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Cannon Capital Management, Inc. — 13F Holdings & Portfolio

CIK 2100130 · latest 13F-HR filed 2026-11-03

Backtest portfolio

Cannon Capital Management, Inc. manages $142.9M in 13F-reported U.S. long-equity assets across 31 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are QQQ (17.59%), SCHM (10.05%), VOO (9.72%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 3 new positions and exited 0; 10 existing positions rose in reported value and 9 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Loading holdings…
AUM
$142.9M

Long-equity book

Holdings
31

Distinct positions

Period
2026-09-30

Filed 2026-11-03

Q/Q Activity
+3 / −0 / ↑10 / ↓9

vs 2026-06-30

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q3 26
QQQ17.6% · newSCHM10.0% · -1%VOO9.7% · +2%IJR8.5% · +2%GBIL7.4% · +14%CLOA7.4% · +9%VO6.0% · +4%SCHA5.8% · -1%SCHX5.2% · -1%APLD2.6% · +3%NVDA2.3% · +5%GOOG2.2% · +1%JPM2.1% · +2%MSFT1.8% · +6%SCHW1.8% · +0%AMZN1.7% · +4%TSM1.5% · +2%AAPL0.8% · +4%MDY0.7% · -4%SPY0.7% · -2%QQQJ0.6% · -2%FISV0.6% · +3%XLF0.6% · 0%DIS0.4% · +2%JBI0.4% · 0%IWM0.3% · -13%NFLX0.3% · +61%GOOGL0.3% · +13%IJH0.2% · -1%META0.2% · newTSLA0.1% · new

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q2 26 → Q3 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 80.2%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Aug 20, 2026.

Assets Under Management
$386.1M
Discretionary
$386.1M
Employees
8
Accounts
243
Address
6768 SOUTH 1300 EAST
SALT LAKE CITY, UT 84121-2719
Phone
(801) 566-3190
Website
Name Title / Status Ownership Type
CANNON, CHACE, TAYLOR ControlMANAGING DIRECTOR/CHIEF EXECUTIVE OFFICER
since Aug 2017
10–25%Individual
CANNON, CLINTON, CROXALL ControlMANAGING DIRECTOR/CHIEF COMPLIANCE OFFICER
since Jan 2024
75% or moreIndividual
Ownership & leadership changes · 9 filings with changes since Mar 13, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Mar 24, 2026 filing
  • ChangedCANNON, CHACE, TAYLOR · ownership Less than 5% → 10–25%
Oct 28, 2025 filing
  • ChangedCANNON, CHACE, TAYLOR · title CHIEF OPERATING OFFICER, MANAGING DIRECTOR → MANAGING DIRECTOR/CHIEF EXECUTIVE OFFICER
  • ChangedCANNON, CLINTON, CROXALL · title PRESIDENT, CHIEF COMPLIANCE OFFICER → MANAGING DIRECTOR/CHIEF COMPLIANCE OFFICER
Mar 8, 2024 filing
  • No longer listedHarris, Christopher, G · CHIEF COMPLIANCE OFFICER, MANAGING DIRECTOR · Less than 5% · listed since Aug 2017
  • ChangedCANNON, CLINTON, CROXALL · title PRESIDENT, MANAGING DIRECTOR → PRESIDENT, CHIEF COMPLIANCE OFFICER
Mar 28, 2023 filing
  • ChangedCANNON, CHACE, TAYLOR · title CHIEF OPERATING OFFICER → CHIEF OPERATING OFFICER, MANAGING DIRECTOR
  • ChangedCANNON, CLINTON, CROXALL · title PRESIDENT → PRESIDENT, MANAGING DIRECTOR
  • ChangedHarris, Christopher, G · title CHIEF COMPLIANCE OFFICER → CHIEF COMPLIANCE OFFICER, MANAGING DIRECTOR
Mar 25, 2022 filing
  • ChangedCANNON, CLINTON, CROXALL · title PRESIDENT, CCO → PRESIDENT
  • ChangedHarris, Christopher, G · title CHIEF MARKETING OFFICER → CHIEF COMPLIANCE OFFICER
Mar 26, 2021 filing
  • AddedHarris, Christopher, G · CHIEF MARKETING OFFICER · Less than 5%
Mar 12, 2018 filing
  • AddedCANNON, CHACE, TAYLOR · CHIEF OPERATING OFFICER · Less than 5% · control person
Jan 26, 2017 filing
  • No longer listedCANNON, NELSON, CROXALL · CHIEF COMPLIANCE OFFICER · Less than 5% · listed since Feb 2014
  • ChangedCANNON, CLINTON, CROXALL · title PRESIDENT → PRESIDENT, CCO
Aug 4, 2016 filing
  • AddedCANNON, NELSON, CROXALL · CHIEF COMPLIANCE OFFICER · Less than 5%
  • ChangedCANNON, CLINTON, CROXALL · title CHIEF COMPLIANCE OFFICER/PRESIDENT → PRESIDENT
Mar 13, 2012 filing (earliest on record)
  • ListedCANNON, CLINTON, CROXALL · CHIEF COMPLIANCE OFFICER/PRESIDENT · 75% or more · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

Show all 10 →

Top Trims

Show all 9 →

New Positions

Show all 3 →

Exited Positions

  • No exits this quarter.
Show all 0 →

Cannon Capital Management, Inc. Holdings (2026-09-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 INVESCO QQQ TR QQQ 46090E103 $25.1M 17.59% 33,965 SH
2 SCHWAB STRATEGIC TR SCHM 808524508 $14.4M 10.05% 421,899 SH
3 VANGUARD INDEX FDS VOO 922908363 $13.9M 9.72% 19,809 SH
4 ISHARES TR IJR 464287804 $12.2M 8.55% 89,786 SH
5 GOLDMAN SACHS ETF TR GBIL 381430529 $10.6M 7.43% 106,081 SH
6 BLACKROCK ETF TRUST II CLOA 092528504 $10.6M 7.39% 203,448 SH
7 VANGUARD INDEX FDS VO 922908629 $8.5M 5.98% 108,926 SH
8 SCHWAB STRATEGIC TR SCHA 808524607 $8.3M 5.79% 253,618 SH
9 SCHWAB STRATEGIC TR SCHX 808524201 $7.4M 5.16% 245,726 SH
10 APPLIED DIGITAL CORP APLD 038169207 $3.7M 2.58% 151,060 SH
11 NVIDIA CORPORATION NVDA 67066G104 $3.3M 2.34% 14,661 SH
12 ALPHABET INC GOOG 02079K107 $3.1M 2.19% 9,181 SH
13 JPMORGAN CHASE & CO JPM 46625H100 $3.0M 2.11% 9,114 SH
14 MICROSOFT CORP MSFT 594918104 $2.6M 1.83% 5,097 SH
15 CHARLES SCHWAB CORP (THE) SCHW 808513105 $2.5M 1.78% 25,991 SH
16 AMAZON COM INC AMZN 023135106 $2.5M 1.74% 9,962 SH
17 TAIWAN SEMICONDUCTOR MANUFAC TSM 874039100 $2.2M 1.52% 4,757 SH
18 APPLE INC AAPL 037833100 $1.1M 0.79% 3,404 SH
19 STATE STR SPDR S&P MIDCAP 40 MDY 78467Y107 $1.0M 0.73% 1,591 SH
20 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $1.0M 0.72% 1,357 SH
21 INVESCO EXCH TRADED FD TR II QQQJ 46138G631 $920.0K 0.64% 20,980 SH
22 FISERV INC FISV 337738108 $862.7K 0.60% 19,094 SH
23 SELECT SECTOR SPDR TR XLF 81369Y605 $787.4K 0.55% 14,745 SH
24 DISNEY WALT CO DIS 254687106 $635.9K 0.45% 6,062 SH
25 JANUS INTERNATIONAL GROUP IN JBI 47103N106 $580.6K 0.41% 141,949 SH
26 ISHARES TR IWM 464287655 $463.0K 0.32% 1,666 SH
27 NETFLIX INC. NFLX 64110L106 $462.7K 0.32% 6,649 SH
28 ALPHABET INC GOOGL 02079K305 $382.3K 0.27% 1,111 SH
29 ISHARES TR IJH 464287507 $229.7K 0.16% 3,193 SH
30 META PLATFORMS INC META 30303M102 $221.2K 0.15% 305 SH
31 TESLA INC TSLA 88160R101 $200.5K 0.14% 565 SH
Filing History
Period Filed AUM Holdings Accession
2026-09-30 2026-11-03 $142.9M 31 0002100130-26-000008
2026-06-30 2026-08-11 $117.7M 28 0002100130-26-000005
2026-03-31 2026-05-07 $123.1M 28 0002100130-26-000003
2025-12-31 2026-01-30 $113.7M 27 0002100130-26-000001
Filer Information
Address
6768 SOUTH 1300 EAST
SALT LAKE CITY, UT 84121-2719
Phone
(801) 566-3190
Filing Manager
Cannon Capital Management, Inc.
SALT LAKE CITY, UT
Signatory
Alicia Duford
Office Administrator