Sowell Financial Services LLC — 13F Holdings & Portfolio
CIK 1633697 · latest 13F-HR filed 2026-10-23
Sowell Financial Services LLC manages $3.12B in 13F-reported U.S. long-equity assets across 1,156 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are AAPL (4.10%), NVDA (3.05%), QQQ (2.93%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 116 new positions and exited 122; 293 existing positions rose in reported value and 432 fell.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
Long-equity book
Distinct positions
Filed 2026-10-23
vs 2026-06-30
Portfolio charts
Latest quarter's book, what changed, and how the portfolio has evolved across filings.
Portfolio map
Q3 26Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.
Sector mix
% of 13F valueSectors from each company's SIC code; funds and ETFs grouped separately.
Biggest buys and sells
Q2 26 → Q3 26Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.
13F assets and positions
4 quartersTotal reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.
Top positions over time
reported valueThe eight largest current positions, valued at each quarter end.
Concentration
top 10 = 22.6%Cumulative share of the portfolio held in the largest N positions.
As of the firm’s regulatory filing dated Sep 22, 2026.
NORTH LITTLE ROCK, AR 72118
| Name | Title / Status | Ownership | Type |
|---|---|---|---|
| MERCHANT SOWELL HOLDINGS, LLC Control | MEMBER since Jun 2026 | 75% or more | Domestic Entity |
| SEATON, DARYL, T Control | PRESIDENT AND CEO since Jan 2020 | Less than 5% | Individual |
| SOWELL, CYNTHIA Control | EVP since Mar 2009 | Less than 5% | Individual |
| SOWELL, WILLIAM, CHESLEY Control | FOUNDER AND CHIEF STRATEGY OFFICER since Dec 2001 | Less than 5% | Individual |
| KRESGE, RODNEY | CHIEF COMPLIANCE OFFICER since Oct 2019 | Less than 5% | Individual |
| SOWELL MANAGEMENT, INC | MEMBER since Mar 2009 | 25–50% | Domestic Entity |
| MERCHANT INVESTMENT MANAGEMENT HOLDINGS, LLC Control Indirect owner via MERCHANT INVESTMENT MANAGEMENT, LLC | OWNER since Jun 2017 | 75% or more | Domestic Entity |
| MERCHANT INVESTMENT MANAGEMENT, LLC Control Indirect owner via MWP ADVISORY, LLC | MEMBER since Jul 2020 | 75% or more | Domestic Entity |
| MERCHANT WEALTH MANAGEMENT HOLDINGS 3, LLC Control Indirect owner via MERCHANT SOWELL HOLDINGS, LLC | MEMBER since Jun 2026 | 50–75% | Domestic Entity |
| MERCHANT WEALTH PARTNERS, LLC Control Indirect owner via MERCHANT WEALTH MANAGEMENT HOLDINGS 3, LLC | MEMBER since Nov 2024 | 75% or more | Domestic Entity |
| MWP ADVISORY, LLC Control Indirect owner via MERCHANT WEALTH PARTNERS, LLC | MANAGER since Jul 2020 | General partner, trustee or manager | Domestic Entity |
| SOWELL MANAGEMENT, INC Control Indirect owner via MERCHANT SOWELL HOLDINGS, LLC | MEMBER since Jun 2026 | 25–50% | Domestic Entity |
| SOWELL, WILLIAM, CHESLEY Control Indirect owner via SOWELL MANAGEMENT, INC | FOUNDER AND CHIEF STRATEGY OFFICER since Dec 2021 | 75% or more | Individual |
Ownership & leadership changes · 25 filings with changes since Mar 21, 2012
From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.
- ChangedSOWELL MANAGEMENT, INC · ownership 50–75% → 25–50%
- ChangedSOWELL, CYNTHIA · ownership 50–75% → Less than 5%
- No longer listedNorman, Nancy · TRUSTEE · 50–75% · indirect via THEODORE AND NANCY FAMILY REVOCABLE TRUST DATED AUGUST 2, 2016 · listed since Aug 2016
- No longer listedNorman, Theodore, Paul · TRUSTEE · 50–75% · indirect via THEODORE AND NANCY FAMILY REVOCABLE TRUST DATED AUGUST 2, 2016 · listed since Aug 2016
- No longer listedTHEODORE AND NANCY FAMILY REVOCABLE TRUST DATED AUGUST 2, 2016 · OWNER · Less than 5% · listed since Nov 2019
- AddedMERCHANT INVESTMENT MANAGEMENT HOLDINGS, LLC · OWNER · 75% or more · indirect via MERCHANT INVESTMENT MANAGEMENT, LLC · control person
- AddedMERCHANT INVESTMENT MANAGEMENT, LLC · MEMBER · 75% or more · indirect via MWP ADVISORY, LLC · control person
- AddedMERCHANT SOWELL HOLDINGS, LLC · MEMBER · 75% or more · control person
- AddedMERCHANT WEALTH MANAGEMENT HOLDINGS 3, LLC · MEMBER · 50–75% · indirect via MERCHANT SOWELL HOLDINGS, LLC · control person
- AddedMERCHANT WEALTH PARTNERS, LLC · MEMBER · 75% or more · indirect via MERCHANT WEALTH MANAGEMENT HOLDINGS 3, LLC · control person
- AddedMWP ADVISORY, LLC · MANAGER · General partner, trustee or manager · indirect via MERCHANT WEALTH PARTNERS, LLC · control person
- AddedSOWELL MANAGEMENT, INC · MEMBER · 25–50% · indirect via MERCHANT SOWELL HOLDINGS, LLC · control person
- ChangedSEATON, DARYL, T · title PRESIDENT → PRESIDENT AND CEO
- ChangedSOWELL, CYNTHIA · title MEMBER → EVP
- ChangedSOWELL, WILLIAM, CHESLEY · title MANAGING MEMBER/CEO → FOUNDER AND CHIEF STRATEGY OFFICER
- ChangedSOWELL, WILLIAM, CHESLEY · indirect via SOWELL MANAGEMENT, INC: title CHIEF EXECUTIVE OFFICER → FOUNDER AND CHIEF STRATEGY OFFICER; ownership 50–75% → 75% or more
- No longer listedHICKS, CHARLES, CLIFFORD · CHIEF CUSTOMER OFFICER · Less than 5% · listed since Apr 2015
- No longer listedINGLIS, JASON, FAIRBANKS · CHIEF REVENUE OFFICER · Less than 5% · listed since Aug 2022
- AddedNorman, Nancy · TRUSTEE · 50–75% · indirect via THEODORE AND NANCY FAMILY REVOCABLE TRUST DATED AUGUST 2, 2016
- AddedNorman, Theodore, Paul · TRUSTEE · 50–75% · indirect via THEODORE AND NANCY FAMILY REVOCABLE TRUST DATED AUGUST 2, 2016
- AddedINGLIS, JASON, FAIRBANKS · CHIEF REVENUE OFFICER · Less than 5%
- ChangedSEATON, DARYL, T · title CHIEF OPERATING OFFICER → PRESIDENT
- No longer listedNORMAN'S NURSERY · OWNER · 10–25% · listed since Nov 2019
- AddedNORMAN'S NURSERY · OWNER · 10–25%
- AddedTHEODORE AND NANCY FAMILY REVOCABLE TRUST DATED AUGUST 2, 2016 · OWNER · Less than 5%
- No longer listedBATES, MICHAEL, LINDSAY · GENERAL COUNSEL · Less than 5% · listed since Jun 2018
Older changes (16 more filings)
- No longer listedKRUEGER, KEITH, WILLIAM · CHIEF OPERATING OFFICER · Less than 5% · control person · listed since Feb 2017
- ChangedHICKS, CHARLES, CLIFFORD · title PRESIDENT → CHIEF CUSTOMER OFFICER
- AddedSEATON, DARYL, T · CHIEF OPERATING OFFICER · Less than 5% · control person
- No longer listedSHAVER, LEILA, MEHRIZI · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since May 2019
- AddedBATES, MICHAEL, LINDSAY · GENERAL COUNSEL · Less than 5%
- AddedKRESGE, RODNEY · CHIEF COMPLIANCE OFFICER · Less than 5%
- ChangedSOWELL, WILLIAM, CHESLEY · indirect via SOWELL MANAGEMENT, INC: title PRESIDENT → CHIEF EXECUTIVE OFFICER
- No longer listedSTALCUP, JEREMY, MARK · CCO · Less than 5% · control person · listed since Oct 2018
- AddedSHAVER, LEILA, MEHRIZI · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
- Listed againSTALCUP, JEREMY, MARK · CCO · Less than 5% · control person
- ChangedSOWELL, WILLIAM, CHESLEY · title MANAGING MEMBER/CEO/CCO → MANAGING MEMBER/CEO
- No longer listedMOENNING, DAVID, DONALD · CHIEF INVESTMENT OFFICER · Less than 5% · listed since Mar 2015
- No longer listedSYLER, GREGORY · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Oct 2016
- ChangedSOWELL, WILLIAM, CHESLEY · title MANAGING MEMBER/CEO → MANAGING MEMBER/CEO/CCO
- AddedKRUEGER, KEITH, WILLIAM · CHIEF OPERATING OFFICER · Less than 5% · control person
- ChangedHICKS, CHARLES, CLIFFORD · title CHIEF OPERATING OFFICER → PRESIDENT
- ChangedSOWELL, WILLIAM, CHESLEY · title PRESIDENT/MANAGING MEMBER → MANAGING MEMBER/CEO
- AddedSYLER, GREGORY · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
- ChangedSOWELL, WILLIAM, CHESLEY · title PRESIDENT/MANAGING MEMBER/CHIEF COMPLIANCE OFFICER → PRESIDENT/MANAGING MEMBER
- AddedHICKS, CHARLES, CLIFFORD · CHIEF OPERATING OFFICER · Less than 5%
- AddedMOENNING, DAVID, DONALD · CHIEF INVESTMENT OFFICER · Less than 5%
- ChangedSOWELL MANAGEMENT, INC · ownership 5–10% → 50–75%
- ChangedSOWELL, CYNTHIA · ownership 75% or more → 50–75%
- ChangedSOWELL, WILLIAM, CHESLEY · indirect via SOWELL MANAGEMENT, INC: ownership 75% or more → 50–75%
- No longer listedSTALCUP, JEREMY, MARK · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Mar 2015
- ChangedSOWELL, WILLIAM, CHESLEY · title PRESIDENT/MANAGING MEMBER → PRESIDENT/MANAGING MEMBER/CHIEF COMPLIANCE OFFICER
- AddedSTALCUP, JEREMY, MARK · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
- ChangedSOWELL, WILLIAM, CHESLEY · title PRESIDENT/MANAGING MEMBER/CHIEF COMPLIANCE OFFICER → PRESIDENT/MANAGING MEMBER
- No longer listedCOLLINS, KIMBERLY, LYNN · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Jun 2014
- ChangedSOWELL, WILLIAM, CHESLEY · title PRESIDENT/MANAGING MEMBER → PRESIDENT/MANAGING MEMBER/CHIEF COMPLIANCE OFFICER
- AddedCOLLINS, KIMBERLY, LYNN · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
- ChangedSOWELL, WILLIAM, CHESLEY · title PRESIDENT/MANAGING MEMBER, CHIEF COMPLIANCE OFFICER → PRESIDENT/MANAGING MEMBER
- No longer listedGARMON, JOHN, WILLIAM · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Mar 2012
- ChangedSOWELL, WILLIAM, CHESLEY · title PRESIDENT/MANAGING MEMBER → PRESIDENT/MANAGING MEMBER, CHIEF COMPLIANCE OFFICER
- ListedGARMON, JOHN, WILLIAM · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
- ListedSOWELL MANAGEMENT, INC · MEMBER · 5–10%
- ListedSOWELL, CYNTHIA · MEMBER · 75% or more · control person
- ListedSOWELL, WILLIAM, CHESLEY · PRESIDENT/MANAGING MEMBER · Less than 5% · control person
- ListedSOWELL, WILLIAM, CHESLEY · PRESIDENT · 75% or more · indirect via SOWELL MANAGEMENT, INC · control person
Quarter-over-quarter changes
Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.
Top Adds (vs prior quarter)
- MICROSOFT CORP$21.3M +37.7%
- NVIDIA CORPORATION$12.2M +14.8%
- GOLDMAN SACHS ETF TR$8.3M +1834.2%
- META PLATFORMS INC$7.2M +34.2%
- PGIM ETF TR$6.3M +1269.2%
Top Trims
- VANECK ETF TRUST-$8.2M -24.4%
- J P MORGAN EXCHANGE TRADED F-$7.2M -40.1%
- KLA CORP-$4.7M -67.2%
- SELECT SECTOR SPDR TR-$4.5M -41.8%
- CATERPILLAR INC-$4.5M -23.9%
New Positions
- EXXONMOBIL HOLDINGS CORP$16.9M
- ONEOK INC NEW$8.5M
- SPACE EXPLORATION TECHN CORP$6.0M
- FIDELITY COVINGTON TRUST$5.6M
- MYERS INDS INC$3.3M
Exited Positions
- ONEOK INC NEW$9.4M
- DIMENSIONAL ETF TRUST$6.8M
- TEVA PHARMACEUTICAL INDS LTD$3.1M
- INVESCO ACTVELY MNGD ETC FD$3.0M
- BEL FUSE INC$2.6M
Sowell Financial Services LLC Holdings (2026-09-30)
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | APPLE INC | AAPL | 037833100 | $127.7M | 4.10% | 383,340 | SH |
| 2 | NVIDIA CORPORATION | NVDA | 67066G104 | $94.9M | 3.05% | 415,598 | SH |
| 3 | INVESCO QQQ TR | QQQ | 46090E103 | $91.3M | 2.93% | 123,436 | SH |
| 4 | MICROSOFT CORP | MSFT | 594918104 | $78.0M | 2.50% | 152,081 | SH |
| 5 | STATE STR SPDR S&P 500 ETF T | SPY | 78462F103 | $63.6M | 2.04% | 83,345 | SH |
| 6 | ISHARES TR | IVV | 464287200 | $61.9M | 1.99% | 80,814 | SH |
| 7 | TWO RDS SHARED TR | WLDR | 90214Q105 | $56.4M | 1.81% | 1,208,959 | SH |
| 8 | AMAZON COM INC | AMZN | 023135106 | $56.3M | 1.81% | 226,048 | SH |
| 9 | ISHARES TR | QUAL | 46432F339 | $39.5M | 1.27% | 177,697 | SH |
| 10 | ADVISORS INNER CIRCLE FD III | RWLC | 00775Y728 | $35.7M | 1.15% | 927,067 | SH |
| 11 | JANUS DETROIT STR TR | JAAA | 47103U845 | $31.7M | 1.02% | 628,105 | SH |
| 12 | ALPHABET INC | GOOGL | 02079K305 | $31.5M | 1.01% | 91,561 | SH |
| 13 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $30.1M | 0.97% | 60,477 | SH |
| 14 | META PLATFORMS INC | META | 30303M102 | $28.1M | 0.90% | 38,700 | SH |
| 15 | ALPHABET INC | GOOG | 02079K107 | $26.1M | 0.84% | 76,695 | SH |
| 16 | VANECK ETF TRUST | SMH | 92189F676 | $25.4M | 0.81% | 41,686 | SH |
| 17 | ISHARES TR | AGG | 464287226 | $24.6M | 0.79% | 260,613 | SH |
| 18 | SIMPLIFY EXCHANGE TRADED FUN | AGGH | 82889N723 | $23.4M | 0.75% | 1,235,071 | SH |
| 19 | JPMORGAN CHASE & CO | JPM | 46625H100 | $23.2M | 0.75% | 70,220 | SH |
| 20 | ISHARES TR | IEFA | 46432F842 | $23.1M | 0.74% | 238,489 | SH |
| 21 | VANGUARD INDEX FDS | VTV | 922908744 | $22.6M | 0.73% | 104,673 | SH |
| 22 | SPDR SERIES TRUST | SPYM | 78464A854 | $22.4M | 0.72% | 250,061 | SH |
| 23 | VANGUARD INDEX FDS | VOO | 922908363 | $20.3M | 0.65% | 29,011 | SH |
| 24 | BROADCOM INC | AVGO | 11135F101 | $19.3M | 0.62% | 54,883 | SH |
| 25 | GOLDMAN SACHS ETF TR | GCOR | 38149W101 | $18.3M | 0.59% | 466,491 | SH |
| 26 | MASTERCARD INCORPORATED | MA | 57636Q104 | $17.2M | 0.55% | 31,220 | SH |
| 27 | COSTCO WHOLESALE CORPORATION | COST | 22160K105 | $17.2M | 0.55% | 18,900 | SH |
| 28 | INVESCO EXCH TRADED FD TR II | PGHY | 46138E669 | $17.2M | 0.55% | 899,711 | SH |
| 29 | MICRON TECHNOLOGY INC | MU | 595112103 | $17.0M | 0.55% | 15,983 | SH |
| 30 | EXXONMOBIL HOLDINGS CORP | XOM | 30233Q108 | $16.9M | 0.54% | 103,867 | SH |
| 31 | SELECT SECTOR SPDR TR | XLK | 81369Y803 | $16.1M | 0.51% | 82,003 | SH |
| 32 | VISA INC | V | 92826C839 | $14.8M | 0.48% | 41,223 | SH |
| 33 | ISHARES TR | USMV | 46429B697 | $14.7M | 0.47% | 150,971 | SH |
| 34 | JOHNSON & JOHNSON | JNJ | 478160104 | $14.6M | 0.47% | 55,176 | SH |
| 35 | CHEVRON CORPORATION | CVX | 166764100 | $14.3M | 0.46% | 70,210 | SH |
| 36 | INVESCO EXCHANGE TRADED FD T | XMHQ | 46137V472 | $14.3M | 0.46% | 128,298 | SH |
| 37 | ADVANCED MICRO DEVICES INC | AMD | 007903107 | $14.3M | 0.46% | 23,352 | SH |
| 38 | CATERPILLAR INC | CAT | 149123101 | $14.2M | 0.46% | 17,534 | SH |
| 39 | INVESCO EXCH TRADED FD TR II | QQQM | 46138G649 | $14.1M | 0.45% | 46,192 | SH |
| 40 | PALANTIR TECHNOLOGIES INC | PLTR | 69608A108 | $14.1M | 0.45% | 75,204 | SH |
| 41 | WALMART INC | WMT | 931142103 | $13.7M | 0.44% | 131,973 | SH |
| 42 | DIMENSIONAL ETF TRUST | DFAU | 25434V104 | $13.7M | 0.44% | 260,960 | SH |
| 43 | DELL TECHNOLOGIES INC | DELL | 24703L202 | $12.9M | 0.41% | 24,036 | SH |
| 44 | ISHARES TR | SGOV | 46436E718 | $12.7M | 0.41% | 126,183 | SH |
| 45 | ABBVIE INC | ABBV | 00287Y109 | $12.6M | 0.41% | 48,301 | SH |
| 46 | ISHARES GOLD TR | IAU | 464285204 | $12.6M | 0.40% | 161,542 | SH |
| 47 | ISHARES TR | SOXX | 464287523 | $12.6M | 0.40% | 22,160 | SH |
| 48 | TESLA INC | TSLA | 88160R101 | $12.4M | 0.40% | 35,065 | SH |
| 49 | GOLDMAN SACHS ETF TR | GSLC | 381430503 | $12.4M | 0.40% | 85,612 | SH |
| 50 | FRANKLIN TEMPLETON ETF TR | INCM | 35473P439 | $12.4M | 0.40% | 435,583 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-09-30 | 2026-10-23 | $3.12B | 1,156 | 0001633697-26-000007 |
| 2026-06-30 | 2026-07-20 | $3.06B | 1,162 | 0001633697-26-000004 |
| 2026-03-31 | 2026-04-20 | $2.70B | 1,123 | 0001633697-26-000003 |
| 2025-12-31 | 2026-01-21 | $2.72B | 1,106 | 0001633697-26-000002 |
NORTH LITTLE ROCK, AR 72118