Sterling Financial Group, Inc. — 13F Holdings & Portfolio
CIK 1991301 · latest 13F-HR filed 2025-11-17
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
$315.5M
Long-equity book
73
Distinct positions
2025-09-30
Filed 2025-11-17
+7 / −5 / ↑41 / ↓16
vs 2025-06-30
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- ISHARES TR$7.7M +35.9%
- INVESCO EXCH TRD SLF IDX FD$7.6M +62.1%
- INVESCO EXCH TRD SLF IDX FD$5.1M +34.3%
- AMPLIFY ETF TR$4.6M +30.4%
- INVESCO EXCHANGE TRADED FD T$4.3M +1647.1%
Top Trims
- SPDR SERIES TRUST-$18.7M -98.9%
- ISHARES TR-$2.8M -9.8%
- THE CIGNA GROUP-$672.1K -12.9%
- J P MORGAN EXCHANGE TRADED F-$494.8K -14.5%
- INVESCO EXCH TRD SLF IDX FD-$490.5K -36.7%
New Positions
- INVESCO EXCH TRD SLF IDX FD$755.7K
- INVESCO EXCH TRD SLF IDX FD$498.8K
- INVESCO EXCH TRD SLF IDX FD$385.1K
- INVESCO EXCH TRD SLF IDX FD$384.6K
- INVESCO EXCH TRD SLF IDX FD$342.7K
Exited Positions
- SPDR SERIES TRUST$7.8M
- ISHARES BITCOIN TRUST ETF$2.0M
- GOLDMAN SACHS ETF TR$351.3K
- BOSTON SCIENTIFIC CORP$223.0K
- NETFLIX INC$204.9K
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | INVESCO EXCHANGE TRADED FD T | SPHQ | 46137V241 | $40.6M | 12.87% | 554,026 | SH |
| 2 | AMPLIFY ETF TR | DIVO | 032108409 | $34.1M | 10.82% | 765,866 | SH |
| 3 | J P MORGAN EXCHANGE TRADED F | JGRO | 46654Q609 | $31.9M | 10.10% | 339,850 | SH |
| 4 | ISHARES TR | INTF | 46434V274 | $29.0M | 9.20% | 808,140 | SH |
| 5 | ISHARES TR | IBHF | 46436E528 | $25.4M | 8.04% | 1,084,888 | SH |
| 6 | INVESCO EXCH TRD SLF IDX FD | BSCS | 46138J643 | $20.1M | 6.37% | 977,025 | SH |
| 7 | INVESCO EXCH TRD SLF IDX FD | BSCW | 46139W858 | $19.9M | 6.32% | 954,762 | SH |
| 8 | AMPLIFY ETF TR | IDVO | 032108722 | $19.7M | 6.25% | 528,577 | SH |
| 9 | APPLE INC | AAPL | 037833100 | $13.0M | 4.12% | 51,040 | SH |
| 10 | INVESCO ACTIVELY MANAGED EXC | GSY | 46090A887 | $5.4M | 1.72% | 108,261 | SH |
| 11 | INVESCO EXCH TRD SLF IDX FD | BSMT | 46138J478 | $4.8M | 1.52% | 206,991 | SH |
| 12 | INVESCO EXCHANGE TRADED FD T | XSMO | 46137V498 | $4.6M | 1.45% | 62,384 | SH |
| 13 | THE CIGNA GROUP | CI | 125523100 | $4.5M | 1.44% | 15,753 | SH |
| 14 | SPDR S&P 500 ETF TR | SPY | 78462F103 | $4.3M | 1.35% | 6,413 | SH |
| 15 | DIMENSIONAL ETF TRUST | DFAU | 25434V104 | $4.0M | 1.25% | 86,506 | SH |
| 16 | INVESCO EXCH TRD SLF IDX FD | BSSX | 46139W791 | $3.9M | 1.25% | 154,131 | SH |
| 17 | DIMENSIONAL ETF TRUST | DFAI | 25434V203 | $3.3M | 1.05% | 90,877 | SH |
| 18 | J P MORGAN EXCHANGE TRADED F | JMST | 46641Q654 | $2.9M | 0.93% | 57,288 | SH |
| 19 | NVIDIA CORPORATION | NVDA | 67066G104 | $2.9M | 0.91% | 15,319 | SH |
| 20 | SPDR SERIES TRUST | SPYM | 78464A854 | $2.4M | 0.74% | 30,000 | SH |
| 21 | MICROSOFT CORP | MSFT | 594918104 | $2.1M | 0.66% | 4,007 | SH |
| 22 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $1.9M | 0.59% | 3,687 | SH |
| 23 | AMAZON COM INC | AMZN | 023135106 | $1.9M | 0.59% | 8,432 | SH |
| 24 | VANGUARD INDEX FDS | VOE | 922908512 | $1.8M | 0.58% | 10,520 | SH |
| 25 | ISHARES TR | IWV | 464287689 | $1.8M | 0.56% | 4,670 | SH |
| 26 | GRAYSCALE ETHEREUM TRUST ETF | ETHE | 389638107 | $1.7M | 0.54% | 50,000 | SH |
| 27 | ISHARES TR | DVY | 464287168 | $1.7M | 0.53% | 11,675 | SH |
| 28 | ISHARES TR | IWN | 464287630 | $1.5M | 0.48% | 8,545 | SH |
| 29 | STRATEGY INC | MSTR | 594972408 | $1.4M | 0.43% | 4,227 | SH |
| 30 | INVESCO QQQ TR | QQQ | 46090E103 | $1.2M | 0.40% | 2,079 | SH |
| 31 | TESLA INC | TSLA | 88160R101 | $1.2M | 0.38% | 2,668 | SH |
| 32 | CVS HEALTH CORP | CVS | 126650100 | $1.2M | 0.37% | 15,486 | SH |
| 33 | ALPHABET INC | GOOGL | 02079K305 | $904.3K | 0.29% | 3,720 | SH |
| 34 | INVESCO EXCH TRD SLF IDX FD | BSMW | 46139W833 | $845.7K | 0.27% | 33,863 | SH |
| 35 | META PLATFORMS INC | META | 30303M102 | $791.7K | 0.25% | 1,078 | SH |
| 36 | INVESCO EXCH TRD SLF IDX FD | BSMU | 46138J445 | $772.1K | 0.24% | 35,225 | SH |
| 37 | INVESCO EXCH TRD SLF IDX FD | BSMV | 46138J411 | $762.0K | 0.24% | 36,270 | SH |
| 38 | INVESCO EXCH TRD SLF IDX FD | BSMS | 46138J486 | $757.3K | 0.24% | 32,343 | SH |
| 39 | INVESCO EXCH TRD SLF IDX FD | BSMY | 46139W767 | $755.7K | 0.24% | 31,062 | SH |
| 40 | CHEVRON CORP NEW | CVX | 166764100 | $717.4K | 0.23% | 4,620 | SH |
| 41 | INVESCO EXCH TRD SLF IDX FD | BSMR | 46138J494 | $671.9K | 0.21% | 28,399 | SH |
| 42 | EMPIRE ST RLTY OP L P | ESBA | 292102100 | $631.7K | 0.20% | 84,909 | SH |
| 43 | INVESCO EXCH TRD SLF IDX FD | BSMQ | 46138J510 | $626.3K | 0.20% | 26,509 | SH |
| 44 | BROADCOM INC | AVGO | 11135F101 | $598.8K | 0.19% | 1,815 | SH |
| 45 | ALPHABET INC | GOOG | 02079K107 | $589.6K | 0.19% | 2,421 | SH |
| 46 | INVESCO EXCH TRD SLF IDX FD | PDBC | 46138J528 | $507.6K | 0.16% | 20,696 | SH |
| 47 | INVESCO EXCH TRD SLF IDX FD | BSCX | 46139W825 | $507.4K | 0.16% | 23,635 | SH |
| 48 | INVESCO EXCH TRD SLF IDX FD | BSCY | 46139W783 | $498.8K | 0.16% | 23,730 | SH |
| 49 | PALO ALTO NETWORKS INC | PANW | 697435105 | $494.4K | 0.16% | 2,428 | SH |
| 50 | JPMORGAN CHASE & CO. | JPM | 46625H100 | $483.9K | 0.15% | 1,534 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2025-09-30 | 2025-11-17 | $315.5M | 73 | 0001991301-25-000008 |
| 2025-06-30 | 2025-07-10 | $297.9M | 71 | 0001991301-25-000004 |