NOW · Expected Move
SERVICENOW, INC.
The expected move for NOW is derived from at-the-money straddle pricing — the market's implied one-standard-deviation move through the next 30 days. Comparing it to realized moves reveals when options are pricing in too much (premium-selling regime) vs too little (premium-buying regime).
NOW straddle price & implied vol
60 sessionsBars: at-the-money straddle price (30-day and 7-day) — the market's priced move. Line: 30-day at-the-money implied volatility (right axis).
Current NOW Expected Move
30-Day Straddle
$19.35
7-Day Straddle
$8.20
30-Day ATM IV
61.3%
IV Rank
41%
Implied one-standard-deviation move through the next 30 days. Compare to NOW's realized
move over the same window to gauge whether options are pricing in too much (premium-selling regime)
or too little (premium-buying regime). The
Expected Move Tracker ranks every symbol by
this measure.
NOW Straddle Price — Last 60 Days
| Date | 30D Straddle | 7D Straddle | ATM IV | IV Rank |
|---|---|---|---|---|
| 20261008 | $19.35 | $8.20 | 61.3% | 41% |
| 20261007 | $18.67 | $8.43 | 59.5% | 34% |
| 20261006 | $18.90 | $9.05 | 59.5% | 34% |
| 20261005 | $18.80 | $6.05 | 59.1% | 33% |
| 20261002 | $17.27 | $6.68 | 58.2% | 30% |
| 20261001 | $18.00 | $7.78 | 58.1% | 30% |
| 20260930 | $17.92 | $8.28 | 58.7% | 32% |
| 20260929 | $17.88 | $8.98 | 58.7% | 32% |
| 20260928 | $18.48 | $6.55 | 58.6% | 31% |
| 20260925 | $16.20 | $7.57 | 55.7% | 21% |
| 20260924 | $17.10 | $8.53 | 56.1% | 23% |
| 20260923 | $18.35 | $9.77 | 57.2% | 26% |
| 20260922 | $17.82 | $10.07 | 55.8% | 21% |
| 20260921 | $18.58 | $6.72 | 56.1% | 22% |
| 20260918 | $14.97 | $7.30 | 51.3% | 5% |
| 20260917 | $16.12 | $8.45 | 51.8% | 7% |
| 20260916 | $17.02 | $9.50 | 53.4% | 13% |
| 20260915 | $17.73 | $10.35 | 53.6% | 14% |
| 20260914 | $18.07 | $7.30 | 52.8% | 11% |
| 20260911 | $15.03 | $7.30 | 51.2% | 5% |
| 20260910 | $15.80 | $8.55 | 53.7% | 14% |
| 20260909 | $15.85 | $8.95 | 53.1% | 12% |
| 20260908 | $16.77 | $9.90 | 54.0% | 15% |
| 20260904 | $15.97 | $7.33 | 51.1% | 5% |
| 20260903 | $16.85 | $8.62 | 51.6% | 7% |
| 20260902 | $15.77 | $8.65 | 50.5% | 3% |
| 20260901 | $17.48 | $10.00 | 52.4% | 10% |
| 20260831 | $18.60 | $7.47 | 52.3% | 9% |
| 20260828 | $16.50 | $8.27 | 51.9% | 8% |
| 20260827 | $16.12 | $9.00 | 52.4% | 10% |
| 20260826 | $15.12 | $9.02 | 52.8% | 11% |
| 20260825 | $15.82 | $9.65 | 53.9% | 15% |
| 20260824 | $16.10 | $6.95 | 53.4% | 13% |
| 20260821 | $14.82 | $7.72 | 52.4% | 9% |
| 20260820 | $15.30 | $8.40 | 52.5% | 10% |
| 20260819 | $15.50 | $8.98 | 53.0% | 11% |
| 20260818 | $14.35 | $8.55 | 51.6% | 7% |
| 20260817 | $14.47 | $5.54 | 52.0% | 8% |
| 20260814 | $13.52 | $6.45 | 49.7% | 0% |
| 20260813 | $16.07 | $8.20 | 56.2% | 15% |
| 20260812 | $14.90 | $7.80 | 52.3% | 0% |
| 20260811 | $15.95 | $8.80 | 53.1% | 0% |
| 20260810 | $18.00 | $6.21 | 58.3% | 19% |
| 20260807 | — | — | 55.0% | 6% |
| 20260806 | $15.47 | $8.30 | 59.8% | 25% |
| 20260805 | $16.40 | $8.82 | 60.8% | 29% |
| 20260804 | $17.10 | $10.03 | 62.7% | 37% |
| 20260803 | $16.40 | $6.72 | 61.0% | 30% |
| 20260731 | $14.95 | $7.35 | 60.8% | 31% |
| 20260730 | $14.68 | $8.05 | 59.6% | 30% |
| 20260729 | $15.62 | $9.62 | 59.6% | 37% |
| 20260728 | $15.05 | $9.32 | 59.1% | 37% |
| 20260727 | $14.75 | $6.42 | 59.1% | 40% |
| 20260724 | $12.45 | $6.62 | 57.7% | 35% |
| 20260723 | $12.10 | $6.83 | 58.8% | 39% |
| 20260722 | $16.75 | $12.98 | 76.4% | 94% |
| 20260721 | $18.32 | $14.38 | 78.2% | 100% |
| 20260720 | $18.52 | $12.45 | 76.2% | 99% |
| 20260716 | $17.90 | $13.15 | 76.0% | 99% |
| 20260715 | $18.18 | $13.57 | 76.4% | 100% |
More on NOW
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.