Deena Baker-Nel

CIK 1823548 · SVP & Chief HR Officer · last filed 2026-03-03

Deena Baker-Nel is a SVP & Chief HR Officer who has filed 15 SEC Form 4 insider transactions across 1 company since 2020. The most recent filing, for AVY, was dated Mar 3, 2026. Across all open-market trades the lifetime net is −$2.5M, making them a net seller over the disclosed history. Current disclosed insider exposure totals $1.5M across reported positions.

"Disclosed insider exposure" sums this person's most-recently-reported share counts across each company they're an insider in, multiplied by the current underlying price. It is not net worth — it misses retail holdings, private investments, real estate, index funds, and any company where the person isn't an SEC-reporting insider. For informational purposes only.

Disclosed Exposure

$1.50M

Companies

1

Total Filings

15

Lifetime Open-Market Net

-$2.51M

Holdings By Company

Latest on-record share count from this person's most recent non-derivative Form 4 transaction in each company. Disclosed exposure = shares × current underlying price.

Symbol	Role	Shares	Price	Disclosed Exposure	Lifetime OM Net	Filings	Latest Filed
AVY	SVP & Chief HR Officer	8,846	$169.13	$1.50M	-$2.51M	13	2026-03-03

Recent Filings

15 filings

Insider activity across all companies, newest first. Form 4 rows are post-trade confirmations (buys, sells, grants, exercises). Notice (144) rows are pre-trade notices of intent to sell restricted or control stock under Rule 144 — they may not all execute. Compare adjacent dates to see which notices became actual sales.

Filed	Symbol	Action	Net Shares	Net $	Link
2026-03-03	AVY	Mixed	+1,778	$346.3K	EDGAR
2025-04-02	AVY	Mixed	+2,221	$396.1K	EDGAR
2025-03-04	AVY	Mixed	+1,549	$289.8K	EDGAR
2024-05-24	AVY	Sell (S)	−3,000	-$684.5K	EDGAR
2024-05-23	AVY	Notice (144)	−3,000	-$684.5K	EDGAR
2024-03-05	AVY	Mixed	+2,879	$623.2K	EDGAR
2024-02-06	AVY	Sell (S)	−5,000	-$990.0K	EDGAR
2024-02-02	AVY	Notice (144)	−5,000	-$990.0K	EDGAR
2023-03-03	AVY	Mixed	+2,583	$470.8K	EDGAR
2022-03-03	AVY	Mixed	+2,965	$505.8K	EDGAR

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Form 4 codes: P = open-market purchase · S = open-market sale · A = grant/award · M = option exercise · F = tax withholding at vest · G = bona-fide gift · D = disposition to issuer · J = other (see filing footnote). Only P / S codes carry directional signal.
Notice (144 / 144/A): Form 144 is a notice of intent to sell restricted/control stock under Rule 144, filed before the sale; 144/A is an amendment. Many notices are pre-scheduled under Rule 10b5-1 plans. A Form 4 with code S typically follows within a few days when the planned sale executes; missing follow-up Form 4s suggest the notice was cancelled or modified.