Rollins Financial Advisors, LLC — 13F Holdings & Portfolio

CIK 1884018 · latest 13F-HR filed 2026-08-04

Rollins Financial Advisors, LLC manages $759.1M in 13F-reported U.S. long-equity assets across 168 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are QQQ (9.83%), AAPL (8.24%), GOOGL (6.58%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 21 new positions, exited 11, added to 102, and trimmed 29.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Filer Information
Address
875 THIRD STREET
NEW YORK CITY, NY 10022
Phone
(404) 892-7967
Filing Manager
Rollins Financial Advisors, LLC
ATLANTA, GA
Signatory
Eddie Wilcox
Chief Compliance Officer
Loading holdings…
AUM

$759.1M

Long-equity book

Holdings

168

Distinct positions

Period

2026-06-30

Filed 2026-08-04

Q/Q Activity

+21 / −11 / ↑102 / ↓29

vs 2026-03-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • INVESCO NASDAQ 100 ETF$11.5M +61.3%
  • INVESCO QQQ TRUST SERIES I$10.4M +16.1%
  • ALPHABET INC CAP STK CL A$10.1M +25.3%
  • APPLE INC COM$7.2M +12.9%
  • INVESCO S&P 500 MOMENTUM ETF$5.7M +67.4%
Show all 102 →

Top Trims

  • AKRE FOCUS ETF-$1.0M -47.8%
  • ISHARES U.S. AEROSPACE & DEFENSE ETF-$658.6K -43.3%
  • NETFLIX INC. COM-$528.6K -38.3%
  • SALESFORCE INC COM-$401.4K -62.7%
  • JPMORGAN LIMITED DURATION BOND ETF-$398.2K -61.5%
Show all 29 →

New Positions

  • INVESCO LARGE CAP GROWTH ETF$3.4M
  • SANDISK CORP COM$889.0K
  • MICRON TECHNOLOGY INC COM$685.4K
  • INTEL CORP COM$475.0K
  • CORNING INC COM$441.9K
Show all 21 →

Exited Positions

  • EXXON MOBIL CORP COM$487.6K
  • VANGUARD SHORT-TERM CORPORATE BOND ETF$348.4K
  • STATE STREET FINANCIAL SELECT SECTOR SPDR ETF$335.0K
  • ISHARES MSCI EAFE VALUE ETF$334.7K
  • ISHARES BIOTECHNOLOGY ETF$276.3K
Show all 11 →
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 INVESCO QQQ TRUST SERIES I QQQ 46090E103 $74.6M 9.83% 101,334 SH
2 APPLE INC COM AAPL 037833100 $62.6M 8.24% 216,244 SH
3 ALPHABET INC CAP STK CL A GOOGL 02079K305 $49.9M 6.58% 139,679 SH
4 AMAZON COM INC COM AMZN 023135106 $43.6M 5.75% 183,007 SH
5 SCHWAB U.S. LARGE-CAP GROWTH ETF SCHG 808524300 $42.2M 5.56% 1,246,133 SH
6 MICROSOFT CORP COM MSFT 594918104 $39.1M 5.16% 104,939 SH
7 INVESCO NASDAQ 100 ETF QQQM 46138G649 $30.4M 4.00% 100,236 SH
8 INVESCO S&P 500 QUALITY ETF SPHQ 46137V241 $27.4M 3.61% 304,049 SH
9 BANK OF AMER CORP COM BAC 060505104 $25.7M 3.39% 451,395 SH
10 VANGUARD HIGH DIVIDEND YIELD INDEX ETF VYM 921946406 $18.4M 2.42% 116,160 SH
11 ISHARES U.S. TECHNOLOGY ETF IYW 464287721 $16.1M 2.12% 63,934 SH
12 META PLATFORMS INC CL A META 30303M102 $14.5M 1.91% 25,720 SH
13 JPMORGAN CHASE & CO COM JPM 46625H100 $14.5M 1.91% 44,211 SH
14 INVESCO S&P 500 MOMENTUM ETF SPMO 46138E339 $14.3M 1.88% 88,256 SH
15 PUTNAM FOCUSED LARGE CAP VALUE ETF PVAL 746729300 $13.6M 1.80% 267,510 SH
16 ISHARES GLOBAL TECH ETF IXN 464287291 $12.6M 1.66% 87,215 SH
17 ISHARES CORE S&P TOTAL U.S. STOCK MARKET ETF ITOT 464287150 $12.0M 1.58% 72,860 SH
18 TESLA INC COM TSLA 88160R101 $10.8M 1.42% 25,568 SH
19 PROSHARES ULTRAPRO QQQ TQQQ 74347X831 $9.7M 1.28% 120,256 SH
20 T. ROWE PRICE U.S. EQUITY RESEARCH ETF TSPA 87283Q503 $9.3M 1.22% 194,882 SH
21 PIMCO MULTISECTOR BOND ACTIVE EXCHANGE-TRADED FUND PYLD 72201R585 $9.1M 1.19% 341,376 SH
22 NVIDIA CORPORATION COM NVDA 67066G104 $8.7M 1.15% 43,670 SH
23 SCHWAB FUNDAMENTAL U.S. LARGE COMPANY ETF FNDX 808524771 $8.7M 1.14% 278,468 SH
24 ISHARES SHORT MATURITY BOND ETF NEAR 46431W507 $7.6M 1.00% 149,420 SH
25 CATERPILLAR INC COM CAT 149123101 $6.8M 0.89% 6,342 SH
26 STATE STREET TECHNOLOGY SELECT SECTOR SPDR ETF XLK 81369Y803 $6.4M 0.84% 33,415 SH
27 ISHARES FLEXIBLE INCOME ACTIVE ETF BINC 092528603 $6.0M 0.79% 114,113 SH
28 ISHARES S&P 500 GROWTH ETF IVW 464287309 $5.9M 0.77% 42,747 SH
29 ISHARES MSCI INTL MOMENTUM FACTOR ETF IMTM 46434V449 $5.3M 0.70% 100,317 SH
30 KINDER MORGAN INC DEL COM KMI 49456B101 $4.9M 0.65% 153,902 SH
31 STATE STREET SPDR PORTFOLIO S&P 500 GROWTH ETF SPYG 78464A409 $4.9M 0.64% 40,945 SH
32 FIDELITY BLUE CHIP GROWTH ETF FBCG 316092352 $4.8M 0.63% 76,699 SH
33 SCHWAB FUNDAMENTAL INTERNATIONAL EQUITY ETF FNDF 808524755 $4.7M 0.62% 89,469 SH
34 ISHARES MSCI USA QUALITY FACTOR ETF QUAL 46432F339 $4.5M 0.59% 20,528 SH
35 INVESCO RAFI US 1000 ETF PRF 46137V613 $4.5M 0.59% 83,217 SH
36 ENTERPRISE PRODS PARTNERS L P COM EPD 293792107 $4.4M 0.58% 119,433 SH
37 ISHARES U.S. EQUITY FACTOR ROTATION ACTIVE ETF DYNF 09290C103 $4.0M 0.53% 58,640 SH
38 ELI LILLY & CO COM LLY 532457108 $3.7M 0.49% 3,105 SH
39 STATE STREET SPDR S&P 500 ETF SPY 78462F103 $3.4M 0.45% 4,568 SH
40 INVESCO LARGE CAP GROWTH ETF PWB 46137V746 $3.4M 0.45% 20,138 SH
41 DIREXION DAILY SEMICONDUCTOR BULL 3X ETF SOXL 25459W458 $3.4M 0.44% 12,613 SH
42 PROSHARES ULTRA QQQ QLD 74347R206 $3.1M 0.40% 31,746 SH
43 WISDOMTREE U.S. LARGECAP DIVIDEND FUND DLN 97717W307 $2.7M 0.36% 28,492 SH
44 FIRST TRUST NASDAQ-100 TECHNOLOGY SECTOR INDEX FUND QTEC 337345102 $2.5M 0.33% 7,514 SH
45 ISHARES CORE MSCI EMERGING MARKETS ETF IEMG 46434G103 $2.4M 0.32% 29,170 SH
46 BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B 084670702 $2.4M 0.31% 4,767 SH
47 VANGUARD MORNINGSTAR GROWTH ETF VUG 922908736 $2.3M 0.31% 26,963 SH
48 FIDELITY ENHANCED LARGE CAP CORE ETF FELC 316092113 $2.3M 0.30% 54,228 SH
49 BARON GLOBAL DURABLE ADVANTAGE ETF BCGD 06829D206 $2.1M 0.27% 78,829 SH
50 VANGUARD MORNINGSTAR VALUE ETF VTV 922908744 $2.1M 0.27% 9,516 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-04 $759.1M 168 0001765380-26-000270
2026-03-31 2026-05-05 $632.4M 158 0001765380-26-000159
2025-12-31 2026-02-04 $681.4M 151 0001884018-26-000001