Sterling Financial Group, Inc. — 13F Holdings & Portfolio

CIK 1991301 · latest 13F-HR filed 2025-11-17

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Loading holdings…
AUM

$315.5M

Long-equity book

Holdings

73

Distinct positions

Period

2025-09-30

Filed 2025-11-17

Q/Q Activity

+7 / −5 / ↑41 / ↓16

vs 2025-06-30

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • ISHARES TR$7.7M +35.9%
  • INVESCO EXCH TRD SLF IDX FD$7.6M +62.1%
  • INVESCO EXCH TRD SLF IDX FD$5.1M +34.3%
  • AMPLIFY ETF TR$4.6M +30.4%
  • INVESCO EXCHANGE TRADED FD T$4.3M +1647.1%
Show all 41

Top Trims

  • SPDR SERIES TRUST-$18.7M -98.9%
  • ISHARES TR-$2.8M -9.8%
  • THE CIGNA GROUP-$672.1K -12.9%
  • J P MORGAN EXCHANGE TRADED F-$494.8K -14.5%
  • INVESCO EXCH TRD SLF IDX FD-$490.5K -36.7%
Show all 16

New Positions

  • INVESCO EXCH TRD SLF IDX FD$755.7K
  • INVESCO EXCH TRD SLF IDX FD$498.8K
  • INVESCO EXCH TRD SLF IDX FD$385.1K
  • INVESCO EXCH TRD SLF IDX FD$384.6K
  • INVESCO EXCH TRD SLF IDX FD$342.7K
Show all 7

Exited Positions

  • SPDR SERIES TRUST$7.8M
  • ISHARES BITCOIN TRUST ETF$2.0M
  • GOLDMAN SACHS ETF TR$351.3K
  • BOSTON SCIENTIFIC CORP$223.0K
  • NETFLIX INC$204.9K
Show all 5
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 INVESCO EXCHANGE TRADED FD T SPHQ 46137V241 $40.6M 12.87% 554,026 SH
2 AMPLIFY ETF TR DIVO 032108409 $34.1M 10.82% 765,866 SH
3 J P MORGAN EXCHANGE TRADED F JGRO 46654Q609 $31.9M 10.10% 339,850 SH
4 ISHARES TR INTF 46434V274 $29.0M 9.20% 808,140 SH
5 ISHARES TR IBHF 46436E528 $25.4M 8.04% 1,084,888 SH
6 INVESCO EXCH TRD SLF IDX FD BSCS 46138J643 $20.1M 6.37% 977,025 SH
7 INVESCO EXCH TRD SLF IDX FD BSCW 46139W858 $19.9M 6.32% 954,762 SH
8 AMPLIFY ETF TR IDVO 032108722 $19.7M 6.25% 528,577 SH
9 APPLE INC AAPL 037833100 $13.0M 4.12% 51,040 SH
10 INVESCO ACTIVELY MANAGED EXC GSY 46090A887 $5.4M 1.72% 108,261 SH
11 INVESCO EXCH TRD SLF IDX FD BSMT 46138J478 $4.8M 1.52% 206,991 SH
12 INVESCO EXCHANGE TRADED FD T XSMO 46137V498 $4.6M 1.45% 62,384 SH
13 THE CIGNA GROUP CI 125523100 $4.5M 1.44% 15,753 SH
14 SPDR S&P 500 ETF TR SPY 78462F103 $4.3M 1.35% 6,413 SH
15 DIMENSIONAL ETF TRUST DFAU 25434V104 $4.0M 1.25% 86,506 SH
16 INVESCO EXCH TRD SLF IDX FD BSSX 46139W791 $3.9M 1.25% 154,131 SH
17 DIMENSIONAL ETF TRUST DFAI 25434V203 $3.3M 1.05% 90,877 SH
18 J P MORGAN EXCHANGE TRADED F JMST 46641Q654 $2.9M 0.93% 57,288 SH
19 NVIDIA CORPORATION NVDA 67066G104 $2.9M 0.91% 15,319 SH
20 SPDR SERIES TRUST SPYM 78464A854 $2.4M 0.74% 30,000 SH
21 MICROSOFT CORP MSFT 594918104 $2.1M 0.66% 4,007 SH
22 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $1.9M 0.59% 3,687 SH
23 AMAZON COM INC AMZN 023135106 $1.9M 0.59% 8,432 SH
24 VANGUARD INDEX FDS VOE 922908512 $1.8M 0.58% 10,520 SH
25 ISHARES TR IWV 464287689 $1.8M 0.56% 4,670 SH
26 GRAYSCALE ETHEREUM TRUST ETF ETHE 389638107 $1.7M 0.54% 50,000 SH
27 ISHARES TR DVY 464287168 $1.7M 0.53% 11,675 SH
28 ISHARES TR IWN 464287630 $1.5M 0.48% 8,545 SH
29 STRATEGY INC MSTR 594972408 $1.4M 0.43% 4,227 SH
30 INVESCO QQQ TR QQQ 46090E103 $1.2M 0.40% 2,079 SH
31 TESLA INC TSLA 88160R101 $1.2M 0.38% 2,668 SH
32 CVS HEALTH CORP CVS 126650100 $1.2M 0.37% 15,486 SH
33 ALPHABET INC GOOGL 02079K305 $904.3K 0.29% 3,720 SH
34 INVESCO EXCH TRD SLF IDX FD BSMW 46139W833 $845.7K 0.27% 33,863 SH
35 META PLATFORMS INC META 30303M102 $791.7K 0.25% 1,078 SH
36 INVESCO EXCH TRD SLF IDX FD BSMU 46138J445 $772.1K 0.24% 35,225 SH
37 INVESCO EXCH TRD SLF IDX FD BSMV 46138J411 $762.0K 0.24% 36,270 SH
38 INVESCO EXCH TRD SLF IDX FD BSMS 46138J486 $757.3K 0.24% 32,343 SH
39 INVESCO EXCH TRD SLF IDX FD BSMY 46139W767 $755.7K 0.24% 31,062 SH
40 CHEVRON CORP NEW CVX 166764100 $717.4K 0.23% 4,620 SH
41 INVESCO EXCH TRD SLF IDX FD BSMR 46138J494 $671.9K 0.21% 28,399 SH
42 EMPIRE ST RLTY OP L P ESBA 292102100 $631.7K 0.20% 84,909 SH
43 INVESCO EXCH TRD SLF IDX FD BSMQ 46138J510 $626.3K 0.20% 26,509 SH
44 BROADCOM INC AVGO 11135F101 $598.8K 0.19% 1,815 SH
45 ALPHABET INC GOOG 02079K107 $589.6K 0.19% 2,421 SH
46 INVESCO EXCH TRD SLF IDX FD PDBC 46138J528 $507.6K 0.16% 20,696 SH
47 INVESCO EXCH TRD SLF IDX FD BSCX 46139W825 $507.4K 0.16% 23,635 SH
48 INVESCO EXCH TRD SLF IDX FD BSCY 46139W783 $498.8K 0.16% 23,730 SH
49 PALO ALTO NETWORKS INC PANW 697435105 $494.4K 0.16% 2,428 SH
50 JPMORGAN CHASE & CO. JPM 46625H100 $483.9K 0.15% 1,534 SH
Filing History
Period Filed AUM Holdings Accession
2025-09-30 2025-11-17 $315.5M 73 0001991301-25-000008
2025-06-30 2025-07-10 $297.9M 71 0001991301-25-000004