PRAIRIE ADVISORY, LLC — 13F Holdings & Portfolio
CIK 2144052 · latest 13F-HR filed 2026-10-19
PRAIRIE ADVISORY, LLC manages $863.4M in 13F-reported U.S. long-equity assets across 365 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are SPY (6.99%), SPY (6.99%), SGOV (5.18%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 10 new positions and exited 3; 136 existing positions rose in reported value and 5 fell.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
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AUM
$863.4M
Long-equity book
Holdings
365
Distinct positions
Period
2026-09-30
Filed 2026-10-19
Q/Q Activity
+10 / −3 / ↑136 / ↓5
vs 2026-06-30
Portfolio charts
Latest quarter's book, what changed, and how the portfolio has evolved across filings.
Portfolio map
Q3 26SPY14.3% · +99%SGOV10.6% · +106%SPYM5.2% · +125%VOO4.7% · +98%PULS4.2% · +125%GSY4.2% · +116%QQQM4.0% · +110%RWL3.9% · +157%QQQ3.5% · +68%AAPL3.2% · +98%LRCX2.6% · +82%VTV2.4% · +96%IEFA2.4% · +114%XLI1.6% · +114%IVV1.5% · +123%RSP1.4% · +128%MSFT1.4% · +67%BFC1.3% · +100%JAAA1.1% · +102%V1.1% · +98%EFA1.1% · +103%AIRR1.1% · +128%IWR0.8% · +160%PH0.8% · +97%AMZN0.8% · +98%GOOGL0.7% · +100%IGSB0.7% · +122%NVDA0.6% · +93%EEM0.6% · +100%AGG0.5% · +93%BRK.B0.5% · +100%XMHQ0.5% · +107%JSI0.5% · +98%AVUV0.5% · +586%COST0.5% · +99%JPM0.4% · +100%VRIG0.4% · newXLP0.4% · +50%MCO0.4% · +28%HD0.3% · +82%AMD0.3% · +100%CAT0.3% · +103%PGR0.3% · +38%ACWX0.3% · +108%IWB0.3% · +100%PSX0.3% · +47%VTI0.3% · +88%XLK0.3% · +100%MU0.2% · +100%VIG0.2% · +83%FTNT0.2% · +100%TBIL0.2% · +219%VV0.2% · +100%SOXX0.2% · +108%GOOG0.2% · +99%PM0.2% · +105%PSDM0.2% · newTMO0.2% · +100%ODFL0.2% · +109%IEF0.2% · +90%
Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.
Sector mix
% of 13F valueSectors from each company's SIC code; funds and ETFs grouped separately.
Biggest buys and sells
Q2 26 → Q3 26Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.
13F assets and positions
2 quartersTotal reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.
Top positions over time
reported valueThe eight largest current positions, valued at each quarter end.
Concentration
top 10 = 57.9%Cumulative share of the portfolio held in the largest N positions.
Firm Profile & Key People
As of the firm’s regulatory filing dated Mar 31, 2026.
Assets Under Management
$7.13B
Discretionary
$1.74B
Employees
47
Accounts
1,732
Address
4900 MAIN STREET
SUITE 700
KANSAS CITY, MO 64112
SUITE 700
KANSAS CITY, MO 64112
Phone
(860) 596-8126
| Name | Title / Status | Ownership | Type |
|---|---|---|---|
| FOCUS OPERATING, LLC Control | MEMBER (MANAGER) since Nov 2020 | 75% or more | Domestic Entity |
| GENTRY, MICHAEL, MUELLER Control | VICE PRESIDENT since Apr 2021 | Less than 5% | Individual |
| KAUFMAN, BRIAN, N Control | VICE PRESIDENT since Apr 2021 | Less than 5% | Individual |
| KLOCKE, ANDREW, SIMON Control | PRESIDENT since Apr 2021 | Less than 5% | Individual |
| KRIZEK, CURTIS, ALAN Control | MANAGING DIRECTOR since Apr 2021 | Less than 5% | Individual |
| SCHNEIDER, ROBYN, RICHARD Control | MANAGING DIRECTOR since Apr 2021 | Less than 5% | Individual |
| TOWER, ANGELA, LYNN Control | CHIEF OPERATING OFFICER since Jan 2022 | Less than 5% | Individual |
| MARR, ALEX, JORDAN | CHIEF COMPLIANCE OFFICER since Jan 2023 | Less than 5% | Individual |
| CD&R FERDINAND CO-INVESTOR, L.P. Control Indirect owner via CD&R FERDINAND HOLDINGS, L.P. | PARTNER since Aug 2023 | 25–50% | Foreign Entity |
| CD&R FERDINAND HOLDINGS, L.P. Control Indirect owner via FERDINAND FFP ULTIMATE HOLDINGS, LP | PARTNER since Aug 2023 | 50–75% | Domestic Entity |
| CLAYTON, DUBILIER & RICE FUND XII, L.P. Control Indirect owner via CD&R FERDINAND HOLDINGS, L.P. | PARTNER since Aug 2023 | 50–75% | Foreign Entity |
| FERDINAND FFP ACQUISITION, LLC Control Indirect owner via FOCUS FINANCIAL PARTNERS INC. | SHAREHOLDER, CLASS A COMMON STOCK since Aug 2023 | 75% or more | Domestic Entity |
| FERDINAND FFP INTERMEDIATE HOLDINGS, LLC Control Indirect owner via FERDINAND FFP ACQUISITION, LLC | MEMBER since Aug 2023 | 75% or more | Domestic Entity |
| FERDINAND FFP PARENT, INC. Control Indirect owner via FERDINAND FFP INTERMEDIATE HOLDINGS, LLC | MEMBER since Aug 2023 | 75% or more | Domestic Entity |
| FERDINAND FFP ULTIMATE HOLDINGS, LP Control Indirect owner via FOCUS FINANCIAL PARTNERS INC. | SHAREHOLDER, CLASS B COMMON STOCK since Aug 2023 | 75% or more | Domestic Entity |
| FERDINAND FFP ULTIMATE HOLDINGS, LP Control Indirect owner via FERDINAND FFP PARENT, INC. | SHAREHOLDER since Aug 2023 | 75% or more | Domestic Entity |
| FOCUS FINANCIAL PARTNERS INC. Control Indirect owner via FOCUS FINANCIAL PARTNERS, LLC | MANAGING MEMBER since Jul 2018 | 75% or more | Domestic Entity |
| FOCUS FINANCIAL PARTNERS, LLC Control Indirect owner via FOCUS OPERATING, LLC | MEMBER since Jan 2007 | 75% or more | Domestic Entity |
Ownership & leadership changes · 6 filings with changes since Nov 12, 2020
From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.
Mar 28, 2024 filing
- No longer listedHATTEY, TIMOTHY, LEE · VICE PRESIDENT · Less than 5% · control person · listed since Apr 2021
- ChangedGENTRY, MICHAEL, MUELLER · title MANAGING DIRECTOR → VICE PRESIDENT
- ChangedKAUFMAN, BRIAN, N · title CEO MANAGING DIRECTOR → VICE PRESIDENT
- ChangedKLOCKE, ANDREW, SIMON · title MANAGING DIRECTOR → PRESIDENT
Sep 15, 2023 filing
- ChangedFERDINAND FFP ACQUISITION, LLC · indirect via FOCUS FINANCIAL PARTNERS INC.: title SHAREHOLDER → SHAREHOLDER, CLASS A COMMON STOCK
- ChangedFERDINAND FFP ULTIMATE HOLDINGS, LP · indirect via FOCUS FINANCIAL PARTNERS INC.: title SHAREHOLDER → SHAREHOLDER, CLASS B COMMON STOCK
Sep 8, 2023 filing
- AddedCD&R FERDINAND CO-INVESTOR, L.P. · PARTNER · 25–50% · indirect via CD&R FERDINAND HOLDINGS, L.P. · control person
- AddedCD&R FERDINAND HOLDINGS, L.P. · PARTNER · 50–75% · indirect via FERDINAND FFP ULTIMATE HOLDINGS, LP · control person
- AddedCLAYTON, DUBILIER & RICE FUND XII, L.P. · PARTNER · 50–75% · indirect via CD&R FERDINAND HOLDINGS, L.P. · control person
- AddedFERDINAND FFP ACQUISITION, LLC · SHAREHOLDER · 75% or more · indirect via FOCUS FINANCIAL PARTNERS INC. · control person
- AddedFERDINAND FFP INTERMEDIATE HOLDINGS, LLC · MEMBER · 75% or more · indirect via FERDINAND FFP ACQUISITION, LLC · control person
- AddedFERDINAND FFP PARENT, INC. · MEMBER · 75% or more · indirect via FERDINAND FFP INTERMEDIATE HOLDINGS, LLC · control person
- AddedFERDINAND FFP ULTIMATE HOLDINGS, LP · SHAREHOLDER · 75% or more · indirect via FOCUS FINANCIAL PARTNERS INC. · control person
- AddedFERDINAND FFP ULTIMATE HOLDINGS, LP · SHAREHOLDER · 75% or more · indirect via FERDINAND FFP PARENT, INC. · control person
- ChangedFOCUS FINANCIAL PARTNERS INC. · indirect via FOCUS FINANCIAL PARTNERS, LLC: title MEMBER → MANAGING MEMBER
Mar 1, 2023 filing
- AddedMARR, ALEX, JORDAN · CHIEF COMPLIANCE OFFICER · Less than 5%
- ChangedHATTEY, TIMOTHY, LEE · title CHIEF COMPLIANCE OFFICER → VICE PRESIDENT
Mar 30, 2022 filing
- AddedTOWER, ANGELA, LYNN · CHIEF OPERATING OFFICER · Less than 5% · control person
Apr 1, 2021 filing
- No longer listedDuntz, Lisa, K. · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Nov 2020
- AddedGENTRY, MICHAEL, MUELLER · MANAGING DIRECTOR · Less than 5% · control person
- AddedHATTEY, TIMOTHY, LEE · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
- AddedKAUFMAN, BRIAN, N · CEO MANAGING DIRECTOR · Less than 5% · control person
- AddedKLOCKE, ANDREW, SIMON · MANAGING DIRECTOR · Less than 5% · control person
- AddedKRIZEK, CURTIS, ALAN · MANAGING DIRECTOR · Less than 5% · control person
- AddedSCHNEIDER, ROBYN, RICHARD · MANAGING DIRECTOR · Less than 5% · control person
Nov 12, 2020 filing (earliest on record)
- ListedDuntz, Lisa, K. · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
- ListedFOCUS FINANCIAL PARTNERS INC. · MEMBER · 75% or more · indirect via FOCUS FINANCIAL PARTNERS, LLC · control person
- ListedFOCUS FINANCIAL PARTNERS, LLC · MEMBER · 75% or more · indirect via FOCUS OPERATING, LLC · control person
- ListedFOCUS OPERATING, LLC · MEMBER (MANAGER) · 75% or more · control person
Quarter-over-quarter changes
Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.
Top Adds (vs prior quarter)
- STATE STR SPDR S&P 500 ETF T$61.4M +103.6%
- ISHARES TR$45.9M +105.5%
- SPDR SERIES TRUST$24.8M +129.7%
- INVESCO EXCH TRADED FD TR II$20.3M +159.0%
- VANGUARD INDEX FDS$20.1M +102.4%
Top Trims
- FIRST TR EXCHNG TRADED FD VI-$1.4M -57.0%
- VANGUARD INDEX FDS-$798.8K -52.9%
- TEXAS INSTRS INC-$339.4K -25.3%
- NEXTERA ENERGY INC-$303.0K -36.4%
- DIREXION SHARES ETF TRUST-$187.3K -41.3%
New Positions
- INVESCO ACTIVELY MANAGED EXC$3.3M
- ABBOTT LABORATORIES$1.1M
- PROLOGIS INC.$938.5K
- EDISON INTL$644.8K
- MERCK & CO INC$460.0K
Exited Positions
- PEPSICO INC$615.3K
- REALTY INCOME CORP$459.2K
- ANTERO MIDSTREAM CORP$202.3K
PRAIRIE ADVISORY, LLC Holdings (2026-09-30)
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | STATE STR SPDR S&P 500 ETF T | SPY | 78462F103 | $60.3M | 6.99% | 79,099 | SH |
| 2 | STATE STR SPDR S&P 500 ETF T | SPY | 78462F103 | $60.3M | 6.99% | 79,099 | SH |
| 3 | ISHARES TR | SGOV | 46436E718 | $44.7M | 5.18% | 444,395 | SH |
| 4 | ISHARES TR | SGOV | 46436E718 | $44.7M | 5.18% | 444,395 | SH |
| 5 | SPDR SERIES TRUST | SPYM | 78464A854 | $22.0M | 2.55% | 245,041 | SH |
| 6 | SPDR SERIES TRUST | SPYM | 78464A854 | $22.0M | 2.55% | 245,041 | SH |
| 7 | VANGUARD INDEX FDS | VOO | 922908363 | $19.8M | 2.30% | 28,275 | SH |
| 8 | VANGUARD INDEX FDS | VOO | 922908363 | $19.8M | 2.30% | 28,275 | SH |
| 9 | PGIM ETF TR | PULS | 69344A107 | $17.7M | 2.05% | 358,509 | SH |
| 10 | PGIM ETF TR | PULS | 69344A107 | $17.7M | 2.05% | 358,509 | SH |
| 11 | INVESCO ACTIVELY MANAGED EXC | GSY | 46090A887 | $17.7M | 2.05% | 353,686 | SH |
| 12 | INVESCO ACTIVELY MANAGED EXC | GSY | 46090A887 | $17.7M | 2.05% | 353,686 | SH |
| 13 | INVESCO EXCH TRADED FD TR II | QQQM | 46138G649 | $16.7M | 1.94% | 54,954 | SH |
| 14 | INVESCO EXCH TRADED FD TR II | QQQM | 46138G649 | $16.7M | 1.94% | 54,954 | SH |
| 15 | INVESCO EXCH TRADED FD TR II | RWL | 46138G698 | $16.6M | 1.92% | 128,698 | SH |
| 16 | INVESCO EXCH TRADED FD TR II | RWL | 46138G698 | $16.6M | 1.92% | 128,698 | SH |
| 17 | INVESCO QQQ TR | QQQ | 46090E103 | $14.8M | 1.71% | 19,987 | SH |
| 18 | INVESCO QQQ TR | QQQ | 46090E103 | $14.8M | 1.71% | 19,987 | SH |
| 19 | APPLE INC | AAPL | 037833100 | $13.5M | 1.57% | 40,658 | SH |
| 20 | APPLE INC | AAPL | 037833100 | $13.5M | 1.57% | 40,658 | SH |
| 21 | LAM RESEARCH CORP | LRCX | 512807306 | $10.9M | 1.26% | 33,222 | SH |
| 22 | LAM RESEARCH CORP | LRCX | 512807306 | $10.9M | 1.26% | 33,222 | SH |
| 23 | VANGUARD INDEX FDS | VTV | 922908744 | $10.1M | 1.17% | 46,570 | SH |
| 24 | VANGUARD INDEX FDS | VTV | 922908744 | $10.1M | 1.17% | 46,570 | SH |
| 25 | ISHARES TR | IEFA | 46432F842 | $10.0M | 1.16% | 103,492 | SH |
| 26 | ISHARES TR | IEFA | 46432F842 | $10.0M | 1.16% | 103,492 | SH |
| 27 | SELECT SECTOR SPDR TR | XLI | 81369Y704 | $6.7M | 0.78% | 40,275 | SH |
| 28 | SELECT SECTOR SPDR TR | XLI | 81369Y704 | $6.7M | 0.78% | 40,275 | SH |
| 29 | ISHARES TR | IVV | 464287200 | $6.3M | 0.73% | 8,279 | SH |
| 30 | ISHARES TR | IVV | 464287200 | $6.3M | 0.73% | 8,279 | SH |
| 31 | INVESCO EXCHANGE TRADED FD T | RSP | 46137V357 | $5.9M | 0.68% | 28,297 | SH |
| 32 | INVESCO EXCHANGE TRADED FD T | RSP | 46137V357 | $5.9M | 0.68% | 28,297 | SH |
| 33 | MICROSOFT CORP | MSFT | 594918104 | $5.8M | 0.67% | 11,278 | SH |
| 34 | MICROSOFT CORP | MSFT | 594918104 | $5.8M | 0.67% | 11,278 | SH |
| 35 | BANK FIRST CORP | BFC | 06211J100 | $5.5M | 0.64% | 37,220 | SH |
| 36 | BANK FIRST CORP | BFC | 06211J100 | $5.5M | 0.64% | 37,220 | SH |
| 37 | JANUS DETROIT STR TR | JAAA | 47103U845 | $4.5M | 0.52% | 89,060 | SH |
| 38 | JANUS DETROIT STR TR | JAAA | 47103U845 | $4.5M | 0.52% | 89,060 | SH |
| 39 | VISA INC | V | 92826C839 | $4.5M | 0.52% | 12,485 | SH |
| 40 | VISA INC | V | 92826C839 | $4.5M | 0.52% | 12,485 | SH |
| 41 | ISHARES TR | EFA | 464287465 | $4.5M | 0.52% | 43,019 | SH |
| 42 | ISHARES TR | EFA | 464287465 | $4.5M | 0.52% | 43,019 | SH |
| 43 | FIRST TR EXCHANGE TRADED FD | AIRR | 33738R704 | $4.4M | 0.51% | 43,040 | SH |
| 44 | FIRST TR EXCHANGE TRADED FD | AIRR | 33738R704 | $4.4M | 0.51% | 43,040 | SH |
| 45 | ISHARES TR | IWR | 464287499 | $3.4M | 0.39% | 31,625 | SH |
| 46 | ISHARES TR | IWR | 464287499 | $3.4M | 0.39% | 31,625 | SH |
| 47 | PARKER-HANNIFIN CORP | PH | 701094104 | $3.3M | 0.39% | 3,493 | SH |
| 48 | PARKER-HANNIFIN CORP | PH | 701094104 | $3.3M | 0.39% | 3,493 | SH |
| 49 | AMAZON COM INC | AMZN | 023135106 | $3.2M | 0.37% | 12,875 | SH |
| 50 | AMAZON COM INC | AMZN | 023135106 | $3.2M | 0.37% | 12,875 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-09-30 | 2026-10-19 | $863.4M | 365 | 0002144052-26-000006 |
| 2026-06-30 | 2026-07-20 | $426.4M | 167 | 0002144052-26-000003 |
Filer Information
Address
4000 W 114TH STREETSUITE 300
LEAWOOD, KS 66211
Phone
(913) 963-1054
Filing Manager
PRAIRIE ADVISORY, LLC
LEAWOOD, KS
Signatory
Marc Wilborn
CCO