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PLANNING ALTERNATIVES LTD /ADV — 13F Holdings & Portfolio

CIK 712011 · latest 13F-HR filed 2026-08-12

Backtest portfolio

PLANNING ALTERNATIVES LTD /ADV manages $932.6M in 13F-reported U.S. long-equity assets across 129 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are IVV (33.40%), SPMO (13.01%), IJH (10.81%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 26 new positions and exited 8; 72 existing positions rose in reported value and 18 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$932.6M

Long-equity book

Holdings
129

Distinct positions

Period
2026-06-30

Filed 2026-08-12

Q/Q Activity
+26 / −8 / ↑72 / ↓18

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
IVV33.4% · +0%SPMO13.0% · +1%IJH10.8% · +1%VEA9.6% · +1%IJR5.6% · +0%IDMO3.3% · +4%XCEM2.2% · +2%AAPL2.1% · +4%VUG2.0% · +494%SCHF2.0% · -1%SPY1.3% · -2%VTV1.1% · -3%SCHX1.0% · -4%WFC0.8% · newNVDA0.6% · +14%ESGU0.6% · +0%VOO0.5% · -1%MSFT0.5% · +23%SCHB0.4% · -9%VIG0.4% · -11%LRCX0.4% · +3%IWV0.3% · -0%DTE0.3% · +4%GOOGL0.3% · +24%EAGG0.2% · +1%AMZN0.2% · +8%IWF0.2% · +322%ESGD0.2% · +0%PM0.2% · +6%AVGO0.2% · +15%CAT0.2% · +1%BND0.2% · -0%GOOG0.2% · +23%BRK.B0.2% · +16%IBIT0.2% · 0%LLY0.2% · +29%ESML0.2% · -0%MUB0.2% · 0%IJS0.1% · 0%JPM0.1% · +6%IEFA0.1% · -1%NEAR0.1% · 0%JPUS0.1% · -7%TSLA0.1% · +6%MU0.1% · +35%VMO0.1% · 0%IBM0.1% · +5%AMAT0.1% · +13%V0.1% · +277%AMD0.1% · +44%JNJ0.1% · +3%META0.1% · -29%SCHM0.1% · -5%MDLZ0.1% · +2%CSCO0.1% · +20%VTI0.1% · -27%ABBV0.1% · +9%INTC0.1% · +4%TXN0.1% · +11%QQQ0.1% · 0%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 83.9%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Aug 7, 2026.

Assets Under Management
$1.54B
Discretionary
$1.54B
Employees
20
Accounts
693
Address
255 SOUTH OLD WOODWARD AVE.
SUITE 310
BIRMINGHAM, MI 48009-6615
Phone
(248) 645-1520
Website
Name Title / Status Ownership Type
MERSEREAU, NATHAN, MARK ControlPRESIDENT
since May 2013
75% or moreIndividual
WARNING, ANDREW, SCHIEF COMPLIANCE OFFICER
since Sep 2024
Less than 5%Individual
Ownership & leadership changes · 8 filings with changes since Mar 28, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Sep 18, 2024 filing
  • ChangedWARNING, ANDREW, S · no longer a control person
Sep 10, 2024 filing
  • No longer listedSCHMIDTKE, MICHAEL, D · CHIEF COMPLIANCE OFFICER / CHIEF OPERATING OFFICER/TREASURER · Less than 5% · control person · listed since May 2019
  • AddedWARNING, ANDREW, S · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
Aug 10, 2021 filing
  • No longer listedAFFATATO, FLORENCE · CHIEF LEGAL OFFICER/CHIEF COMPLIANCE OFFICER / SECRETARY · Less than 5% · control person · listed since Dec 2018
  • ChangedSCHMIDTKE, MICHAEL, D · title CHIEF OPERATING OFFICER/TREASURER → CHIEF COMPLIANCE OFFICER / CHIEF OPERATING OFFICER/TREASURER
Jul 2, 2019 filing
  • No longer listedCOOK, DANIEL, EUGENE · CHIEF OPERATING OFFICER / SECRETARY · Less than 5% · control person · listed since Dec 2018
  • No longer listedGOMEZ, STACEY, MARIE · TREASURER · Less than 5% · listed since Jan 2016
  • AddedSCHMIDTKE, MICHAEL, D · CHIEF OPERATING OFFICER/TREASURER · Less than 5% · control person
  • ChangedAFFATATO, FLORENCE · title CHIEF LEGAL OFFICER/CHIEF COMPLIANCE OFFICER → CHIEF LEGAL OFFICER/CHIEF COMPLIANCE OFFICER / SECRETARY
Dec 7, 2018 filing
  • AddedAFFATATO, FLORENCE · CHIEF LEGAL OFFICER/CHIEF COMPLIANCE OFFICER · Less than 5% · control person
  • ChangedCOOK, DANIEL, EUGENE · title CHIEF COMPLIANCE OFFICER / SECRETARY → CHIEF OPERATING OFFICER / SECRETARY
Mar 29, 2016 filing
  • No longer listedDIMITROFF, MARILYN, CAPELLI · VICE PRESIDENT · Less than 5% · listed since Oct 2013
  • No longer listedSHAW, EDWIN, BAKER · SECRETARY / VICE PRESIDENT · Less than 5% · listed since May 2013
  • AddedGOMEZ, STACEY, MARIE · TREASURER · Less than 5%
  • ChangedCOOK, DANIEL, EUGENE · title CHIEF COMPLIANCE OFFICER → CHIEF COMPLIANCE OFFICER / SECRETARY
  • ChangedMERSEREAU, NATHAN, MARK · title PRESIDENT & TREASURER → PRESIDENT
Mar 24, 2014 filing
  • AddedDIMITROFF, MARILYN, CAPELLI · VICE PRESIDENT · Less than 5%
  • ChangedMERSEREAU, NATHAN, MARK · title PRESIDENT / TREASURER → PRESIDENT & TREASURER; ownership 50–75% → 75% or more
  • ChangedSHAW, EDWIN, BAKER · title SECRETARY → SECRETARY / VICE PRESIDENT; ownership 50–75% → Less than 5%; no longer a control person
Mar 27, 2013 filing
  • ChangedMERSEREAU, NATHAN, MARK · title PRESIDENT → PRESIDENT / TREASURER
  • ChangedSHAW, EDWIN, BAKER · title VICE PRESIDENT/TREASURER → SECRETARY
Mar 28, 2012 filing (earliest on record)
  • ListedCOOK, DANIEL, EUGENE · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
  • ListedMERSEREAU, NATHAN, MARK · PRESIDENT · 50–75% · control person
  • ListedSHAW, EDWIN, BAKER · VICE PRESIDENT/TREASURER · 50–75% · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

Show all 72 →

Top Trims

Show all 18 →

New Positions

Show all 26 →

Exited Positions

Show all 8 →

PLANNING ALTERNATIVES LTD /ADV Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 ISHARES TR IVV 464287200 $311.5M 33.40% 415,929 SH
2 INVESCO EXCH TRADED FD TR II SPMO 46138E339 $121.4M 13.01% 751,352 SH
3 ISHARES TR IJH 464287507 $100.8M 10.81% 1,307,580 SH
4 VANGUARD TAX-MANAGED FDS VEA 921943858 $89.1M 9.56% 1,250,803 SH
5 ISHARES TR IJR 464287804 $52.5M 5.63% 354,167 SH
6 INVESCO EXCH TRADED FD TR II IDMO 46138E222 $30.4M 3.26% 503,718 SH
7 COLUMBIA ETF TR II XCEM 19762B202 $20.7M 2.22% 391,645 SH
8 APPLE INC AAPL 037833100 $19.5M 2.10% 67,560 SH
9 VANGUARD INDEX FDS VUG 922908736 $18.5M 1.98% 214,634 SH
10 SCHWAB STRATEGIC TR SCHF 808524805 $18.3M 1.96% 659,973 SH
11 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $12.0M 1.28% 16,006 SH
12 VANGUARD INDEX FDS VTV 922908744 $9.8M 1.05% 44,913 SH
13 SCHWAB STRATEGIC TR SCHX 808524201 $9.7M 1.04% 328,089 SH
14 WELLS FARGO & CO WFC 949746101 $7.8M 0.84% 94,776 SH
15 NVIDIA CORPORATION NVDA 67066G104 $5.8M 0.62% 28,742 SH
16 ISHARES TR ESGU 46435G425 $5.3M 0.57% 32,609 SH
17 VANGUARD INDEX FDS VOO 922908363 $5.0M 0.53% 7,209 SH
18 MICROSOFT CORP MSFT 594918104 $4.4M 0.48% 11,924 SH
19 SCHWAB STRATEGIC TR SCHB 808524102 $4.2M 0.45% 144,057 SH
20 VANGUARD SPECIALIZED FUNDS VIG 921908844 $4.0M 0.42% 16,745 SH
21 LAM RESEARCH CORP LRCX 512807306 $3.4M 0.36% 7,747 SH
22 ISHARES TR IWV 464287689 $3.2M 0.34% 7,516 SH
23 DTE ENERGY CO DTE 233331107 $2.5M 0.26% 16,203 SH
24 ALPHABET INC GOOGL 02079K305 $2.5M 0.26% 6,903 SH
25 ISHARES TR EAGG 46435U549 $2.3M 0.25% 48,782 SH
26 AMAZON COM INC AMZN 023135106 $2.2M 0.24% 9,405 SH
27 ISHARES TR IWF 464287614 $2.0M 0.22% 16,252 SH
28 ISHARES TR ESGD 46435G516 $2.0M 0.21% 19,007 SH
29 PHILIP MORRIS INTL INC PM 718172109 $1.9M 0.21% 10,749 SH
30 BROADCOM INC AVGO 11135F101 $1.9M 0.21% 5,147 SH
31 CATERPILLAR INC CAT 149123101 $1.9M 0.21% 1,798 SH
32 VANGUARD BD INDEX FDS BND 921937835 $1.8M 0.19% 24,267 SH
33 ALPHABET INC GOOG 02079K107 $1.8M 0.19% 5,004 SH
34 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $1.7M 0.18% 3,417 SH
35 ISHARES BITCOIN TRUST ETF IBIT 46438F101 $1.6M 0.17% 47,435 SH
36 ELI LILLY & CO LLY 532457108 $1.5M 0.16% 1,266 SH
37 ISHARES TR ESML 46435U663 $1.5M 0.16% 26,808 SH
38 ISHARES TR MUB 464288414 $1.5M 0.16% 13,501 SH
39 ISHARES TR IJS 464287879 $1.4M 0.15% 10,251 SH
40 JPMORGAN CHASE & CO JPM 46625H100 $1.4M 0.15% 4,236 SH
41 ISHARES TR IEFA 46432F842 $1.4M 0.15% 14,039 SH
42 ISHARES U S ETF TR NEAR 46431W507 $1.1M 0.12% 21,997 SH
43 J P MORGAN EXCHANGE TRADED F JPUS 46641Q407 $1.1M 0.12% 7,922 SH
44 TESLA INC TSLA 88160R101 $1.1M 0.12% 2,591 SH
45 MICRON TECHNOLOGY INC MU 595112103 $1.1M 0.12% 931 SH
46 INVESCO MUN OPPORTUNIT TR VMO 46132C107 $1.0M 0.11% 103,000 SH
47 INTERNATIONAL BUSINESS MACHS IBM 459200101 $1.0M 0.11% 3,594 SH
48 APPLIED MATLS INC AMAT 038222105 $915.3K 0.10% 1,266 SH
49 VISA INC V 92826C839 $913.6K 0.10% 2,663 SH
50 ADVANCED MICRO DEVICES INC AMD 007903107 $902.4K 0.10% 1,553 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-12 $932.6M 129 0001765380-26-000365
2026-03-31 2026-05-07 $774.8M 111 0001765380-26-000187
2025-12-31 2026-02-06 $793.9M 98 0001765380-26-000076
Filer Information
Address
255 SOUTH OLD WOODWARD AVENUE
SUITE 310
BIRMINGHAM, MI 48009
Phone
(248) 645-1520
Filing Manager
PLANNING ALTERNATIVES LTD /ADV
BIRMINGHAM, MI
Signatory
Andy Warning
Chief Compliance Officer