trajectory.
Market Narrative: The positive news sentiment and strong technical signals are driving the market narrative, which is currently focused on the company's ability to adapt to changing conditions and its resilience in the face of market fluctuations.
Risk & Volatility Assessment
Risk Assessment: The beta is relatively low at 0.76, indicating that the stock moves less than the broader market. The IV premium vs HV30 is negative (-20.6%), suggesting that implied volatility is lower than realized historical volatility.
Volatility Regime: The current volatility regime is characterized by low to moderate levels of uncertainty, with a Historical Volatility (HV) ranking of 77.8%.
Options Market Signals:
- IV Rank: Medium
- Put/Call Volume Ratio: Bullish
- Put/Call OI Ratio: Neutral
Downside Protection: Support levels include the short-term SMA 20 ($104.28) and long-term SMA 200 ($140.51), while resistance is provided by the upper Bollinger Band ($131.61).
Market Context & Positioning
Sector Performance: NOW's performance is stronger than its sector, with a relative strength index of 72.1%.
Institutional Activity: The options market suggests institutional interest, with increasing volume and open interest in calls.
Correlation Analysis: The stock's correlation with the broader market is relatively low at 0.18, indicating that it moves independently of the market.
Relative Valuation: NOW's valuation is reasonable within its trading range, with a relative value score of 54.2%.
Key Levels & Action Items
Critical Price Levels:
- Support: SMA 20 ($104.28), SMA 200 ($140.51)
- Resistance: Upper Bollinger Band ($131.61)
Breakout/Breakdown Levels:
- Potential breakout above $131.61
- Potential breakdown below $104.28
Time-Sensitive Catalysts: The upcoming earnings report and any potential announcements or product launches could serve as catalysts for further price movement.
Risk Management: A stop-loss level of $108.50 (10% below current price) is recommended, with a position sizing consideration of 5-7% of the portfolio.
- IV Rank (30D)
- 36.94
- IV Rank (7D)
- 90.9
- Avg IV
- 73.8%
- Straddle (30D)
- $17.85
- Straddle (7D)
- $9.85
- P/C Volume
- 0.58
Each spread is ranked by a composite score built in three stages. Full documentation →
score = P(profit) × (credit / spread_width)
P(profit) from short leg delta (1 − |delta|), penalised above 85%. Credit uses mid-price to handle illiquid chains fairly.
RR25 and BF25 from the live options chain. Put skew boosts bull puts, penalises bear calls. High butterfly boosts iron condors. Calendars are skew-neutral.
- RSI <40 bullish / >60 bearish
- MACD crossover + histogram trend
- Price vs SMA 50 & SMA 200
- Stochastic %K <20 / >80
- Williams %R <−80 / >−20
- Blended ATR + straddle expected-move penalty
- Bollinger Band signal (+ counter-trend penalty)
- BB width — vol contraction boost for ICs
- IV rank ≥ 75 → strong boost for credit spreads
- IV rank < 25 → penalty (selling cheap vol)
- Min open interest across all legs
- OI < 100 → −0.10 · OI < 500 → −0.05
score = base_score × skew_multiplier × tech_multiplier
Both multipliers are shown per spread. Beta is informational only — ATR already captures realized vol. Full algorithm documentation →
Enter a ticker to scan for optimal spread opportunities.
Evaluates all bull put, bear call, iron condor, and calendar spread combinations using GPU-accelerated analysis.
Enter a ticker to render the implied volatility surface.
- Beta (1Y vs SPY)
- 0.76
- Correlation (SPY)
- 18.3%
- R²
- 0.03
- Ann. Volatility
- 49.5%
- SPY Volatility
- 11.9%
Low volatility - stock moves less than market
Institutional managers with $100M+ AUM file Form 13F-HR quarterly, due 45 days after quarter end. Holdings are reported gross at quarter-end market value — they are a snapshot, not a real-time position.
- Shares — long equity positions in this name, aggregated across share classes.
- Calls / Puts — notional value of long call / put exposure where this ticker is the underlying.
- % of Float — holder's reported shares divided by the latest diluted shares outstanding. Sums above 100% indicate large custodian / prime broker positions where the same shares are reported by multiple filers.
- Custodian badge — filers with more than 5,000 holdings are typically broker-dealers / custodians reporting customer-held shares, not active managers.
Each filer is counted once at its latest 13F-HR filing. New filings are ingested on a weekly cadence.
| # | Filer | Notional Value | % of Total | Period |
|---|---|---|---|---|
| 1 | SUSQUEHANNA INTERNATIONAL GROUP, LLP Custodian | $990.43M | 26.38% | 2026-03-31 |
| 2 | JANE STREET GROUP, LLC Custodian | $565.16M | 15.05% | 2026-03-31 |
| 3 | CITADEL ADVISORS LLC Custodian | $480.73M | 12.80% | 2026-03-31 |
| 4 | IMC-Chicago, LLC Custodian | $316.84M | 8.44% | 2026-03-31 |
| 5 | WOLVERINE TRADING, LLC Custodian | $261.09M | 6.95% | 2025-09-30 |
| 6 | Optiver Holding B.V. | $90.37M | 2.41% | 2026-03-31 |
| 7 | JPMORGAN CHASE & CO Custodian | $83.05M | 2.21% | 2026-03-31 |
| 8 | Qube Research & Technologies Ltd | $82.95M | 2.21% | 2026-03-31 |
| 9 | UBS Group AG Custodian | $80.29M | 2.14% | 2026-03-31 |
| 10 | SIMPLEX TRADING, LLC Custodian | $70.21M | 1.87% | 2026-03-31 |
| 11 | Squarepoint Ops LLC | $68.88M | 1.83% | 2026-03-31 |
| 12 | PEAK6 LLC | $58.85M | 1.57% | 2026-03-31 |
| 13 | CAPITAL FUND MANAGEMENT S.A. | $54.96M | 1.46% | 2026-03-31 |
| 14 | GOLDMAN SACHS GROUP INC Custodian | $53.39M | 1.42% | 2026-03-31 |
| 15 | GROUP ONE TRADING LLC Custodian | $48.88M | 1.30% | 2026-03-31 |
| 16 | TUDOR INVESTMENT CORP ET AL | $44.61M | 1.19% | 2026-03-31 |
| 17 | MILLENNIUM MANAGEMENT LLC Custodian | $43.90M | 1.17% | 2026-03-31 |
| 18 | Walleye Trading LLC | $32.62M | 0.87% | 2026-03-31 |
| 19 | Man Group plc | $28.96M | 0.77% | 2026-03-31 |
| 20 | D. E. Shaw & Co., Inc. Custodian | $24.25M | 0.65% | 2026-03-31 |
| 21 | Cubist Systematic Strategies, LLC | $22.27M | 0.59% | 2025-09-30 |
| 22 | Point72 Asset Management, L.P. | $21.47M | 0.57% | 2026-03-31 |
| 23 | PICTON MAHONEY ASSET MANAGEMENT | $20.91M | 0.56% | 2026-03-31 |
| 24 | Groupe la Francaise | $19.82M | 0.53% | 2026-03-31 |
| 25 | BARCLAYS PLC Custodian | $13.60M | 0.36% | 2026-03-31 |
| # | Filer | Notional Value | % of Total | Period |
|---|---|---|---|---|
| 1 | SUSQUEHANNA INTERNATIONAL GROUP, LLP Custodian | $781.51M | 17.17% | 2026-03-31 |
| 2 | DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt | $482.97M | 10.61% | 2024-09-30 |
| 3 | JANE STREET GROUP, LLC Custodian | $434.74M | 9.55% | 2026-03-31 |
| 4 | CITADEL ADVISORS LLC Custodian | $434.72M | 9.55% | 2026-03-31 |
| 5 | IMC-Chicago, LLC Custodian | $311.50M | 6.84% | 2026-03-31 |
| 6 | BNP PARIBAS FINANCIAL MARKETS Custodian | $221.37M | 4.86% | 2026-03-31 |
| 7 | WOLVERINE TRADING, LLC Custodian | $175.47M | 3.86% | 2025-09-30 |
| 8 | NATIONAL BANK OF CANADA /FI/ Custodian | $148.46M | 3.26% | 2026-03-31 |
| 9 | Jain Global LLC | $146.37M | 3.22% | 2026-03-31 |
| 10 | JPMORGAN CHASE & CO Custodian | $113.36M | 2.49% | 2026-03-31 |
| 11 | D. E. Shaw & Co., Inc. Custodian | $97.73M | 2.15% | 2026-03-31 |
| 12 | BARCLAYS PLC Custodian | $91.41M | 2.01% | 2026-03-31 |
| 13 | Squarepoint Ops LLC | $89.87M | 1.97% | 2026-03-31 |
| 14 | Qube Research & Technologies Ltd | $82.21M | 1.81% | 2026-03-31 |
| 15 | MILLENNIUM MANAGEMENT LLC Custodian | $75.89M | 1.67% | 2026-03-31 |
| 16 | UBS Group AG Custodian | $75.43M | 1.66% | 2026-03-31 |
| 17 | Optiver Holding B.V. | $71.66M | 1.57% | 2026-03-31 |
| 18 | TUDOR INVESTMENT CORP ET AL | $54.85M | 1.21% | 2026-03-31 |
| 19 | CAPITAL FUND MANAGEMENT S.A. | $45.80M | 1.01% | 2026-03-31 |
| 20 | BANK OF MONTREAL /CAN/ Custodian | $44.80M | 0.98% | 2026-03-31 |
| 21 | SIMPLEX TRADING, LLC Custodian | $40.88M | 0.90% | 2026-03-31 |
| 22 | CANTOR FITZGERALD, L. P. | $39.21M | 0.86% | 2026-03-31 |
| 23 | GOLDMAN SACHS GROUP INC Custodian | $34.61M | 0.76% | 2026-03-31 |
| 24 | PEAK6 LLC | $33.33M | 0.73% | 2026-03-31 |
| 25 | GROUP ONE TRADING LLC Custodian | $32.32M | 0.71% | 2026-03-31 |
| # | ETF | Provider | Weight | $ Exposure | ETF AUM | As Of |
|---|
Quarterly filings sourced from SEC 10-Q / 10-K reports. TTM tiles aggregate the most recent four quarters; bars show the last ~12 quarters oldest → newest.
- Revenue — top-line sales. Look for consistent YoY growth; seasonal businesses need same-quarter comparisons (Q4 '24 vs Q4 '23).
- Net Income — bottom-line profit after all expenses. Can be volatile from one-time items; red bars = net loss.
- Diluted EPS — net income per share assuming options/converts are exercised. Direct input to the P/E ratio.
- Operating Cash Flow — cash generated from core operations, before capex and financing. Harder to manipulate than net income; growing OCF is a quality signal.
- Sequential growth — quarter-over-quarter trend. Accelerating bars are a momentum signal.
- YoY growth — compare to the same quarter a year earlier to remove seasonality.
- Quality — OCF should roughly track Net Income over time. Large divergence (net income ≫ OCF) flags accruals risk.
- Margins — scan the bar ratios: Net Income / Revenue tells you margin trend without needing a separate chart.
TTM (trailing-twelve-month) smooths seasonality and is used for the P/E calculation. Filings appear 30–90 days after the period closes.
| P/E Ratio | 72.0 |
| P/B Ratio | 11.2 |
| P/S Ratio | 9.4 |
| EV/EBITDA | 48.1 |
| TTM Revenue | $14.0B |
| TTM Net Income | $1.8B |
| TTM EPS | $1.68 |
| ROE | 15.0% |
| Debt/Equity | 0.13 |