PALO ALTO WEALTH ADVISORS, LLC — 13F Holdings & Portfolio
CIK 1964382 · latest 13F-HR filed 2025-11-12
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
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AUM
$343.3M
Long-equity book
Holdings
64
Distinct positions
Period
2025-09-30
Filed 2025-11-12
Q/Q Activity
+10 / −1 / ↑36 / ↓8
vs 2025-06-30
Firm Profile & Key People
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- ALPHABET INC$40.5M +52.9%
- ALPHABET INC$21.2M +61.9%
- ISHARES TR$2.7M +12.5%
- APPLE INC$2.1M +31.0%
- WISDOMTREE TR$2.0M +10.4%
Top Trims
- WISDOMTREE TR-$909.6K -12.3%
- SERVICENOW INC-$883.9K -16.3%
- DOORDASH INC-$550.5K -18.5%
- OKTA INC-$358.7K -58.8%
- J P MORGAN EXCHANGE TRADED F-$339.1K -47.5%
New Positions
- AMERICAN CENTY ETF TR$683.8K
- ISHARES TR$643.8K
- AMERICAN CENTY ETF TR$510.1K
- ISHARES TR$388.2K
- BERKSHIRE HATHAWAY INC DEL$267.4K
All Holdings
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | ALPHABET INC | GOOG | 02079K107 | $117.2M | 34.14% | 401,695 | SH |
| 2 | ALPHABET INC | GOOGL | 02079K305 | $55.4M | 16.15% | 190,266 | SH |
| 3 | ISHARES TR | QUAL | 46432F339 | $24.7M | 7.20% | 125,685 | SH |
| 4 | WISDOMTREE TR | DGRW | 97717X669 | $21.2M | 6.18% | 236,775 | SH |
| 5 | NVIDIA CORPORATION | NVDA | 67066G104 | $16.0M | 4.67% | 82,950 | SH |
| 6 | VANECK ETF TRUST | MOAT | 92189F643 | $11.6M | 3.38% | 114,061 | SH |
| 7 | GOLDMAN SACHS ETF TR | GSIE | 381430107 | $10.1M | 2.93% | 239,540 | SH |
| 8 | APPLE INC | AAPL | 037833100 | $9.0M | 2.61% | 32,493 | SH |
| 9 | MICROSOFT CORP | MSFT | 594918104 | $8.3M | 2.42% | 16,310 | SH |
| 10 | JOHN HANCOCK EXCHANGE TRADED | JHMM | 47804J206 | $7.5M | 2.20% | 115,901 | SH |
| 11 | WISDOMTREE TR | USFR | 97717Y527 | $6.5M | 1.88% | 128,580 | SH |
| 12 | ISHARES TR | TFLO | 46434V860 | $5.7M | 1.66% | 112,526 | SH |
| 13 | AMERICAN CENTY ETF TR | AVMC | 025072125 | $4.8M | 1.39% | 68,650 | SH |
| 14 | ISHARES TR | IWB | 464287622 | $4.6M | 1.33% | 12,232 | SH |
| 15 | SERVICENOW INC | NOW | 81762P102 | $4.5M | 1.32% | 5,280 | SH |
| 16 | ISHARES TR | IQLT | 46434V456 | $4.4M | 1.29% | 97,842 | SH |
| 17 | AMAZON COM INC | AMZN | 023135106 | $2.9M | 0.83% | 11,478 | SH |
| 18 | DOORDASH INC | DASH | 25809K105 | $2.4M | 0.71% | 12,073 | SH |
| 19 | BROADCOM INC | AVGO | 11135F101 | $1.9M | 0.55% | 5,331 | SH |
| 20 | SPDR S&P 500 ETF TR | SPY | 78462F103 | $1.8M | 0.54% | 2,705 | SH |
| 21 | TWILIO INC | TWLO | 90138F102 | $1.4M | 0.41% | 10,756 | SH |
| 22 | JPMORGAN CHASE & CO. | JPM | 46625H100 | $1.4M | 0.39% | 4,290 | SH |
| 23 | TESLA INC | TSLA | 88160R101 | $1.1M | 0.33% | 2,607 | SH |
| 24 | PALANTIR TECHNOLOGIES INC | PLTR | 69608A108 | $1.0M | 0.30% | 5,343 | SH |
| 25 | VANGUARD SPECIALIZED FUNDS | VIG | 921908844 | $920.2K | 0.27% | 4,205 | SH |
| 26 | META PLATFORMS INC | META | 30303M102 | $904.9K | 0.26% | 1,443 | SH |
| 27 | ISHARES TR | IVV | 464287200 | $848.8K | 0.25% | 1,237 | SH |
| 28 | ISHARES TR | IJR | 464287804 | $798.4K | 0.23% | 6,676 | SH |
| 29 | PIMCO ETF TR | MUNI | 72201R866 | $743.7K | 0.22% | 14,123 | SH |
| 30 | ELI LILLY & CO | LLY | 532457108 | $717.5K | 0.21% | 726 | SH |
| 31 | AMERICAN CENTY ETF TR | AVDE | 025072703 | $683.8K | 0.20% | 8,490 | SH |
| 32 | UBER TECHNOLOGIES INC | UBER | 90353T100 | $659.6K | 0.19% | 7,047 | SH |
| 33 | ISHARES TR | IJH | 464287507 | $643.8K | 0.19% | 9,855 | SH |
| 34 | PIMCO ETF TR | PYLD | 72201R585 | $587.1K | 0.17% | 21,890 | SH |
| 35 | VANGUARD INDEX FDS | VTI | 922908769 | $528.2K | 0.15% | 1,573 | SH |
| 36 | ISHARES TR | IWM | 464287655 | $517.6K | 0.15% | 2,119 | SH |
| 37 | AMERICAN CENTY ETF TR | AVLC | 025072158 | $510.1K | 0.15% | 6,525 | SH |
| 38 | ISHARES TR | USMV | 46429B697 | $497.7K | 0.14% | 5,278 | SH |
| 39 | TAIWAN SEMICONDUCTOR MFG LTD | TSM | 874039100 | $496.9K | 0.14% | 1,707 | SH |
| 40 | SPDR SERIES TRUST | QUS | 78468R812 | $479.3K | 0.14% | 2,765 | SH |
| 41 | GOLDMAN SACHS GROUP INC | GS | 38141G104 | $478.1K | 0.14% | 590 | SH |
| 42 | INVESCO QQQ TR | QQQ | 46090E103 | $460.4K | 0.13% | 741 | SH |
| 43 | VANGUARD TAX-MANAGED FDS | VEA | 921943858 | $423.8K | 0.12% | 6,866 | SH |
| 44 | ISHARES TR | IVW | 464287309 | $388.2K | 0.11% | 3,133 | SH |
| 45 | VANECK ETF TRUST | HYD | 92189H409 | $384.4K | 0.11% | 7,541 | SH |
| 46 | J P MORGAN EXCHANGE TRADED F | JCPB | 46641Q670 | $374.5K | 0.11% | 7,867 | SH |
| 47 | VANGUARD INDEX FDS | VXF | 922908652 | $369.9K | 0.11% | 1,760 | SH |
| 48 | VANECK ETF TRUST | SMH | 92189F676 | $335.3K | 0.10% | 955 | SH |
| 49 | VANGUARD INDEX FDS | VOO | 922908363 | $315.6K | 0.09% | 503 | SH |
| 50 | JOHNSON & JOHNSON | JNJ | 478160104 | $306.7K | 0.09% | 1,582 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2025-09-30 | 2025-11-12 | $343.3M | 64 | 0001951757-25-001406 |
| 2025-06-30 | 2025-08-14 | $264.3M | 55 | 0001951757-25-001091 |