SPRENG CAPITAL MANAGEMENT, INC. — 13F Holdings & Portfolio

CIK 1800913 · latest 13F-HR filed 2026-07-15

SPRENG CAPITAL MANAGEMENT, INC. manages $274.9M in 13F-reported U.S. long-equity assets across 77 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are IVV (18.88%), VUG (11.97%), SCHG (9.26%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 13 new positions and exited 2; 34 existing positions rose in reported value and 11 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

AUM

$274.9M

Long-equity book

Holdings

Distinct positions

Period

2026-06-30

Filed 2026-07-15

Q/Q Activity

+13 / −2 / ↑34 / ↓11

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26

IVV18.9% · +1%VUG12.0% · +926%SCHG9.3% · +1%VIG5.3% · +2%VOO5.1% · new VYM4.7% · +2%VTV3.8% · +1%IBDW3.0% · +3%SCHD2.5% · -0%IBTJ2.5% · -0%IBDU2.5% · new MSFT2.4% · -2%IBTL2.3% · +3%AAPL2.1% · +0%XLK1.9% · -0%NVDA1.8% · -1%SCHB1.4% · -2%CAT1.3% · -1%JPM1.1% · +0%XLI1.1% · -2%AMZN0.8% · +1%WMT0.7% · -1%MU0.7% · 0%AEP0.6% · -0%BRK.B0.5% · +0%MO0.5% · +0%SO0.5% · -1%VOE0.5% · -1%JNJ0.5% · -0%ITA0.5% · 0%V0.5% · -2%SPCX0.4% · new GOOG0.4% · 0%VTI0.4% · -4%XLF0.4% · -5%UNP0.4% · -0%DE0.3% · +1%MPC0.3% · 0%GOOGL0.3% · +4%XLP0.3% · -7%KO0.3% · +2%VZ0.3% · -0%RSP0.3% · -7%NOBL0.2% · +87%XOM0.2% · +1%SHY0.2% · 0%XLU0.2% · +0%CSCO0.2% · +7%SOXX0.2% · 0%IEF0.2% · -8%GLD0.2% · -52%SCHX0.2% · -0%CWS0.2% · -1%LLY0.2% · 0%TMO0.2% · 0%AMGN0.1% · 0%META0.1% · +7%VFH0.1% · 0%XLE0.1% · 0%MLM0.1% · -14%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 67%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Mar 9, 2026.

Assets Under Management

$300.2M

Discretionary

$300.2M

Employees

Accounts

1,682

Address

201 SOUTH SANDUSKY AVENUE
BUCYRUS, OH 44820

Phone

(419) 563-0084

Website

WWW.SPRENGCAPITAL.COM

Mailing Address

BOX 47 201 SOUTH SANDUSKY AVENUE, BUCYRUS, OH, 44820-0047

Name	Title / Status	Ownership	Type
BROWN, THOMAS, RYAN Control	PRINCIPAL/VICE PRESIDENT since Jul 2010	10–25%	Individual
SPRENG, JAMES, ALLEN Control	PRINCIPAL/PRESIDENT since Sep 1999	75% or more	Individual
Spreng-Cole, Anne, K	CHIEF COMPLIANCE OFFICER since Mar 2026	Less than 5%	Individual

Ownership & leadership changes · 2 filings with changes since Jan 27, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Mar 9, 2026 filing

AddedSpreng-Cole, Anne, K · CHIEF COMPLIANCE OFFICER · Less than 5%
ChangedSPRENG, JAMES, ALLEN · title PRINCIPAL/CHIEF COMPLIANCE OFFICER → PRINCIPAL/PRESIDENT

Feb 24, 2017 filing

ChangedBROWN, THOMAS, RYAN · title VICE PRESIDENT → PRINCIPAL/VICE PRESIDENT; ownership Less than 5% → 10–25%

Jan 27, 2012 filing (earliest on record)

ListedBROWN, THOMAS, RYAN · VICE PRESIDENT · Less than 5% · control person
ListedSPRENG, JAMES, ALLEN · PRINCIPAL/CHIEF COMPLIANCE OFFICER · 75% or more · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

VANGUARD INDEX FDS$16.7M +102.4%
ISHARES TR$7.0M +15.5%
SCHWAB STRATEGIC TR$3.7M +16.9%
VANGUARD SPECIALIZED FUNDS$1.6M +12.1%
SELECT SECTOR SPDR TR$1.5M +42.6%

Show all 34 →

Top Trims

SPDR GOLD TR-$792.3K -59.3%
WALMART INC-$211.3K -9.8%
EXXON MOBIL CORP-$152.2K -18.9%
VERIZON COMMUNICATIONS INC-$144.6K -15.9%
KROGER CO-$86.0K -23.3%

Show all 11 →

New Positions

Show all 13 →

Exited Positions

HONEYWELL INTL INC$444.1K
ISHARES BITCOIN TRUST ETF$202.6K

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#	Issuer	Symbol	CUSIP	Value	Δ

SPRENG CAPITAL MANAGEMENT, INC. Holdings (2026-06-30)

#	Issuer	Symbol	CUSIP	Value	Weight	Shares	Type
1	ISHARES TR	IVV	464287200	$51.9M	18.88%	69,314	SH
2	VANGUARD INDEX FDS	VUG	922908736	$32.9M	11.97%	382,074	SH
3	SCHWAB STRATEGIC TR	SCHG	808524300	$25.5M	9.26%	752,496	SH
4	VANGUARD SPECIALIZED FUNDS	VIG	921908844	$14.6M	5.29%	61,513	SH
5	VANGUARD INDEX FDS	VOO	922908363	$14.1M	5.13%	20,537	SH
6	VANGUARD WHITEHALL FDS	VYM	921946406	$12.9M	4.68%	81,351	SH
7	VANGUARD INDEX FDS	VTV	922908744	$10.4M	3.78%	47,689	SH
8	ISHARES TR	IBDW	46436E486	$8.2M	2.97%	391,643	SH
9	SCHWAB STRATEGIC TR	SCHD	808524797	$7.0M	2.54%	220,610	SH
10	ISHARES TR	IBTJ	46436E825	$7.0M	2.54%	322,517	SH
11	ISHARES TR	IBDU	46436E205	$6.9M	2.51%	298,459	SH
12	MICROSOFT CORP	MSFT	594918104	$6.5M	2.36%	17,417	SH
13	ISHARES TR	IBTL	46436E460	$6.4M	2.31%	314,831	SH
14	APPLE INC	AAPL	037833100	$5.8M	2.09%	19,875	SH
15	SELECT SECTOR SPDR TR	XLK	81369Y803	$5.2M	1.89%	27,225	SH
16	NVIDIA CORPORATION	NVDA	67066G104	$5.1M	1.85%	25,364	SH
17	SCHWAB STRATEGIC TR	SCHB	808524102	$3.8M	1.38%	131,459	SH
18	CATERPILLAR INC	CAT	149123101	$3.5M	1.29%	3,319	SH
19	JPMORGAN CHASE & CO	JPM	46625H100	$3.1M	1.13%	9,476	SH
20	SELECT SECTOR SPDR TR	XLI	81369Y704	$3.0M	1.10%	16,331	SH
21	AMAZON COM INC	AMZN	023135106	$2.2M	0.79%	9,106	SH
22	WALMART INC	WMT	931142103	$1.9M	0.71%	17,199	SH
23	MICRON TECHNOLOGY INC	MU	595112103	$1.9M	0.70%	1,660	SH
24	AMERICAN ELEC PWR CO INC	AEP	025537101	$1.8M	0.65%	13,034	SH
25	BERKSHIRE HATHAWAY INC DEL	BRK.B	084670702	$1.5M	0.54%	2,993	SH
26	ALTRIA GROUP INC	MO	02209S103	$1.5M	0.53%	20,227	SH
27	SOUTHERN CO	SO	842587107	$1.4M	0.51%	14,520	SH
28	VANGUARD INDEX FDS	VOE	922908512	$1.4M	0.50%	7,005	SH
29	JOHNSON & JOHNSON	JNJ	478160104	$1.3M	0.49%	5,290	SH
30	ISHARES TR	ITA	464288760	$1.3M	0.48%	5,418	SH
31	VISA INC	V	92826C839	$1.3M	0.46%	3,657	SH
32	SPACE EXPLORATION TECHN CORP	SPCX	84615Q103	$1.2M	0.44%	7,117	SH
33	ALPHABET INC	GOOG	02079K107	$1.1M	0.41%	3,226	SH
34	VANGUARD INDEX FDS	VTI	922908769	$1.0M	0.37%	2,758	SH
35	SELECT SECTOR SPDR TR	XLF	81369Y605	$1.0M	0.37%	18,838	SH
36	UNION PAC CORP	UNP	907818108	$991.8K	0.36%	3,646	SH
37	DEERE & CO	DE	244199105	$895.8K	0.33%	1,412	SH
38	MARATHON PETE CORP	MPC	56585A102	$887.7K	0.32%	3,472	SH
39	ALPHABET INC	GOOGL	02079K305	$867.7K	0.32%	2,428	SH
40	SELECT SECTOR SPDR TR	XLP	81369Y308	$833.9K	0.30%	10,038	SH
41	COCA COLA CO	KO	191216100	$780.4K	0.28%	9,603	SH
42	VERIZON COMMUNICATIONS INC	VZ	92343V104	$766.7K	0.28%	18,108	SH
43	INVESCO EXCHANGE TRADED FD T	RSP	46137V357	$725.9K	0.26%	3,411	SH
44	PROSHARES TR	NOBL	74348A467	$680.3K	0.25%	12,113	SH
45	EXXON MOBIL CORP	XOM	30231G102	$654.3K	0.24%	4,786	SH
46	ISHARES TR	SHY	464287457	$642.0K	0.23%	7,819	SH
47	SELECT SECTOR SPDR TR	XLU	81369Y886	$623.9K	0.23%	13,761	SH
48	CISCO SYS INC	CSCO	17275R102	$608.8K	0.22%	5,183	SH
49	ISHARES TR	SOXX	464287523	$587.1K	0.21%	916	SH
50	ISHARES TR	IEF	464287440	$573.4K	0.21%	6,063	SH

Filing History

Period	Filed	AUM	Holdings	Accession
2026-06-30	2026-07-15	$274.9M	77	0001172661-26-002635
2026-03-31	2026-05-14	$212.0M	66	0001172661-26-001844
2025-12-31	2026-01-30	$254.7M	75	0001172661-26-000404
2025-09-30	2025-10-22	$250.8M	76	0001172661-25-004362

Filer Information

Address

201 SOUTH SANDUSKY AVENUE
BUCYRUS, OH 44820

Phone

(419) 563-0084

Filing Manager

SPRENG CAPITAL MANAGEMENT, INC.

Bucyrus, OH

Signatory

James Spreng

Principal