Asset Planning,Inc — 13F Holdings & Portfolio
CIK 2048547 · latest 13F-HR filed 2026-04-23
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
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AUM
$140.7M
Long-equity book
Holdings
301
Distinct positions
Period
2026-03-31
Filed 2026-04-23
Q/Q Activity
+16 / −11 / ↑109 / ↓114
vs 2025-12-31
Firm Profile & Key People
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- Costco Wholesale Corp - New$1.0M +16.1%
- Realty Income Corp$644.9K +30.0%
- Chevrontexaco Corp$568.3K +39.0%
- Verizon Communications$416.2K +19.7%
- Altria Group Inc.$405.5K +14.3%
Top Trims
- Eli Lilly & Co-$2.1M -14.5%
- Transdigm Group Inc-$1.5M -12.9%
- Amazon.Com Inc.-$1.5M -10.2%
- Allstate Corp.-$785.2K -7.6%
- Apple Computer Inc-$565.6K -6.7%
New Positions
- CVS Health Corp$211.5K
- Novo Nordisk A/S ADR$192.9K
- Sprott Physical Silver E$85.4K
- Spotify Technology$72.7K
- Lumen Technologies Inc$56.3K
Exited Positions
- Brown Forman Corp CL B$45.6K
- Exact Sciences Corp$39.4K
- Clorox Co$20.2K
- Ares Capital Corp$14.2K
- First Amern Finl Corp$13.1K
All Holdings
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | Amazon.Com Inc. | AMZN | 023135106 | $13.2M | 9.37% | 63,307 | SH |
| 2 | Eli Lilly & Co | LLY | 532457108 | $12.4M | 8.82% | 13,491 | SH |
| 3 | Transdigm Group Inc | TDG | 893641100 | $10.5M | 7.44% | 9,031 | SH |
| 4 | Alphabet (Google Inc) CL A | ALL | 020002101 | $9.5M | 6.76% | 33,067 | SH |
| 5 | Apple Computer Inc | AAPL | 037833100 | $7.9M | 5.59% | 31,003 | SH |
| 6 | Costco Wholesale Corp - New | COST | 22160K105 | $7.4M | 5.25% | 7,415 | SH |
| 7 | NVIDIA Corp | NVDA | 67066G104 | $4.1M | 2.89% | 23,296 | SH |
| 8 | Mc Donalds Corp | MCD | 580135101 | $4.1M | 2.88% | 13,047 | SH |
| 9 | Welltower Inc | WELL | 95040Q104 | $4.0M | 2.83% | 20,108 | SH |
| 10 | Altria Group Inc. | MO | 02209S103 | $3.2M | 2.30% | 49,098 | SH |
| 11 | Realty Income Corp | O | 756109104 | $2.8M | 1.99% | 45,718 | SH |
| 12 | Verizon Communications | VZ | 92343V104 | $2.5M | 1.80% | 50,333 | SH |
| 13 | Edwards Lifesciences Cp | EW | 28176E108 | $2.1M | 1.49% | 26,213 | SH |
| 14 | Netflix Inc | NFLX | 64110L106 | $2.1M | 1.49% | 21,770 | SH |
| 15 | Chevrontexaco Corp | CVX | 166764100 | $2.0M | 1.44% | 9,791 | SH |
| 16 | Sempra Energy | SRE | 816851109 | $2.0M | 1.39% | 20,102 | SH |
| 17 | Microsoft Corp | MSFT | 594918104 | $1.9M | 1.35% | 5,116 | SH |
| 18 | Berkshire Hathaway Cl B | BRK.B | 084670702 | $1.7M | 1.22% | 3,596 | SH |
| 19 | Alphabet (Google Inc.) Class C | GOOG | 02079K107 | $1.6M | 1.11% | 5,445 | SH |
| 20 | Chubb Limited | CB | H1467J104 | $1.5M | 1.04% | 4,495 | SH |
| 21 | Mastercard Inc A | MA | 57636Q104 | $1.4M | 0.96% | 2,713 | SH |
| 22 | Starbucks Corp | SBUX | 855244109 | $1.4M | 0.96% | 15,128 | SH |
| 23 | Procter & Gamble Co | PG | 742718109 | $1.3M | 0.95% | 9,248 | SH |
| 24 | Exxon Mobil Corporation | XOM | 30231G102 | $1.2M | 0.89% | 7,354 | SH |
| 25 | Southern Co. | SO | 842587107 | $1.2M | 0.88% | 12,868 | SH |
| 26 | Johnson & Johnson | JNJ | 478160104 | $1.2M | 0.87% | 4,996 | SH |
| 27 | Lockheed Martin Corp | LMT | 539830109 | $1.1M | 0.78% | 1,811 | SH |
| 28 | Bristol Myers Squibb Co. | BMY | 110122108 | $1.1M | 0.77% | 17,828 | SH |
| 29 | Edison International | EIX | 281020107 | $1.0M | 0.72% | 13,863 | SH |
| 30 | Consolidated Edison Inc | ED | 209115104 | $1.0M | 0.71% | 8,885 | SH |
| 31 | Raytheon Technologies Co | RTX | 75513E101 | $960.0K | 0.68% | 4,977 | SH |
| 32 | Citigroup Inc. | C | 172967424 | $915.2K | 0.65% | 8,070 | SH |
| 33 | Royal Caribbean Cruises | RCL | V7780T103 | $908.1K | 0.65% | 3,300 | SH |
| 34 | Caterpillar Inc | CAT | 149123101 | $876.0K | 0.62% | 1,236 | SH |
| 35 | Honeywell International Inc | HON | 438516106 | $871.5K | 0.62% | 3,856 | SH |
| 36 | Tesla Motors Inc | TSLA | 88160R101 | $856.1K | 0.61% | 2,303 | SH |
| 37 | J P Morgan Chase & Co. | JPM | 46625H100 | $830.1K | 0.59% | 2,822 | SH |
| 38 | Cisco Systems Inc | CSCO | 17275R102 | $785.3K | 0.56% | 10,121 | SH |
| 39 | Waste Management | WM | 94106L109 | $782.9K | 0.56% | 3,407 | SH |
| 40 | Home Depot Inc. | HD | 437076102 | $638.1K | 0.45% | 1,940 | SH |
| 41 | NextEra Energy Inc | NEE | 65339F101 | $600.6K | 0.43% | 6,467 | SH |
| 42 | Abbvie Inc | ABBV | 00287Y109 | $584.2K | 0.42% | 2,686 | SH |
| 43 | Marriott International Inc Cl | MAR | 571903202 | $578.9K | 0.41% | 1,770 | SH |
| 44 | Lowes Companies Inc | LOW | 42222G108 | $532.6K | 0.38% | 2,254 | SH |
| 45 | Coca Cola Company | KO | 191216100 | $516.8K | 0.37% | 6,795 | SH |
| 46 | Advanced Micro Devices | AMD | 007903107 | $513.9K | 0.37% | 2,526 | SH |
| 47 | Simon Property Group Inc. | SPG | 828806109 | $472.9K | 0.34% | 2,535 | SH |
| 48 | Wal-Mart Stores Inc. | WMT | 931142103 | $463.7K | 0.33% | 3,731 | SH |
| 49 | Duke Energy Corp Formerly Duke | DUK | 26441C204 | $452.3K | 0.32% | 3,454 | SH |
| 50 | Viking Hldgs Ltd | VIK | G93A5A101 | $450.8K | 0.32% | 6,135 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-03-31 | 2026-04-23 | $140.7M | 301 | 0002048547-26-000002 |
| 2025-12-31 | 2026-02-03 | $142.3M | 296 | 0002048547-26-000001 |