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Kennon-Green & Company, LLC — 13F Holdings & Portfolio

CIK 1963352 · latest 13F-HR filed 2026-10-05

Backtest portfolio

Kennon-Green & Company, LLC manages $130.5M in 13F-reported U.S. long-equity assets across 42 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are GOOGL (7.82%), META (7.60%), PM (6.45%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 2 new positions and exited 1; 11 existing positions rose in reported value and 19 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$130.5M

Long-equity book

Holdings
42

Distinct positions

Period
2026-09-30

Filed 2026-10-05

Q/Q Activity
+2 / −1 / ↑11 / ↓19

vs 2026-06-30

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q3 26
GOOGL7.8% · -3%META7.6% · -1%PM6.4% · -5%MO5.6% · -7%BTI5.4% · -6%BRK.B5.3% · -10%HSY5.2% · -1%PEP4.5% · +19%MDLZ4.3% · +5%CRM4.2% · newKO4.1% · -7%SSNC4.0% · -2%ADBE3.3% · +40%GOOG3.2% · -2%MSFT2.6% · +0%KVUE2.6% · -8%BRK.A2.3% · 0%DPZ2.3% · +118%V2.1% · -16%JNJ2.0% · -12%DIS1.8% · -7%SGOV1.8% · -36%MCD1.6% · -2%AMZN1.1% · -3%PG0.9% · -1%AAPL0.9% · -0%NVS0.8% · -0%CLX0.8% · +19%CL0.8% · -1%AZO0.7% · -0%MICC0.6% · -6%KMB0.6% · -40%UL0.5% · -71%BF.A0.4% · +29%GPC0.4% · -60%MKC.V0.3% · +16%ABBV0.3% · -3%INTU0.2% · -53%MKC0.2% · -48%NFLX0.2% · +15%SJM0.2% · -4%SHOP0.2% · new

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q2 26 → Q3 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 56.3%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Mar 19, 2026.

Assets Under Management
$171.4M
Discretionary
$171.4M
Employees
4
Accounts
292
Address
5031 FOREST DRIVE
SUITE A
NEW ALBANY, OH 43054-7089
Phone
(614) 656-3638
Website
Name Title / Status Ownership Type
Green, Aaron, Michael ControlMANAGING DIRECTOR
since Oct 2015
75% or moreIndividual
Kennon, Joshua, Allan ControlMANAGING DIRECTOR AND CHIEF COMPLIANCE OFFICER
since Oct 2015
75% or moreIndividual

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Kennon-Green & Company, LLC Holdings (2026-09-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 Alphabet Inc. Class A GOOGL 02079K305 $10.2M 7.82% 29,654 SH
2 Meta Platforms, Inc. Class A META 30303M102 $9.9M 7.60% 13,675 SH
3 Philip Morris International, Inc. PM 718172109 $8.4M 6.45% 44,102 SH
4 Altria Group, Inc. MO 02209S103 $7.3M 5.59% 108,443 SH
5 British American Tobacco PLC ADR BTI 110448107 $7.1M 5.41% 129,847 SH
6 Berkshire Hathaway, Inc. Class B BRK.B 084670702 $6.9M 5.25% 13,763 SH
7 Hershey Company HSY 427866108 $6.8M 5.19% 42,976 SH
8 Pepsico, Inc. PEP 713448108 $5.9M 4.51% 46,449 SH
9 Mondelez International, Inc. Class A MDLZ 609207105 $5.6M 4.27% 96,386 SH
10 Salesforce.com, Inc. CRM 79466L302 $5.5M 4.25% 24,147 SH
11 Coca-Cola Company KO 191216100 $5.3M 4.06% 61,608 SH
12 SS&C Technologies Holdings, Inc. SSNC 78467J100 $5.3M 4.05% 68,507 SH
13 Adobe Systems, Inc. ADBE 00724F101 $4.3M 3.32% 18,045 SH
14 Alphabet Inc. Class C GOOG 02079K107 $4.2M 3.24% 12,413 SH
15 Microsoft Corporation MSFT 594918104 $3.4M 2.64% 6,724 SH
16 Kenvue Inc. KVUE 49177J102 $3.4M 2.57% 189,922 SH
17 Berkshire Hathaway, Inc. Class A BRK.A 084670108 $3.0M 2.29% 4 SH
18 Domino's Pizza, Inc. DPZ 25754A201 $3.0M 2.26% 9,860 SH
19 Visa, Inc. Class A V 92826C839 $2.8M 2.14% 7,756 SH
20 Johnson & Johnson JNJ 478160104 $2.6M 1.99% 9,797 SH
21 Walt Disney Company DIS 254687106 $2.4M 1.82% 22,589 SH
22 iShares 0-3 Month Treasury Bond ETF SGOV 46436E718 $2.3M 1.78% 23,026 SH
23 McDonald's Corporation MCD 580135101 $2.0M 1.56% 8,810 SH
24 Amazon.com, Inc. AMZN 023135106 $1.5M 1.12% 5,886 SH
25 Procter & Gamble Company PG 742718109 $1.2M 0.95% 8,506 SH
26 Apple, Inc. AAPL 037833100 $1.1M 0.85% 3,335 SH
27 Novartis AG ADR NVS 66987V109 $1.1M 0.81% 7,412 SH
28 Clorox Company CLX 189054109 $1.0M 0.79% 12,732 SH
29 Colgate-Palmolive Company CL 194162103 $1.0M 0.78% 11,868 SH
30 AutoZone, Inc. AZO 053332102 $868.8K 0.67% 307 SH
31 The Magnum Ice Cream Company N.V. MICC N5505D105 $808.3K 0.62% 45,459 SH
32 Kimberly-Clark Corporation KMB 494368103 $805.6K 0.62% 8,269 SH
33 Unilever PLC ADR UL 904767803 $597.0K 0.46% 9,830 SH
34 Brown-Forman Corporation Class A BF.A 115637100 $567.1K 0.43% 21,135 SH
35 Genuine Parts Company GPC 372460105 $457.6K 0.35% 3,639 SH
36 McCormick & Co., Inc. Voting MKC.V 579780107 $399.2K 0.31% 8,327 SH
37 AbbVie, Inc. ABBV 00287Y109 $342.9K 0.26% 1,311 SH
38 Intuit, Inc. INTU 461202103 $289.8K 0.22% 1,051 SH
39 McCormick & Co., Inc. Non-Voting MKC 579780206 $262.3K 0.20% 5,653 SH
40 Netflix, Inc. NFLX 64110L106 $239.6K 0.18% 3,444 SH
41 J. M. Smucker Company SJM 832696405 $231.9K 0.18% 1,950 SH
42 Shopify Inc. SHOP 82509L107 $220.8K 0.17% 1,489 SH
Filing History
Period Filed AUM Holdings Accession
2026-09-30 2026-10-05 $130.5M 42 0001963352-26-000004
2026-06-30 2026-08-06 $128.3M 41 0001963352-26-000003
2026-03-31 2026-04-27 $122.0M 39 0001963352-26-000002
2025-12-31 2026-02-10 $125.9M 39 0001963352-26-000001
Filer Information
Address
5031 FOREST DRIVE
SUITE A
NEW ALBANY, OH 43054
Phone
(614) 656-3638
Filing Manager
Kennon-Green & Company, LLC
NEW ALBANY, OH
Signatory
Joshua A. Kennon
Managing Director and Chief Compliance Officer