RPOA Advisors, Inc. — 13F Holdings & Portfolio

CIK 1963326 · latest 13F-HR filed 2026-07-28

RPOA Advisors, Inc. manages $3.51B in 13F-reported U.S. long-equity assets across 7 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are BKLC (44.75%), BKAG (24.77%), BKMC (12.21%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 1 new position and exited 0; 3 existing positions rose in reported value and 1 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Loading holdings…
AUM
$3.51B

Long-equity book

Holdings
7

Distinct positions

Period
2026-06-30

Filed 2026-07-28

Q/Q Activity
+1 / −0 / ↑3 / ↓1

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 100%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Sep 24, 2026.

Assets Under Management
$3.59B
Discretionary
$3.56B
Employees
126
Accounts
13,358
Address
2820 DALLAS PARKWAY
PLANO, TX 75093
Phone
(469) 246-3600
Name Title / Status Ownership Type
FRYE, WILLIAM, ROBERT ControlCHIEF COMPLIANCE OFFICER
since Mar 2011
Less than 5%Individual
LUBY, STEPHEN, BRASSIL ControlCHIEF REVENUE OFFICER
since Mar 2023
Less than 5%Individual
MORAIF FAMILY EXEMPT IRREVOCABLE TRUST ControlSHAREHOLDER
since Dec 2023
75% or moreDomestic Entity
MORAIF, KENNETH, ALFRED ControlPRESIDENT AND CHIEF EXECUTIVE OFFICER
since Dec 2023
Less than 5%Individual
MORAIF, KENNETH, ALFRED ControlTRUSTEE OF MORAIF FAMILY EXEMPT IRREVOCABLE TRUST
since Dec 2023
Less than 5%Individual
ROACH, JORDAN, MICHAEL ControlCHIEF INVESTMENT OFFICER
since Nov 2024
Less than 5%Individual
STUART, JULIA ControlCHIEF OPERATING OFFICER
since Jul 2021
Less than 5%Individual
WINKLER, CHRISTOPHER, TODD ControlCHIEF FINANCIAL OFFICER
since Mar 2023
Less than 5%Individual
ARGENT TRUST COMPANYTRUSTEE OF RETIREMENT PLANNERS OF AMERICA EMPLOYEE STOCK OWNERSHIP TRUST
since Dec 2023
Less than 5%Domestic Entity
RETIREMENT PLANNERS OF AMERICA EMPLOYEE STOCK OWNERSHIP TRUSTSHAREHOLDER
since Dec 2023
10–25%Domestic Entity
MORAIF, KENNETH, ALFRED Control
Indirect owner via MORAIF FAMILY EXEMPT IRREVOCABLE TRUST
TRUSTEE
since Dec 2023
General partner, trustee or managerIndividual
ARGENT TRUST COMPANY
Indirect owner via RETIREMENT PLANNERS OF AMERICA EMPLOYEE STOCK OWNERSHIP TRUST
TRUSTEE
since Dec 2023
General partner, trustee or managerDomestic Entity
Ownership & leadership changes · 10 filings with changes since Jan 31, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Nov 11, 2024 filing
  • AddedROACH, JORDAN, MICHAEL · CHIEF INVESTMENT OFFICER · Less than 5% · control person
Aug 9, 2024 filing
  • ChangedMORAIF FAMILY EXEMPT IRREVOCABLE TRUST · ownership 50–75% → 75% or more
  • ChangedMORAIF, KENNETH, ALFRED · ownership 10–25% → Less than 5%
Jan 26, 2024 filing
  • No longer listedBARTOL, DOUGLAS, MERRILL · MEMBER · 10–25% · control person · listed since Mar 2011
  • No longer listedDYER, CHARLES, DOUGLAS · MEMBER · 10–25% · control person · listed since Mar 2011
  • AddedARGENT TRUST COMPANY · TRUSTEE · General partner, trustee or manager · indirect via RETIREMENT PLANNERS OF AMERICA EMPLOYEE STOCK OWNERSHIP TRUST
  • AddedARGENT TRUST COMPANY · TRUSTEE OF RETIREMENT PLANNERS OF AMERICA EMPLOYEE STOCK OWNERSHIP TRUST · Less than 5%
  • AddedMORAIF FAMILY EXEMPT IRREVOCABLE TRUST · SHAREHOLDER · 50–75% · control person
  • AddedMORAIF, KENNETH, ALFRED · TRUSTEE · General partner, trustee or manager · indirect via MORAIF FAMILY EXEMPT IRREVOCABLE TRUST · control person
  • AddedRETIREMENT PLANNERS OF AMERICA EMPLOYEE STOCK OWNERSHIP TRUST · SHAREHOLDER · 10–25%
  • ChangedMORAIF, KENNETH, ALFRED · title MANAGING MEMBER → PRESIDENT AND CHIEF EXECUTIVE OFFICER / TRUSTEE OF MORAIF FAMILY EXEMPT IRREVOCABLE TRUST; ownership 50–75% → 10–25%
Mar 30, 2023 filing
  • No longer listedWARD, JAMES, LEO · EXECUTIVE VICE PRESIDENT, ADVISORY SERVICES · Less than 5% · control person · listed since Jul 2020
  • No longer listedWOLF, BRIAN, THOMAS · CHIEF FINANCIAL OFFICER · Less than 5% · control person · listed since Jun 2019
  • AddedLUBY, STEPHEN, BRASSIL · CHIEF REVENUE OFFICER · Less than 5% · control person
  • AddedWINKLER, CHRISTOPHER, TODD · CHIEF FINANCIAL OFFICER · Less than 5% · control person
Mar 30, 2022 filing
  • No longer listedDRAGON, ELIAS, ROBERT · MEMBER · 10–25% · control person · listed since Mar 2011
  • AddedSTUART, JULIA · CHIEF OPERATING OFFICER · Less than 5% · control person
Mar 29, 2021 filing
  • No longer listedCARRILLO, SUZANNA, MARIA · VICE PRESIDENT OF BUSINESS DEVELOPMENT · Less than 5% · control person · listed since Mar 2018
Nov 22, 2020 filing
  • AddedWARD, JAMES, LEO · EXECUTIVE VICE PRESIDENT, ADVISORY SERVICES · Less than 5% · control person
Dec 5, 2019 filing
  • No longer listedCOCKRUM, DAVID, JOSEPH · CHIEF OPERATING OFFICER · Less than 5% · control person · listed since Nov 2016
  • No longer listedRandolph, William, Howard · CHIEF FINANCIAL OFFICER · Less than 5% · control person · listed since Nov 2016
  • AddedCARRILLO, SUZANNA, MARIA · VICE PRESIDENT OF BUSINESS DEVELOPMENT · Less than 5% · control person
  • AddedWOLF, BRIAN, THOMAS · CHIEF FINANCIAL OFFICER · Less than 5% · control person
Oct 1, 2018 filing
  • No longer listedHATTON, CLARK, CHRISTOPHER · MEMBER · 5–10% · control person · listed since Mar 2011
Dec 1, 2016 filing
  • AddedCOCKRUM, DAVID, JOSEPH · CHIEF OPERATING OFFICER · Less than 5% · control person
  • AddedRandolph, William, Howard · CHIEF FINANCIAL OFFICER · Less than 5% · control person
  • ChangedFRYE, WILLIAM, ROBERT · title CHIEF COMPLIANCE OFFICER/DIRECTOR OF OPERATIONS → CHIEF COMPLIANCE OFFICER
Older changes (1 more filing)
Jan 31, 2012 filing (earliest on record)
  • ListedBARTOL, DOUGLAS, MERRILL · MEMBER · 10–25% · control person
  • ListedDRAGON, ELIAS, ROBERT · MEMBER · 10–25% · control person
  • ListedDYER, CHARLES, DOUGLAS · MEMBER · 10–25% · control person
  • ListedFRYE, WILLIAM, ROBERT · CHIEF COMPLIANCE OFFICER/DIRECTOR OF OPERATIONS · Less than 5% · control person
  • ListedHATTON, CLARK, CHRISTOPHER · MEMBER · 5–10% · control person
  • ListedMORAIF, KENNETH, ALFRED · MANAGING MEMBER · 50–75% · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

Show all 3 →

Top Trims

Show all 1 →

New Positions

Show all 1 →

Exited Positions

  • No exits this quarter.
Show all 0 →

RPOA Advisors, Inc. Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 BNY MELLON ETF TRUST BKLC 09661T107 $1.57B 44.75% 10,957,162 SH
2 BNY MELLON ETF TRUST BKAG 09661T602 $869.6M 24.77% 20,729,160 SH
3 BNY MELLON ETF TRUST BKMC 09661T206 $428.7M 12.21% 3,459,848 SH
4 BNY MELLON ETF TRUST BKIE 09661T404 $326.2M 9.29% 3,242,222 SH
5 BNY MELLON ETF TRUST BKUI 09661T859 $314.9M 8.97% 6,327,461 SH
6 MICROSOFT CORP MSFT 594918104 $399.5K 0.01% 1,071 SH
7 BNY MELLON ETF TRUST BKHY 09661T800 $214.7K 0.01% 4,510 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-28 $3.51B 7 0001963326-26-000003
2026-03-31 2026-04-17 $2.29B 6 0001963326-26-000002
2025-12-31 2026-02-09 $3.94B 6 0001963326-26-000001
Filer Information
Address
2820 DALLAS PKWY
PLANO, TX 75093
Phone
(469) 246-3600
Filing Manager
RPOA Advisors, Inc.
PLANO, TX
Signatory
William Frye
Chief Compliance Officer