Forthright Family Wealth Advisory LLC — 13F Holdings & Portfolio
CIK 2008648 · latest 13F-HR filed 2026-11-03
Forthright Family Wealth Advisory LLC manages $175.8M in 13F-reported U.S. long-equity assets across 56 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are SPYM (10.75%), IVW (8.00%), DFAC (7.37%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 1 new position and exited 2; 6 existing positions rose in reported value and 18 fell.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
Long-equity book
Distinct positions
Filed 2026-11-03
vs 2026-06-30
Portfolio charts
Latest quarter's book, what changed, and how the portfolio has evolved across filings.
Portfolio map
Q3 26Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.
Sector mix
% of 13F valueSectors from each company's SIC code; funds and ETFs grouped separately.
Biggest buys and sells
Q2 26 → Q3 26Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.
13F assets and positions
5 quartersTotal reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.
Top positions over time
reported valueThe eight largest current positions, valued at each quarter end.
Concentration
top 10 = 65.1%Cumulative share of the portfolio held in the largest N positions.
As of the firm’s regulatory filing dated Mar 31, 2026.
12TH FL.
HOUSTON, TX 77024
| Name | Title / Status | Ownership | Type |
|---|---|---|---|
| CARLSON, NEAL, DAVID Control | MANAGING MEMBER, CEO, CCO since Jun 2019 | Less than 5% | Individual |
| KEEN HOLDINGS LP Control | MANAGER since Jun 2019 | 75% or more | Domestic Entity |
| CARLSON, KRISTEN, T. Control Indirect owner via KEEN INTERESTS LLC | OWNER since Jun 2019 | 50–75% | Individual |
| CARLSON, NEAL, DAVID Control Indirect owner via KEEN INTERESTS LLC | OWNER since Apr 2021 | 50–75% | Individual |
| CARLSON, NEAL, DAVID Control Indirect owner via KEEN FAMILY TRUST | TRUSTEE since Apr 2021 | General partner, trustee or manager | Individual |
| KEEN INTERESTS LLC Control Indirect owner via KEEN HOLDINGS LP | GENERAL PARTNER since Jun 2019 | General partner, trustee or manager | Domestic Entity |
| KEEN FAMILY TRUST Indirect owner via KEEN HOLDINGS LP | LIMITED PARTNER since Jun 2019 | 75% or more | Domestic Entity |
Ownership & leadership changes · 3 filings with changes since Jul 12, 2019
From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.
- Listed againCARLSON, NEAL, DAVID · TRUSTEE · General partner, trustee or manager · indirect via KEEN FAMILY TRUST · control person
- ChangedCARLSON, NEAL, DAVID · title MANAGING MEMBER, CHIEF COMPLIANCE OFFICER → MANAGING MEMBER, CEO, CCO
- No longer listedCARLSON, NEAL, DAVID · TRUSTEE · 50–75% · indirect via KEEN FAMILY TRUST · control person · listed since Apr 2021
- AddedCARLSON, NEAL, DAVID · OWNER · 50–75% · indirect via KEEN INTERESTS LLC · control person
- ChangedKEEN FAMILY TRUST · indirect via KEEN HOLDINGS LP: no longer a control person
- No longer listedCARLSON, JACK, D. · OWNER · 50–75% · indirect via KEEN INTERESTS LLC · control person · listed since Jun 2019
- ChangedCARLSON, NEAL, DAVID · indirect via KEEN FAMILY TRUST: ownership General partner, trustee or manager → 50–75%
- ListedCARLSON, JACK, D. · OWNER · 50–75% · indirect via KEEN INTERESTS LLC · control person
- ListedCARLSON, KRISTEN, T. · OWNER · 50–75% · indirect via KEEN INTERESTS LLC · control person
- ListedCARLSON, NEAL, DAVID · MANAGING MEMBER, CHIEF COMPLIANCE OFFICER · Less than 5% · control person
- ListedCARLSON, NEAL, DAVID · TRUSTEE · General partner, trustee or manager · indirect via KEEN FAMILY TRUST · control person
- ListedKEEN FAMILY TRUST · LIMITED PARTNER · 75% or more · indirect via KEEN HOLDINGS LP · control person
- ListedKEEN HOLDINGS LP · MANAGER · 75% or more · control person
- ListedKEEN INTERESTS LLC · GENERAL PARTNER · General partner, trustee or manager · indirect via KEEN HOLDINGS LP · control person
Quarter-over-quarter changes
Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.
Top Adds (vs prior quarter)
- MICROSOFT CORP$454.6K +37.5%
- APPLE INC$392.9K +15.0%
- VANGUARD INTL EQUITY INDEX F$118.4K +42.0%
- NVIDIA CORPORATION$74.5K +14.2%
- META PLATFORMS INC$71.6K +28.7%
Top Trims
- BLACKROCK ETF TRUST II-$1.1M -9.0%
- SCHWAB STRATEGIC TR-$407.3K -5.6%
- ISHARES TR-$385.0K -12.7%
- VANGUARD SCOTTSDALE FDS-$351.1K -8.6%
- VANGUARD SCOTTSDALE FDS-$328.8K -6.6%
Forthright Family Wealth Advisory LLC Holdings (2026-09-30)
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | SPDR SERIES TRUST | SPYM | 78464A854 | $18.9M | 10.75% | 210,488 | SH |
| 2 | ISHARES TR | IVW | 464287309 | $14.1M | 8.00% | 98,910 | SH |
| 3 | DIMENSIONAL ETF TRUST | DFAC | 25434V708 | $13.0M | 7.37% | 291,471 | SH |
| 4 | ISHARES TR | QUAL | 46432F339 | $12.3M | 7.02% | 55,553 | SH |
| 5 | BLACKROCK ETF TRUST II | BRTR | 092528876 | $11.3M | 6.45% | 237,021 | SH |
| 6 | ISHARES TR | EFV | 464288877 | $11.3M | 6.43% | 142,855 | SH |
| 7 | AMERICAN CENTY ETF TR | AVLV | 025072349 | $10.5M | 5.99% | 116,379 | SH |
| 8 | ISHARES INC | EMXC | 46434G764 | $9.4M | 5.37% | 95,206 | SH |
| 9 | SCHWAB STRATEGIC TR | SCHZ | 808524839 | $6.9M | 3.93% | 312,917 | SH |
| 10 | ISHARES TR | IYW | 464287721 | $6.7M | 3.82% | 25,356 | SH |
| 11 | ISHARES TR | OEF | 464287101 | $6.3M | 3.61% | 16,595 | SH |
| 12 | VANGUARD SCOTTSDALE FDS | VMBS | 92206C771 | $4.7M | 2.66% | 105,456 | SH |
| 13 | ISHARES TR | MTUM | 46432F396 | $3.9M | 2.21% | 12,227 | SH |
| 14 | VANGUARD SCOTTSDALE FDS | VGLT | 92206C847 | $3.7M | 2.11% | 73,969 | SH |
| 15 | BLACKROCK ETF TRUST | THRO | 09290C806 | $3.6M | 2.03% | 81,177 | SH |
| 16 | ISHARES TR | EFG | 464288885 | $3.5M | 2.02% | 29,574 | SH |
| 17 | ISHARES GOLD TR | IAU | 464285204 | $3.5M | 2.01% | 45,199 | SH |
| 18 | APPLE INC | AAPL | 037833100 | $3.0M | 1.71% | 9,032 | SH |
| 19 | CAPITAL GRP FIXED INCM ETF T | CGMS | 14020Y300 | $3.0M | 1.70% | 114,148 | SH |
| 20 | ISHARES TR | IFRA | 46435U713 | $2.7M | 1.51% | 48,270 | SH |
| 21 | EA SERIES TRUST | GEQ | 02072Q176 | $2.0M | 1.16% | 40,108 | SH |
| 22 | PHILIP MORRIS INTL INC | PM | 718172109 | $1.9M | 1.09% | 10,002 | SH |
| 23 | DIMENSIONAL ETF TRUST | DFAU | 25434V104 | $1.8M | 1.03% | 34,634 | SH |
| 24 | MICROSOFT CORP | MSFT | 594918104 | $1.7M | 0.95% | 3,249 | SH |
| 25 | SPDR INDEX SHS FDS | SPEM | 78463X509 | $1.5M | 0.84% | 28,639 | SH |
| 26 | VANGUARD INDEX FDS | VOO | 922908363 | $1.5M | 0.84% | 2,114 | SH |
| 27 | J P MORGAN EXCHANGE TRADED F | JPMB | 46641Q746 | $1.1M | 0.61% | 28,291 | SH |
| 28 | ALPHABET INC | GOOGL | 02079K305 | $987.9K | 0.56% | 2,871 | SH |
| 29 | AMAZON COM INC | AMZN | 023135106 | $923.6K | 0.53% | 3,707 | SH |
| 30 | BLACKROCK ETF TRUST | CORO | 09290C764 | $827.8K | 0.47% | 22,772 | SH |
| 31 | VANGUARD TAX-MANAGED FDS | VEA | 921943858 | $800.5K | 0.46% | 11,337 | SH |
| 32 | DIMENSIONAL ETF TRUST | DFSD | 25434V864 | $737.7K | 0.42% | 15,874 | SH |
| 33 | VANGUARD CHARLOTTE FDS | BNDX | 92203J407 | $659.3K | 0.38% | 14,068 | SH |
| 34 | NVIDIA CORPORATION | NVDA | 67066G104 | $600.1K | 0.34% | 2,628 | SH |
| 35 | INNOVATOR ETFS TRUST | ZAUG | 45783Y111 | $557.7K | 0.32% | 20,000 | SH |
| 36 | DIMENSIONAL ETF TRUST | DFAI | 25434V203 | $519.3K | 0.30% | 12,535 | SH |
| 37 | VANGUARD INTL EQUITY INDEX F | VWO | 922042858 | $400.2K | 0.23% | 6,748 | SH |
| 38 | DIMENSIONAL ETF TRUST | DFCF | 25434V872 | $360.5K | 0.21% | 8,985 | SH |
| 39 | VANGUARD BD INDEX FDS | BSV | 921937827 | $354.5K | 0.20% | 4,640 | SH |
| 40 | ALTRIA GROUP INC | MO | 02209S103 | $336.7K | 0.19% | 5,000 | SH |
| 41 | ISHARES TR | GOVT | 46429B267 | $333.2K | 0.19% | 15,237 | SH |
| 42 | META PLATFORMS INC | META | 30303M102 | $320.5K | 0.18% | 442 | SH |
| 43 | WISDOMTREE TR | WDEF | 97717Y337 | $285.8K | 0.16% | 10,223 | SH |
| 44 | PROGRESSIVE CORP | PGR | 743315103 | $264.7K | 0.15% | 1,277 | SH |
| 45 | ALPHABET INC | GOOG | 02079K107 | $240.6K | 0.14% | 706 | SH |
| 46 | DIMENSIONAL ETF TRUST | DFAE | 25434V302 | $233.5K | 0.13% | 5,940 | SH |
| 47 | TELEDYNE TECHNOLOGIES INC | TDY | 879360105 | $233.0K | 0.13% | 384 | SH |
| 48 | CITIZENS FINL GROUP INC | CFG | 174610105 | $232.9K | 0.13% | 3,653 | SH |
| 49 | GLOBAL X FDS | SHLD | 37960A529 | $227.2K | 0.13% | 3,782 | SH |
| 50 | BLACKROCK ETF TRUST | BAI | 09290C780 | $224.7K | 0.13% | 4,762 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-09-30 | 2026-11-03 | $175.8M | 56 | 0002008648-26-000004 |
| 2026-06-30 | 2026-07-16 | $176.7M | 57 | 0002008648-26-000003 |
| 2026-03-31 | 2026-05-13 | $149.1M | 63 | 0002008648-26-000002 |
| 2025-12-31 | 2026-02-23 | $159.1M | 47 | 0002008648-26-000001 |
| 2025-09-30 | 2025-11-04 | $162.7M | 56 | 0002008648-25-000005 |
12TH FL
HOUSTON, TX 77024