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PALO ALTO WEALTH ADVISORS, LLC — 13F Holdings & Portfolio

CIK 1964382 · latest 13F-HR filed 2025-11-12

Backtest portfolio

PALO ALTO WEALTH ADVISORS, LLC manages $343.3M in 13F-reported U.S. long-equity assets across 64 reported positions as of its 2025-09-30 13F-HR filing. Its largest disclosed positions are GOOG (34.14%), GOOGL (16.15%), QUAL (7.20%). Quarter over quarter (versus its 2025-06-30 filing) the fund opened 10 new positions and exited 1; 36 existing positions rose in reported value and 8 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$343.3M

Long-equity book

Holdings
64

Distinct positions

Period
2025-09-30

Filed 2025-11-12

Q/Q Activity
+10 / −1 / ↑36 / ↓8

vs 2025-06-30

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q3 25
GOOG34.1% · -7%GOOGL16.1% · -2%QUAL7.2% · +5%DGRW6.2% · +3%NVDA4.7% · -16%MOAT3.4% · -11%GSIE2.9% · +15%AAPL2.6% · -2%MSFT2.4% · +1%JHMM2.2% · -4%USFR1.9% · -12%TFLO1.7% · +29%AVMC1.4% · +29%IWB1.3% · -13%NOW1.3% · 0%IQLT1.3% · +3%AMZN0.8% · +12%DASH0.7% · +0%AVGO0.5% · +88%SPY0.5% · +1%TWLO0.4% · -2%JPM0.4% · +4%TSLA0.3% · +4%PLTR0.3% · -8%VIG0.3% · 0%META0.3% · +2%IVV0.2% · +86%IJR0.2% · +174%MUNI0.2% · +3%LLY0.2% · +2%AVDE0.2% · newUBER0.2% · +1%IJH0.2% · newPYLD0.2% · +84%VTI0.2% · +12%IWM0.2% · +0%AVLC0.1% · newUSMV0.1% · -4%TSM0.1% · +5%QUS0.1% · 0%GS0.1% · +2%QQQ0.1% · +29%VEA0.1% · +22%IVW0.1% · newHYD0.1% · -19%JCPB0.1% · -48%VXF0.1% · +0%SMH0.1% · 0%VOO0.1% · +6%JNJ0.1% · +17%ORCL0.1% · +2%VGT0.1% · 0%NFLX0.1% · +6%EBAY0.1% · +2%BRK.B0.1% · newOKTA0.1% · -52%AMD0.1% · newBAC0.1% · newESGU0.1% · +0%XOM0.1% · new

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q2 25 → Q3 25

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

2 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 81.9%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Mar 13, 2025.

Assets Under Management
$770.4M
Discretionary
$616.0M
Employees
6
Accounts
758
Address
715 COLORADO AVENUE
SUITE A
PALO ALTO, CA 94303
Phone
(650) 656-9800
Website
Name Title / Status Ownership Type
BLAIR, NATHAN, THOMAS ControlPARTNER AND CHIEF COMPLIANCE OFFICER
since Feb 2018
50–75%Individual
SCHMIDT, RYAN, KENNETH ControlMANAGING MEMBER / PRINCIPAL
since Sep 2016
50–75%Individual
Ownership & leadership changes · 2 filings with changes since Sep 14, 2016

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Mar 27, 2020 filing
  • ChangedBLAIR, NATHAN, THOMAS · title PARTNER → PARTNER AND CHIEF COMPLIANCE OFFICER
  • ChangedSCHMIDT, RYAN, KENNETH · title MANAGING MEMBER / PRINCIPAL AND CHIEF COMPLIANCE OFFICER → MANAGING MEMBER / PRINCIPAL
Mar 26, 2018 filing
  • AddedBLAIR, NATHAN, THOMAS · PARTNER · 50–75% · control person
  • ChangedSCHMIDT, RYAN, KENNETH · title PRINCIPAL AND CHIEF COMPLIANCE OFFICER → MANAGING MEMBER / PRINCIPAL AND CHIEF COMPLIANCE OFFICER; ownership 75% or more → 50–75%
Sep 14, 2016 filing (earliest on record)
  • ListedSCHMIDT, RYAN, KENNETH · PRINCIPAL AND CHIEF COMPLIANCE OFFICER · 75% or more · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

Show all 36 →

Top Trims

Show all 8 →

New Positions

Show all 10 →

Exited Positions

Show all 1 →

PALO ALTO WEALTH ADVISORS, LLC Holdings (2025-09-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 ALPHABET INC GOOG 02079K107 $117.2M 34.14% 401,695 SH
2 ALPHABET INC GOOGL 02079K305 $55.4M 16.15% 190,266 SH
3 ISHARES TR QUAL 46432F339 $24.7M 7.20% 125,685 SH
4 WISDOMTREE TR DGRW 97717X669 $21.2M 6.18% 236,775 SH
5 NVIDIA CORPORATION NVDA 67066G104 $16.0M 4.67% 82,950 SH
6 VANECK ETF TRUST MOAT 92189F643 $11.6M 3.38% 114,061 SH
7 GOLDMAN SACHS ETF TR GSIE 381430107 $10.1M 2.93% 239,540 SH
8 APPLE INC AAPL 037833100 $9.0M 2.61% 32,493 SH
9 MICROSOFT CORP MSFT 594918104 $8.3M 2.42% 16,310 SH
10 JOHN HANCOCK EXCHANGE TRADED JHMM 47804J206 $7.5M 2.20% 115,901 SH
11 WISDOMTREE TR USFR 97717Y527 $6.5M 1.88% 128,580 SH
12 ISHARES TR TFLO 46434V860 $5.7M 1.66% 112,526 SH
13 AMERICAN CENTY ETF TR AVMC 025072125 $4.8M 1.39% 68,650 SH
14 ISHARES TR IWB 464287622 $4.6M 1.33% 12,232 SH
15 SERVICENOW INC NOW 81762P102 $4.5M 1.32% 5,280 SH
16 ISHARES TR IQLT 46434V456 $4.4M 1.29% 97,842 SH
17 AMAZON COM INC AMZN 023135106 $2.9M 0.83% 11,478 SH
18 DOORDASH INC DASH 25809K105 $2.4M 0.71% 12,073 SH
19 BROADCOM INC AVGO 11135F101 $1.9M 0.55% 5,331 SH
20 SPDR S&P 500 ETF TR SPY 78462F103 $1.8M 0.54% 2,705 SH
21 TWILIO INC TWLO 90138F102 $1.4M 0.41% 10,756 SH
22 JPMORGAN CHASE & CO. JPM 46625H100 $1.4M 0.39% 4,290 SH
23 TESLA INC TSLA 88160R101 $1.1M 0.33% 2,607 SH
24 PALANTIR TECHNOLOGIES INC PLTR 69608A108 $1.0M 0.30% 5,343 SH
25 VANGUARD SPECIALIZED FUNDS VIG 921908844 $920.2K 0.27% 4,205 SH
26 META PLATFORMS INC META 30303M102 $904.9K 0.26% 1,443 SH
27 ISHARES TR IVV 464287200 $848.8K 0.25% 1,237 SH
28 ISHARES TR IJR 464287804 $798.4K 0.23% 6,676 SH
29 PIMCO ETF TR MUNI 72201R866 $743.7K 0.22% 14,123 SH
30 ELI LILLY & CO LLY 532457108 $717.5K 0.21% 726 SH
31 AMERICAN CENTY ETF TR AVDE 025072703 $683.8K 0.20% 8,490 SH
32 UBER TECHNOLOGIES INC UBER 90353T100 $659.6K 0.19% 7,047 SH
33 ISHARES TR IJH 464287507 $643.8K 0.19% 9,855 SH
34 PIMCO ETF TR PYLD 72201R585 $587.1K 0.17% 21,890 SH
35 VANGUARD INDEX FDS VTI 922908769 $528.2K 0.15% 1,573 SH
36 ISHARES TR IWM 464287655 $517.6K 0.15% 2,119 SH
37 AMERICAN CENTY ETF TR AVLC 025072158 $510.1K 0.15% 6,525 SH
38 ISHARES TR USMV 46429B697 $497.7K 0.14% 5,278 SH
39 TAIWAN SEMICONDUCTOR MFG LTD TSM 874039100 $496.9K 0.14% 1,707 SH
40 SPDR SERIES TRUST QUS 78468R812 $479.3K 0.14% 2,765 SH
41 GOLDMAN SACHS GROUP INC GS 38141G104 $478.1K 0.14% 590 SH
42 INVESCO QQQ TR QQQ 46090E103 $460.4K 0.13% 741 SH
43 VANGUARD TAX-MANAGED FDS VEA 921943858 $423.8K 0.12% 6,866 SH
44 ISHARES TR IVW 464287309 $388.2K 0.11% 3,133 SH
45 VANECK ETF TRUST HYD 92189H409 $384.4K 0.11% 7,541 SH
46 J P MORGAN EXCHANGE TRADED F JCPB 46641Q670 $374.5K 0.11% 7,867 SH
47 VANGUARD INDEX FDS VXF 922908652 $369.9K 0.11% 1,760 SH
48 VANECK ETF TRUST SMH 92189F676 $335.3K 0.10% 955 SH
49 VANGUARD INDEX FDS VOO 922908363 $315.6K 0.09% 503 SH
50 JOHNSON & JOHNSON JNJ 478160104 $306.7K 0.09% 1,582 SH
Filing History
Period Filed AUM Holdings Accession
2025-09-30 2025-11-12 $343.3M 64 0001951757-25-001406
2025-06-30 2025-08-14 $264.3M 55 0001951757-25-001091