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UP STRATEGIC WEALTH INVESTMENT ADVISORS LLC — 13F Holdings & Portfolio

CIK 2011649 · latest 13F-HR filed 2026-08-07

Backtest portfolio

UP STRATEGIC WEALTH INVESTMENT ADVISORS LLC manages $167.9M in 13F-reported U.S. long-equity assets across 104 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are VEA (18.35%), SCHX (14.08%), VCRB (5.77%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 10 new positions and exited 4; 52 existing positions rose in reported value and 13 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$167.9M

Long-equity book

Holdings
104

Distinct positions

Period
2026-06-30

Filed 2026-08-07

Q/Q Activity
+10 / −4 / ↑52 / ↓13

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
VEA18.3% · +3%SCHX14.1% · +2%VCRB5.8% · +6%IWB5.4% · 0%NVDA4.7% · -15%AAPL4.1% · +1%ITOT3.3% · 0%MSFT2.8% · +0%GOOGL2.6% · 0%DFVX2.3% · +3%AMZN2.2% · +0%JPM1.4% · 0%SCHE1.2% · 0%MU1.2% · +12%DFEM1.1% · +18%AVGO1.0% · 0%VCRM1.0% · -43%VOO0.9% · +0%LLY0.9% · -0%GOOG0.8% · 0%AMD0.8% · +0%WMT0.8% · -2%COST0.8% · -1%VEU0.7% · 0%META0.7% · +26%MA0.7% · +11%MDY0.6% · 0%QQQ0.6% · +0%V0.6% · +18%HD0.6% · +25%TSLA0.5% · +1%AMAT0.5% · 0%ABBV0.5% · -0%BRK.B0.5% · -12%RSP0.5% · 0%JNJ0.4% · 0%TXN0.4% · 0%IVV0.4% · 0%CSCO0.4% · 0%XLF0.4% · 0%IDEV0.4% · 0%OMFL0.4% · -1%GILD0.4% · 0%CAT0.4% · 0%EQAL0.4% · 0%IWM0.3% · 0%SPY0.3% · -8%UNH0.3% · 0%VTI0.3% · -4%RTX0.3% · 0%KO0.3% · 0%PG0.3% · +64%INTC0.3% · +4%IXUS0.3% · 0%EFA0.3% · 0%MCD0.3% · +8%XOM0.3% · -1%CVX0.3% · +0%SCHW0.3% · 0%WFC0.3% · 0%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 63.2%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Mar 4, 2026.

Assets Under Management
$258.7M
Discretionary
$258.6M
Employees
5
Accounts
182
Address
444 LIBERTY AVENUE
SUITE 1400
PITTSBURGH, PA 15222
Phone
(412) 586-2060
Website
Name Title / Status Ownership Type
HBKS INVESTMENTS LLC ControlOWNER
since Jul 2016
10–25%Domestic Entity
UP STRATEGIC WEALTH ADVISERS, LLC ControlOWNER
since Jul 2016
75% or moreDomestic Entity
URISH, ELIZABETH, ANN ControlCHIEF COMPLIANCE OFFICER
since Mar 2015
Less than 5%Individual
URISH, KENNETH, LYNN ControlMEMBER/OFFICER
since Apr 2013
Less than 5%Individual
URISH, ELIZABETH, ANN Control
Indirect owner via UP STRATEGIC WEALTH ADVISERS, LLC
INDIRECT OWNER
since Apr 2013
25–50%Individual
Ownership & leadership changes · 2 filings with changes since May 1, 2024

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Mar 28, 2025 filing
  • No longer listedHBK SORCE HOLDINGS LLC · OWNER · 75% or more · indirect via HBKS INVESTMENTS LLC · control person · listed since Mar 2012
  • No longer listedHILL, BARTH, & KING FINANCIAL HOLDINGS LLC · OWNER · 50–75% · indirect via HBK SORCE HOLDINGS LLC · control person · listed since Jan 2009
  • ChangedURISH, ELIZABETH, ANN · title DIRECTOR/CHIEF COMPLIANCE OFFICER → CHIEF COMPLIANCE OFFICER
  • ChangedURISH, ELIZABETH, ANN · indirect via UP STRATEGIC WEALTH ADVISERS, LLC: title OWNER → INDIRECT OWNER
  • ChangedURISH, KENNETH, LYNN · title MEMBER → MEMBER/OFFICER
May 31, 2024 filing
  • No longer listedHBKS INVESTMENTS LLC · OWNER · 50–75% · indirect via REFLECTION FINANCIAL LLC · control person · listed since Jul 2016
  • No longer listedREFLECTION FINANCIAL LLC · OWNER/MANAGING MEMBER · 75% or more · control person · listed since Jul 2016
  • No longer listedUP STRATEGIC WEALTH ADVISORS LLC · OWNER · 50–75% · indirect via REFLECTION FINANCIAL LLC · control person · listed since Jul 2016
  • No longer listedURISH, KENNETH, LYNN · OWNER · 75% or more · indirect via UP STRATEGIC WEALTH ADVISORS LLC · control person · listed since Apr 2013
  • AddedHBKS INVESTMENTS LLC · OWNER · 10–25% · control person
  • AddedUP STRATEGIC WEALTH ADVISERS, LLC · OWNER · 75% or more · control person
  • AddedURISH, ELIZABETH, ANN · OWNER · 25–50% · indirect via UP STRATEGIC WEALTH ADVISERS, LLC · control person
  • ChangedURISH, ELIZABETH, ANN · title CHIEF COMPLIANCE OFFICER → DIRECTOR/CHIEF COMPLIANCE OFFICER
  • ChangedURISH, KENNETH, LYNN · title PRESIDENT/ MEMBER → MEMBER
May 1, 2024 filing (earliest on record)
  • ListedHBK SORCE HOLDINGS LLC · OWNER · 75% or more · indirect via HBKS INVESTMENTS LLC · control person
  • ListedHBKS INVESTMENTS LLC · OWNER · 50–75% · indirect via REFLECTION FINANCIAL LLC · control person
  • ListedHILL, BARTH, & KING FINANCIAL HOLDINGS LLC · OWNER · 50–75% · indirect via HBK SORCE HOLDINGS LLC · control person
  • ListedREFLECTION FINANCIAL LLC · OWNER/MANAGING MEMBER · 75% or more · control person
  • ListedUP STRATEGIC WEALTH ADVISORS LLC · OWNER · 50–75% · indirect via REFLECTION FINANCIAL LLC · control person
  • ListedURISH, ELIZABETH, ANN · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
  • ListedURISH, KENNETH, LYNN · PRESIDENT/ MEMBER · Less than 5% · control person
  • ListedURISH, KENNETH, LYNN · OWNER · 75% or more · indirect via UP STRATEGIC WEALTH ADVISORS LLC · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

Show all 52 →

Top Trims

Show all 13 →

New Positions

Show all 10 →

Exited Positions

Show all 4 →

UP STRATEGIC WEALTH INVESTMENT ADVISORS LLC Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 VANGUARD TAX-MANAGED FDS VEA 921943858 $30.8M 18.35% 425,817 SH
2 SCHWAB STRATEGIC TR SCHX 808524201 $23.6M 14.08% 778,611 SH
3 VANGUARD MALVERN FDS VCRB 922020748 $9.7M 5.77% 127,301 SH
4 ISHARES TR IWB 464287622 $9.1M 5.39% 21,509 SH
5 NVIDIA CORPORATION NVDA 67066G104 $7.8M 4.66% 35,735 SH
6 APPLE INC AAPL 037833100 $6.8M 4.07% 21,972 SH
7 ISHARES TR ITOT 464287150 $5.5M 3.30% 32,902 SH
8 MICROSOFT CORP MSFT 594918104 $4.7M 2.78% 9,592 SH
9 ALPHABET INC GOOGL 02079K305 $4.3M 2.56% 11,861 SH
10 DIMENSIONAL ETF TRUST DFVX 25434V641 $3.8M 2.25% 44,209 SH
11 AMAZON COM INC AMZN 023135106 $3.7M 2.18% 13,447 SH
12 JPMORGAN CHASE & CO JPM 46625H100 $2.3M 1.39% 6,494 SH
13 SCHWAB STRATEGIC TR SCHE 808524706 $2.0M 1.20% 55,104 SH
14 MICRON TECHNOLOGY INC MU 595112103 $2.0M 1.16% 2,189 SH
15 DIMENSIONAL ETF TRUST DFEM 25434V732 $1.8M 1.08% 46,304 SH
16 BROADCOM INC AVGO 11135F101 $1.7M 1.03% 4,121 SH
17 VANGUARD MUN BD FDS VCRM 922907712 $1.6M 0.96% 21,459 SH
18 VANGUARD INDEX FDS VOO 922908363 $1.6M 0.93% 2,217 SH
19 ELI LILLY & CO LLY 532457108 $1.6M 0.93% 1,328 SH
20 ALPHABET INC GOOG 02079K107 $1.3M 0.78% 3,630 SH
21 ADVANCED MICRO DEVICES INC AMD 007903107 $1.3M 0.78% 2,700 SH
22 WALMART INC WMT 931142103 $1.3M 0.77% 11,492 SH
23 COSTCO WHOLESALE CORPORATION COST 22160K105 $1.3M 0.75% 1,340 SH
24 VANGUARD INTL EQUITY INDEX F VEU 922042775 $1.3M 0.75% 14,858 SH
25 META PLATFORMS INC META 30303M102 $1.2M 0.73% 2,085 SH
26 MASTERCARD INCORPORATED MA 57636Q104 $1.2M 0.70% 2,053 SH
27 STATE STR SPDR S&P MIDCAP 40 MDY 78467Y107 $1.1M 0.64% 1,537 SH
28 INVESCO QQQ TR QQQ 46090E103 $1.0M 0.61% 1,418 SH
29 VISA INC V 92826C839 $973.7K 0.58% 2,642 SH
30 HOME DEPOT INC HD 437076102 $952.8K 0.57% 2,698 SH
31 TESLA INC TSLA 88160R101 $911.0K 0.54% 2,833 SH
32 APPLIED MATLS INC AMAT 038222105 $849.4K 0.51% 1,590 SH
33 ABBVIE INC ABBV 00287Y109 $811.0K 0.48% 3,294 SH
34 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $811.0K 0.48% 1,563 SH
35 INVESCO EXCHANGE TRADED FD T RSP 46137V357 $791.2K 0.47% 3,601 SH
36 JOHNSON & JOHNSON JNJ 478160104 $726.9K 0.43% 2,822 SH
37 TEXAS INSTRS INC TXN 882508104 $726.2K 0.43% 2,615 SH
38 ISHARES TR IVV 464287200 $723.1K 0.43% 935 SH
39 CISCO SYS INC CSCO 17275R102 $711.1K 0.42% 5,853 SH
40 SELECT SECTOR SPDR TR XLF 81369Y605 $684.9K 0.41% 11,809 SH
41 ISHARES TR IDEV 46435G326 $671.9K 0.40% 7,276 SH
42 INVESCO EXCH TRD SLF IDX FD OMFL 46138J619 $658.8K 0.39% 9,300 SH
43 GILEAD SCIENCES INC GILD 375558103 $619.3K 0.37% 4,700 SH
44 CATERPILLAR INC CAT 149123101 $616.7K 0.37% 708 SH
45 INVESCO EXCH TRADED FD TR II EQAL 46138E420 $589.9K 0.35% 9,757 SH
46 ISHARES TR IWM 464287655 $587.5K 0.35% 1,960 SH
47 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $585.7K 0.35% 761 SH
48 UNITEDHEALTH GROUP INC UNH 91324P102 $572.1K 0.34% 1,386 SH
49 VANGUARD INDEX FDS VTI 922908769 $566.4K 0.34% 1,492 SH
50 RTX CORPORATION RTX 75513E101 $541.1K 0.32% 2,434 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-07 $167.9M 104 0002011649-26-000003
2026-03-31 2026-05-12 $158.8M 98 0002011649-26-000002
2025-12-31 2026-02-10 $137.7M 87 0002011649-26-000001
2025-09-30 2025-11-19 $133.4M 87 0002011649-25-000008
Filer Information
Address
444 LIBERTY AVE
SUITE 1400
PITTSBURGH, PA 15222
Phone
(412) 586-2060
Filing Manager
UP STRATEGIC WEALTH INVESTMENT ADVISORS LLC
PITTSBURGH, PA
Signatory
Elizabeth Urish
Chief Compliance Officer