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HOWE & RUSLING INC — 13F Holdings & Portfolio

CIK 769963 · latest 13F-HR filed 2026-08-10

Backtest portfolio

HOWE & RUSLING INC manages $1.72B in 13F-reported U.S. long-equity assets across 531 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are VTI (4.47%), IVV (3.73%), IUSG (3.71%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 56 new positions and exited 54; 263 existing positions rose in reported value and 81 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$1.72B

Long-equity book

Holdings
531

Distinct positions

Period
2026-06-30

Filed 2026-08-10

Q/Q Activity
+56 / −54 / ↑263 / ↓81

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
VTI4.5% · +8%IVV3.7% · +7%IUSG3.7% · +0%JPM3.6% · +2%AVGO3.5% · -0%VCIT3.2% · +6%AAPL2.8% · +1%IUSV2.7% · +16%GVI2.5% · +4%NVDA2.1% · +0%MSFT2.0% · +5%AMZN2.0% · +0%XOM1.9% · -0%VCSH1.8% · +8%GOOG1.5% · -0%ABBV1.4% · +12%META1.4% · +1%NEE1.4% · +1%CAT1.3% · -0%TJX1.2% · +1%MS1.2% · +1%GS1.1% · +1%MU1.1% · -14%ELV1.0% · +19%IJR1.0% · +14%ICE1.0% · -0%VWO1.0% · +21%KO0.9% · +1%VYM0.9% · -2%KLAC0.9% · +917%CRWD0.9% · -3%PM0.9% · -28%VGIT0.9% · +12%V0.8% · +1%BAC0.8% · +1%UNP0.8% · +1%PEP0.8% · +2%HON0.8% · -50%HONA0.8% · newSYK0.8% · +31%MCD0.8% · -0%ASML0.8% · -1%VO0.7% · +379%MGV0.7% · +12%AMAT0.7% · +1%CASY0.7% · -27%APH0.7% · -4%DTE0.7% · +1%CCK0.7% · +2%GD0.6% · +2%MA0.6% · +7%RRC0.6% · +1%QCOM0.6% · +4%USHY0.6% · +3%MDLZ0.6% · -13%CDNS0.6% · +3%EW0.5% · +1%COST0.5% · -1%MDT0.5% · +20%CMS0.5% · +1%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 32.4%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Jul 31, 2026.

Assets Under Management
$2.44B
Discretionary
$2.38B
Employees
26
Accounts
3,397
Address
165 CULVER RD
SUITE 100
ROCHESTER, NY 14620
Phone
(585) 325-4140
Website
Name Title / Status Ownership Type
CAIRNS, CRAIG, DOUGLAS ControlPRESIDENT, CEO
since Mar 2003
75% or moreIndividual
LAMBERT, EMILY, THERESE ControlCHIEF COMPLIANCE OFFICER, VP OPERATIONS
since Jan 2021
Less than 5%Individual
LESTER, BRIAN, WILLIAMCHIEF INVESTMENT OFFICER
since Dec 2023
Less than 5%Individual
RYAN, CASEY, D.VICE PRESIDENT
since Aug 2004
5–10%Individual
Ownership & leadership changes · 12 filings with changes since Mar 29, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Feb 20, 2025 filing
  • No longer listedSISSON, MARY, LISA · VICE PRESIDENT · Less than 5% · listed since Oct 2006
Dec 1, 2023 filing
  • AddedLESTER, BRIAN, WILLIAM · CHIEF INVESTMENT OFFICER · Less than 5%
Mar 1, 2021 filing
  • No longer listedTRENTACOSTE, JOHN, JOSEPH · DIRECTOR OF FIXED INCOME · Less than 5% · listed since Jul 2018
  • AddedLAMBERT, EMILY, THERESE · CHIEF COMPLIANCE OFFICER, VP OPERATIONS · Less than 5% · control person
  • ChangedCAIRNS, CRAIG, DOUGLAS · title PRESIDENT, CHAIRMAN AND CHIEF COMPLIANCE OFFICER → PRESIDENT, CEO
  • ChangedSISSON, MARY, LISA · ownership 5–10% → Less than 5%
Oct 9, 2020 filing
  • No longer listedMACNAMARA, STEVEN, MICHAEL · DIRECTOR OF EQUITIES · Less than 5% · listed since Dec 2017
  • ChangedSISSON, MARY, LISA · ownership 10–25% → 5–10%
Mar 12, 2019 filing
  • No longer listedASTHEIMER, STEFAN, KIP · VICE PRESIDENT · Less than 5% · listed since Dec 2012
  • No longer listedRUSSO, VINCENT, A · VICE PRESIDENT · Less than 5% · listed since Aug 2004
  • No longer listedWINNEFELD, BRETT, LLOYD · VICE PRESIDENT · Less than 5% · listed since Oct 2006
  • AddedMACNAMARA, STEVEN, MICHAEL · DIRECTOR OF EQUITIES · Less than 5%
  • AddedTRENTACOSTE, JOHN, JOSEPH · DIRECTOR OF FIXED INCOME · Less than 5%
Mar 19, 2018 filing
  • No longer listedCARL, STEPHEN, JOSEPH · VICE PRESIDENT · Less than 5% · listed since Feb 2016
  • No longer listedPROROK, ROBERT, JOSEPH · VICE PRESIDENT · Less than 5% · listed since Jan 2002
Mar 10, 2017 filing
  • No longer listedKING, SAMUEL, ROSE · VICE PRESIDENT · Less than 5% · listed since Jan 2002
  • AddedCARL, STEPHEN, JOSEPH · VICE PRESIDENT · Less than 5%
  • ChangedCAIRNS, CRAIG, DOUGLAS · ownership 50–75% → 75% or more
Mar 17, 2016 filing
  • No longer listedCOURNAN, MARTIN, J · SHAREHOLDER · 5–10% · listed since Oct 2006
  • No longer listedGELKE, KURT · SHAREHOLDER · 5–10% · listed since Oct 2006
Nov 19, 2015 filing
  • No longer listedSCHWINGEL, KATHLEEN, E. · VICE PRESIDENT · Less than 5% · listed since Jan 2010
Mar 23, 2015 filing
  • No longer listedCOURNAN, MARTIN, J · SHAREHOLDER · General partner, trustee or manager · indirect via HOWE AND RUSLING, INC. · listed since Oct 2006
  • No longer listedGELKE, KURT · SHAREHOLDER · General partner, trustee or manager · indirect via HOWE AND RUSLING, INC. · listed since Oct 2006
  • AddedCOURNAN, MARTIN, J · SHAREHOLDER · 5–10%
  • AddedGELKE, KURT · SHAREHOLDER · 5–10%
Older changes (3 more filings)
Mar 31, 2014 filing
  • AddedSCHWINGEL, KATHLEEN, E. · VICE PRESIDENT · Less than 5%
Mar 28, 2013 filing
  • AddedASTHEIMER, STEFAN, KIP · VICE PRESIDENT · Less than 5%
Mar 29, 2012 filing (earliest on record)
  • ListedCAIRNS, CRAIG, DOUGLAS · PRESIDENT, CHAIRMAN AND CHIEF COMPLIANCE OFFICER · 50–75% · control person
  • ListedCOURNAN, MARTIN, J · SHAREHOLDER · General partner, trustee or manager · indirect via HOWE AND RUSLING, INC.
  • ListedGELKE, KURT · SHAREHOLDER · General partner, trustee or manager · indirect via HOWE AND RUSLING, INC.
  • ListedKING, SAMUEL, ROSE · VICE PRESIDENT · Less than 5%
  • ListedPROROK, ROBERT, JOSEPH · VICE PRESIDENT · Less than 5%
  • ListedRUSSO, VINCENT, A · VICE PRESIDENT · Less than 5%
  • ListedRYAN, CASEY, D. · VICE PRESIDENT · 5–10%
  • ListedSISSON, MARY, LISA · VICE PRESIDENT · 10–25%
  • ListedWINNEFELD, BRETT, LLOYD · VICE PRESIDENT · Less than 5%

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

HOWE & RUSLING INC Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 VANGUARD INDEX FDS VTI 922908769 $77.0M 4.47% 208,055 SH
2 ISHARES TR IVV 464287200 $64.4M 3.73% 85,966 SH
3 ISHARES TR IUSG 464287671 $63.9M 3.71% 339,855 SH
4 JPMORGAN CHASE & CO JPM 46625H100 $62.1M 3.60% 189,866 SH
5 BROADCOM INC AVGO 11135F101 $61.0M 3.54% 161,353 SH
6 VANGUARD SCOTTSDALE FDS VCIT 92206C870 $54.4M 3.16% 658,615 SH
7 APPLE INC AAPL 037833100 $48.5M 2.81% 167,597 SH
8 ISHARES TR IUSV 464287663 $45.9M 2.66% 416,948 SH
9 ISHARES TR GVI 464288612 $43.7M 2.53% 411,666 SH
10 NVIDIA CORPORATION NVDA 67066G104 $36.7M 2.13% 183,653 SH
11 MICROSOFT CORP MSFT 594918104 $35.2M 2.04% 94,490 SH
12 AMAZON COM INC AMZN 023135106 $35.0M 2.03% 146,782 SH
13 EXXON MOBIL CORP XOM 30231G102 $31.9M 1.85% 233,333 SH
14 VANGUARD SCOTTSDALE FDS VCSH 92206C409 $31.4M 1.82% 397,029 SH
15 ALPHABET INC GOOG 02079K107 $25.6M 1.48% 72,343 SH
16 ABBVIE INC ABBV 00287Y109 $24.6M 1.43% 97,833 SH
17 META PLATFORMS INC META 30303M102 $23.7M 1.37% 41,999 SH
18 NEXTERA ENERGY INC NEE 65339F101 $23.6M 1.37% 269,007 SH
19 CATERPILLAR INC CAT 149123101 $21.9M 1.27% 20,519 SH
20 TJX COS INC NEW TJX 872540109 $20.8M 1.21% 137,218 SH
21 MORGAN STANLEY MS 617446448 $20.0M 1.16% 95,632 SH
22 GOLDMAN SACHS GROUP INC GS 38141G104 $18.7M 1.09% 18,535 SH
23 MICRON TECHNOLOGY INC MU 595112103 $18.4M 1.07% 15,944 SH
24 ELEVANCE HEALTH INC FORMERLY ELV 036752103 $17.8M 1.03% 45,947 SH
25 ISHARES TR IJR 464287804 $16.8M 0.97% 113,115 SH
26 INTERCONTINENTAL EXCHANGE IN ICE 45866F104 $16.7M 0.97% 136,023 SH
27 VANGUARD INTL EQUITY INDEX F VWO 922042858 $16.5M 0.96% 276,275 SH
28 COCA COLA CO KO 191216100 $16.4M 0.95% 201,221 SH
29 VANGUARD WHITEHALL FDS VYM 921946406 $16.2M 0.94% 102,327 SH
30 KLA CORP KLAC 482480100 $15.8M 0.92% 52,533 SH
31 CROWDSTRIKE HLDGS INC CRWD 22788C105 $15.6M 0.90% 20,388 SH
32 PHILIP MORRIS INTL INC PM 718172109 $15.5M 0.90% 85,495 SH
33 VANGUARD SCOTTSDALE FDS VGIT 92206C706 $15.1M 0.88% 256,762 SH
34 VISA INC V 92826C839 $14.3M 0.83% 41,747 SH
35 BANK OF AMER CORP BAC 060505104 $14.2M 0.82% 249,391 SH
36 UNION PAC CORP UNP 907818108 $14.0M 0.81% 51,645 SH
37 PEPSICO INC PEP 713448108 $13.8M 0.80% 101,965 SH
38 HONEYWELL INTL INC HON 438516205 $13.6M 0.79% 60,691 SH
39 HONEYWELL AEROSPACE INC HONA 43849R105 $13.4M 0.77% 60,419 SH
40 STRYKER CORPORATION SYK 863667101 $13.4M 0.77% 42,414 SH
41 MCDONALDS CORP MCD 580135101 $13.2M 0.77% 48,794 SH
42 ASML HLDG NV ASML N07059210 $13.1M 0.76% 6,596 SH
43 VANGUARD INDEX FDS VO 922908629 $12.6M 0.73% 156,667 SH
44 VANGUARD WORLD FD MGV 921910840 $12.5M 0.73% 76,615 SH
45 APPLIED MATLS INC AMAT 038222105 $12.4M 0.72% 17,216 SH
46 CASEYS GEN STORES INC CASY 147528103 $12.3M 0.71% 15,469 SH
47 AMPHENOL CORP APH 032095101 $11.8M 0.69% 67,050 SH
48 DTE ENERGY CO DTE 233331107 $11.7M 0.68% 77,044 SH
49 CROWN HLDGS INC CCK 228368106 $11.7M 0.68% 104,850 SH
50 GENERAL DYNAMICS CORP GD 369550108 $11.1M 0.64% 31,308 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-10 $1.72B 531 0001398344-26-013907
2026-03-31 2026-04-28 $1.53B 529 0001398344-26-007373
2025-12-31 2026-02-17 $1.51B 525 0001398344-26-003195
Filer Information
Address
165 CULVER RD
SUITE 100
ROCHESTER, NY 14620
Phone
(716) 325-4140
Filing Manager
HOWE & RUSLING INC
ROCHESTER, NY
Signatory
Emily Lambert
Vice President, Operations & Chief Compliance Officer