Sowell Financial Services LLC — 13F Holdings & Portfolio

CIK 1633697 · latest 13F-HR filed 2026-10-23

Sowell Financial Services LLC manages $3.12B in 13F-reported U.S. long-equity assets across 1,156 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are AAPL (4.10%), NVDA (3.05%), QQQ (2.93%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 116 new positions and exited 122; 293 existing positions rose in reported value and 432 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Loading holdings…
AUM
$3.12B

Long-equity book

Holdings
1,156

Distinct positions

Period
2026-09-30

Filed 2026-10-23

Q/Q Activity
+116 / −122 / ↑293 / ↓432

vs 2026-06-30

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q3 26

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q2 26 → Q3 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 22.6%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Sep 22, 2026.

Assets Under Management
$4.81B
Discretionary
$4.74B
Employees
162
Accounts
16,763
Address
5320 NORTHSHORE DRIVE
NORTH LITTLE ROCK, AR 72118
Phone
(501) 219-2434
This firm reports 4 disclosure items on its registration.
Name Title / Status Ownership Type
MERCHANT SOWELL HOLDINGS, LLC ControlMEMBER
since Jun 2026
75% or moreDomestic Entity
SEATON, DARYL, T ControlPRESIDENT AND CEO
since Jan 2020
Less than 5%Individual
SOWELL, CYNTHIA ControlEVP
since Mar 2009
Less than 5%Individual
SOWELL, WILLIAM, CHESLEY ControlFOUNDER AND CHIEF STRATEGY OFFICER
since Dec 2001
Less than 5%Individual
KRESGE, RODNEYCHIEF COMPLIANCE OFFICER
since Oct 2019
Less than 5%Individual
SOWELL MANAGEMENT, INCMEMBER
since Mar 2009
25–50%Domestic Entity
MERCHANT INVESTMENT MANAGEMENT HOLDINGS, LLC Control
Indirect owner via MERCHANT INVESTMENT MANAGEMENT, LLC
OWNER
since Jun 2017
75% or moreDomestic Entity
MERCHANT INVESTMENT MANAGEMENT, LLC Control
Indirect owner via MWP ADVISORY, LLC
MEMBER
since Jul 2020
75% or moreDomestic Entity
MERCHANT WEALTH MANAGEMENT HOLDINGS 3, LLC Control
Indirect owner via MERCHANT SOWELL HOLDINGS, LLC
MEMBER
since Jun 2026
50–75%Domestic Entity
MERCHANT WEALTH PARTNERS, LLC Control
Indirect owner via MERCHANT WEALTH MANAGEMENT HOLDINGS 3, LLC
MEMBER
since Nov 2024
75% or moreDomestic Entity
MWP ADVISORY, LLC Control
Indirect owner via MERCHANT WEALTH PARTNERS, LLC
MANAGER
since Jul 2020
General partner, trustee or managerDomestic Entity
SOWELL MANAGEMENT, INC Control
Indirect owner via MERCHANT SOWELL HOLDINGS, LLC
MEMBER
since Jun 2026
25–50%Domestic Entity
SOWELL, WILLIAM, CHESLEY Control
Indirect owner via SOWELL MANAGEMENT, INC
FOUNDER AND CHIEF STRATEGY OFFICER
since Dec 2021
75% or moreIndividual
Ownership & leadership changes · 25 filings with changes since Mar 21, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Jun 29, 2026 filing
  • ChangedSOWELL MANAGEMENT, INC · ownership 50–75% → 25–50%
  • ChangedSOWELL, CYNTHIA · ownership 50–75% → Less than 5%
Jun 22, 2026 filing
  • No longer listedNorman, Nancy · TRUSTEE · 50–75% · indirect via THEODORE AND NANCY FAMILY REVOCABLE TRUST DATED AUGUST 2, 2016 · listed since Aug 2016
  • No longer listedNorman, Theodore, Paul · TRUSTEE · 50–75% · indirect via THEODORE AND NANCY FAMILY REVOCABLE TRUST DATED AUGUST 2, 2016 · listed since Aug 2016
  • No longer listedTHEODORE AND NANCY FAMILY REVOCABLE TRUST DATED AUGUST 2, 2016 · OWNER · Less than 5% · listed since Nov 2019
  • AddedMERCHANT INVESTMENT MANAGEMENT HOLDINGS, LLC · OWNER · 75% or more · indirect via MERCHANT INVESTMENT MANAGEMENT, LLC · control person
  • AddedMERCHANT INVESTMENT MANAGEMENT, LLC · MEMBER · 75% or more · indirect via MWP ADVISORY, LLC · control person
  • AddedMERCHANT SOWELL HOLDINGS, LLC · MEMBER · 75% or more · control person
  • AddedMERCHANT WEALTH MANAGEMENT HOLDINGS 3, LLC · MEMBER · 50–75% · indirect via MERCHANT SOWELL HOLDINGS, LLC · control person
  • AddedMERCHANT WEALTH PARTNERS, LLC · MEMBER · 75% or more · indirect via MERCHANT WEALTH MANAGEMENT HOLDINGS 3, LLC · control person
  • AddedMWP ADVISORY, LLC · MANAGER · General partner, trustee or manager · indirect via MERCHANT WEALTH PARTNERS, LLC · control person
  • AddedSOWELL MANAGEMENT, INC · MEMBER · 25–50% · indirect via MERCHANT SOWELL HOLDINGS, LLC · control person
  • ChangedSEATON, DARYL, T · title PRESIDENT → PRESIDENT AND CEO
  • ChangedSOWELL, CYNTHIA · title MEMBER → EVP
  • ChangedSOWELL, WILLIAM, CHESLEY · title MANAGING MEMBER/CEO → FOUNDER AND CHIEF STRATEGY OFFICER
  • ChangedSOWELL, WILLIAM, CHESLEY · indirect via SOWELL MANAGEMENT, INC: title CHIEF EXECUTIVE OFFICER → FOUNDER AND CHIEF STRATEGY OFFICER; ownership 50–75% → 75% or more
Aug 19, 2025 filing
  • No longer listedHICKS, CHARLES, CLIFFORD · CHIEF CUSTOMER OFFICER · Less than 5% · listed since Apr 2015
Feb 6, 2025 filing
  • No longer listedINGLIS, JASON, FAIRBANKS · CHIEF REVENUE OFFICER · Less than 5% · listed since Aug 2022
Jul 14, 2023 filing
  • AddedNorman, Nancy · TRUSTEE · 50–75% · indirect via THEODORE AND NANCY FAMILY REVOCABLE TRUST DATED AUGUST 2, 2016
  • AddedNorman, Theodore, Paul · TRUSTEE · 50–75% · indirect via THEODORE AND NANCY FAMILY REVOCABLE TRUST DATED AUGUST 2, 2016
Mar 23, 2023 filing
  • AddedINGLIS, JASON, FAIRBANKS · CHIEF REVENUE OFFICER · Less than 5%
Mar 31, 2022 filing
  • ChangedSEATON, DARYL, T · title CHIEF OPERATING OFFICER → PRESIDENT
Mar 30, 2022 filing
  • No longer listedNORMAN'S NURSERY · OWNER · 10–25% · listed since Nov 2019
Nov 11, 2021 filing
  • AddedNORMAN'S NURSERY · OWNER · 10–25%
  • AddedTHEODORE AND NANCY FAMILY REVOCABLE TRUST DATED AUGUST 2, 2016 · OWNER · Less than 5%
Aug 3, 2021 filing
  • No longer listedBATES, MICHAEL, LINDSAY · GENERAL COUNSEL · Less than 5% · listed since Jun 2018
Older changes (16 more filings)
Mar 19, 2021 filing
  • No longer listedKRUEGER, KEITH, WILLIAM · CHIEF OPERATING OFFICER · Less than 5% · control person · listed since Feb 2017
  • ChangedHICKS, CHARLES, CLIFFORD · title PRESIDENT → CHIEF CUSTOMER OFFICER
Jan 22, 2020 filing
  • AddedSEATON, DARYL, T · CHIEF OPERATING OFFICER · Less than 5% · control person
Oct 14, 2019 filing
  • No longer listedSHAVER, LEILA, MEHRIZI · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since May 2019
  • AddedBATES, MICHAEL, LINDSAY · GENERAL COUNSEL · Less than 5%
  • AddedKRESGE, RODNEY · CHIEF COMPLIANCE OFFICER · Less than 5%
  • ChangedSOWELL, WILLIAM, CHESLEY · indirect via SOWELL MANAGEMENT, INC: title PRESIDENT → CHIEF EXECUTIVE OFFICER
May 22, 2019 filing
  • No longer listedSTALCUP, JEREMY, MARK · CCO · Less than 5% · control person · listed since Oct 2018
  • AddedSHAVER, LEILA, MEHRIZI · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
Mar 29, 2019 filing
  • Listed againSTALCUP, JEREMY, MARK · CCO · Less than 5% · control person
  • ChangedSOWELL, WILLIAM, CHESLEY · title MANAGING MEMBER/CEO/CCO → MANAGING MEMBER/CEO
Mar 31, 2018 filing
  • No longer listedMOENNING, DAVID, DONALD · CHIEF INVESTMENT OFFICER · Less than 5% · listed since Mar 2015
Aug 30, 2017 filing
  • No longer listedSYLER, GREGORY · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Oct 2016
  • ChangedSOWELL, WILLIAM, CHESLEY · title MANAGING MEMBER/CEO → MANAGING MEMBER/CEO/CCO
Mar 30, 2017 filing
  • AddedKRUEGER, KEITH, WILLIAM · CHIEF OPERATING OFFICER · Less than 5% · control person
  • ChangedHICKS, CHARLES, CLIFFORD · title CHIEF OPERATING OFFICER → PRESIDENT
  • ChangedSOWELL, WILLIAM, CHESLEY · title PRESIDENT/MANAGING MEMBER → MANAGING MEMBER/CEO
Oct 3, 2016 filing
  • AddedSYLER, GREGORY · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
  • ChangedSOWELL, WILLIAM, CHESLEY · title PRESIDENT/MANAGING MEMBER/CHIEF COMPLIANCE OFFICER → PRESIDENT/MANAGING MEMBER
Jun 29, 2015 filing
  • AddedHICKS, CHARLES, CLIFFORD · CHIEF OPERATING OFFICER · Less than 5%
  • AddedMOENNING, DAVID, DONALD · CHIEF INVESTMENT OFFICER · Less than 5%
  • ChangedSOWELL MANAGEMENT, INC · ownership 5–10% → 50–75%
  • ChangedSOWELL, CYNTHIA · ownership 75% or more → 50–75%
  • ChangedSOWELL, WILLIAM, CHESLEY · indirect via SOWELL MANAGEMENT, INC: ownership 75% or more → 50–75%
Apr 20, 2015 filing
  • No longer listedSTALCUP, JEREMY, MARK · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Mar 2015
  • ChangedSOWELL, WILLIAM, CHESLEY · title PRESIDENT/MANAGING MEMBER → PRESIDENT/MANAGING MEMBER/CHIEF COMPLIANCE OFFICER
Mar 17, 2015 filing
  • AddedSTALCUP, JEREMY, MARK · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
  • ChangedSOWELL, WILLIAM, CHESLEY · title PRESIDENT/MANAGING MEMBER/CHIEF COMPLIANCE OFFICER → PRESIDENT/MANAGING MEMBER
Jan 6, 2015 filing
  • No longer listedCOLLINS, KIMBERLY, LYNN · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Jun 2014
  • ChangedSOWELL, WILLIAM, CHESLEY · title PRESIDENT/MANAGING MEMBER → PRESIDENT/MANAGING MEMBER/CHIEF COMPLIANCE OFFICER
Jun 2, 2014 filing
  • AddedCOLLINS, KIMBERLY, LYNN · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
  • ChangedSOWELL, WILLIAM, CHESLEY · title PRESIDENT/MANAGING MEMBER, CHIEF COMPLIANCE OFFICER → PRESIDENT/MANAGING MEMBER
Mar 21, 2014 filing
  • No longer listedGARMON, JOHN, WILLIAM · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Mar 2012
  • ChangedSOWELL, WILLIAM, CHESLEY · title PRESIDENT/MANAGING MEMBER → PRESIDENT/MANAGING MEMBER, CHIEF COMPLIANCE OFFICER
Mar 21, 2012 filing (earliest on record)
  • ListedGARMON, JOHN, WILLIAM · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
  • ListedSOWELL MANAGEMENT, INC · MEMBER · 5–10%
  • ListedSOWELL, CYNTHIA · MEMBER · 75% or more · control person
  • ListedSOWELL, WILLIAM, CHESLEY · PRESIDENT/MANAGING MEMBER · Less than 5% · control person
  • ListedSOWELL, WILLIAM, CHESLEY · PRESIDENT · 75% or more · indirect via SOWELL MANAGEMENT, INC · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Sowell Financial Services LLC Holdings (2026-09-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 APPLE INC AAPL 037833100 $127.7M 4.10% 383,340 SH
2 NVIDIA CORPORATION NVDA 67066G104 $94.9M 3.05% 415,598 SH
3 INVESCO QQQ TR QQQ 46090E103 $91.3M 2.93% 123,436 SH
4 MICROSOFT CORP MSFT 594918104 $78.0M 2.50% 152,081 SH
5 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $63.6M 2.04% 83,345 SH
6 ISHARES TR IVV 464287200 $61.9M 1.99% 80,814 SH
7 TWO RDS SHARED TR WLDR 90214Q105 $56.4M 1.81% 1,208,959 SH
8 AMAZON COM INC AMZN 023135106 $56.3M 1.81% 226,048 SH
9 ISHARES TR QUAL 46432F339 $39.5M 1.27% 177,697 SH
10 ADVISORS INNER CIRCLE FD III RWLC 00775Y728 $35.7M 1.15% 927,067 SH
11 JANUS DETROIT STR TR JAAA 47103U845 $31.7M 1.02% 628,105 SH
12 ALPHABET INC GOOGL 02079K305 $31.5M 1.01% 91,561 SH
13 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $30.1M 0.97% 60,477 SH
14 META PLATFORMS INC META 30303M102 $28.1M 0.90% 38,700 SH
15 ALPHABET INC GOOG 02079K107 $26.1M 0.84% 76,695 SH
16 VANECK ETF TRUST SMH 92189F676 $25.4M 0.81% 41,686 SH
17 ISHARES TR AGG 464287226 $24.6M 0.79% 260,613 SH
18 SIMPLIFY EXCHANGE TRADED FUN AGGH 82889N723 $23.4M 0.75% 1,235,071 SH
19 JPMORGAN CHASE & CO JPM 46625H100 $23.2M 0.75% 70,220 SH
20 ISHARES TR IEFA 46432F842 $23.1M 0.74% 238,489 SH
21 VANGUARD INDEX FDS VTV 922908744 $22.6M 0.73% 104,673 SH
22 SPDR SERIES TRUST SPYM 78464A854 $22.4M 0.72% 250,061 SH
23 VANGUARD INDEX FDS VOO 922908363 $20.3M 0.65% 29,011 SH
24 BROADCOM INC AVGO 11135F101 $19.3M 0.62% 54,883 SH
25 GOLDMAN SACHS ETF TR GCOR 38149W101 $18.3M 0.59% 466,491 SH
26 MASTERCARD INCORPORATED MA 57636Q104 $17.2M 0.55% 31,220 SH
27 COSTCO WHOLESALE CORPORATION COST 22160K105 $17.2M 0.55% 18,900 SH
28 INVESCO EXCH TRADED FD TR II PGHY 46138E669 $17.2M 0.55% 899,711 SH
29 MICRON TECHNOLOGY INC MU 595112103 $17.0M 0.55% 15,983 SH
30 EXXONMOBIL HOLDINGS CORP XOM 30233Q108 $16.9M 0.54% 103,867 SH
31 SELECT SECTOR SPDR TR XLK 81369Y803 $16.1M 0.51% 82,003 SH
32 VISA INC V 92826C839 $14.8M 0.48% 41,223 SH
33 ISHARES TR USMV 46429B697 $14.7M 0.47% 150,971 SH
34 JOHNSON & JOHNSON JNJ 478160104 $14.6M 0.47% 55,176 SH
35 CHEVRON CORPORATION CVX 166764100 $14.3M 0.46% 70,210 SH
36 INVESCO EXCHANGE TRADED FD T XMHQ 46137V472 $14.3M 0.46% 128,298 SH
37 ADVANCED MICRO DEVICES INC AMD 007903107 $14.3M 0.46% 23,352 SH
38 CATERPILLAR INC CAT 149123101 $14.2M 0.46% 17,534 SH
39 INVESCO EXCH TRADED FD TR II QQQM 46138G649 $14.1M 0.45% 46,192 SH
40 PALANTIR TECHNOLOGIES INC PLTR 69608A108 $14.1M 0.45% 75,204 SH
41 WALMART INC WMT 931142103 $13.7M 0.44% 131,973 SH
42 DIMENSIONAL ETF TRUST DFAU 25434V104 $13.7M 0.44% 260,960 SH
43 DELL TECHNOLOGIES INC DELL 24703L202 $12.9M 0.41% 24,036 SH
44 ISHARES TR SGOV 46436E718 $12.7M 0.41% 126,183 SH
45 ABBVIE INC ABBV 00287Y109 $12.6M 0.41% 48,301 SH
46 ISHARES GOLD TR IAU 464285204 $12.6M 0.40% 161,542 SH
47 ISHARES TR SOXX 464287523 $12.6M 0.40% 22,160 SH
48 TESLA INC TSLA 88160R101 $12.4M 0.40% 35,065 SH
49 GOLDMAN SACHS ETF TR GSLC 381430503 $12.4M 0.40% 85,612 SH
50 FRANKLIN TEMPLETON ETF TR INCM 35473P439 $12.4M 0.40% 435,583 SH
Filing History
Period Filed AUM Holdings Accession
2026-09-30 2026-10-23 $3.12B 1,156 0001633697-26-000007
2026-06-30 2026-07-20 $3.06B 1,162 0001633697-26-000004
2026-03-31 2026-04-20 $2.70B 1,123 0001633697-26-000003
2025-12-31 2026-01-21 $2.72B 1,106 0001633697-26-000002
Filer Information
Address
5320 NORTHSHORE DRIVE
NORTH LITTLE ROCK, AR 72118
Phone
(501) 237-5720
Filing Manager
Sowell Financial Services LLC
NORTH LITTLE ROCK, AR
Signatory
Ryan Tite
Compliance Officer