NOW · Insider Trading
SERVICENOW, INC.
Every open-market purchase and sale reported by NOW officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
Form 4 Filings
50
most recent
Open-Market Buys
0
code P
Sales
8
code S
Reporting Insiders
22
current holders
NOW — Recent Form 4 Transactions (latest 2026-09-01)
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-09-01 | Paul Fipps | President, Global Customer Ops | Sell | −2,034 | −$300.78K |
| 2026-09-01 | Jacqueline P Canney | Chief People & AI Enblmt. Off. | Sell | −7,847 | −$1.08M |
| 2026-08-31 | Paul Edward Chamberlain | Director | Sell | −2,700 | −$365.85K |
| 2026-08-19 | Danielle Fontaine | Principal Accounting Officer | MIXED | +317 | −$19.77K |
| 2026-08-19 | Jacqueline P Canney | Chief People & AI Enblmt. Off. | MIXED | +474 | −$58.38K |
| 2026-08-19 | William R McDermott | Chairman & CEO | MIXED | +1,924 | −$263.18K |
| 2026-08-19 | Paul Fipps | President, Global Customer Ops | MIXED | +384 | −$30.13K |
| 2026-08-19 | Gina Mastantuono | President and CFO | MIXED | +737 | −$100.99K |
| 2026-08-18 | Hossein Nowbar | Pres. & Chief Legal Officer | MIXED | +3,071 | −$247.38K |
| 2026-08-18 | Amit Zavery | President, CPO and COO | MIXED | +4,769 | −$687.70K |
| 2026-08-18 | William R McDermott | Chairman & CEO | MIXED | +7,007 | −$1.01M |
| 2026-08-18 | Jacqueline P Canney | Chief People & AI Enblmt. Off. | MIXED | +2,474 | −$320.17K |
| 2026-08-18 | Gina Mastantuono | President and CFO | MIXED | +3,679 | −$530.47K |
| 2026-08-18 | Danielle Fontaine | Principal Accounting Officer | MIXED | +637 | −$41.91K |
| 2026-08-18 | Paul Fipps | President, Global Customer Ops | MIXED | +4,595 | −$379.07K |
| 2026-08-17 | Paul Edward Chamberlain | Director | Sell | −1,500 | −$188.40K |
| 2026-08-11 | Gina Mastantuono | President and CFO | MIXED | +1,824 | −$264.87K |
| 2026-08-11 | Amit Zavery | President, CPO and COO | MIXED | +4,620 | −$670.61K |
| 2026-08-11 | Paul Fipps | President, Global Customer Ops | MIXED | +3,263 | −$271.24K |
| 2026-08-11 | Jacqueline P Canney | Chief People & AI Enblmt. Off. | MIXED | +1,287 | −$167.71K |
| 2026-08-11 | William R McDermott | Chairman & CEO | MIXED | +4,053 | −$588.43K |
| 2026-08-11 | Danielle Fontaine | Principal Accounting Officer | MIXED | +199 | −$13.24K |
| 2026-06-17 | Eric S. Yuan | Director | A | +2,747 | — |
| 2026-06-01 | Teresa Briggs | Director | Sell | −1,595 | −$173.38K |
| 2026-05-26 | Anita M Sands | Director | A | +3,260 | — |
| 2026-05-26 | Larry Quinlan | Director | A | +3,260 | — |
| 2026-05-26 | Susan L Bostrom | Director | A | +3,260 | — |
| 2026-05-26 | Lawrence Jackson | Director | A | +3,260 | — |
| 2026-05-26 | Paul Edward Chamberlain | Director | A | +3,260 | — |
| 2026-05-26 | Teresa Briggs | Director | A | +3,260 | — |
| 2026-05-26 | Frederic B Luddy | Director | A | +3,260 | — |
| 2026-05-18 | Paul Edward Chamberlain | Director | Sell | −1,500 | −$130.84K |
| 2026-05-18 | William R McDermott | Chairman & CEO | MIXED | +8,928 | −$986.64K |
| 2026-05-18 | Jacqueline P Canney | Chief People & AI Enblmt. Off. | MIXED | +2,948 | −$292.63K |
| 2026-05-18 | Anita M Sands | Director | Sell | −16,445 | −$1.48M |
| 2026-05-18 | Paul Fipps | President, Global Customer Ops | MIXED | +3,928 | −$418.02K |
| 2026-05-18 | Danielle Fontaine | Principal Accounting Officer | MIXED | +953 | −$48.11K |
| 2026-05-18 | Amit Zavery | President, CPO and COO | MIXED | +4,772 | −$527.45K |
| 2026-05-18 | Hossein Nowbar | Pres. & Chief Legal Officer | MIXED | +3,071 | −$189.66K |
| 2026-05-18 | Gina Mastantuono | President and CFO | MIXED | +4,413 | −$488.09K |
| 2026-05-12 | Paul Fipps | President, Global Customer Ops | Sell | −151 | −$13.66K |
| 2026-05-11 | Danielle Fontaine | Principal Accounting Officer | MIXED | +199 | −$9.92K |
| 2026-05-11 | Jacqueline P Canney | Chief People & AI Enblmt. Off. | MIXED | +1,175 | −$136.17K |
| 2026-05-11 | Paul Fipps | President, Global Customer Ops | MIXED | +234 | −$14.60K |
| 2026-05-11 | Amit Zavery | President, CPO and COO | MIXED | +4,620 | −$502.58K |
| 2026-05-11 | Gina Mastantuono | President and CFO | MIXED | +1,824 | −$198.50K |
| 2026-05-11 | William R McDermott | Chairman & CEO | MIXED | +4,053 | −$441.00K |
| 2026-05-01 | William R McDermott | Chairman & CEO | A | +346,920 deriv. | — |
| 2026-05-01 | Gina Mastantuono | President and CFO | A | +39,155 deriv. | — |
| 2026-05-01 | Jacqueline P Canney | Chief People & AI Enblmt. Off. | A | +19,575 deriv. | — |
NOW — Current Insider Holders
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| William R McDermott | Chairman & CEO | 208,604 | $29.62M |
| Jeffrey A Miller | Director | 205,330 | $29.15M |
| Frederic B Luddy | Director | 157,855 | $22.41M |
| Gina Mastantuono | President and CFO | 110,114 | $15.63M |
| Amit Zavery | President, CPO and COO | 86,104 | $12.22M |
| Paul Edward Chamberlain | Director | 43,990 | $6.25M |
| Kevin Thomas McBride | Former Principal Acctg Officer | 34,702 | $4.93M |
| Anita M Sands | Director | 33,350 | $4.73M |
| Jacqueline P Canney | Chief People & AI Enblmt. Off. | 30,042 | $4.27M |
| Russell S Elmer | General Counsel | 29,848 | $4.24M |
| Paul John Smith | Pres., Global Cust.& Field Ops | 27,785 | $3.94M |
| Nicholas Tzitzon | Vice Chairman | 23,209 | $3.29M |
| Susan L Bostrom | Director | 21,685 | $3.08M |
| Paul Fipps | President, Global Customer Ops | 18,305 | $2.60M |
| Jonathan Chadwick | Director | 17,620 | $2.50M |
| Larry Quinlan | Director | 11,465 | $1.63M |
| Teresa Briggs | Director | 11,010 | $1.56M |
| Danielle Fontaine | Principal Accounting Officer | 10,887 | $1.55M |
| Hossein Nowbar | Pres. & Chief Legal Officer | 7,174 | $1.02M |
| Lawrence Jackson | Director | 4,875 | $692.10K |
| Eric S. Yuan | Director | 2,747 | $389.99K |
| Deborah Black | Director | 2,140 | $303.82K |
NOW Insider Trading FAQ
Who are the insiders at NOW?
22 officers, directors and 10%+ beneficial owners currently report holdings in NOW via SEC Form 4.
Are NOW insiders buying or selling?
Across the 50 most recent Form 4 filings for NOW, 0 were open-market purchases (code P) and 8 were sales (code S). Sales frequently reflect scheduled 10b5-1 plans or tax withholding rather than a view on the stock.
How current is NOW insider data?
Form 4 must be filed within two business days of the transaction, so this is close to real time. The most recent NOW filing is dated 2026-09-01.
How to read Form 4 activity
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the NOW quote page; the site-wide leaderboard is on the insider transactions hub.
More on NOW
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.