Deena Baker-Nel
CIK 1823548 · SVP & Chief HR Officer · last filed 2026-03-03
Deena Baker-Nel is a SVP & Chief HR Officer who has filed 13 SEC Form 4 insider transactions across 1 company since 2020. The most recent filing, for AVY, was dated Mar 3, 2026. Across all open-market trades the lifetime net is −$2.5M, making them a net seller over the disclosed history. Current disclosed insider exposure totals $1.4M across reported positions.
"Disclosed insider exposure" sums this person's most-recently-reported share counts across each company they're an insider in, multiplied by the current underlying price. It is not net worth — it misses retail holdings, private investments, real estate, index funds, and any company where the person isn't an SEC-reporting insider. For informational purposes only.
$1.41M
1
13
-$2.51M
Holdings By Company
| Symbol | Role | Shares | Price | Disclosed Exposure | Lifetime OM Net | Filings | Latest Filed |
|---|---|---|---|---|---|---|---|
| AVY | SVP & Chief HR Officer | 8,846 | $159.25 | $1.41M | -$2.51M | 13 | 2026-03-03 |
Recent Filings
13 filings| Filed | Symbol | Action | Net Shares | Net $ | Link |
|---|---|---|---|---|---|
| 2026-03-03 | AVY | Mixed | +1,778 | $346.3K | EDGAR |
| 2025-04-02 | AVY | Mixed | +2,221 | $396.1K | EDGAR |
| 2025-03-04 | AVY | Mixed | +1,549 | $289.8K | EDGAR |
| 2024-05-24 | AVY | Sell (S) | −3,000 | -$684.5K | EDGAR |
| 2024-03-05 | AVY | Mixed | +2,879 | $623.2K | EDGAR |
| 2024-02-06 | AVY | Sell (S) | −5,000 | -$990.0K | EDGAR |
| 2023-03-03 | AVY | Mixed | +2,583 | $470.8K | EDGAR |
| 2022-03-03 | AVY | Mixed | +2,965 | $505.8K | EDGAR |
| 2021-11-01 | AVY | Sell (S) | −1,400 | -$303.8K | EDGAR |
| 2021-03-04 | AVY | Sell (S) | −2,500 | -$448.7K | EDGAR |