NOW (SERVICENOW, INC.)
Insider Trading Activity
Every open-market purchase and sale reported by NOW officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-09-01 | Paul Fipps | President, Global Customer Ops | Sell | — | — |
| 2026-09-01 | Jacqueline P Canney | Chief People & AI Enblmt. Off. | Sell | — | — |
| 2026-08-31 | Paul Edward Chamberlain | Director | Sell | — | — |
| 2026-08-19 | Danielle Fontaine | Principal Accounting Officer | MIXED | — | — |
| 2026-08-19 | Jacqueline P Canney | Chief People & AI Enblmt. Off. | MIXED | — | — |
| 2026-08-19 | William R McDermott | Chairman & CEO | MIXED | — | — |
| 2026-08-19 | Paul Fipps | President, Global Customer Ops | MIXED | — | — |
| 2026-08-19 | Gina Mastantuono | President and CFO | MIXED | — | — |
| 2026-08-18 | Hossein Nowbar | Pres. & Chief Legal Officer | MIXED | — | — |
| 2026-08-18 | Amit Zavery | President, CPO and COO | MIXED | — | — |
| 2026-08-18 | William R McDermott | Chairman & CEO | MIXED | — | — |
| 2026-08-18 | Jacqueline P Canney | Chief People & AI Enblmt. Off. | MIXED | — | — |
| 2026-08-18 | Gina Mastantuono | President and CFO | MIXED | — | — |
| 2026-08-18 | Danielle Fontaine | Principal Accounting Officer | MIXED | — | — |
| 2026-08-18 | Paul Fipps | President, Global Customer Ops | MIXED | — | — |
| 2026-08-17 | Paul Edward Chamberlain | Director | Sell | — | — |
| 2026-08-11 | Gina Mastantuono | President and CFO | MIXED | — | — |
| 2026-08-11 | Amit Zavery | President, CPO and COO | MIXED | — | — |
| 2026-08-11 | Paul Fipps | President, Global Customer Ops | MIXED | — | — |
| 2026-08-11 | Jacqueline P Canney | Chief People & AI Enblmt. Off. | MIXED | — | — |
| 2026-08-11 | William R McDermott | Chairman & CEO | MIXED | — | — |
| 2026-08-11 | Danielle Fontaine | Principal Accounting Officer | MIXED | — | — |
| 2026-06-17 | Eric S. Yuan | Director | A | — | — |
| 2026-06-01 | Teresa Briggs | Director | Sell | — | — |
| 2026-05-26 | Anita M Sands | Director | A | — | — |
| 2026-05-26 | Larry Quinlan | Director | A | — | — |
| 2026-05-26 | SUSAN L BOSTROM | Director | A | — | — |
| 2026-05-26 | Lawrence Jackson | Director | A | — | — |
| 2026-05-26 | Paul Edward Chamberlain | Director | A | — | — |
| 2026-05-26 | Teresa Briggs | Director | A | — | — |
| 2026-05-26 | FREDERIC B LUDDY | Director | A | — | — |
| 2026-05-18 | Paul Edward Chamberlain | Director | Sell | — | — |
| 2026-05-18 | William R McDermott | Chairman & CEO | MIXED | — | — |
| 2026-05-18 | Jacqueline P Canney | Chief People & AI Enblmt. Off. | MIXED | — | — |
| 2026-05-18 | Anita M Sands | Director | Sell | — | — |
| 2026-05-18 | Paul Fipps | President, Global Customer Ops | MIXED | — | — |
| 2026-05-18 | Danielle Fontaine | Principal Accounting Officer | MIXED | — | — |
| 2026-05-18 | Amit Zavery | President, CPO and COO | MIXED | — | — |
| 2026-05-18 | Hossein Nowbar | Pres. & Chief Legal Officer | MIXED | — | — |
| 2026-05-18 | Gina Mastantuono | President and CFO | MIXED | — | — |
| 2026-05-12 | Paul Fipps | President, Global Customer Ops | Sell | — | — |
| 2026-05-11 | Danielle Fontaine | Principal Accounting Officer | MIXED | — | — |
| 2026-05-11 | Jacqueline P Canney | Chief People & AI Enblmt. Off. | MIXED | — | — |
| 2026-05-11 | Paul Fipps | President, Global Customer Ops | MIXED | — | — |
| 2026-05-11 | Amit Zavery | President, CPO and COO | MIXED | — | — |
| 2026-05-11 | Gina Mastantuono | President and CFO | MIXED | — | — |
| 2026-05-11 | William R McDermott | Chairman & CEO | MIXED | — | — |
| 2026-05-01 | William R McDermott | Chairman & CEO | A | — | — |
| 2026-05-01 | Gina Mastantuono | President and CFO | A | — | — |
| 2026-05-01 | Jacqueline P Canney | Chief People & AI Enblmt. Off. | A | — | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| — | Director | 149,565,180 | — |
| — | 10%+ Owner | 114,741,260 | — |
| — | 10%+ Owner | 84,344,430 | — |
| — | Director | 48,758,270 | — |
| — | Director | 37,183,225 | — |
| — | Director | 34,574,420 | — |
| — | Director | 32,712,300 | — |
| — | Director | 3,481,105 | — |
| — | Director | 3,358,250 | — |
| — | Director | 3,173,915 | — |
| — | 10%+ Owner | 1,687,500 | — |
| — | 10%+ Owner | 1,687,500 | — |
| — | Director | 635,360 | — |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the NOW quote page; the site-wide leaderboard is on the insider transactions hub.