HOWE & RUSLING INC — 13F Holdings & Portfolio
CIK 769963 · latest 13F-HR filed 2026-08-10
HOWE & RUSLING INC manages $1.72B in 13F-reported U.S. long-equity assets across 531 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are VTI (4.47%), IVV (3.73%), IUSG (3.71%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 56 new positions, exited 54, added to 263, and trimmed 81.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
SUITE 100
ROCHESTER, NY 14620
$1.72B
Long-equity book
531
Distinct positions
2026-06-30
Filed 2026-08-10
+56 / −54 / ↑263 / ↓81
vs 2026-03-31
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- VANGUARD INDEX FDS$15.3M +24.7%
- MICRON TECHNOLOGY INC$12.1M +192.1%
- ISHARES TR$12.1M +23.1%
- ISHARES TR$11.4M +21.7%
- BROADCOM INC$11.0M +21.9%
Top Trims
- INTUIT-$12.2M -97.2%
- EXXON MOBIL CORP-$7.9M -19.8%
- INTERCONTINENTAL EXCHANGE IN-$4.7M -21.8%
- PHILIP MORRIS INTL INC-$4.2M -21.4%
- CASEYS GEN STORES INC-$3.0M -19.8%
New Positions
- HONEYWELL INTL INC$13.6M
- HONEYWELL AEROSPACE INC$13.4M
- DATADOG INC$7.7M
- DUPONT DE NEMOURS INC$529.0K
- SPACE EXPLORATION TECHN CORP$386.3K
Exited Positions
- HONEYWELL INTL INC$27.7M
- ACCENTURE PLC IRELAND$10.3M
- QNITY ELECTRONICS INC$717.0K
- DUPONT DE NEMOURS INC$536.0K
- SKYWORKS SOLUTIONS INC$516.1K
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | VANGUARD INDEX FDS | VTI | 922908769 | $77.0M | 4.47% | 208,055 | SH |
| 2 | ISHARES TR | IVV | 464287200 | $64.4M | 3.73% | 85,966 | SH |
| 3 | ISHARES TR | IUSG | 464287671 | $63.9M | 3.71% | 339,855 | SH |
| 4 | JPMORGAN CHASE & CO | JPM | 46625H100 | $62.1M | 3.60% | 189,866 | SH |
| 5 | BROADCOM INC | AVGO | 11135F101 | $61.0M | 3.54% | 161,353 | SH |
| 6 | VANGUARD SCOTTSDALE FDS | VCIT | 92206C870 | $54.4M | 3.16% | 658,615 | SH |
| 7 | APPLE INC | AAPL | 037833100 | $48.5M | 2.81% | 167,597 | SH |
| 8 | ISHARES TR | IUSV | 464287663 | $45.9M | 2.66% | 416,948 | SH |
| 9 | ISHARES TR | GVI | 464288612 | $43.7M | 2.53% | 411,666 | SH |
| 10 | NVIDIA CORPORATION | NVDA | 67066G104 | $36.7M | 2.13% | 183,653 | SH |
| 11 | MICROSOFT CORP | MSFT | 594918104 | $35.2M | 2.04% | 94,490 | SH |
| 12 | AMAZON COM INC | AMZN | 023135106 | $35.0M | 2.03% | 146,782 | SH |
| 13 | EXXON MOBIL CORP | XOM | 30231G102 | $31.9M | 1.85% | 233,333 | SH |
| 14 | VANGUARD SCOTTSDALE FDS | VCSH | 92206C409 | $31.4M | 1.82% | 397,029 | SH |
| 15 | ALPHABET INC | GOOG | 02079K107 | $25.6M | 1.48% | 72,343 | SH |
| 16 | ABBVIE INC | ABBV | 00287Y109 | $24.6M | 1.43% | 97,833 | SH |
| 17 | META PLATFORMS INC | META | 30303M102 | $23.7M | 1.37% | 41,999 | SH |
| 18 | NEXTERA ENERGY INC | NEE | 65339F101 | $23.6M | 1.37% | 269,007 | SH |
| 19 | CATERPILLAR INC | CAT | 149123101 | $21.9M | 1.27% | 20,519 | SH |
| 20 | TJX COS INC NEW | TJX | 872540109 | $20.8M | 1.21% | 137,218 | SH |
| 21 | MORGAN STANLEY | MS | 617446448 | $20.0M | 1.16% | 95,632 | SH |
| 22 | GOLDMAN SACHS GROUP INC | GS | 38141G104 | $18.7M | 1.09% | 18,535 | SH |
| 23 | MICRON TECHNOLOGY INC | MU | 595112103 | $18.4M | 1.07% | 15,944 | SH |
| 24 | ELEVANCE HEALTH INC FORMERLY | ELV | 036752103 | $17.8M | 1.03% | 45,947 | SH |
| 25 | ISHARES TR | IJR | 464287804 | $16.8M | 0.97% | 113,115 | SH |
| 26 | INTERCONTINENTAL EXCHANGE IN | ICE | 45866F104 | $16.7M | 0.97% | 136,023 | SH |
| 27 | VANGUARD INTL EQUITY INDEX F | VWO | 922042858 | $16.5M | 0.96% | 276,275 | SH |
| 28 | COCA COLA CO | KO | 191216100 | $16.4M | 0.95% | 201,221 | SH |
| 29 | VANGUARD WHITEHALL FDS | VYM | 921946406 | $16.2M | 0.94% | 102,327 | SH |
| 30 | KLA CORP | KLAC | 482480100 | $15.8M | 0.92% | 52,533 | SH |
| 31 | CROWDSTRIKE HLDGS INC | CRWD | 22788C105 | $15.6M | 0.90% | 20,388 | SH |
| 32 | PHILIP MORRIS INTL INC | PM | 718172109 | $15.5M | 0.90% | 85,495 | SH |
| 33 | VANGUARD SCOTTSDALE FDS | VGIT | 92206C706 | $15.1M | 0.88% | 256,762 | SH |
| 34 | VISA INC | V | 92826C839 | $14.3M | 0.83% | 41,747 | SH |
| 35 | BANK OF AMER CORP | BAC | 060505104 | $14.2M | 0.82% | 249,391 | SH |
| 36 | UNION PAC CORP | UNP | 907818108 | $14.0M | 0.81% | 51,645 | SH |
| 37 | PEPSICO INC | PEP | 713448108 | $13.8M | 0.80% | 101,965 | SH |
| 38 | HONEYWELL INTL INC | HON | 438516205 | $13.6M | 0.79% | 60,691 | SH |
| 39 | HONEYWELL AEROSPACE INC | HONA | 43849R105 | $13.4M | 0.77% | 60,419 | SH |
| 40 | STRYKER CORPORATION | SYK | 863667101 | $13.4M | 0.77% | 42,414 | SH |
| 41 | MCDONALDS CORP | MCD | 580135101 | $13.2M | 0.77% | 48,794 | SH |
| 42 | ASML HLDG NV | ASML | N07059210 | $13.1M | 0.76% | 6,596 | SH |
| 43 | VANGUARD INDEX FDS | VO | 922908629 | $12.6M | 0.73% | 156,667 | SH |
| 44 | VANGUARD WORLD FD | MGV | 921910840 | $12.5M | 0.73% | 76,615 | SH |
| 45 | APPLIED MATLS INC | AMAT | 038222105 | $12.4M | 0.72% | 17,216 | SH |
| 46 | CASEYS GEN STORES INC | CASY | 147528103 | $12.3M | 0.71% | 15,469 | SH |
| 47 | AMPHENOL CORP | APH | 032095101 | $11.8M | 0.69% | 67,050 | SH |
| 48 | DTE ENERGY CO | DTE | 233331107 | $11.7M | 0.68% | 77,044 | SH |
| 49 | CROWN HLDGS INC | CCK | 228368106 | $11.7M | 0.68% | 104,850 | SH |
| 50 | GENERAL DYNAMICS CORP | GD | 369550108 | $11.1M | 0.64% | 31,308 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-06-30 | 2026-08-10 | $1.72B | 531 | 0001398344-26-013907 |
| 2026-03-31 | 2026-04-28 | $1.53B | 529 | 0001398344-26-007373 |
| 2025-12-31 | 2026-02-17 | $1.51B | 525 | 0001398344-26-003195 |