Asset Planning,Inc — 13F Holdings & Portfolio
CIK 2048547 · latest 13F-HR filed 2026-07-27
Asset Planning,Inc manages $154.4M in 13F-reported U.S. long-equity assets across 336 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are LLY (10.27%), AMZN (9.43%), TDG (7.56%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 42 new positions and exited 7; 162 existing positions rose in reported value and 70 fell.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
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AUM
$154.4M
Long-equity book
Holdings
336
Distinct positions
Period
2026-06-30
Filed 2026-07-27
Q/Q Activity
+42 / −7 / ↑162 / ↓70
vs 2026-03-31
Portfolio charts
Latest quarter's book, what changed, and how the portfolio has evolved across filings.
Portfolio map
Q2 26LLY10.3% · -2%AMZN9.4% · -4%TDG7.6% · -3%ALL7.3% · -4%AAPL5.7% · -1%COST4.0% · -12%NVDA3.1% · +2%WELL3.0% · +2%MCD2.2% · -2%MO2.2% · -4%O2.0% · +9%EW1.5% · +1%VZ1.3% · -3%GOOG1.3% · +1%MSFT1.2% · -0%SRE1.2% · +0%CVX1.1% · +2%BRK.B1.0% · -13%SBUX1.0% · -1%CB1.0% · -2%NFLX1.0% · -5%AMD0.9% · 0%CAT0.9% · +10%PG0.9% · +1%MA0.9% · -5%XOM0.8% · +29%SO0.8% · +3%JNJ0.8% · -6%CSCO0.8% · +0%C0.7% · 0%EIX0.7% · +7%RCL0.7% · 0%BMY0.6% · -2%TSLA0.6% · +2%ED0.6% · +0%LMT0.6% · +6%JPM0.6% · +0%RTX0.6% · -5%HD0.5% · +14%WM0.5% · +0%ABBV0.5% · +11%VIK0.4% · +6%NEE0.4% · +0%SPG0.4% · 0%MAR0.4% · -14%KO0.4% · +1%MU0.3% · +7%QCOM0.3% · +0%WMT0.3% · +5%HON0.3% · -49%IBM0.3% · +0%DUK0.3% · +0%HONA0.3% · newTSM0.3% · -12%HOOD0.3% · 0%UNP0.3% · +0%PANW0.3% · 0%SBRA0.3% · 0%LOW0.3% · -21%PSA0.3% · +1%
Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.
Sector mix
% of 13F valueSectors from each company's SIC code; funds and ETFs grouped separately.
Biggest buys and sells
Q1 26 → Q2 26Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.
13F assets and positions
3 quartersTotal reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.
Top positions over time
reported valueThe eight largest current positions, valued at each quarter end.
Concentration
top 10 = 54.8%Cumulative share of the portfolio held in the largest N positions.
Firm Profile & Key People
As of the firm’s regulatory filing dated Mar 31, 2026.
Assets Under Management
$1.50B
Discretionary
$1.50B
Employees
10
Accounts
1,213
Address
1420 ROCKY RIDGE DRIVE
#140
ROSEVILLE, CA 95661
#140
ROSEVILLE, CA 95661
Phone
(916) 286-7650
| Name | Title / Status | Ownership | Type |
|---|---|---|---|
| BELL, JASON, THOMAS Control | CHIEF INVESTMENT OFFICER since Oct 2022 | Less than 5% | Individual |
| BLUESPRING WEALTH PARTNERS, LLC Control | OWNER since Nov 2021 | 75% or more | Domestic Entity |
| HANSEN, LAWRENCE, ARTHUR Control | CHIEF COMPLIANCE OFFICER since Feb 2014 | Less than 5% | Individual |
| Sutcliffe, George Control | VICE PRESIDENT since Oct 2022 | Less than 5% | Individual |
| WILSON, JAMES, BOYD Control | CHIEF EXECUTIVE OFFICER since Oct 2022 | Less than 5% | Individual |
| KESTRA ADVISOR SERVICES HOLDINGS A, INC Control Indirect owner via KESTRA ADVISOR SERVICES HOLDINGS B, INC | OWNER since Oct 2014 | 75% or more | Domestic Entity |
| KESTRA ADVISOR SERVICES HOLDINGS B, INC Control Indirect owner via KESTRA ADVISOR SERVICES HOLDINGS C, INC. | OWNER since Oct 2014 | 75% or more | Domestic Entity |
| KESTRA ADVISOR SERVICES HOLDINGS C, INC. Control Indirect owner via KESTRA FINANCIAL, INC | OWNER since Oct 2014 | 75% or more | Domestic Entity |
| KESTRA FINANCIAL, INC Control Indirect owner via BLUESPRING WEALTH PARTNERS, LLC | OWNER since Nov 2021 | 75% or more | Domestic Entity |
| KINGFISHER HOLDING A, INC. Control Indirect owner via KINGFISHER HOLDING B, INC. | OWNER since Jun 2019 | 75% or more | Domestic Entity |
| KINGFISHER HOLDING B, INC. Control Indirect owner via KESTRA ADVISOR SERVICES HOLDINGS A, INC | OWNER since Jun 2019 | 75% or more | Domestic Entity |
| KINGFISHER HOLDING, GP, LLC Control Indirect owner via KINGFISHER HOLDING, LP | GENERAL PARTNER since Jun 2019 | General partner, trustee or manager | Domestic Entity |
| KINGFISHER HOLDING, LP Control Indirect owner via KINGFISHER HOLDING A, INC. | OWNER since Jun 2019 | 75% or more | Domestic Entity |
| KINGFISHER TOPCO HOLDINGS GP, LLC Control Indirect owner via KINGFISHER TOPCO HOLDINGS, LP | GENERAL PARTNER since Feb 2025 | General partner, trustee or manager | Domestic Entity |
| KINGFISHER TOPCO HOLDINGS, LP Control Indirect owner via KINGFISHER HOLDING, LP | OWNER since Feb 2025 | 75% or more | Domestic Entity |
| OHCP VI ENZO AGGREGATOR, L.P. Control Indirect owner via KINGFISHER TOPCO HOLDINGS, LP | OWNER since Feb 2025 | 25–50% | Domestic Entity |
| T-IX KRAKEN CO-INVEST, LP Control Indirect owner via KINGFISHER TOPCO HOLDINGS, LP | OWNER since Feb 2025 | 25–50% | Domestic Entity |
Ownership & leadership changes · 7 filings with changes since Jan 30, 2014
From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.
Feb 25, 2025 filing
- No longer listedWARBURG PINCUS FINANCIAL SECTOR, L.P. · LIMITED PARTNER · 25–50% · indirect via KINGFISHER HOLDING, LP · control person · listed since Jun 2019
- AddedKINGFISHER TOPCO HOLDINGS GP, LLC · GENERAL PARTNER · General partner, trustee or manager · indirect via KINGFISHER TOPCO HOLDINGS, LP · control person
- AddedKINGFISHER TOPCO HOLDINGS, LP · OWNER · 75% or more · indirect via KINGFISHER HOLDING, LP · control person
- AddedOHCP VI ENZO AGGREGATOR, L.P. · OWNER · 25–50% · indirect via KINGFISHER TOPCO HOLDINGS, LP · control person
- AddedT-IX KRAKEN CO-INVEST, LP · OWNER · 25–50% · indirect via KINGFISHER TOPCO HOLDINGS, LP · control person
Oct 3, 2022 filing
- AddedBELL, JASON, THOMAS · CHIEF INVESTMENT OFFICER · Less than 5% · control person
- AddedSutcliffe, George · VICE PRESIDENT · Less than 5% · control person
- AddedWILSON, JAMES, BOYD · CHIEF EXECUTIVE OFFICER · Less than 5% · control person
Dec 20, 2021 filing
- No longer listedBELL, JASON, THOMAS · TRUSTEE · 75% or more · indirect via JASON AND PATRICIA BELL FAMILY TRUST · control person · listed since Sep 2018
- No longer listedHANSEN, LAWRENCE, ARTHUR · TRUSTEE · 75% or more · indirect via LAWRENCE A. HANSEN REVOCABLE TRUST · control person · listed since Jan 2007
- No longer listedJASON AND PATRICIA BELL FAMILY TRUST · MANAGING MEMBER · 25–50% · control person · listed since Sep 2018
- No longer listedLAWRENCE A. HANSEN REVOCABLE TRUST · MANAGING MEMBER · 25–50% · control person · listed since Jan 2007
- No longer listedSOLLAZZO FAMILY TRUST · MANAGING MEMBER · 25–50% · control person · listed since Jan 2014
- No longer listedSOLLAZZO, MICHAEL, ANTHONY · TRUSTEE · 75% or more · indirect via SOLLAZZO FAMILY TRUST · control person · listed since Aug 2002
- No longer listedWILSON LIVING TRUST · MANAGING MEMBER · 25–50% · control person · listed since Jan 2014
- No longer listedWILSON, JAMES, BOYD · TRUSTEE · 75% or more · indirect via WILSON LIVING TRUST · control person · listed since Feb 2002
- AddedBLUESPRING WEALTH PARTNERS, LLC · OWNER · 75% or more · control person
- AddedKESTRA ADVISOR SERVICES HOLDINGS A, INC · OWNER · 75% or more · indirect via KESTRA ADVISOR SERVICES HOLDINGS B, INC · control person
- AddedKESTRA ADVISOR SERVICES HOLDINGS B, INC · OWNER · 75% or more · indirect via KESTRA ADVISOR SERVICES HOLDINGS C, INC. · control person
- AddedKESTRA ADVISOR SERVICES HOLDINGS C, INC. · OWNER · 75% or more · indirect via KESTRA FINANCIAL, INC · control person
- AddedKESTRA FINANCIAL, INC · OWNER · 75% or more · indirect via BLUESPRING WEALTH PARTNERS, LLC · control person
- AddedKINGFISHER HOLDING A, INC. · OWNER · 75% or more · indirect via KINGFISHER HOLDING B, INC. · control person
- AddedKINGFISHER HOLDING B, INC. · OWNER · 75% or more · indirect via KESTRA ADVISOR SERVICES HOLDINGS A, INC · control person
- AddedKINGFISHER HOLDING, GP, LLC · GENERAL PARTNER · General partner, trustee or manager · indirect via KINGFISHER HOLDING, LP · control person
- AddedKINGFISHER HOLDING, LP · OWNER · 75% or more · indirect via KINGFISHER HOLDING A, INC. · control person
- AddedWARBURG PINCUS FINANCIAL SECTOR, L.P. · LIMITED PARTNER · 25–50% · indirect via KINGFISHER HOLDING, LP · control person
Dec 9, 2019 filing
- No longer listedPRETTI, BRIAN, JAMES · TRUSTEE · 75% or more · indirect via PRETTI FAMILY TRUST · control person · listed since Jun 2016
Sep 19, 2018 filing
- No longer listedPRETTI FAMILY TRUST · MANAGING MEMBER · 25–50% · control person · listed since Jun 2014
- AddedBELL, JASON, THOMAS · TRUSTEE · 75% or more · indirect via JASON AND PATRICIA BELL FAMILY TRUST · control person
- AddedJASON AND PATRICIA BELL FAMILY TRUST · MANAGING MEMBER · 25–50% · control person
Aug 19, 2016 filing
- No longer listedSOLLAZZO, MICHAEL, ANTHONY · MANAGING MEMBER · 50–75% · control person · listed since Jan 2013
- AddedPRETTI FAMILY TRUST · MANAGING MEMBER · 25–50% · control person
- AddedPRETTI, BRIAN, JAMES · TRUSTEE · 75% or more · indirect via PRETTI FAMILY TRUST · control person
- AddedSOLLAZZO FAMILY TRUST · MANAGING MEMBER · 25–50% · control person
- AddedSOLLAZZO, MICHAEL, ANTHONY · TRUSTEE · 75% or more · indirect via SOLLAZZO FAMILY TRUST · control person
- AddedWILSON LIVING TRUST · MANAGING MEMBER · 25–50% · control person
- AddedWILSON, JAMES, BOYD · TRUSTEE · 75% or more · indirect via WILSON LIVING TRUST · control person
- ChangedLAWRENCE A. HANSEN REVOCABLE TRUST · ownership 50–75% → 25–50%
Mar 17, 2014 filing
- AddedHANSEN, LAWRENCE, ARTHUR · TRUSTEE · 75% or more · indirect via LAWRENCE A. HANSEN REVOCABLE TRUST · control person
- AddedLAWRENCE A. HANSEN REVOCABLE TRUST · MANAGING MEMBER · 50–75% · control person
- ChangedHANSEN, LAWRENCE, ARTHUR · title MEMBER & CCO → CHIEF COMPLIANCE OFFICER; ownership 50–75% → Less than 5%
- ChangedSOLLAZZO, MICHAEL, ANTHONY · title MEMBER → MANAGING MEMBER
Jan 30, 2014 filing (earliest on record)
- ListedHANSEN, LAWRENCE, ARTHUR · MEMBER & CCO · 50–75% · control person
- ListedSOLLAZZO, MICHAEL, ANTHONY · MEMBER · 50–75% · control person
Quarter-over-quarter changes
Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.
Top Adds (vs prior quarter)
- Eli Lilly & Co$3.5M +27.9%
- Allstate Corp.$1.8M +19.0%
- Amazon.Com Inc.$1.4M +10.4%
- Transdigm Group Inc$1.2M +11.6%
- Apple Computer Inc$1.0M +12.8%
Top Trims
- Costco Wholesale Corp - New-$1.3M -17.1%
- Netflix Inc-$613.8K -29.3%
- Mc Donalds Corp-$595.0K -14.7%
- Verizon Communications-$456.5K -18.1%
- Honeywell International Inc-$429.6K -49.3%
New Positions
- Honeywell Aerospace Inc$436.4K
- Credo Technologies$266.5K
- Elevance Health Inc$66.9K
- Space Ex Tech Spacex$66.3K
- Canadian Nat Res Ltd$35.5K
Exited Positions
- Sprott Physical Silver E$85.4K
- Danaher Corp$55.0K
- KKR & Co Inc$23.8K
- Coterra Energy Inc$18.6K
- Revvity Inc$8.8K
Asset Planning,Inc Holdings (2026-06-30)
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | Eli Lilly & Co | LLY | 532457108 | $15.9M | 10.27% | 13,230 | SH |
| 2 | Amazon.Com Inc. | AMZN | 023135106 | $14.6M | 9.43% | 61,085 | SH |
| 3 | Transdigm Group Inc | TDG | 893641100 | $11.7M | 7.56% | 8,766 | SH |
| 4 | Alphabet (Google Inc) CL A | ALL | 020002101 | $11.3M | 7.33% | 31,672 | SH |
| 5 | Apple Computer Inc | AAPL | 037833100 | $8.9M | 5.75% | 30,667 | SH |
| 6 | Costco Wholesale Corp - New | COST | 22160K105 | $6.1M | 3.96% | 6,545 | SH |
| 7 | NVIDIA Corp | NVDA | 67066G104 | $4.8M | 3.08% | 23,781 | SH |
| 8 | Welltower Inc | WELL | 95040Q104 | $4.6M | 3.01% | 20,453 | SH |
| 9 | Mc Donalds Corp | MCD | 580135101 | $3.5M | 2.24% | 12,799 | SH |
| 10 | Altria Group Inc. | MO | 02209S103 | $3.4M | 2.21% | 47,370 | SH |
| 11 | Realty Income Corp | O | 756109104 | $3.1M | 1.99% | 49,693 | SH |
| 12 | Edwards Lifesciences Cp | EW | 28176E108 | $2.4M | 1.54% | 26,366 | SH |
| 13 | Verizon Communications | VZ | 92343V104 | $2.1M | 1.34% | 48,894 | SH |
| 14 | Alphabet (Google Inc.) Class C | GOOG | 02079K107 | $1.9M | 1.26% | 5,497 | SH |
| 15 | Microsoft Corp | MSFT | 594918104 | $1.9M | 1.23% | 5,102 | SH |
| 16 | Sempra Energy | SRE | 816851109 | $1.9M | 1.21% | 20,203 | SH |
| 17 | Chevrontexaco Corp | CVX | 166764100 | $1.7M | 1.08% | 10,030 | SH |
| 18 | Berkshire Hathaway Cl B | BRK.B | 084670702 | $1.6M | 1.01% | 3,126 | SH |
| 19 | Starbucks Corp | SBUX | 855244109 | $1.5M | 1.00% | 15,038 | SH |
| 20 | Chubb Limited | CB | H1467J104 | $1.5M | 0.97% | 4,397 | SH |
| 21 | Netflix Inc | NFLX | 64110L106 | $1.5M | 0.96% | 20,720 | SH |
| 22 | Advanced Micro Devices | AMD | 007903107 | $1.5M | 0.95% | 2,526 | SH |
| 23 | Caterpillar Inc | CAT | 149123101 | $1.4M | 0.94% | 1,358 | SH |
| 24 | Procter & Gamble Co | PG | 742718109 | $1.4M | 0.88% | 9,308 | SH |
| 25 | Mastercard Inc A | MA | 57636Q104 | $1.3M | 0.86% | 2,588 | SH |
| 26 | Exxon Mobil Corporation | XOM | 30231G102 | $1.3M | 0.84% | 9,513 | SH |
| 27 | Southern Co. | SO | 842587107 | $1.3M | 0.82% | 13,242 | SH |
| 28 | Johnson & Johnson | JNJ | 478160104 | $1.2M | 0.78% | 4,722 | SH |
| 29 | Cisco Systems Inc | CSCO | 17275R102 | $1.2M | 0.77% | 10,139 | SH |
| 30 | Citigroup Inc. | C | 172967424 | $1.1M | 0.73% | 8,070 | SH |
| 31 | Edison International | EIX | 281020107 | $1.1M | 0.72% | 14,865 | SH |
| 32 | Royal Caribbean Cruises | RCL | V7780T103 | $1.0M | 0.68% | 3,300 | SH |
| 33 | Bristol Myers Squibb Co. | BMY | 110122108 | $1.0M | 0.65% | 17,382 | SH |
| 34 | Tesla Motors Inc | TSLA | 88160R101 | $993.0K | 0.64% | 2,361 | SH |
| 35 | Consolidated Edison Inc | ED | 209115104 | $984.5K | 0.64% | 8,899 | SH |
| 36 | Lockheed Martin Corp | LMT | 539830109 | $974.1K | 0.63% | 1,912 | SH |
| 37 | J P Morgan Chase & Co. | JPM | 46625H100 | $925.3K | 0.60% | 2,827 | SH |
| 38 | Raytheon Technologies Co | RTX | 75513E101 | $898.8K | 0.58% | 4,738 | SH |
| 39 | Home Depot Inc. | HD | 437076102 | $777.2K | 0.50% | 2,204 | SH |
| 40 | Waste Management | WM | 94106L109 | $762.1K | 0.49% | 3,419 | SH |
| 41 | Abbvie Inc | ABBV | 00287Y109 | $749.1K | 0.49% | 2,977 | SH |
| 42 | Viking Hldgs Ltd | VIK | G93A5A101 | $684.0K | 0.44% | 6,535 | SH |
| 43 | NextEra Energy Inc | NEE | 65339F101 | $570.4K | 0.37% | 6,499 | SH |
| 44 | Simon Property Group Inc. | SPG | 828806109 | $567.0K | 0.37% | 2,535 | SH |
| 45 | Marriott International Inc Cl | MAR | 571903202 | $561.4K | 0.36% | 1,515 | SH |
| 46 | Coca Cola Company | KO | 191216100 | $555.9K | 0.36% | 6,841 | SH |
| 47 | Micron Technology Inc. | MU | 595112103 | $510.1K | 0.33% | 442 | SH |
| 48 | QualCom Inc. | QCOM | 747525103 | $466.7K | 0.30% | 2,526 | SH |
| 49 | Wal-Mart Stores Inc. | WMT | 931142103 | $444.3K | 0.29% | 3,923 | SH |
| 50 | Honeywell International Inc | HON | 438516106 | $442.0K | 0.29% | 1,974 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-06-30 | 2026-07-27 | $154.4M | 336 | 0002048547-26-000003 |
| 2026-03-31 | 2026-04-23 | $140.7M | 301 | 0002048547-26-000002 |
| 2025-12-31 | 2026-02-03 | $142.3M | 296 | 0002048547-26-000001 |
Filer Information
Address
4281 KATELLA AVENUESUITE 203
LOS ALAMITOS, CA 90720
Phone
(714) 827-5794
Filing Manager
Asset Planning,Inc
LOS ALAMITOS, CA
Signatory
Carol Somoano
Chief Compliance Officer