HOWE & RUSLING INC — 13F Holdings & Portfolio
CIK 769963 · latest 13F-HR filed 2026-04-28
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
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AUM
$1.53B
Long-equity book
Holdings
529
Distinct positions
Period
2026-03-31
Filed 2026-04-28
Q/Q Activity
+43 / −43 / ↑157 / ↓151
vs 2025-12-31
Firm Profile & Key People
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- EXXON MOBIL CORP$11.9M +42.5%
- VANGUARD SCOTTSDALE FDS$7.0M +15.7%
- HONEYWELL INTL INC$4.3M +18.4%
- CASEYS GEN STORES INC$4.0M +34.9%
- NEXTERA ENERGY INC$3.7M +17.4%
Top Trims
- BROADCOM INC-$8.7M -14.8%
- MICROSOFT CORP-$6.9M -17.1%
- INTUIT-$6.3M -33.3%
- VANGUARD WHITEHALL FDS-$5.7M -27.1%
- JPMORGAN CHASE & CO-$5.4M -9.0%
New Positions
- ASTRAZENECA PLC$10.5M
- VIKING HOLDINGS LTD$2.7M
- QNITY ELECTRONICS INC$717.0K
- BRINKS CO$350.0K
- KIMBERLY-CLARK CORP$318.4K
Exited Positions
- PINTEREST INC$5.5M
- SPDR SERIES TRUST$374.4K
- SALESFORCE INC$346.2K
- REGAL REXNORD CORPORATION$324.2K
- CHECK POINT SOFTWARE TECH LT$266.1K
All Holdings
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | VANGUARD INDEX FDS | VTI | 922908769 | $61.7M | 4.03% | 192,475 | SH |
| 2 | JPMORGAN CHASE & CO | JPM | 46625H100 | $54.8M | 3.57% | 186,228 | SH |
| 3 | ISHARES TR | IUSG | 464287671 | $52.5M | 3.43% | 338,734 | SH |
| 4 | ISHARES TR | IVV | 464287200 | $52.3M | 3.41% | 80,058 | SH |
| 5 | VANGUARD SCOTTSDALE FDS | VCIT | 92206C870 | $51.6M | 3.37% | 623,496 | SH |
| 6 | BROADCOM INC | AVGO | 11135F101 | $50.0M | 3.26% | 161,565 | SH |
| 7 | APPLE INC | AAPL | 037833100 | $42.3M | 2.76% | 166,518 | SH |
| 8 | ISHARES TR | GVI | 464288612 | $42.1M | 2.75% | 394,375 | SH |
| 9 | EXXON MOBIL CORP | XOM | 30231G102 | $39.8M | 2.60% | 234,572 | SH |
| 10 | ISHARES TR | IUSV | 464287663 | $36.7M | 2.39% | 358,791 | SH |
| 11 | MICROSOFT CORP | MSFT | 594918104 | $33.3M | 2.17% | 89,877 | SH |
| 12 | NVIDIA CORPORATION | NVDA | 67066G104 | $32.0M | 2.09% | 183,349 | SH |
| 13 | AMAZON COM INC | AMZN | 023135106 | $30.5M | 1.99% | 146,551 | SH |
| 14 | VANGUARD SCOTTSDALE FDS | VCSH | 92206C409 | $29.2M | 1.91% | 368,742 | SH |
| 15 | HONEYWELL INTL INC | HON | 438516106 | $27.7M | 1.80% | 122,367 | SH |
| 16 | NEXTERA ENERGY INC | NEE | 65339F101 | $24.8M | 1.62% | 267,105 | SH |
| 17 | META PLATFORMS INC | META | 30303M102 | $23.8M | 1.55% | 41,593 | SH |
| 18 | TJX COS INC NEW | TJX | 872540109 | $21.8M | 1.42% | 136,436 | SH |
| 19 | INTERCONTINENTAL EXCHANGE IN | ICE | 45866F104 | $21.4M | 1.40% | 136,232 | SH |
| 20 | ALPHABET INC | GOOG | 02079K107 | $20.8M | 1.36% | 72,577 | SH |
| 21 | PHILIP MORRIS INTL INC | PM | 718172109 | $19.7M | 1.28% | 118,987 | SH |
| 22 | ABBVIE INC | ABBV | 00287Y109 | $19.0M | 1.24% | 87,288 | SH |
| 23 | MORGAN STANLEY | MS | 617446448 | $15.6M | 1.02% | 94,585 | SH |
| 24 | PEPSICO INC | PEP | 713448108 | $15.5M | 1.01% | 99,941 | SH |
| 25 | GOLDMAN SACHS GROUP INC | GS | 38141G104 | $15.5M | 1.01% | 18,270 | SH |
| 26 | VANGUARD WHITEHALL FDS | VYM | 921946406 | $15.4M | 1.01% | 104,213 | SH |
| 27 | CASEYS GEN STORES INC | CASY | 147528103 | $15.3M | 1.00% | 21,066 | SH |
| 28 | COCA COLA CO | KO | 191216100 | $15.2M | 0.99% | 199,565 | SH |
| 29 | MCDONALDS CORP | MCD | 580135101 | $15.2M | 0.99% | 48,800 | SH |
| 30 | CATERPILLAR INC | CAT | 149123101 | $14.6M | 0.95% | 20,549 | SH |
| 31 | VANGUARD SCOTTSDALE FDS | VGIT | 92206C706 | $13.7M | 0.89% | 229,570 | SH |
| 32 | RANGE RES CORP | RRC | 75281A109 | $12.6M | 0.82% | 279,573 | SH |
| 33 | INTUIT | INTU | 461202103 | $12.6M | 0.82% | 29,108 | SH |
| 34 | VISA INC | V | 92826C839 | $12.5M | 0.82% | 41,485 | SH |
| 35 | UNION PAC CORP | UNP | 907818108 | $12.4M | 0.81% | 50,915 | SH |
| 36 | ISHARES TR | IJR | 464287804 | $12.3M | 0.81% | 99,298 | SH |
| 37 | VANGUARD INTL EQUITY INDEX F | VWO | 922042858 | $12.3M | 0.80% | 227,508 | SH |
| 38 | BANK AMERICA CORP | BAC | 060505104 | $12.0M | 0.79% | 247,043 | SH |
| 39 | ELEVANCE HEALTH INC FORMERLY | ELV | 036752103 | $11.3M | 0.74% | 38,671 | SH |
| 40 | MONDELEZ INTL INC | MDLZ | 609207105 | $11.2M | 0.73% | 194,051 | SH |
| 41 | DTE ENERGY CO | DTE | 233331107 | $11.2M | 0.73% | 76,298 | SH |
| 42 | STRYKER CORPORATION | SYK | 863667101 | $10.6M | 0.69% | 32,303 | SH |
| 43 | GENERAL DYNAMICS CORP | GD | 369550108 | $10.6M | 0.69% | 30,752 | SH |
| 44 | ASTRAZENECA PLC | AZN | G0593M107 | $10.5M | 0.68% | 53,140 | SH |
| 45 | CROWN HLDGS INC | CCK | 228368106 | $10.3M | 0.67% | 102,999 | SH |
| 46 | CME GROUP INC | CME | 12572Q105 | $10.3M | 0.67% | 34,781 | SH |
| 47 | ACCENTURE PLC IRELAND | ACN | G1151C101 | $10.2M | 0.67% | 51,665 | SH |
| 48 | CHEVRON CORPORATION | CVX | 166764100 | $10.1M | 0.66% | 48,625 | SH |
| 49 | MASTERCARD INCORPORATED | MA | 57636Q104 | $9.9M | 0.65% | 19,908 | SH |
| 50 | VANGUARD WORLD FD | MGV | 921910840 | $9.9M | 0.65% | 68,376 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-03-31 | 2026-04-28 | $1.53B | 529 | 0001398344-26-007373 |
| 2025-12-31 | 2026-02-17 | $1.51B | 525 | 0001398344-26-003195 |